What McNabb Properties does

McNabb Properties is a privately held, family-owned independent real estate brokerage headquartered at 75 Tennessee Street in downtown Murphy, North Carolina. The firm is led by Broker/Owner Lawrence McNabb, a sixth-generation resident of the Appalachian mountains whose family settled the original McNabb Family Farm in Hiwashee Dam in the early 1800s; an 1856 deed to that farm is displayed in the office. The company operates as a single-office, solo-brokerage business with 1-10 employees, licensed to transact residential, commercial, investment, and land properties across North Carolina, Georgia, and South Carolina. Its service area covers Cherokee, Clay, and Graham Counties in Western North Carolina and Union, Towns, and Fannin Counties in North Georgia, with marketing emphasis on mountain, lake, and golf-course-adjacent lifestyle properties.

The firm's service offering consists of traditional buyer and seller representation across four property categories (residential homes, commercial buildings and development tracts, investment properties, and land/farms), supplemented by a free online Home Evaluation lead-capture tool and a community lifestyle blog at whereNCbegins.live. Technology is limited to a standard WordPress-based website with listings, digital marketing, and active social channels on Facebook, Instagram, and YouTube; there is no proprietary platform, no API, and no disclosed AI/ML capabilities. The firm participates in the MLS for listing distribution and conducts direct broker-to-client engagements, with Lawrence McNabb personally handling buyer and seller relationships.

Revenue is generated entirely through standard real estate sales commissions on completed transactions, with no disclosed commission rates, no recurring revenue, and no enterprise accounts. Seller financing is offered on select land parcels as a transactional accommodation. The go-to-market motion is relationship-driven and community-anchored: Lawrence and Becca McNabb hold board or founding positions at the Cherokee County Chamber of Commerce, the Murphy Business Association (which they organize the annual Murphy Spring Festival through), the Cherokee County Arts Council, and the Town of Murphy Main Street Board. The firm has no outside funding, no parent company, and no institutional ownership; it operates as a founder-owned proprietorship.

Name

McNabb Properties

Legal name

McNabb Properties

Website

https://mcnabbproperties.com

Company type

Private

Founded year

1856

Operating status

Operating

Headcount range

1–10 employees

Short description

McNabb Properties is a family-owned independent real estate brokerage in Murphy, North Carolina, led by Broker/Owner Lawrence McNabb. It represents buyers and sellers of residential, commercial, investment, and land properties across a tri-state mountain region spanning North Carolina, Georgia, and South Carolina.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Land & Development Site Brokerage (BPAJABAG)

akta.pro secondary industry

Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD)

Keywords

• Residential real estate brokerage
• Commercial property sales
• Land and farm sales
• Investment property services
• Home valuation services

Headquarters

HQ city

Murphy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Sales Commission: Traditional real estate commission-based model representing buyers and sellers in residential, commercial, and land transactions. Commissions earned on completed property sales and leases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

McNabb Properties is an independently owned real estate brokerage that represents buyers and sellers in residential, commercial, investment, and land/farm transactions across the tri-state Appalachian mountain region of Western North Carolina, North Georgia, and Upstate South Carolina. The firm provides full transaction management from listing to closing, including professional photography, digital marketing campaigns, and expert negotiation, with specialization in mountain, lake, and rural lifestyle properties. It also offers a complimentary home evaluation service for prospective sellers.

Product overview

McNabb Properties is a locally owned real estate brokerage offering a unified suite of services for buying, selling, and investing in residential, commercial, and land properties across North Carolina, Georgia, and South Carolina. The company specializes in mountain and lakeside properties with deep roots in the tri-state Appalachian region. Services include property sales, investment advisory, land brokerage, and complimentary home evaluation tools for prospective sellers.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Services Real estate brokerage services for residential homes and properties in the tri-state mountain region, including primary residences, family homes, and luxury mountain estates. Serves individual buyers and sellers in NC, GA, and SC.
• Commercial Property Services Commercial real estate brokerage including leasing and sales of commercial buildings, storefronts, and development opportunities such as the Downtown Murphy commercial lease and The Mill Building at 104 Tennessee Street.
• Investment Property Services Investment real estate services for income-generating properties and portfolios across the tri-state mountain region, serving individual investors and small-scale portfolio buyers.
• Land and Farm Sales Specialization in land, farms, ranches, acreage, and custom home site sales across the mountain region. Includes seller financing on select parcels such as Tanglewood subdivision lots, with examples like Tanglewood Dr. 28 A combined with adjoining lots 30, 31, 32 for $69,900.
• Home Evaluation Service Free, no-obligation home valuation analysis service helping property owners determine the current market value of their home before selling. Includes a detailed intake form capturing property address, type, bedrooms, bathrooms, size, lot size, age, and seller timeline.

Quantifiable outcome

• Five-star client reviews across multiple platforms

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Cherokee County Chamber of CommercecoreOthersMcNabb Properties serves on the Board of Directors of the Cherokee County Chamber of Commerce. This membership provides networking opportunities, community visibility, and alignment with local business community priorities.
• Murphy Business AssociationcoreStrategic or Co-development PartnerLawrence and Becca McNabb are founding members of the Murphy Business Association. They organize the annual Murphy Spring Festival and coordinate regional brewery/winery participation in the Beer & Wine Garden.
• Cherokee County Arts CouncilminorOthersMcNabb Properties serves on the Board of Directors of the Cherokee County Arts Council, supporting local arts and cultural events in the region.
• Town of Murphy Main Street BoardminorOthersLawrence McNabb serves on the Town of Murphy Main Street Board, contributing to downtown revitalization and business district development initiatives.
• Western North Carolina Breweries and WineriesminorGTM or Marketing PartnerAnnual partnership with regional breweries and wineries for Murphy Spring Festival Beer & Wine Garden. Lawrence McNabb coordinates vendor participation, providing these producers exposure to festival attendees.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mossy Oak Properties: National franchise and land brokerage network specializing in recreational, hunting, and rural land — the same niche specialization that anchors McNabb's land and farm focus. Operates through independent brokers in rural markets, paralleling McNabb's boutique model.
• United Country Real Estate: Franchise network specializing in rural, farmland, recreational, and auction-based real estate. Highly comparable to McNabb's land/farm emphasis and mountain-region orientation, with shared buyer segments (hunters, farmers, second-home seekers).
• Whitetail Properties Real Estate: Specialist brokerage dedicated to hunting, recreational, and timber land transactions. Direct niche competitor to McNabb's recreational land positioning in the Southeastern US, though Whitetail operates at a significantly larger national scale.

Broad incumbents

• Coldwell Banker: Major national real estate franchise with rural and mountain-region affiliate agents that compete with McNabb on residential, land, and luxury listings. Broad incumbent offering full-stack brokerage services as part of a much larger network.
• Century 21: Global real estate franchise with broad residential, commercial, and land coverage including mountain markets. Competes with McNabb on listings and lead generation but lacks McNabb's local heritage moat.
• Berkshire Hathaway HomeServices: Large national brokerage network with affiliate agents in Western NC and North Georgia. Competes on residential, luxury, and lifestyle properties with brand-driven buyer trust that overlaps McNabb's positioning.
• Re/Max: Large international real estate franchise with strong rural and mountain market coverage across the Southeast. Competes with McNabb at the local agent level for listings and buyer representation in mountain communities.

Regional players

• Allen Tate Realtors: Largest privately-owned regional brokerage in the Carolinas, with offices across Western NC and the broader Southeast. Directly comparable as a Carolinas-headquartered firm operating adjacent to McNabb's tri-state mountain geography.

Emerging players

• eXp Realty: Cloud-based brokerage model reducing overhead for individual agents through a tech-enabled platform. Represents a structural disruptor to the traditional independent brokerage model McNabb operates under.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@McNabbProperties
• Facebookfacebook.com/McNabbProperties
• Instagraminstagram.com/mcnabbproperties
• Xx.com/McNabbProps

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McNabb Properties