Rinehart Racing
Rinehart Racing is a U.S. manufacturer of aftermarket exhaust systems, headers, air cleaners, and baffles exclusively for Harley-Davidson and Indian motorcycles, selling direct-to-consumer online and through a nationwide dealer network, with a side program serving law enforcement motorcycle units.
- Company typePrivate
- Founded1995
- HeadquartersArden, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rinehart Racing does
Rinehart Racing is a U.S.-based manufacturer and direct-to-consumer retailer of aftermarket exhaust systems and related performance components for Harley-Davidson and Indian V-twin motorcycles. Founded in 1995 and headquartered in Arden (Asheville), North Carolina, the company designs and fabricates slip-on mufflers (DBX, HP, MotoPro product families), full header/exhaust systems (Crossback True Duals, Slimline Duals, 2-into-1, True Dual), air cleaners, replacement baffles, and end caps, all 100% made in the USA. Core technology centers on proprietary baffle designs—DBX Performance baffles and spiral core baffles—plus hidden breather systems engineered to deliver the branded "Rinehart Rumble" sound, with select families holding 50-state or 49-state EPA/CARB emissions compliance.
The company's revenue model is unit-priced hardware sales across a moderate SKU depth (17+ slip-on SKUs plus headers and accessories), sold through a Shopify-powered DTC e-commerce site and a nationwide authorized dealer network, with free shipping on exhaust products and an email-driven 10% first-purchase incentive for lead capture. Average selling prices range from approximately $549.95 (DBX45 for Indian Scout) to $1,399.95 (full exhaust systems). Target customers split between Harley-Davidson riders (Touring, Softail, Sportster, Dyna families on Twin Cam and M8 engines) and Indian Motorcycle riders (Challenger, Chieftain, Roadmaster, Chief, Scout platforms), with a smaller dedicated Law Enforcement program serving federal, state, and local police motorcycle units. Rinehart supports every product with a Limited Lifetime Warranty and positions brand heritage, signature sound, and emissions compliance as its primary differentiators in a mature, niche V-twin aftermarket.
Rinehart Racing firmographics
Firmographics- Name
- Rinehart Racing
- Legal name
- Rinehart Racing
- Website
- https://rinehartracing.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rinehart Racing is a U.S. manufacturer of aftermarket exhaust systems, headers, air cleaners, and baffles exclusively for Harley-Davidson and Indian motorcycles, selling direct-to-consumer online and through a nationwide dealer network, with a side program serving law enforcement motorcycle units.
- Ownership category
- akta.pro rank
Rinehart Racing industry classification
Industry- Product category
- Motorcycle Exhaust Systems
- NAICS
- Other Motor Vehicle Parts Manufacturing (336390), Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motor Vehicle Parts & Accessories (3714), Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR) (IMACANAE)
- akta.pro secondary industry
- Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)
Keywords
Where Rinehart Racing is headquartered
LocationHeadquarters
- HQ city
- Arden
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rinehart Racing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Aftermarket Motorcycle Exhaust Systems: Primary revenue from manufacturing and selling high-performance exhaust systems, slip-on mufflers, headers, and related components for Harley-Davidson and Indian motorcycles. One-time hardware purchase model with direct-to-consumer e-commerce sales.
- Air Cleaners and Intake Components: Sale of air intake systems and air cleaners designed to complement exhaust systems and improve engine performance.
- Apparel and Merchandise: Sale of branded apparel including t-shirts featuring Rinehart Racing branding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Slip-On Mufflers - Harley Touring models |
| Unit Pricing | Pay-as-you-go | Slip-On Mufflers - Indian Motorcycle models |
| Unit Pricing | Pay-as-you-go | Full Header/Exhaust Systems |
| Unit Pricing | Pay-as-you-go | Air Cleaners |
| Unit Pricing | Pay-as-you-go | Baffles and Replacement Parts |
| Unit Pricing | Pay-as-you-go | End Caps |
| Unit Pricing | Pay-as-you-go | Apparel |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Rinehart Racing product offering
Product offeringCore offering
Rinehart Racing designs, manufactures, and sells high-performance aftermarket exhaust systems (slip-on mufflers and full header systems), air cleaners, replacement baffles, end caps, and branded apparel exclusively for Harley-Davidson and Indian V-twin motorcycles. All exhaust products are 100% made in the USA, supported by a Limited Lifetime Warranty, and offered in multiple fitments, finishes, and emissions-compliance variants for direct-to-consumer and dealer-channel sales.
Product overview
Rinehart Racing is a manufacturer of high-performance motorcycle exhaust systems and accessories exclusively for Harley-Davidson and Indian motorcycles. The product portfolio centers on slip-on mufflers (DBX45, DBX40, HP35, HP40, HP45, HP45XL, MotoPro45) and full header/exhaust systems (Crossback True Duals, Slimline Duals, 2-into-1, True Dual). Supporting products include air cleaners (Moto Series Inverted and 90° Velocity), baffles (DBX and Quiet), and end caps in various styles. All products are 100% made in the USA and backed by a lifetime warranty. The company serves the V-twin motorcycle aftermarket with emissions-compliant exhaust solutions.
Differentiator
Problem solved
Functional benefit
Brands
- HP Series: HP Series slip-on mufflers bringing iconic Rinehart sound and performance with race-track inspired style
- Moto Series
- DBX Series
Products and services
- DBX45 Slip-On Exhaust for Harley Touring 4.5-inch slip-on muffler for 1995-later Harley-Davidson Touring motorcycles, featuring proprietary DBX Performance baffles to deliver the signature Rinehart Rumble with increased horsepower and torque.
- DBX40 Slip-On Exhaust for Harley Touring 4-inch slip-on muffler for 1995-later Harley-Davidson Touring models with DBX Performance baffles, offering a louder and more aggressive tone than the 4.5-inch DBX45.
- DBX45 Slip-On Exhaust for 2025-Later Indian Scout 2-into-1 Cat-back 4.5-inch slip-on muffler for 2025-Later Indian Scout models with factory 2-into-1 exhausts, including proprietary DBX baffle installed plus a quieter baffle, 50-state legal, in black or chrome finishes.
- HP35 Slip-On Exhaust for Harley Softail 3.5-inch slip-on muffler for 2018-Later Harley-Davidson Softail models (Softail Slim, Low Rider, Street Bob, Breakout, Fat Boy) with DBX-style baffles and bronze end caps and badging.
- HP40 2-into-1 Slip-On for 2025-Later Harley Softail 4-inch 2-into-1 slip-on muffler for 2025-Later Harley-Davidson Softail models, featuring spiral core baffle technology and Qualified Manufacturer Declared 50-State Emissions Compliant status, producing a deep throaty Rinehart Rumble.
- HP45 Slip-On Muffler for Harley Touring 4.5-inch slip-on muffler for 2017-Later Harley-Davidson Touring models with DBX-style baffles, bronze end caps and badging, designed to match ST Touring and Anniversary models, 50-state emissions compliant.
- HP45XL Slip-On Muffler for Harley Touring Full-length 4.5-inch slip-on muffler for Harley-Davidson Touring models with extended muffler body for riders seeking a fuller exhaust profile.
- MotoPro45 Slip-On Exhaust for Harley Touring 4.5-inch slip-on muffler for Harley-Davidson and Indian motorcycles, part of the MotoPro product line.
- Indian Chief Slip-On Mufflers 4-inch slip-on mufflers for 2022-Later Indian Chief, SuperChief, and Bobber models producing a deep, warm tone with sleek low-profile end caps.
- 4-inch Slip-On Exhaust for Indian Touring 4-inch slip-on mufflers for Indian Cruiser, Bagger, and Touring motorcycles delivering distinctive Rinehart sound and improved performance without requiring tuning or engine modifications.
- DBX40 Slip-On Exhaust for Indian 4-inch DBX slip-on exhaust for 2014-Later Indian Bagger, Touring, and Elite motorcycles featuring aggressive DBX baffles for the iconic Rinehart sound.
- Crossback True Duals Header for 2017-Later M8 Touring True dual header system for 2017-Later Milwaukee-Eight Harley-Davidson Touring models with 2.5-inch heat shields, laser-cut Rinehart Racing logo, no balance tubes or power chambers for pure uninterrupted exhaust flow, available in black and chrome finishes.
- Slimline Duals Header Slim-design true dual header system for Harley-Davidson and Indian Touring models, positioned as the industry standard header with more power and torque and the signature Rinehart sound.
- 2-into-1 Exhaust for Harley Touring 2-into-1 exhaust header system for Harley-Davidson Touring models, available for 1995-2008 and 2017-Later configurations.
- True Dual Exhaust for 1995-2008 Harley Touring True dual exhaust system for 1995-2008 Harley-Davidson Touring models with a traditional dual exhaust configuration.
- Moto Series Inverted Air Cleaner High-performance air intake system with an inverted pleated top and sides, forged aluminum machined cover, synthetic water-resistant washable filter element, available for Harley-Davidson Touring, Softail, Sportster, and Dyna models, CARB compliant.
- MOTO Series 90° Velocity Air Cleaner 90-degree velocity air cleaner for Harley-Davidson motorcycles delivering maximum performance through precision engineering.
- DBX Baffles for M8 Touring Slip-Ons Proprietary performance baffles for M8 Touring slip-on mufflers engineered to increase and enhance Harley engine sound while providing free-flowing exhaust and optimal back pressure.
- Quiet Baffles for 4.5-inch Touring Slip-Ons Quieter alternative baffles for 4.5-inch touring slip-on mufflers for riders seeking a more mellow sound without sacrificing performance.
- End Caps Collection Replacement and upgrade end caps for Rinehart exhaust systems, including 4.5-inch Tradition, 4.5-inch Slash Cut, Moto Series Merge, 4-inch Standard, Moto Series Slot, 3.5-inch Standard, Moto Series Castle, and 2.5-inch Standard end caps.
- Rinehart Racing Branded Apparel Branded Rinehart Racing apparel including t-shirts such as the Men's Gray Eagle T-Shirt (American Pipes Tee) and Men's RR Since '95 T-Shirt Shield, tied to the company's 1995 founding heritage.
Quantifiable outcome
- Products are CARB/EPA 50-state emissions compliant
- +1 more outcomes
Companies that use Rinehart Racing
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Rinehart Racing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Rinehart Racing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Daytona Police DepartmentminorRinehart Racing supports law enforcement through their dedicated law enforcement program. The company provides high-performance exhaust systems for motorcycle units and features testimonials from officers like Sergeant Deschamps regarding how Rinehart exhaust makes a difference with the Daytona PD motors unit.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Rinehart Racing competitors and assessment
Company assessmentDirect peers
- Vance & Hines: Largest U.S. aftermarket V-twin exhaust and performance brand for Harley-Davidson. Directly comparable product portfolio (slip-ons, full systems, air intake), shared Harley/Indian customer base, and overlapping dealer network.
- Two Brothers Racing: Performance exhaust manufacturer serving Harley, Indian, and other V-twin platforms with slip-ons and full systems. Competes in the same premium aftermarket category with comparable DTC and dealer distribution.
- Yoshimura: Premium Japanese-owned aftermarket exhaust brand with deep V-twin and metric motorcycle coverage. Competes for the same performance-oriented Harley/Indian rider with comparable premium pricing and brand recognition.
- Cobra USA: Manufacturer of cruiser and touring exhaust systems for Harley-Davidson, Indian, and metric platforms. Direct overlap in slip-on mufflers, full systems, and the cruiser/touring rider demographic.
- Bassani Exhaust: Manufacturer of aftermarket exhaust systems for Harley-Davidson and other V-twin platforms. Direct competitor in slip-ons, 2-into-1 systems, and true duals with comparable emissions-compliant product positioning.
Broad incumbents
- Akrapovic: Global premium exhaust manufacturer best known for sport bikes but with growing V-twin presence. Competes in the upper premium tier with strong brand recognition, overlapping with Rinehart's signature-sound positioning.
- K&N Engineering: Largest aftermarket air filter and intake brand, including Moto Series air cleaners for Harley-Davidson. Directly comparable in the air cleaner category and adjacent to Rinehart's intake product line.
Emerging players
- Competition Werkes: Aftermarket exhaust and accessory maker focused on sport bike and V-twin segments. Comparable product offering in slip-ons and accessories for Harley-Davidson riders at slightly lower price points.
- M4 Exhaust: Manufacturer of slip-on and full exhaust systems for sport bike and V-twin platforms including Harley-Davidson. Competes at a similar premium-mid price tier with comparable DTC distribution.
- Tab Performance: Manufacturer of 2-into-1 and dual exhaust systems for Harley touring and bagger platforms. Directly competes in the true duals and header category with comparable fitments for M8 Touring models.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rinehart Racing social profiles
Digital presenceRinehart Racing compliance and trust
Trust signalCompliance6 records
Rinehart Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rinehart Racing leadership team
Management profileNumber of profiles
Rinehart Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rinehart Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rinehart Racing
What does Rinehart Racing do?
Rinehart Racing designs, manufactures, and sells high-performance aftermarket exhaust systems (slip-on mufflers and full header systems), air cleaners, replacement baffles, end caps, and branded apparel exclusively for Harley-Davidson and Indian V-twin motorcycles. All exhaust products are 100% made in the USA, supported by a Limited Lifetime Warranty, and offered in multiple fitments, finishes, and emissions-compliance variants for direct-to-consumer and dealer-channel sales.
Is Rinehart Racing a public or private company?
Rinehart Racing is a private company. It is classified as family owned and is currently operating.
When was Rinehart Racing founded?
Rinehart Racing was founded in 1995. It employs 101 to 250 people.
Where is Rinehart Racing based?
Rinehart Racing is headquartered in Arden, United States, in the North America region.
How does Rinehart Racing make money?
Three revenue lines are on record. Aftermarket Motorcycle Exhaust Systems are the primary driver. The others are air Cleaners and Intake Components and apparel and Merchandise.
Who are Rinehart Racing's main competitors?
Direct peers on record are Vance & Hines, Two Brothers Racing, Yoshimura, Cobra USA and Bassani Exhaust. Broad incumbents are Akrapovic and K&N Engineering. Emerging players are Competition Werkes, M4 Exhaust and Tab Performance.
Does Rinehart Racing have an API?
No public API is recorded for Rinehart Racing.
What industry is Rinehart Racing in?
Rinehart Racing's product category is Motorcycle Exhaust Systems. Its primary akta.pro industry code is IMACANAE, Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR), with a secondary code of IMACANAN, Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers). Its NAICS code is 336390 and its SIC code is 3714.