Expert Infotech
Expert Infotech is an Auckland, New Zealand-based technology retailer founded in 2002 that sells phones, computers, and related products, bundled with extended warranties and overseas shipping services for consumer and small-business buyers.
- Company typePrivate
- Founded2002
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Expert Infotech does
Expert Infotech is a privately held, for-profit technology retailer headquartered in Auckland, New Zealand. The company's website (einfo.co.nz) markets phones, computers, and related technology products and services. Its stated commercial proposition pairs hardware resale with two service features: extended warranties and overseas shipping. The company was founded in 2002 and operates with a headcount in the 11–50 range, placing it firmly in the small-business category by New Zealand standards.
The business model is consistent with that of a focused, multi-channel technology reseller. Revenue is generated through the direct sale of consumer and small-business hardware (phones, computers, accessories) and is supplemented by extended warranty attach — a margin-accretive service layer common in the channel. The overseas shipping offering extends the addressable customer base beyond New Zealand domestic borders, a material feature for a small Auckland-based operator serving a geographically dispersed population. Pricing specifics, distribution channels (online vs. physical storefront), supplier relationships, and brand authorization status are not disclosed in the available input.
The input is materially incomplete: direct access to the company's website was blocked by a verification page, and no financial figures, leadership team, customer roster, or product-level detail were retrievable. Accordingly, the description above is constrained to what is explicitly stated in the source material, and several standard analytical dimensions (revenue scale, customer mix, competitive positioning, AI/ML capability) cannot be substantiated beyond reasonable inference.
Expert Infotech firmographics
Firmographics- Name
- Expert Infotech
- Website
- https://einfo.co.nz
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Expert Infotech is an Auckland, New Zealand-based technology retailer founded in 2002 that sells phones, computers, and related products, bundled with extended warranties and overseas shipping services for consumer and small-business buyers.
- Ownership category
- akta.pro rank
Expert Infotech industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (449210)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Consumer Electronics & Appliances Online Retailers (CRAFADAD)
- akta.pro secondary industry
- Warranty, Protection Plans & Extended Service Contracts (CRACAJAH)
Keywords
Where Expert Infotech is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
Expert Infotech business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Expert Infotech product offering
Product offeringCore offering
Expert Infotech sells consumer technology products — including phones and computers — directly to customers from its Auckland, New Zealand base. The retailer augments hardware sales with extended warranty offerings and ships orders overseas, serving buyers who want consumer electronics with added protection and international delivery options.
Differentiator
Problem solved
Functional benefit
Products and services
- Phones (consumer electronics retail) Retail sale of phones to consumers, available for purchase via the company's online store at einfo.co.nz with overseas shipping available.
- Computers (consumer electronics retail) Retail sale of computers to consumers, available for purchase via the company's online store at einfo.co.nz with overseas shipping available.
- Extended Warranty Extended warranty service bundled with hardware purchases (phones, computers) to provide ongoing protection beyond manufacturer coverage; offered to retail buyers of Expert Infotech's consumer electronics.
Companies that use Expert Infotech
Customer profileIdeal customer profiles1 record
Expert Infotech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Expert Infotech partnerships and signals
Strategic signalExpansion highlights2 records
Expert Infotech competitors and assessment
Company assessmentDirect peers
- PB Tech: New Zealand's largest specialist consumer electronics and IT retailer, selling computers, phones, and accessories online and in stores. Most directly comparable peer given overlapping product mix, NZ geography, and tech-focused customer base.
- Noel Leeming: Major NZ-based big-box consumer electronics and appliance retailer selling phones, computers, and home tech with extended warranty offerings. Comparable in product breadth and the warranty attach model Expert Infotech uses.
- Harvey Norman: ANZ big-box retailer offering consumer electronics, computers, and appliances with in-house product support and warranty products. Comparable on product range and bundled warranty/service offerings, though at materially larger scale.
- JB Hi-Fi: Leading ANZ specialty consumer electronics retailer with strong private-label extended warranty program. Directly comparable product mix (phones, computers) and warranty attach model.
- Mwave: Australia-based online retailer specializing in computers, components, and consumer electronics with nationwide shipping. Comparable ecommerce-led model focused on tech SKUs in the ANZ region.
- Scorptec Computers: Australian online and bricks-and-mortar specialist selling computers, components, and consumer electronics. Comparable as an ANZ-based tech specialist retailer with similar product breadth and customer profile.
Broad incumbents
- The Warehouse: Large NZ general merchandise retailer with a growing electronics and appliance category. Comparable as NZ-based retailer carrying consumer electronics, though broader in scope beyond tech.
- Amazon: Global e-commerce leader with extensive consumer electronics catalog and competitive pricing. Sets the competitive ceiling/baseline on price and selection for any online-led electronics retailer like Expert Infotech.
- Apple (online/retail): Manufacturer-direct online and retail channel for one of the largest phone and computer brands sold by Expert Infotech. Competitive substitute for premium-tier purchases the company relies on for revenue.
- Microsoft (online/retail): Manufacturer of Surface computers and a major software channel, with direct online sales. Relevant competitor in the premium PC category that Expert Infotech sells.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Expert Infotech social profiles
Digital presenceExpert Infotech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Expert Infotech leadership team
Management profileNumber of profiles
Expert Infotech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Expert Infotech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Expert Infotech
What does Expert Infotech do?
Expert Infotech sells consumer technology products — including phones and computers — directly to customers from its Auckland, New Zealand base. The retailer augments hardware sales with extended warranty offerings and ships orders overseas, serving buyers who want consumer electronics with added protection and international delivery options.
Is Expert Infotech a public or private company?
Expert Infotech is a private company. It is classified as unknown and is currently operating.
When was Expert Infotech founded?
Expert Infotech was founded in 2002. It employs 11 to 50 people.
Where is Expert Infotech based?
Expert Infotech is headquartered in Auckland, New Zealand, in the Oceania region.
Who are Expert Infotech's main competitors?
Direct peers on record are PB Tech, Noel Leeming, Harvey Norman, JB Hi-Fi, Mwave and Scorptec Computers. Broad incumbents are The Warehouse, Amazon, Apple (online/retail) and Microsoft (online/retail).
Does Expert Infotech have an API?
No public API is recorded for Expert Infotech.
What industry is Expert Infotech in?
Expert Infotech's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRAFADAD, Consumer Electronics & Appliances Online Retailers, with a secondary code of CRACAJAH, Warranty, Protection Plans & Extended Service Contracts. Its NAICS code is 449210 and its SIC code is 5734.