Platinum Pools
- Company typePrivate
- Founded1998
- HeadquartersHouston, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Platinum Pools firmographics
Firmographics- Name
- Platinum Pools
- Legal name
- Platinum Pools
- Website
- https://platinumpools.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Platinum Pools industry classification
Industry- Product category
- Residential Pool Construction Services
- NAICS
- Residential Building Construction (23611)
- akta.pro primary industry
- Pool Decking & Surrounds (HSAPALAK)
- akta.pro secondary industry
- Pool Draining, Refill & Water Exchange Services (HSAIALAK)
Keywords
Where Platinum Pools is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Platinum Pools business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Custom Pool Construction: Primary revenue stream from designing and building custom in-ground swimming pools for residential homeowners. Pools are built to customer specifications with various features including water features, spas, decking, fire features, and outdoor kitchens. This is a one-time project-based revenue with high ticket sizes.
- Pool Maintenance and Service: Ongoing pool maintenance services including cleaning, chemical balancing, equipment repair and installation. Service technicians provide complete equipment repair and new product installation.
- Pool Remodeling: Renovation and remodeling services for existing pools including resurfacing, switching out tile and coping, equipment upgrades, and automation additions.
- Pool Features and Add-ons: Additional features and accessories including water features, spas, decking, fire features, outdoor kitchens, and outdoor living elements. Cross-selling through Platinum Outdoor Living partnership.
- Financing Services: Pool financing options offered to customers to enable purchase of custom pools. Financial services partnership through third-party lenders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Budget-friendly pool options available |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Platinum Pools product offering
Product offeringCore offering
Platinum Pools designs, builds, remodels, and services custom residential swimming pools and outdoor living environments for homeowners in the Houston and Beaumont, Texas metro areas. Offerings span turnkey new pool construction, pool resurfacing and remodeling, spas, water features, decking, fire features, outdoor kitchens, and equipment upgrades, supported by an in-house service department and ongoing pool cleaning and maintenance programs.
Product overview
Platinum Pools is a custom swimming pool construction company offering a comprehensive suite of services centered on custom in-ground pool design and construction. The core offering is Custom Swimming Pool Construction, supplemented by Pool Remodels (including Pool Resurfacing and Tile & Coping Replacement) and various add-on features. Water Features (waterfalls, weeping walls, sheer descents, scuppers), Spas, Decking, Fire Features (fire pits, fire bowls), and Outdoor Kitchens extend the outdoor living experience. The company also provides Pool Add-ons including tanning shelves, beach entries, rock waterfalls, and the A&A Manufacturing In-Floor Cleaning Systems for automatic maintenance. Supporting services include 3D Pool Videos for design visualization, Pool Cleaning Service, general Pool Maintenance, Pool Equipment Installations and Upgrades, and Pool Financing options. The portfolio ranges from basic pool construction to fully customized resort-style backyard transformations.
Differentiator
Problem solved
Functional benefit
Brands
- Platinum Outdoor Living: A related outdoor living brand serving Southeast Texas customers with pergolas, outdoor kitchens, pavilions, decking, artificial turf, fire pits, outdoor fireplaces, and putting greens.
Quantifiable outcome
- 3,500+ happy past Platinum family members served
- +2 more outcomes
Companies that use Platinum Pools
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles2 records
Platinum Pools technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Platinum Pools partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- A&A ManufacturingcorePlatinum Pools partners with A&A Manufacturing for in-floor pool cleaning systems. The A&A in-floor system provides automatic cleaning, sanitization, elimination of cold pockets, reduced heat loss, and even chemical distribution. The technology uses unique cleaning head designs that pop up to spray water and collect debris without human intervention.
- PentaircorePentair is referenced as a provider of pool equipment and technology. The company manufactures pool pumps, filters, and other pool equipment that Platinum Pools installs in new pool constructions and uses for equipment replacements and upgrades.
- Platinum Outdoor LivingcorePlatinum Outdoor Living (platinumoutdoorliving.com) is a sister company that handles outdoor living projects including pergolas, outdoor kitchens, pavilions, decking, artificial turf, fire pits, outdoor fireplaces, and putting greens. Customers are referred to Platinum Outdoor Living for comprehensive backyard transformations beyond the pool itself.
- Better Business Bureau (BBB)majorPlatinum Pools has received multiple BBB awards including the Pinnacle Award (top BBB award) and has been recognized as Winner of Distinction every year since 2010. This accreditation and award relationship demonstrates the company's commitment to ethical business practices.
- Pool & Spa NewsmajorPool & Spa News magazine has ranked Platinum Pools in their Top 50 Pool Builder list in the United States. The company has also been recognized as a Top 50 Pool Service company. This industry publication recognition is based on revenue, staff quality, industry involvement, and community engagement.
- Pool and Hot Tub Alliance (PHTA)majorPlatinum Pools has won multiple PHTA International Awards of Excellence including Gold, Silver, and Bronze awards. These prestigious industry awards recognize excellence in pool design and construction across the industry.
- HouzzminorPlatinum Pools has been recognized with the Best of Houzz award for customer satisfaction. Houzz is a platform where homeowners can find and review home improvement professionals.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Platinum Pools competitors and assessment
Company assessmentDirect peers
- Claffey Pools: Texas-based custom pool builder serving the Dallas-Fort Worth metroplex with design-build-service capabilities. Highly comparable as a fellow Texas custom pool builder with similar service mix and target customer profile.
- River Pools: National fiberglass pool manufacturer and installer with a strong digital presence and dealer/installer network. Comparable as a custom pool provider targeting residential homeowners, though with a fiberglass (vs. concrete) product focus.
- Anthony & Sylvan Pools: One of the largest custom in-ground pool builders in the US, operating across multiple states. Directly comparable as a residential custom pool construction company with similar service breadth (design, build, remodel, service) and award-recognition positioning.
- Keith Zars Pools: Long-established custom pool builder based in San Antonio, Texas. Comparable as a fellow Texas custom pool construction company with strong brand reputation and award recognition in the state.
- Blue Haven Pools & Spas: National custom pool builder and service provider operating across multiple US markets. Comparable in offering end-to-end residential pool design, construction, and ongoing service with multi-region presence.
- Shasta Pools: Large regional custom pool builder headquartered in Arizona with a long operating history and award recognition. Comparable as an established regional player focused on custom residential pool construction, remodels, and outdoor living.
- California Pools: Largest custom pool builder in California with a multi-decade operating history. Comparable as a high-volume custom residential pool construction company with comprehensive design-build-service offerings.
- Premier Pools & Spas: National custom pool builder with a multi-region franchise-style operating model. Highly comparable in offering custom residential pools, outdoor living features, and a strong emphasis on awards and brand reputation in the pool industry.
Others
- Pentair: Major pool equipment manufacturer (pumps, filters, automation) and existing partner of Platinum Pools. Comparable as an ecosystem participant whose equipment is installed across Platinum's pool builds and whose roadmap influences Platinum's upgrade/remodel revenue stream.
Regional players
- Lonestar Pool Group: Texas-focused pool builder and service provider. Comparable as a regional pool construction and service company operating in the Texas market with similar residential customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Platinum Pools social profiles
Digital presencePlatinum Pools compliance and trust
Trust signalCompliance7 records
Platinum Pools financial estimates
Financial estimateRevenue estimate
Valuation estimate
Platinum Pools leadership team
Management profileNumber of profiles
Profiles1 record
Platinum Pools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Platinum Pools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Platinum Pools
What does Platinum Pools do?
Platinum Pools designs, builds, remodels, and services custom residential swimming pools and outdoor living environments for homeowners in the Houston and Beaumont, Texas metro areas. Offerings span turnkey new pool construction, pool resurfacing and remodeling, spas, water features, decking, fire features, outdoor kitchens, and equipment upgrades, supported by an in-house service department and ongoing pool cleaning and maintenance programs.
Is Platinum Pools a public or private company?
Platinum Pools is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Platinum Pools founded?
Platinum Pools was founded in 1998. It employs 101 to 250 people.
Where is Platinum Pools based?
Platinum Pools is headquartered in Houston, United States, in the North America region.
How does Platinum Pools make money?
Five revenue lines are on record. Custom Pool Construction is the primary driver. The others are pool Maintenance and Service, pool Remodeling, pool Features and Add-ons and financing Services.
Who are Platinum Pools's main competitors?
Direct peers on record are Claffey Pools, River Pools, Anthony & Sylvan Pools, Keith Zars Pools, Blue Haven Pools & Spas, Shasta Pools, California Pools and Premier Pools & Spas. Pentair is listed as an others. Lonestar Pool Group is listed as a regional player.
Does Platinum Pools have an API?
No public API is recorded for Platinum Pools.
What industry is Platinum Pools in?
Platinum Pools's product category is Residential Pool Construction Services. Its primary akta.pro industry code is HSAPALAK, Pool Decking & Surrounds, with a secondary code of HSAIALAK, Pool Draining, Refill & Water Exchange Services. Its NAICS code is 23611.