What Sunnyday Carers does

Sunnyday Carers is an NDIS-registered disability support provider operating exclusively across New South Wales, Australia. Founded in 2014 and headquartered in Bella Vista, the company delivers an integrated portfolio of disability services anchored on Supported Independent Living (SIL) and Specialist Disability Accommodation (SDA), with 30+ homes deployed across Sydney (Inner, Western, Eastern), Newcastle/Hunter/Central Coast, the South Coast (Bega, Batemans Bay), and the Blue Mountains. SDA homes are purpose-built to NDIS design standards across Robust, High Physical Support, and Fully Accessible categories, integrating physical accessibility features such as ceiling hoists, wheelchair access, and smart-home assistive technologies. The platform extends beyond accommodation into in-home personal and domestic care, a 5-acre farm-based day program with an indoor heated hydrotherapy pool, dedicated youth disability services for ages 7-18, and short-term accommodation/respite stays of 1-28 nights.

The business model is entirely NDIS-funded, with services billed directly to participants' plan managers at NDIS Price Guide rates and participants paying only a Reasonable Rent Contribution (typically 25% of the disability support pension plus Commonwealth Rent Assistance). The company employs 51-100 staff, including registered nurses and 24/7 support workers, and delivers all services directly without outsourcing. Its go-to-market combines a sales-led direct approach (phone, website enquiry forms, free consultations), organic social presence across Facebook/Instagram/YouTube/LinkedIn, location-by-location virtual tours, and referral relationships with support coordinators and plan managers. The company markets itself on person-centred, consistent rostering and on being Sydney's first developer of an SDA Robust home.

The business is privately held (Sunnyday Carers Pty Ltd) with no external institutional investment, no disclosed funding rounds, no M&A history, and no parent company. Reported quality signals include a 5.0 Google rating across 47 reviews, a feature in the OCV Annual Report 2023-2024, and a participant rehabilitation outcome referenced in a published court judgment. Revenue is not publicly disclosed and no AI/ML capabilities are claimed or evidenced in the input data.

Name

Sunnyday Carers

Legal name

Sunnyday Carers Pty Ltd

Website

https://sunnydaycarers.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Sunnyday Carers is an NDIS-registered disability support provider in NSW, Australia, delivering Supported Independent Living, Specialist Disability Accommodation, in-home care, day programs, youth services, and respite across 30+ homes in Sydney, Newcastle, and regional NSW.

Ownership category

akta.pro rank

Product category

NDIS Disability Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Other Residential Care Facilities (62399), Home Health Care Services (62161), Residential Intellectual and Developmental Disability Facilities (62321)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Special Needs Adult Day Programs (Developmental/Physical Disabilities, Seniors) (HLADAIAI)

akta.pro secondary industries

Respite Care for Adults with Disabilities / Special Needs (HSABAGAI), Respite Adult Day Programs (Short-Term/Drop-In) (HSABANAD), Overnight Respite Care (HSABAGAB), Overnight & Short-Shift Companion Sitter Services (HSABAAAJ), Adult Day Respite Programs (Daytime Relief) (HLADAKAC)

Keywords

• NDIS disability services
• Supported independent living
• Specialist disability accommodation
• In-home disability care
• Disability day programs

Headquarters

HQ city

Ryde

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. NDIS-Funded Disability Support Services: All services are NDIS-funded and billed directly to participants' plan managers. Services include Supported Independent Living (SIL), Specialist Disability Accommodation (SDA), In-Home Care, Day Programs, Youth Support, and Short-Term Accommodation/Respite. No out-of-pocket cost for participants beyond reasonable rent contribution (typically 25% of disability support pension plus Commonwealth Rent Assistance).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sunnyday Carers is an NDIS-registered provider that delivers disability support services directly to participants across NSW, including 24/7 Supported Independent Living (SIL) homes, purpose-built Specialist Disability Accommodation (SDA) in Robust, High Physical Support, and Fully Accessible categories, in-home personal and domestic care, day programs at a 5-acre farm with hydrotherapy, youth support for ages 7–18, and short-term accommodation/respite stays of 1–28 nights. All services are billed to NDIS plan managers at NDIS Price Guide rates, with participants paying a Reasonable Rent Contribution for SDA housing.

Product overview

Sunnyday Carers is an NDIS-registered disability support provider operating across Sydney, Newcastle, the Hunter Valley, Central Coast, South Coast, and Bega in NSW. Its service portfolio is structured as an integrated platform of NDIS-funded supports built around Supported Independent Living (SIL) and Specialist Disability Accommodation (SDA) as the foundational housing pillars — supported by in-home care, day programs, youth services (ages 7–18), and short-term accommodation/respite. SIL Homes deliver 24/7 on-site support workers in shared accommodation across 19+ locations, while SDA provides purpose-built housing across Robust, High Physical Support (HPS), and Fully Accessible categories with assistive technology. The Day Program offers structured activities on a 5-acre farm including an indoor heated hydrotherapy pool, serving both youth (7–18) and adult (18+) participants. In-Home Care brings personal, domestic, community, and overnight support directly to participants in their own homes. Youth Disability Support extends the platform to children and teens via day programs, in-home care, holiday programs, and respite. Short-Term Accommodation provides 1– to 28-night respite stays across all regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Supported Independent Living (SIL) Homes NDIS-registered Supported Independent Living homes providing 24/7 on-site support workers in shared accommodation across Sydney, Newcastle, the Central Coast, South Coast, and Bega for NDIS participants. Services include personal care, medication management, meal preparation, transport assistance, community participation, and registered nurses on-site.
• Specialist Disability Accommodation (SDA) Purpose-built NDIS Specialist Disability Accommodation across Sydney and NSW in Robust, High Physical Support (HPS), and Fully Accessible categories. SDA homes feature assistive technology, ceiling hoists, wheelchair accessibility, and smart-home features, with on-site SIL support included.
• NDIS Day Program NDIS-funded day program operating on a 5-acre farm in Sydney for young people (ages 7–18) and adults (18+), offering farm and outdoor skills (animal care, horse riding, gardening, swimming), life and independence skills (cooking, travel training, money skills), creative arts (painting, music, dance), and wellbeing programs (hydrotherapy, work readiness, sensory and mindfulness) with an indoor heated hydrotherapy pool.
• In-Home Care NDIS-funded in-home support delivered in participants' own homes across Sydney and Newcastle, encompassing personal care, domestic assistance (cleaning, laundry, meal preparation), community participation and transport, and overnight support including active overnight and sleepover care.
• Youth Disability Support (Ages 7–18) NDIS-funded disability support for children and teenagers aged 7–18 across Sydney and NSW, including day programs, community access, in-home one-to-one support, after-school programs, school holiday programs, and age-appropriate respite and short-term accommodation.
• Short-Term Accommodation & Respite (STA) NDIS-funded short-term accommodation and respite care stays ranging from 1 to 28 nights, available across Sydney, Newcastle, and NSW. Supports family breaks, care transitions, and emergency placements, with fully supported staffed stays.

Quantifiable outcome

• 5.0 star Google rating from 47 reviews
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Northcott: NSW disability services provider delivering NDIS-funded accommodation, in-home support, day programs, and respite. Directly comparable to Sunnyday Carers in service breadth and customer segments, with operations across Sydney and regional NSW.
• Cerebral Palsy Alliance: NSW-based disability services and therapy provider offering accommodation, day programs, and allied health services for people with cerebral palsy and other disabilities. Overlaps with Sunnyday Carers on SIL and day programs, especially in Sydney.
• Multicap: NDIS-registered disability provider offering supported independent living, accommodation, and day programs across Queensland and NSW. Comparable in service mix and customer base, with growing presence in the NSW SDA market.
• Sunnyfield: Established NSW disability service provider offering supported accommodation, day programs, and community participation for people with disabilities. Comparable in service model (NDIS-funded SIL and day programs) and strong focus on participant outcomes.
• My Home Care (Australian Home Care Services): NDIS-registered provider of in-home care and community support services across NSW and other states. Comparable to Sunnyday Carers' in-home care and personal care offerings, though focused on community-based rather than residential services.
• Achieve Australia: Major NSW-based NDIS-registered disability provider offering supported independent living, accommodation, day programs, and community participation services across Sydney and regional NSW. Directly comparable to Sunnyday Carers in service mix, customer base, and geographic focus.

Broad incumbents

• Aruma: One of Australia's largest NDIS providers, operating nationally with a broad portfolio of disability accommodation, supported independent living, and day programs. Competitor to Sunnyday Carers in NSW but much larger and more diversified across states.
• Uniting (NSW): Large NSW community services provider delivering NDIS disability supports, aged care, and family services. Operates SIL services and in-home care in similar Sydney and regional NSW locations to Sunnyday Carers.
• Life Without Barriers: Large national disability and community services provider offering NDIS-funded SIL, SDA, in-home care, and respite across NSW and other states. Comparable service lines to Sunnyday Carers but at national scale and with broader service diversification.

Regional players

• ConnectAbility Australia: NDIS disability provider operating in regional NSW (Hunter, Newcastle, Lake Macquarie) with SIL, day programs, and community participation. Direct geographic overlap with Sunnyday Carers' Newcastle and Hunter Valley operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3vRjTa7sEoPSEbPciX8C0Q
• Facebookfacebook.com/sunnydaycarerau
• LinkedInlinkedin.com/company/sunnydaycarer
• Instagraminstagram.com/sunnydaycarerau
• Xx.com/sunnydaycarers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunnyday Carers