Aruma
Aruma is an Australian not-for-profit NDIS-registered disability services provider, formed in 2018 from the merger of House with No Steps and The Tipping Foundation, serving 4,000+ participants across NSW, QLD, VIC, and ACT with a 5,000+ person workforce through supported accommodation, in-home care, therapy, and employment services.
- Company typePrivate
- Founded1962
- HeadquartersBelrose, Australia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Aruma does
Aruma is a registered Australian not-for-profit disability services provider headquartered in Belrose, NSW, serving approximately 4,000 people with disability across New South Wales, Queensland, Victoria, and the Australian Capital Territory through a workforce of over 5,000 staff. The organization was formed in March 2018 from the merger of House with No Steps (founded 1962) and The Tipping Foundation (founded 1970), and has since absorbed 67 Victorian Government disability services and merged with Interchange Northern Region Inc. Aruma's core product portfolio covers the full NDIS support spectrum: Supported Independent Living (SIL) and Specialist Disability Accommodation (SDA), respite accommodation, in-home care, therapy services, Positive Behaviour Support, social and community participation through Club Aruma day programs, disability employment services, and children's services including out-of-home care.
The underlying service delivery platform combines NDIS-registered provider infrastructure with assistive technology integration in physical SDA homes — including Tesla backup powerwalls with solar panels, personalized security systems, and ceiling reinforcements for hoist installations in High Physical Support homes. Aruma also operates two social enterprises: Aussie Biscuits (manufacturing business providing supported employment) and Summerland House Farm (working farm with $6M expansion), both functioning as both revenue streams and supported employment platforms.
Revenue flows primarily through NDIS plan-managed, self-managed, or agency-managed funding for individual participants, supplemented by government grants (notably over $4.7M in 2025 university research partnerships via Department of Health and Aged Care and Medical Research Future Fund), social enterprise income, and community fundraising. The go-to-market motion is sales-led and direct, anchored by local teams across all four operating jurisdictions, a centralized 1300 phone enquiry line, and a content-driven website that won gold at the International Communicator Awards for accessibility design. Pricing is governed entirely by NDIS price guides set by the National Disability Insurance Agency, making Aruma's revenue mechanics tightly coupled to NDIS policy and funding decisions rather than commercial pricing discretion.
Aruma firmographics
Firmographics- Name
- Aruma
- Legal name
- Aruma
- Website
- https://aruma.com.au
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Aruma is an Australian not-for-profit NDIS-registered disability services provider, formed in 2018 from the merger of House with No Steps and The Tipping Foundation, serving 4,000+ participants across NSW, QLD, VIC, and ACT with a 5,000+ person workforce through supported accommodation, in-home care, therapy, and employment services.
- Ownership category
- akta.pro rank
Aruma industry classification
Industry- Product category
- Disability Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161), Other Residential Care Facilities (6239)
- SIC
- Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)
- akta.pro secondary industries
- Overnight Respite Care (HSABAGAB), Respite Care for Families of Children with Disabilities (HSAAAIAL), Assistive Technology & AAC for Young Children (EDACAFAL)
Keywords
Where Aruma is headquartered
LocationHeadquarters
- HQ city
- Belrose
- HQ country
- Australia
- HQ region
- Oceania
Offices9 records
Markets served
Aruma business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- NDIS Plan Funding: Primary revenue stream from NDIS plan-managed, self-managed, or agency-managed funding for participants receiving disability supports including SIL, SDA, in-home care, therapy, community participation, and employment services
- Government Grants: $40,000 Federal Government funding to boost workforce; research grants from Department of Health and Aged Care, Medical Research Future Fund; Victorian and NSW government disability service transfers
- Social Enterprises: Summerland House Farm providing inclusive farm experiences and jobs for people with disability; Aussie Biscuits producing biscuits with supported employees
- Fundraising and Donations: Community fundraising supporting participants, emergency relief, garden projects, and community initiatives
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per plan period | NDIS-funded disability services |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels10 records
Aruma product offering
Product offeringCore offering
Aruma is a registered NDIS disability services provider in Australia delivering a comprehensive suite of person-centred supports including Supported Independent Living (SIL), Specialist Disability Accommodation (SDA), respite, in-home care, therapy, Positive Behaviour Support, social and community participation (Club Aruma), disability employment, and children's services. Services are delivered across NSW, QLD, VIC, and ACT through local teams, supported by social enterprises (Summerland House Farm, Aussie Biscuits) and a research-driven Preventive Health Strategy.
Product overview
Aruma is a registered NDIS disability services provider offering a comprehensive suite of support services across NSW, QLD, VIC, and ACT. The portfolio consists of core disability support products including Supported Accommodation (SIL & SDA), Respite Accommodation, In-home Care Services, Therapy Services, Positive Behaviour Support, Social & Community Participation (Club Aruma), Disability Employment (Work Ready Program), and Children's Services. These services are delivered through a person-centred approach called 'The Aruma Way' and are complemented by social enterprises including Aussie Biscuits and Summerland House Farm, which provide employment opportunities for people with disability.
Differentiator
Problem solved
Functional benefit
Brands
- Club Aruma: Day programs bringing people together for group activities, social events and skill-building. Welcoming hubs in NSW, VIC and QLD.
- Aussie Biscuits
- Summerland Farm
Products and services
- Supported Accommodation (SIL & SDA) Supported Independent Living (SIL) and Specialist Disability Accommodation (SDA) services providing housing solutions for people with disability, including shared homes and individual living options across NSW, QLD, VIC, and ACT.
- Respite Accommodation Short-term accommodation services offering rest, reset, and recharge opportunities through planned breaks, emergency respite, or short stays while building independence, for NDIS participants and their carers.
- In-Home Care Services Flexible support in the home designed around individual needs, including assistance with daily living, 24/7 disability care, and skills to build independence for NDIS participants.
- Therapy Services Therapy support helping NDIS participants live fully and connect meaningfully, supporting rights to live, laugh, connect and be authentically themselves.
- Positive Behaviour Support Behaviour support service that works to understand behaviours of concern and co-creates practical strategies to help NDIS participants live fully and connect meaningfully.
- Social & Community Participation (Club Aruma) Inclusive social and community participation through Club Aruma day programs, personalised 1:1 supports, group excursions, and capacity building activities designed around participant goals and lifestyle, with hubs in NSW, VIC, and QLD.
- Disability Employment (Work Ready Program) Employment support service providing hands-on experience, on-the-job training, and tailored work pathway planning to help people with disability discover strengths and thrive in meaningful work.
- Children's Services Child-centred support for children and young people in Queensland and Victoria, including HSQF-registered out-of-home care, Targeted Care Packages, and trauma-informed care.
- Aussie Biscuits A social enterprise biscuit manufacturing business owned by Aruma, employing people with disability and partnering with Red Cross Lifeblood, with proceeds supporting disability services.
- Summerland House Farm Aruma's working farm providing employment opportunities for people with disability and inclusive farm experiences, with a $6 million expansion to create additional jobs.
Quantifiable outcome
- 4,000+ people with disability receiving support to live their best life
- +3 more outcomes
Companies that use Aruma
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles3 records
Aruma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Aruma partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- Red Cross LifebloodminorAussie Biscuits, a business owned by Aruma, partnered with Red Cross Lifeblood to offer a sweet treat to blood donors during Christmas period.
- National Centre of Excellence in Intellectual Disability Health (NCEIDH)core$75,000 Seed Innovation Grant awarded to Aruma to develop 18 microlearning modules with animated videos aiming to improve health literacy of people with intellectual disability and their formal and informal supporters. Part of Aruma's Preventive Health Strategy.
- University of CanberracoreAruma is one of two industry partners in $1.8M Department of Health and Aged Care research grant led by Macey Barratt to tailor the SPECTROM program to Australian context over 3 years. Project aims to improve support workers' knowledge around psychotropic medicines for people with intellectual disability.
- UNSWcoreAruma serves as Chief Investigator in $1.3M MRFF grant awarded to Assoc Prof Margo Barr to codesign and pilot a generative AI Health Assessment and Planning Tool to improve detection of subtle signs of physical and mental health deterioration by carers and support staff.
- University of Western SydneycoreAruma serves as Associate Investigator in $1.6M MRFF grant awarded to Prof Nathan Wilson to co-produce a workforce capacity building program for support workers to promote better oral preventive healthcare for people with intellectual disability.
- Centelon SolutionsminorCentelon Solutions served as Platinum Sponsor of Aruma's 9th Annual Human Rights Conference on the Gold Coast.
- Pride in Diversity (ACON)minorAruma partnered with Pride in Diversity, an inclusion program from ACON, to take the next step in creating a safe LGBTQIA+ workplace.
- Royal Agricultural SocietyminorClub Aruma participants attended the Easter Show with Aruma team enjoying a fun-filled day at the annual show.
- NRLminorPartnership for footy events including NRL games, player visits, and supporting participants with invisible disabilities through player testimonials.
- YMCA VictoriaminorYMCA Victoria hosted Archie's Club camp for children with disability and their siblings.
- Christian HorizonsminorCanada's largest disability service provider visited Aruma for a two-day knowledge-sharing event, part of international partnership exchanging expertise and learnings.
- Port Macquarie Hastings CouncilminorAruma's Port Macquarie Hub participants partnered with Port Macquarie Hastings Council for Envirogang community cleanup initiative.
- Oscars100 and YMCA VictoriaminorAruma partnered with Oscars100 and YMCA Victoria to host the first Archie's Club camp of 2024, supporting 'invisible siblings' of children with disability.
- LegacyminorAruma resident Paul Findlay participated in the Legacy Centenary Torch Relay 2023, honoring his father through this partnership with Legacy.
- Steampunk Victoriana FairminorAruma chaperoned attendees at the Steampunk Victoriana Fair in Goulburn, supporting community participation.
Scale indicators14 records
Recent moves9 records
Expansion highlights6 records
Aruma competitors and assessment
Company assessmentDirect peers
- Endeavour Foundation: Queensland-headquartered disability services provider offering accommodation, employment, and community participation supports. Directly comparable to Aruma's Queensland operations with overlapping service categories and NDIS funding model.
- Life Without Barriers: Australia's largest disability and out-of-home care provider, operating across all states and territories with NDIS-registered services in supported accommodation, respite, and community participation. Directly comparable to Aruma as a large-scale, multi-state registered NDIS provider with similar service breadth.
- Multicap: Queensland-based disability services provider specializing in high-complexity supported accommodation and therapy services. Comparable to Aruma's high-physical-support SDA offering and similar participant cohort.
- Yooralla: One of Victoria's largest disability service providers, offering supported accommodation, respite, therapy, and community services. Comparable to Aruma in Victoria operations with similar long-established NFP heritage and comprehensive disability service portfolio.
- Wellways Australia: National disability, mental health, and community services provider with NDIS-registered offerings in supported accommodation, respite, and psychosocial support. Comparable to Aruma's psychosocial disability segment and multi-state operations.
- Sunnyfield: NSW and ACT-based disability services provider offering supported accommodation, day programs, and community participation. Directly comparable to Aruma's geographic footprint in NSW/ACT and service mix including Club Aruma-style day programs.
- Scope Australia: Major Victorian-based disability services provider delivering accommodation, therapy, and community participation supports under the NDIS. Comparable to Aruma in service portfolio and NDIS funding model, with overlapping geographic presence in Victoria.
- Achieve Australia: NSW-based registered NDIS provider offering supported independent living, specialist disability accommodation, and community participation services. Directly comparable to Aruma's NSW operations with similar participant cohorts and service mix.
- CPL (Choice, Passion, Life): Queensland-based NDIS-registered provider of disability services including accommodation, therapy, and community participation. Comparable to Aruma in QLD service delivery and person-centred care model.
- New Horizons Enterprise: NSW-based NFP providing disability, aged care, and community services including supported accommodation and employment. Comparable to Aruma as a multi-service NFP with overlapping disability employment and accommodation offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aruma social profiles
Digital presenceAruma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aruma leadership team
Management profileNumber of profiles
Profiles6 records
Aruma subsidiaries and ownership
Company hierarchySubsidiaries2 records
Aruma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aruma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aruma
What does Aruma do?
Aruma is a registered NDIS disability services provider in Australia delivering a comprehensive suite of person-centred supports including Supported Independent Living (SIL), Specialist Disability Accommodation (SDA), respite, in-home care, therapy, Positive Behaviour Support, social and community participation (Club Aruma), disability employment, and children's services. Services are delivered across NSW, QLD, VIC, and ACT through local teams, supported by social enterprises (Summerland House Farm, Aussie Biscuits) and a research-driven Preventive Health Strategy.
Is Aruma a public or private company?
Aruma is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Aruma founded?
Aruma was founded in 1962. It employs 1,001 to 5,000 people.
Where is Aruma based?
Aruma is headquartered in Belrose, Australia, in the Oceania region.
How does Aruma make money?
Four revenue lines are on record. NDIS Plan Funding is the primary driver. The others are government Grants, social Enterprises and fundraising and Donations.
Who are Aruma's main competitors?
Direct peers on record are Endeavour Foundation, Life Without Barriers, Multicap, Yooralla, Wellways Australia, Sunnyfield, Scope Australia, Achieve Australia, CPL (Choice, Passion, Life) and New Horizons Enterprise.
Does Aruma have an API?
No public API is recorded for Aruma.
What industry is Aruma in?
Aruma's product category is Disability Services. Its primary akta.pro industry code is BPAGALAM, Disability Services & Assistive Solutions (Accessibility, Assistive Tech), with a secondary code of HSABAGAB, Overnight Respite Care. Its NAICS code is 624120 and its SIC code is 8300.