Bazar Bizar

What Bazar Bizar does

Bazar Bizar BVBA is a Belgian private limited company founded in 2016 and headquartered in Kontich, Belgium, operating as a direct-to-consumer and B2B retailer of artisan home decor, furniture, lighting, dining, home textiles, and fashion accessories. The company's core technology is its handmade artisan production model: products are handwoven and handcrafted from natural materials including seagrass, water hyacinth, rattan, bamboo, cotton, shells, teak wood, terracotta, and glass, with manufacturing executed by carefully selected artisan partners in Indonesia. The catalog spans over 1,400 SKUs organized across 60 pages and 17+ themed collections (e.g., The Island, The Outdoor, The Rustic, The Oversized, The Bondi, The Resin, The Teak Root), with individual prices ranging from approximately €3.75 (coasters) to €3,599.95 (large furniture items).

The business operates a Shopify-hosted DTC storefront at bazarbizar.be as its primary revenue channel, complemented by a dedicated B2B Partner Program portal at b2b.bazarbizar.be targeting interior designers, hospitality businesses, and trade professionals. The company ships across mainland Europe (Benelux, France, Germany, Italy, Spain, Portugal, Scandinavia), the UK, Norway, Switzerland, and worldwide via UPS, DPD, DACHSER, and GLS, with a multilingual storefront (EN, ES, IT, DE, FR, NL). Revenue is generated through one-time retail transactions at fixed unit prices, supplemented by regular promotional discounting at 15% and 40% off. Marketing is driven by organic social media across Instagram, TikTok, Pinterest, Facebook, and LinkedIn, plus an email newsletter (The Bazar Bizar Journal). The company operates with a small team of 1-10 employees and has no disclosed external funding, parent company, or institutional investors.

Name

Bazar Bizar

Legal name

Bazar Bizar BVBA

Website

https://bazarbizar.be

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Bazar Bizar is a Belgian artisan home decor, furniture, lighting, and dining retailer that sells over 1,400 handcrafted products made from natural materials by Indonesian artisans, serving European consumers via DTC e-commerce and a B2B partner program for interior designers.

Ownership category

akta.pro rank

Headquarters

HQ city

Kontich

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Retail (B2C): Direct-to-consumer sales through owned Shopify e-commerce platform. Products sold at various price points ranging from approximately €3.75 to €3,599.95. Standard retail model with no subscription component.
2. B2B Partner Program: Professional partner program at b2b.bazarbizar.be targeting interior designers, hospitality businesses, and trade professionals for bulk purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Bazar Bizar is a Belgian interior design brand that designs, sources, and retails handcrafted artisan home decor, furniture, lighting, dining/tableware, home textiles, and fashion accessories. Products are made primarily by artisans in Indonesia from natural and sustainable materials such as seagrass, water hyacinth, rattan, bamboo, cotton, shells, and teak wood, and sold direct-to-consumer through a Shopify e-commerce storefront with a complementary B2B partner program.

Product overview

Bazar Bizar is an artisan home decor, tableware, lighting, and furniture retailer offering handcrafted products made primarily from natural materials sourced from Indonesia and other regions. The product portfolio consists of six core categories: Furniture (bar stools, tables, chairs, sofas, storage), Lighting (chandeliers, pendant lamps, floor/table/wall lamps), Dining (tableware, cookware, cutlery, glassware), Homeware & Decor (baskets, vases, candles, mirrors, planters), Home Textiles (cushion covers, carpets, throws), and Fashion (bags, jewelry, accessories). The company organizes products into 17 themed collections including The Island, The Outdoor, The Rustic, The Oversized, The Grass, The Aqua, The Bondi, The Burned, The Cascais, The Côa, The Comporta, The Ethnic, The Peniche, The Resin, The Teak Root, The Beaded, The Colonial, The Terracotta, The Glass, The Oh My Gee, and The Raffia. Products are crafted from natural materials including seagrass, water hyacinth, grass, rattan, bamboo, cotton, shells, wood, terracotta, glass, and stoneware. Additional offerings include a B2B Partner Program and Studio Bizar design service. The company uses Shopify as its e-commerce platform and partners with third-party shipping providers (UPS, DPD, DACHSER, GLS) for order fulfillment.

Differentiator

Problem solved

Functional benefit

Products and services

• Furniture Handcrafted artisan furniture collection including bar stools, bar tables, benches, cabinets, coffee tables, consoles, dining chairs, dining tables, nightstands, pouffes, shade sails, side tables, sofas, stools, and sunbeds & daybeds. Made from natural materials such as rattan, bamboo, teak wood, and water hyacinth, intended for residential interior use.
• Lighting Handcrafted lighting category including chandeliers, floor lamps, LED lamps, pendant lamps, table lamps, wall lamps, and cable fittings. Many pieces feature natural woven rattan, bamboo, seagrass, and grass shades.
• Dining Handcrafted dining and tableware category including bar tools & accessories, bottles & jars, bowls, coasters, cooking utensils, cookware, cups & mugs, cutlery, kitchen textiles, mixing & measuring, napkin rings, placemats, plates, glasses, pitchers & carafes, seasonings, serving dishes & trays, table accessories, and table linen.
• Homeware & Deco Homeware and decorative accessories category including baskets, bathroom accessories, boho accents, brooms & brushes, candles & holders, cloth hangers, hangers & hooks, luggage racks, mirrors, statues, photo frames, planters, room dividers, room fragrance, storage & organizers, tassels, vases, and wall & hanging decor.
• Home Textiles Handcrafted home textile category including carpets & runners, cushion covers, cushion fillings, plaids & throws, and draft stoppers, made from natural fibers including cotton and other woven materials.
• Fashion Fashion accessories category including bags, clutches & wallets, hats, keychains, jewelry, and merchandise items crafted from natural materials.
• Bazar Bizar Gift Card Redeemable gift card product allowing recipients to purchase any item from the Bazar Bizar catalog across furniture, lighting, dining, homeware, textiles, and fashion categories.
• B2B Partner Program Business-to-business wholesale partner program offering trade pricing and professional account management for interior designers, hospitality businesses, and trade buyers through a dedicated portal.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

One partnership is on record.

• Shopify Inc.coreTechnology or IntegrationE-commerce platform provider hosting the Bazar Bizar online store at bazarbizar.be. Shopify provides the online e-commerce platform that enables the company to sell products and services to customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Anthropologie: US-based lifestyle retailer offering bohemian, artisan-inspired furniture, lighting, textiles, and home accessories. Highly comparable aesthetic to Bazar Bizar, with substantial marketing scale and category breadth but no European artisan supply chain heritage.
• West Elm: Williams-Sonoma-owned US home retailer with significant European DTC operations across artisan-inspired furniture, lighting, and homeware. Comparable in sustainability narrative and natural-material product mix, though larger and more brand-mature.
• H&M Home: Global home retail brand of the H&M group with strong European DTC and physical store presence across home textiles, lighting, and decorative accessories. Comparable assortment breadth but mass-market positioning and supply chain.
• Zara Home: Global home decor arm of Inditex operating thousands of stores plus a large DTC e-commerce site. Overlaps with Bazar Bizar across furniture, lighting, dining, and homeware, but at a far larger scale and with fast-fashion rather than artisan sourcing.

Direct peers

• Ferm Living: Danish design brand producing furniture, lighting, textiles, and home accessories with a soft, Scandinavian-boho aesthetic. Comparable in product categories served, premium positioning, and European DTC + B2B distribution model.
• Bolia: Danish design-led furniture and home decor brand with pan-European DTC e-commerce and showroom network. Comparable in artisan/natural-material design philosophy and European mid-premium positioning, though larger and furniture-weighted.
• Madam Stoltz: Danish wholesale home decor company specializing in bohemian, natural-material accessories, textiles, and small furniture sourced largely from Asia. Highly comparable to Bazar Bizar in aesthetic, sourcing geography (Indonesia/Southeast Asia), and B2B wholesale go-to-market.
• Søstrene Grene: Danish value-priced home decor and lifestyle retailer with hundreds of European stores offering artisan-style homewares, lighting, textiles, and gifts. Comparable to Bazar Bizar in product breadth and European retail footprint, with stronger physical store presence.
• Nordic Nest: Online retailer aggregating Scandinavian and Nordic home decor brands across furniture, lighting, dining, and textiles. Comparable in multi-brand curatorial e-commerce model, Europe-wide shipping, and artisan-led product mix.
• Bloomingville: Danish home decor brand offering handcrafted, Scandinavian-inspired furniture, lighting, and accessories. Closely comparable to Bazar Bizar in product mix (boho/natural aesthetic, multi-category catalog, B2B trade program) and target customer (design-conscious European consumers).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bazarbizar
• LinkedInlinkedin.com/company/bazar-bizar
• Instagraminstagram.com/bazarbizarantwerp
• TikToktiktok.com/@bazarbizarliving
• Pinterestpinterest.com/bazarbizar_living

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bazar Bizar