TAB Performance
TAB Performance is a privately held, Lincoln, Nebraska-based aftermarket parts company that designs and sells performance exhaust systems, handlebars, and accessories for Harley-Davidson, Indian, Yamaha, and off-road vehicle owners via direct e-commerce and an authorized dealer network.
- Company typePrivate
- Founded2004
- HeadquartersLincoln, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What TAB Performance does
TAB Performance, Inc. is a privately held aftermarket motorcycle parts company headquartered in Lincoln, Nebraska, founded in 2004 and operating with a 1–10 employee headcount. The company designs, sources, and sells high-performance exhaust systems, mufflers, handlebars, air filters, fuel tuners, cam kits, suspension kits, communication systems, and related accessories for Harley-Davidson, Indian, Yamaha Star, and select off-road vehicle platforms (Polaris RZR, Honda Talon, Kawasaki Teryx KRX 1000, Can-Am Maverick). Its core product line centers on signature slip-on mufflers — BAM Sticks in 4", 4.5", and 50 Cal (5") diameters — featuring a proprietary interchangeable baffle system anchored by the branded "Zombie Baffle," which lets riders modulate sound and performance without replacing the muffler body. Supporting flagship lines include the Redline Performance Series full exhaust systems and Folsom Prison Series handlebars, with bundled Stage 1 upgrade kits combining mufflers, intake, and fuel management for turnkey performance gains. Dyno-tested outputs reach 144.77 HP / 152.94 lb-ft of torque in the 2-2 Redline configuration.
Technology emphasis is on bolt-on compatibility with V-Twin and Milwaukee-Eight engines — most slip-on installations are rated at 15 minutes — with products offered across multiple diameters, baffle configurations, and finishes (chrome, black, midnight chrome, torched chrome). The company sells primarily through its tabperformance.com e-commerce storefront, supplemented by a regional authorized dealer network with wholesale price lists; international shipping is available on a freight/duty pre-paid-by-buyer basis. Pricing is unit-based, ranging from under $10 for small accessories (e.g., $9.95 replacement clamps) to $4,914.81 for the Redline Performance Kit for Milwaukee-Eight engines. Customer segments are vertical: Harley-Davidson owners (primary), Indian Motorcycle owners, off-road/UTV enthusiasts, and motorcycle dealers. The company maintains brand presence through a sponsored Bagger Racing team competing in MotoAmerica and a published rally/event schedule. Capital structure is lean and founder-controlled (Justin Pflanz, owner; Casey Pflanz, founder), with a single disclosed funding round of $165,000 in 2013 and no institutional ownership on record; revenue and financial results are not publicly disclosed.
TAB Performance firmographics
Firmographics- Name
- TAB Performance
- Legal name
- TAB Performance, Inc.
- Website
- https://tabperformance.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TAB Performance is a privately held, Lincoln, Nebraska-based aftermarket parts company that designs and sells performance exhaust systems, handlebars, and accessories for Harley-Davidson, Indian, Yamaha, and off-road vehicle owners via direct e-commerce and an authorized dealer network.
- Ownership category
- akta.pro rank
TAB Performance industry classification
Industry- Product category
- Motorcycle Aftermarket Parts
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR) (IMACANAE)
Keywords
Where TAB Performance is headquartered
LocationHeadquarters
- HQ city
- Lincoln
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TAB Performance business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Aftermarket Parts Sales: One-time hardware sales of performance exhaust systems, mufflers, baffles, handlebars, air filters, fuel tuners, and accessories directly to motorcycle enthusiasts through e-commerce. Products are purchased as individual components or complete systems.
- Wholesale/Dealer Distribution: B2B sales of TAB Performance products to authorized motorcycle dealers through dealer price lists and wholesale accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | BAM Stick Slip-On Mufflers |
| Unit Pricing | Pay-as-you-go | Redline Performance Slip-Ons |
| Unit Pricing | Pay-as-you-go | Replacement Baffles |
| Unit Pricing | Pay-as-you-go | Folsom Prison Handlebars |
| Unit Pricing | Pay-as-you-go | Head Pipes & Headers |
| Unit Pricing | Pay-as-you-go | Complete Performance Kits |
| Unit Pricing | Pay-as-you-go | Accessories & Small Parts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
TAB Performance product offering
Product offeringCore offering
TAB Performance designs, manufactures, and sells aftermarket performance exhaust systems, mufflers, handlebars, and accessories for motorcycles, primarily V-twin platforms such as Harley-Davidson, Indian, and Yamaha. The company markets its products under multiple in-house brands including Redline Performance, BAM Sticks, Folsom Prison, and Zombie.
Product overview
TAB Performance is an aftermarket motorcycle parts company specializing in high-performance exhaust systems, handlebars, and accessories for Harley-Davidson, Indian, Yamaha, and off-road vehicles. The core product line centers on slip-on mufflers (BAM Sticks in 4", 4.5", and 50 Cal 5" sizes, plus Redline Performance Slip-Ons) with interchangeable baffle cores and tips, complemented by headers/exhaust systems, Folsom Prison handlebars, and supporting products including air filters, fuel tuners, cam kits, suspension kits, and communication systems. The company offers individual components as well as bundled Stage 1 upgrade kits combining mufflers, intake, and fuel management for comprehensive performance enhancement.
Differentiator
Problem solved
Functional benefit
Products and services
- Motorcycle Exhaust Systems
Quantifiable outcome
- Redline Performance Slip-Ons deliver 114.43 horsepower and 134.61 lb-ft of torque on dyno-tested Milwaukee-Eight engines
- +2 more outcomes
Companies that use TAB Performance
Customer profileSegments4 records
Ideal customer profiles2 records
TAB Performance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
TAB Performance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bagger Racing Team / MotoAmericacoreTAB Performance sponsors a Bagger Racing team competing in MotoAmerica events. The team includes sponsored riders, participation in racing calendar events, and marketing presence at How to Watch events. This partnership serves as a key brand visibility and credibility channel in the performance motorcycle community.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
TAB Performance competitors and assessment
Company assessmentEmerging players
- Competition Werkes: Aftermarket exhaust and accessory maker with cruiser and sportbike offerings; a smaller, niche competitor relevant to TAB's price-positioned slip-on and tip lineup.
Direct peers
- Dynojet Research: Manufacturer of fuel tuners and engine management products (Power Vision, Target Tune) that TAB Performance resells as part of Stage 1 kits; competes in the tuning layer and is a key adjacent brand in TAB's upgrade ecosystem.
- Kuryakyn: Major aftermarket motorcycle accessory brand with deep Harley-Davidson catalog across handlebars, lighting, and performance parts; competes in the same cruiser/touring accessories ecosystem as TAB's handlebars, grips, and exhaust line.
- Rinehart Racing: Specializes in high-performance V-Twin exhaust systems and slip-on mufflers for Harley-Davidson Touring/Trike models, directly competing in the same bagger/Touring upgrade category as TAB Performance.
- Bassani Xhaust: Long-running manufacturer of V-Twin exhaust systems, headers, and slip-ons with similar dyno-validated performance positioning and fitment coverage for Harley-Davidson platforms.
- Two Brothers Racing: Aftermarket performance exhaust maker with deep cruiser, bagger, and off-road fitment coverage; competes on premium-priced slip-ons and full systems across overlapping motorcycle platforms.
- Cobra USA: Aftermarket motorcycle exhaust manufacturer offering slip-on and full systems for V-Twin cruisers, baggers, and metric cruisers; competes head-to-head on Yamaha Star and Harley fitments.
- Vance & Hines: Largest direct competitor in V-Twin performance exhaust and a leading Harley-Davidson aftermarket exhaust brand, with racing heritage and full-system product lines that overlap TAB Performance's core slip-on and header offerings.
Broad incumbents
- Yoshimura R&D of America: Racing-validated exhaust specialist for sportbike, off-road, and V-Twin platforms with broad dealer distribution; competes for share of enthusiast riders across multiple platforms TAB also serves.
- Akrapovic: Global premium exhaust manufacturer spanning sportbike, cruiser, and off-road; relevant adjacent premium-positioned competitor for riders considering higher-tier brand upgrades across motorcycle categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
TAB Performance social profiles
Digital presenceTAB Performance financial estimates
Financial estimateRevenue estimate
Valuation estimate
TAB Performance leadership team
Management profileNumber of profiles
Profiles2 records
TAB Performance funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TAB Performance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TAB Performance
What does TAB Performance do?
TAB Performance designs, manufactures, and sells aftermarket performance exhaust systems, mufflers, handlebars, and accessories for motorcycles, primarily V-twin platforms such as Harley-Davidson, Indian, and Yamaha. The company markets its products under multiple in-house brands including Redline Performance, BAM Sticks, Folsom Prison, and Zombie.
Is TAB Performance a public or private company?
TAB Performance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TAB Performance founded?
TAB Performance was founded in 2004. It employs 1 to 10 people.
Where is TAB Performance based?
TAB Performance is headquartered in Lincoln, United States, in the North America region.
How does TAB Performance make money?
Two revenue lines are on record. Aftermarket Parts Sales are the primary driver. The others are wholesale/Dealer Distribution.
Who are TAB Performance's main competitors?
Competition Werkes is listed as an emerging player. Direct peers are Dynojet Research, Kuryakyn, Rinehart Racing, Bassani Xhaust, Two Brothers Racing, Cobra USA and Vance & Hines. Broad incumbents are Yoshimura R&D of America and Akrapovic.
Does TAB Performance have an API?
No public API is recorded for TAB Performance.
What industry is TAB Performance in?
TAB Performance's product category is Motorcycle Aftermarket Parts. Its primary akta.pro industry code is IMACANAE, Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR). Its NAICS code is 336991 and its SIC code is 3751.