ALT Agency
ALT Agency is a Birmingham, UK-based WordPress-focused web design and digital marketing agency founded in 2006, serving mid-market and enterprise clients across the Midlands with custom websites, ecommerce, SEO, PPC, CRO, and ongoing maintenance services via an in-house 17-person team.
- Company typePrivate
- Founded2006
- HeadquartersBirmingham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ALT Agency does
ALT Agency (legal entity: ALT Web Design Ltd, registered in England and Wales under Company No. 08043622) is a Birmingham-based web design and digital marketing agency founded by Craig Murphy in 2006. The firm operates from Eleven Brindley Place, 2 Brunswick Square, Birmingham, with an additional registered office in Walsall, and employs an in-house team of 17 specialists covering design, development, QA and SEO. Its service portfolio spans custom website design and development (WordPress, WooCommerce, Shopify, Laravel, mobile apps), enterprise-grade WordPress multisite builds, and a growing set of digital marketing offerings — SEO, PPC management, and conversion rate optimisation — alongside recurring website maintenance retainers. Pricing is project-based for build work (tailored quotes, no public tiers) and subscription/retainer-based for ongoing marketing and maintenance engagements.
The company has executed over 750 projects across its 18-year history, accumulating 80+ five-star Google reviews, and serves a diversified client base spanning AI banking (Fintilect), luxury haircare ecommerce (Rossano Ferretti), manufacturing (Russell Finex, Oadby Plastics, NCMT), IT consulting (Forfend, Stealth iT), mental health (Care4Mind), education/charity (Real Food Rebellion), events (Sharky + George) and automotive experiences (Supercar Experiences). Its go-to-market is principally sales-led via direct contact (phone, email, website forms) supported by content marketing, SEO, and broad social media presence (LinkedIn, Facebook, X, YouTube, Reddit), with most new business derived from referrals. Revenue combines one-off build fees with recurring retainers; revenue figures are not publicly disclosed. The agency is privately held, founder-owned, with no external institutional investment or parent company identified; the founder separately operates Taking Off Investments, a private investment vehicle.
ALT Agency firmographics
Firmographics- Name
- ALT Agency
- Legal name
- ALT Web Design Ltd
- Website
- https://altagency.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ALT Agency is a Birmingham, UK-based WordPress-focused web design and digital marketing agency founded in 2006, serving mid-market and enterprise clients across the Midlands with custom websites, ecommerce, SEO, PPC, CRO, and ongoing maintenance services via an in-house 17-person team.
- Ownership category
- akta.pro rank
ALT Agency industry classification
Industry- Product category
- Web Design and Digital Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creative & Brand Campaign Development (BPAFAAAB)
- akta.pro secondary industry
- Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)
Keywords
Where ALT Agency is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
ALT Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Web Design & Development: Project-based custom website design and development services including WordPress, WooCommerce, Shopify, and Laravel builds. Pricing is tailored per project based on complexity and requirements.
- Digital Marketing Services: Ongoing SEO and PPC management services generating recurring revenue through retainer arrangements
- Website Maintenance: Monthly website maintenance packages providing ongoing support, updates, and optimisation for existing client websites
- Enterprise Services: WordPress multisite development for enterprises with multiple regions, brands, or product areas requiring centralised platform management
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom Project-Based Pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
ALT Agency product offering
Product offeringCore offering
ALT Agency designs and builds fully custom websites primarily on WordPress (with WooCommerce ecommerce and WordPress Multisite options), alongside Shopify and Laravel/PHP builds and mobile app development. It also provides ongoing digital marketing services including senior-led SEO, PPC management, conversion rate optimization, and monthly website maintenance. Engagements are delivered by an in-house Birmingham-based team using interactive Figma prototyping prior to development.
Product overview
ALT Agency is a Birmingham-based web design and digital marketing agency offering a comprehensive suite of services built primarily around WordPress. Their core offerings include custom web design, WordPress design and development, ecommerce solutions (WooCommerce and Shopify), Laravel development, and mobile app development. Digital marketing services encompass SEO, PPC management, and conversion rate optimization. They also provide specialized services including WordPress Multisite Development for organizations managing multiple sites across regions or brands, Hacked WordPress Website Repair, SEO Website Migration, and Technical SEO. All services are delivered by an in-house Birmingham-based team, with the agency positioning itself as a long-term web partner offering ongoing website maintenance and support.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Design
Quantifiable outcome
- Up to 485% traffic increase for SEO clients
- +3 more outcomes
Companies that use ALT Agency
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
ALT Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ALT Agency partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
ALT Agency competitors and assessment
Company assessmentDirect peers
- Cyber-Duck: UK digital agency delivering web design, web/app development, and digital transformation services to enterprise clients. Comparable in being a UK-based, full-service digital agency with design + development + marketing capabilities.
- Clicky Media: UK digital agency offering web design, development and digital marketing services to a mix of SME and enterprise clients. Comparable regional UK agency with overlapping service stack around WordPress and integrated SEO/PPC.
- Silverbean: Norfolk-based digital marketing agency specialising in affiliate, paid media, SEO and web design for retail and commerce clients. Comparable as a UK agency with a focus on ecommerce clients and an integrated performance marketing offering.
- Wholegrain Digital: London-based B Corp digital agency specialising in WordPress website design, development and sustainable web services. Highly comparable as a UK WordPress-led agency offering custom builds, ongoing support and SEO to mission-driven and enterprise clients.
- Hallam Internet: Nottingham-based full-service digital marketing and web design agency offering SEO, PPC, web development and CRO. Comparable regional UK agency with a similar mid-market/enterprise client mix and integrated digital marketing offering.
- Impression: Nottingham-headquartered digital agency providing SEO, paid media, web design and digital strategy to enterprise and ambitious mid-market clients. Comparable UK agency with a similar performance-led, retainers-plus-projects revenue model.
- Engage Web: UK digital marketing agency offering SEO, PPC, web design and development with a focus on measurable ROI. Comparable as a similarly sized UK agency delivering integrated web and performance marketing services to mid-market clients.
- Koozai: UK digital marketing agency offering SEO, PPC, content and web design services. Comparable in being a UK-focused full-service digital agency combining website builds with ongoing performance marketing retainers.
Broad incumbents
- WPP / Ogilvy UK: Global advertising and digital transformation network with significant UK presence offering creative, web, SEO, paid media and enterprise digital services. Comparable as a broad incumbent covering the full digital agency stack ALT operates in, but with vastly greater scale, geographic reach and enterprise mandates.
- Dept: Large global digital agency offering web design, development, SEO, paid media and broader technology services. Comparable as a broad incumbent in the digital agency space with overlapping web design and performance marketing capabilities, but operating at significantly greater scale and with a much wider service portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ALT Agency social profiles
Digital presenceALT Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
ALT Agency leadership team
Management profileNumber of profiles
Profiles1 record
ALT Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ALT Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ALT Agency
What does ALT Agency do?
ALT Agency designs and builds fully custom websites primarily on WordPress (with WooCommerce ecommerce and WordPress Multisite options), alongside Shopify and Laravel/PHP builds and mobile app development. It also provides ongoing digital marketing services including senior-led SEO, PPC management, conversion rate optimization, and monthly website maintenance. Engagements are delivered by an in-house Birmingham-based team using interactive Figma prototyping prior to development.
Is ALT Agency a public or private company?
ALT Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ALT Agency founded?
ALT Agency was founded in 2006. It employs 11 to 50 people.
Where is ALT Agency based?
ALT Agency is headquartered in Birmingham, United Kingdom, in the Europe region.
How does ALT Agency make money?
Four revenue lines are on record. Web Design & Development is the primary driver. The others are digital Marketing Services, website Maintenance and enterprise Services.
Who are ALT Agency's main competitors?
Direct peers on record are Cyber-Duck, Clicky Media, Silverbean, Wholegrain Digital, Hallam Internet, Impression, Engage Web and Koozai. Broad incumbents are WPP / Ogilvy UK and Dept.
Does ALT Agency have an API?
No public API is recorded for ALT Agency.
What industry is ALT Agency in?
ALT Agency's product category is Web Design and Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAB, Creative & Brand Campaign Development, with a secondary code of BPAFACAI, Performance Creative & Ad Production (Dynamic/Iterative). Its NAICS code is 541810 and its SIC code is 7311.