Artesana
Artesana is a privately held Uruguayan boutique winery founded in 2007, producing estate-grown Tannat and the only Zinfandel in Uruguay from a 20-acre, 13-block estate in Canelones, and selling through a US importer, Wine.com, Brazilian retailers, and Uruguayan on-premise accounts.
- Company typePrivate
- Founded2007
- HeadquartersConcepcion Del Uruguay, Argentina
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Artesana does
Artesana is a privately held boutique winery founded in 2007 and based in the Canelones region of Uruguay, approximately 30 miles north of Montevideo. The company operates an 80-acre estate of which 20 acres are planted to 13 distinct vineyard blocks, with grape composition of roughly 50% Tannat, 20% Merlot, 12.5% Cabernet Franc, 12.5% Zinfandel, 4% Chardonnay, and 1% Petit Manseng. It holds the unique position of being the only producer of Zinfandel in Uruguay, a country of approximately 250 wineries producing 10 million cases annually. Winemaking is led by Ignacio Gonzalez and emphasizes minimal-intervention, single-vineyard estate production, with separate block fermentation, 15-20 day cool maceration, 12-24 months of French and American oak aging, and additional bottle aging of 6-12 months. The portfolio includes the unoaked Jugada line (Tannat, Zinfandel, Tannat Rosé), the Reserva barrel-aged line, the Reserva Edicion Limitada, and the Rosados Trece Parcelas rosé series, with wines structured to age 10+ years.
Artesana sells finished bottled wine through a multi-channel go-to-market: in the US exclusively via Austral Estates Wines (Summit, NJ) with listings on Wine.com; in Brazil through select shops and restaurants; and in Uruguay directly through partner restaurants, wine bars, and premium hotels (Sheraton Montevideo, Hyatt Centric, My Suites). The company is independently owned by Leslie Fellows (Owner/Export Director, US) and Angel Rosas (Administration & Sales, Uruguay), with no disclosed institutional investment, parent company, or funding rounds. Revenue model is one-time sale of bottled wine; pricing is not publicly disclosed.
The company's competitive positioning rests on a narrow, defensible niche: estate-grown Uruguayan Tannat and a unique Zinfandel offer, supported by third-party endorsements from the Washington Post (2.5 stars, "Excellent+"), Wine Enthusiast, and the Huffington Post. Distribution is multi-country but operates through a small absolute number of accounts, and production capacity is capped by the 20 planted acres yielding roughly 2.5 tons per acre. The business is operating and stable, with refreshed 2025 trade materials, but shows no signs of rapid scaling, M&A activity, or external capital events.
Artesana firmographics
Firmographics- Name
- Artesana
- Legal name
- Artesana Winery
- Website
- https://artesanawinery.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Artesana is a privately held Uruguayan boutique winery founded in 2007, producing estate-grown Tannat and the only Zinfandel in Uruguay from a 20-acre, 13-block estate in Canelones, and selling through a US importer, Wine.com, Brazilian retailers, and Uruguayan on-premise accounts.
- Ownership category
- akta.pro rank
Artesana industry classification
Industry- Product category
- Boutique Winery / Estate Wine Production
- NAICS
- Wineries (312130), Grape Vineyards (111332)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Wineries & Vineyards (Tasting Rooms) (THAFALAE)
Keywords
Where Artesana is headquartered
LocationHeadquarters
- HQ city
- Concepcion Del Uruguay
- HQ country
- Argentina
- HQ region
- Latin America
Offices2 records
Markets served
Artesana business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Wine Sales: Direct sale of bottled wines through distribution partners and direct retail channels. Products include Tannat, Tannat blends, Zinfandel (the only Zinfandel produced in Uruguay), and Rosé wines.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Artesana product offering
Product offeringCore offering
Artesana is a small-production, single-vineyard estate winery in Uruguay's Canelones region specializing in Tannat, Tannat blends, and the only Zinfandel produced in Uruguay. Made with estate-grown fruit using minimal-intervention winemaking, separate block fermentation across 13 vineyard blocks, cool maceration, and extended barrel and bottle aging, the wines are bottled without fining or filtration and structured to age up to 10 years or more. The portfolio includes flagship unoaked Tannat (Jugada), barrel-aged Reserva line, Reserva Edición Limitada, and Rosados Trece Parcelas rosés.
Product overview
Artesana is a boutique, small-production single vineyard estate winery specializing in Tannat wines, Tannat blends, and Zinfandel—the only Zinfandel produced in Uruguay. The product portfolio centers on the flagship Tannat varietal with multiple expressions: the unoaked Jugada line (Tannat, Zinfandel, Tannat Rosado), the Reserva line aged 12-24 months in French and American oak (Tannat, Tannat-Merlot, Tannat-Zinfandel, Cabernet Franc-Merlot, Chardonnay-Petit Manseng), Reserva Edicion Limitada single-vineyard releases, and the Rosados Trece Parcelas series from 13 individual vineyard blocks. All wines are made with minimal intervention, bottled without fining or filtration, and structured to age up to 10 years or more.
Differentiator
Problem solved
Functional benefit
Products and services
- Tannat (Jugada) Estate-grown Tannat wine from Uruguay's flagship varietal, unoaked to express pure terroir character with dark fruit and spice aromas; marketed as the 2020 vintage via Artesana's US wine page.
- Tannat Merlot Zinfandel Estate blend combining Tannat, Merlot, and Zinfandel; described by Washington Post critic Dave McIntyre as 'probably the best wine I've tasted from Uruguay' (2020 vintage on US site).
- Devocion Premium 2020 estate wine expressing the unique terroir of Artesana's single vineyard through minimal-intervention winemaking and extended aging.
- Tannat Rosé Rosé wine made from Tannat grapes, unoaked and crafted with minimal intervention (2021 vintage on US site).
- Reserva Line Barrel-aged collection including Tannat, Tannat-Merlot, Tannat-Zinfandel, Cabernet Franc-Merlot, and Chardonnay-Petit Manseng wines aged 12-24 months in French and American oak.
- Reserva Edición Limitada Limited-edition barrel-aged wines including Tannat-Zinfandel-Merlot and Zinfandel, aged in French and American oak.
- Rosados Trece Parcelas Rosé wines crafted from 13 separate vineyard blocks including Tannat, Merlot, Zinfandel, and Cabernet Franc.
- Zinfandel The only Zinfandel produced in Uruguay, grown at the Artesana estate vineyard from vines planted in 2007-2008.
Quantifiable outcome
- Wines structured to age up to 10 years or more
- +1 more outcomes
Companies that use Artesana
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Artesana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Artesana partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Austral Estates WinescoreUS Importer and National Distributor for Artesana wines. Located in Summit, New Jersey. Handles distribution throughout the United States market. Contact: 908-273-5060, [email protected]
- Wine.comminorOnline marketplace platform for Artesana wines, enabling direct sales to US consumers
- La Fonda del PuertitominorRestaurant venue in Montevideo selling Artesana wines
- El MingusminorRestaurant venue in Montevideo selling Artesana wines
- FrancisminorRestaurant venue in Montevideo selling Artesana wines
- Lo de TereminorRestaurant venue in Punta del Este selling Artesana wines
- VintageminorWine bar in Montevideo selling Artesana wines
- Las CroabasminorWine bar in Montevideo selling Artesana wines
- My Suites HotelminorHotel venue in Montevideo serving Artesana wines
- Sheraton Hotel MontevideominorHotel venue in Montevideo serving Artesana wines
- Hyatt Centric MontevideominorHotel venue in Montevideo serving Artesana wines
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Artesana competitors and assessment
Company assessmentDirect peers
- Bodega Bouza: Boutique Uruguayan estate winery in Canelones focused on premium Tannat and small-production estate wines. Highly comparable single-vineyard, family-scale model with similar varietal focus and export presence to the US.
- Bodega Garzón: Premium single-vineyard estate winery in Uruguay (Maldonado) specializing in Tannat and other varietals. Closest comparable peer in terms of premium estate positioning, single-vineyard model, and international export focus.
- Pisano Family Wines: Family-owned Uruguayan boutique winery with strong Tannat focus and small-lot artisanal winemaking. Comparable in scale, ownership profile, and craft positioning to Artesana.
- Bodega Marichal: Uruguayan estate winery with significant Tannat production in Canelones. Comparable as a regional Tannat specialist competing for similar distribution and on-premise accounts.
- Tablas Creek Vineyard: California estate winery practicing minimal-intervention winemaking and Rhône-inspired varietal production on a single estate. Strong operational and philosophical parallel to Artesana's artisanal single-vineyard approach.
Broad incumbents
- Ridge Vineyards: Iconic California Zinfandel specialist with single-vineyard estate production and minimal-intervention winemaking philosophy. Directly comparable to Artesana's Zinfandel positioning and minimalist viticulture approach, though at much greater scale.
- Caymus Vineyards: Family-owned California winery recognized for premium Zinfandel. Comparable as a Zinfandel benchmark consumer will compare Artesana's Zinfandel against, sharing family-ownership and varietal specialization.
Regional players
- De Lucca Family Wines: Uruguayan family winery producing Tannat-focused wines for domestic and export markets. Comparable in origin, varietal focus, and small-scale craft production.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Artesana social profiles
Digital presenceArtesana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Artesana leadership team
Management profileNumber of profiles
Profiles4 records
Artesana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Artesana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Artesana
What does Artesana do?
Artesana is a small-production, single-vineyard estate winery in Uruguay's Canelones region specializing in Tannat, Tannat blends, and the only Zinfandel produced in Uruguay. Made with estate-grown fruit using minimal-intervention winemaking, separate block fermentation across 13 vineyard blocks, cool maceration, and extended barrel and bottle aging, the wines are bottled without fining or filtration and structured to age up to 10 years or more. The portfolio includes flagship unoaked Tannat (Jugada), barrel-aged Reserva line, Reserva Edición Limitada, and Rosados Trece Parcelas rosés.
Is Artesana a public or private company?
Artesana is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Artesana founded?
Artesana was founded in 2007. It employs 11 to 50 people.
Where is Artesana based?
Artesana is headquartered in Concepcion Del Uruguay, Argentina, in the Latin America region.
How does Artesana make money?
One revenue line is on record: wine Sales.
Who are Artesana's main competitors?
Direct peers on record are Bodega Bouza, Bodega Garzón, Pisano Family Wines, Bodega Marichal and Tablas Creek Vineyard. Broad incumbents are Ridge Vineyards and Caymus Vineyards. De Lucca Family Wines is listed as a regional player.
Does Artesana have an API?
No public API is recorded for Artesana.
What industry is Artesana in?
Artesana's product category is Boutique Winery / Estate Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of AFAGAJAJ, Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets). Its NAICS code is 312130.