vioma

What vioma does

vioma GmbH is a German online-marketing agency and software vendor founded in 2001 and headquartered in Offenburg, Germany, focused exclusively on the hospitality and tourism sector in the DACH region (Germany, Austria, Switzerland). The company's core platform is vioma CST7, a SaaS-based central property management and distribution system that orchestrates a suite of proprietary modules including vioma BOOKING (direct booking engine), vioma CHANNELS (OTA channel manager), vioma CONNECT (PMS/payment interface manager with 20+ certified integrations to systems such as Shiji, Mews, Oracle Opera, Ibelsa Rooms, SoftTec Cloud, and others), vioma BAROMETER (guest review management), vioma VOUCHER (voucher sales), vioma OFFER (automated offer creation), vioma BOOKING MPE (multi-property engine for hotel groups), vioma ASSISTANT (AI-powered 24/7 telephone receptionist), and vioma CONDEON (a CMS for hotel websites). The platform is web-based and integrates OTAs such as Booking.com, Expedia, HRS, HolidayCheck, Airbnb, and Kurzurlaub.

Beyond software, vioma provides website design/development services built on the CONDEON CMS and a full-service online marketing offering spanning Google Ads, SEO, social media advertising, newsletter campaigns, and GEO (generative engine optimization for AI search systems like ChatGPT and Perplexity). Revenue is generated through three primary streams: (i) annual software subscriptions for CST7 and its modules with a 12-month minimum term and automatic renewal, (ii) one-time website design and development project fees, and (iii) monthly retainer-based online marketing service packages. The company serves individual hotels, resorts, guesthouses, hotel groups/chains, and tourism portals/cooperatives — primarily SMB customers in the DACH region — using a B2B sales-led motion supported by inbound channels such as SEO, paid search, paid social, newsletters, and free Software-Check/Website-Check diagnostic tools. vioma employs 51-100 people, is privately held with two Managing Directors (Gerald Sandu and Swen Laempe), and operates with no disclosed external investors or funding rounds.

Name

vioma

Legal name

vioma GmbH

Website

https://vioma.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

vioma GmbH is a German SaaS company and digital agency that provides DACH-region hotels and tourism businesses with an all-in-one digital distribution platform (CST7) covering booking engine, channel management, PMS integrations, guest feedback, and AI telephone service, plus website design and online marketing services.

Ownership category

akta.pro rank

Product category

Hotel Distribution Software (Hospitality SaaS)

NAICS

Custom Computer Programming Services (541511), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Hotel CRS & Booking Engines (THALADAA)

akta.pro secondary industries

Hotel & Accommodation Booking Platforms (THALAFAB), Hotel Content Aggregators & Connectivity APIs (THALAJAD), Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

Keywords

• Hotel booking software
• Channel management software
• Hotel website design
• Hospitality marketing services
• Hotel distribution platform

Headquarters

HQ city

Offenburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions (CST7 and Modules): Annual or monthly subscription fees for the CST7 central management system and individual modules (BOOKING, CHANNELS, CONNECT, BAROMETER, VOUCHER, OFFER, MPE). Minimum contract term is 12 months with automatic annual renewal unless cancelled one month in advance. Revenue is recurring in nature as customers pay license/application-service fees on an ongoing basis.
2. Website Design & Development Services: One-time project fees for design, programming, and content creation for hotel websites built on the vioma CONDEON CMS. Website packages are sold as managed services.
3. Online Marketing Services: Ongoing service fees for Google Ads management, SEO consulting, Social Media Ads, Newsletter campaigns, and GEO (generative engine optimization) services. These are typically budget-based contracts run on an ongoing retainer basis.
4. Consulting Packages: Consulting service packages for holistic hotel marketing strategy. Sold as service packages with monthly retainer or project-based engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

vioma GmbH sells an all-in-one SaaS platform for digital hotel room distribution, centered on the vioma CST7 central management system, along with modular software add-ons (booking engine, channel manager, PMS integration manager, guest feedback, voucher sales, AI-powered telephone receptionist, multi-property engine, and CMS). The company also provides hotel website design and ongoing online marketing services (Google Ads, SEO, social media advertising, newsletters, and GEO/AI-search optimization) targeting independent hotels, hotel groups, and tourism portals in the DACH region.

Product overview

vioma offers an All-in-One platform for digital hotel room distribution combining proprietary software tools with professional services. The core platform is vioma CST7, a central management system that orchestrates all product modules including: vioma BOOKING (booking engine for direct reservations), vioma CHANNELS (channel manager for OTA distribution), vioma VOUCHER (voucher sales system), vioma BAROMETER (guest feedback and review management), vioma CONNECT (interface manager for PMS/payment integrations), vioma BOOKING MPE (multi-property engine for hotel groups), vioma OFFER (automated offer creation), vioma ASSISTANT (AI-powered 24/7 telephone receptionist), vioma CONDEON (CMS for website management), vioma DISCOUNT (loyalty system), vioma MEMBER (guest portal), vioma META CONNECT (meta search interface), vioma PAY (payment processing), vioma NEWSLETTER, and TAO (analytics). Alongside software, vioma provides website design and online marketing services (SEO, Google Ads, Social Media, GEO/AI optimization). The company is headquartered in Offenburg, Germany.

Differentiator

Problem solved

Functional benefit

Brands

• vioma CONDEON: Content Management System (CMS) for website management, including Blog, Form, Shop, and Newsletter modules.
• vioma TAO
• vioma PAY
• vioma DISCOUNT
• vioma MEMBER
• vioma META CONNECT

Products and services

• vioma CST7 Central hotel management system that controls bookings, room distribution, rates, restrictions, guest data, and all vioma software modules from a single dashboard. Includes smart calendar, reporting, and multi-property management and serves as the umbrella platform for all vioma tools.
• vioma BOOKING Direct booking engine (Internet Booking Engine) for individual hotels, apartments, tourism businesses, and campsites. Guides website visitors intuitively to direct bookings, supports room availability display, real-time pricing, and package offers, and enables revenue generation around the clock.
• vioma CHANNELS Channel manager that synchronizes room availability and rates across multiple online travel agencies and booking platforms (including Booking.com, Expedia, HRS, HolidayCheck, Airbnb, Kurzurlaub, and Hyperguest) to prevent overbookings and maximize distribution reach.
• vioma CONNECT Interface manager that connects vioma CST7 with external hotel property management systems (PMS such as Shiji, Mews, Oracle Opera, Ibelsa, SoftTec, winHotel, Gastmanager, micrologic, HUGO, HSDS, and others), payment service providers (Datatrans, PayPal via PayPlace Express), and meta search engines, automating the digital room distribution workflow.
• vioma BAROMETER Guest feedback and review management system that collects reviews from multiple portals, analyzes guest satisfaction, and helps hotels improve service quality. Integrates with HolidayCheck for combined rating display.
• vioma VOUCHER Online voucher selling and management system allowing hotels and tourism businesses to sell customized gift vouchers directly through their website at any time.
• vioma BOOKING MPE (Multi-Property Engine) Central booking engine for hotel groups, portals, cooperations, and chains to market multiple properties under one platform with unified inventory management, enabling hotel groups to operate a single booking system for their entire portfolio.
• vioma OFFER Automated offer creation system for generating personalized reservation offers and packages for hotel guests, including online consultation of prospects via messenger, powered through the ReGuest integration.
• vioma ASSISTANT AI-powered 24/7 telephone service for hotels that autonomously handles guest inquiries and reservations without requiring human staff, acting as an AI receptionist that answers calls around the clock.
• vioma CONDEON Content Management System (CMS) for hotel website management, including Blog, Form, Shop, and Newsletter modules. Powers vioma-built hotel websites with content management, media libraries, and analytics.
• vioma Websites Hotel website design and development service covering concept, web design, modern programming, and tailored content writing. Sold as managed website projects to create premium hotel websites as booking-conversion assets.
• vioma Online-Marketing Comprehensive online marketing services for hotels covering consulting and strategy, Google Ads, SEO, social media advertising on Facebook/Instagram, email newsletter campaigns, and GEO/AI-search optimization for AI systems like ChatGPT and Perplexity.
• vioma Leistungspakete (Service Bundles) Pre-packaged service bundles for hotels covering software modules, website design, social media ads, Google Ads management, consulting, SEO, GEO/AI-search optimization, and vioma ASSISTANT. Sold as combined packages with monthly or annual billing.

Quantifiable outcome

• 50%+ revenue increase in first 6 months for a hotel customer (Golchener Hof) after implementing vioma's website and booking system
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

AI capability2 records

Feature10 records

Partnerships

Eleven partnerships are on record, tiered core.

• ShijicoreTechnology or IntegrationShiji Enterprise Platform is a certified PMS integration partner. vioma's CST7 connects to Shiji via vioma CONNECT to exchange availability, rates, restrictions, and booking data bidirectionally.
• MewscoreTechnology or IntegrationMews is a certified PMS integration partner. vioma's CST7 connects to Mews to exchange booking and inventory data. Integration was announced and certified in early 2025.
• Oracle OperacoreTechnology or IntegrationOracle Opera PMS integration was made available via vioma CONNECT, enabling bidirectional data exchange for availability, rates, and bookings between CST7 and Oracle Opera.
• Ibelsa RoomscoreTechnology or IntegrationIbelsa Rooms is a cloud-based hotel software partner. vioma CONNECT provides a certified integration connecting CST7 with Ibelsa Rooms for availability, price, and booking synchronization.
• Booking.comcoreTechnology or Integrationvioma CHANNELS distributes hotel room inventory to Booking.com as one of the primary OTAs in its channel management network, synchronizing availability and rates.
• ExpediacoreTechnology or Integrationvioma CHANNELS distributes hotel room inventory to Expedia as one of the primary OTAs in its channel management network.
• HRScoreTechnology or Integrationvioma CHANNELS distributes hotel room inventory to HRS (Hotel Reservation Service) as one of the OTAs in its channel management network.
• HolidayCheckcoreTechnology or Integrationvioma integrates with HolidayCheck for review and rating display in the CST7, allowing hotels to showcase HolidayCheck ratings alongside their own Hotel Barometer feedback.
• Softtec (SoftTec Cloud)coreTechnology or IntegrationSoftTec Cloud is a certified PMS integration partner. vioma CONNECT provides a certified interface between CST7 and SoftTec Cloud hotel software, announced and certified in early 2025.
• Google (Google Analytics, Google Ads, Google Tag Manager)coreTechnology or Integrationvioma integrates with Google's analytics and advertising ecosystem including Google Analytics 4, Google Ads, Google Tag Manager, Google Search Console, and uses Google signals for visitor data analysis and remarketing.
• Meta (Facebook, Instagram, Meta Pixel)coreTechnology or Integrationvioma uses Meta Pixel for conversion tracking and remarketing, Meta Lead Ads for lead generation, and Facebook/Instagram advertising. Data processing agreements in place with Meta Platforms Ireland.

Scale indicators1 record

Recent moves4 records

Expansion highlights6 records

Emerging players

• atomize: AI-driven hotel revenue management and dynamic pricing engine that integrates with PMS systems. Adjacent to vioma's smart pricing partner integration and competes indirectly on the revenue optimization layer vioma could add.
• Bookinglayer: Direct booking engine and website builder for hotels, B&Bs, and campsites with focus on commission-free direct reservations. Partial overlap with vioma BOOKING and vioma Websites, but without the channel manager and full suite scope.
• Hotelkit: Hotel operations and team collaboration platform primarily serving independent hotels and groups in the DACH region. Adjacent hospitality tech peer also focusing on the German-speaking SMB hotel market.
• TrustYou: Guest feedback, review, and reputation management platform widely used by hotels worldwide. Direct overlap with vioma BAROMETER as a feedback and review management system serving hospitality clients.

Direct peers

• Mews: Cloud-native hospitality PMS and operations platform serving hotels, hostels, and alternative accommodations. Vioma's certified integration partner via vioma CONNECT, but increasingly competing as Mews expands its booking/distribution capabilities down-market into SMB hotels.
• SiteMinder: Global hotel channel manager and booking engine platform that synchronizes inventory across OTAs and PMS systems. Direct overlap with vioma CHANNELS and BOOKING, although SiteMinder operates globally rather than DACH-only.
• Little Hotelier: All-in-one hotel platform purpose-built for small independent hotels and B&Bs, providing booking engine, channel manager, and website builder. Closely comparable to vioma's primary SMB hotel segment and module approach.
• Cloudbeds: All-in-one hospitality management suite combining PMS, channel manager, booking engine, and website tools for independent hotels. Closely comparable to vioma's all-in-one positioning across CST7 modules.
• DIRS21: Long-established German tourism and hotel software platform offering booking engine, channel manager, and guest management for DACH hotels. Closest direct regional peer to vioma given the overlapping DACH focus and SMB hotel customer base.

Broad incumbents

• Guestline: Established hospitality technology provider for hotels and groups in the UK and Europe, offering PMS, booking engine, and distribution modules. Overlaps with vioma's full-suite positioning but focused on larger groups and chains.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/viomaGmbH
• Facebookfacebook.com/vioma.online.marketing
• LinkedInlinkedin.com/company/vioma-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about vioma