Videcon
Videcon is a UK trade-only B2B distributor serving security installers and system integrators with CCTV, fire detection, intruder alarm, and access control products across proprietary and third-party brands, supported by a £5m+ stock holding and next-day delivery.
- Company typePrivate
- Founded1995
- HeadquartersHeckmondwike, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Videcon does
Videcon is a UK-based, trade-only B2B wholesale distributor of security and fire safety products, headquartered in Heckmondwike, West Yorkshire. Founded in 1995 and operating as Videcon Ltd, the company serves security installers, system integrators, and fire safety professionals across the United Kingdom through three commercial channels: a BigCommerce-powered e-commerce storefront with login-gated wholesale pricing, dedicated account managers for enterprise accounts, and inside sales via phone/email. Its product portfolio spans four verticals (CCTV, fire detection, intruder alarm, and access control) and combines a proprietary sub-brand (Concept Pro, including AI-enabled cameras, network recorders, and the AI Bridge analytics module) with multi-vendor distribution of Uniview, AJAX, Paxton, Network Optix, Apollo, Hochiki, Haes, Kentec, GST, Texecom, Zeta, Fike, Western Digital, and Yuasa.
Videcon monetises primarily through hardware sales, supported by a £5m+ stock holding with stated 99% core product availability and next-day delivery, plus ancillary services including pre-configuration, site design, commissioning, and a VMS project delivery service built around the Network Optix NX Witness platform and VMS Co. OBSERVE/CONFIRM/COMPUTE hardware. The go-to-market is reinforced by industry event participation (The Security Event), training programmes for AJAX and Uniview, and a multi-channel digital presence (LinkedIn, Facebook, Instagram, YouTube, newsletter, blog). AI capability is featured but primarily via partner brands and the proprietary AI Bridge module; AI is positioned as a product differentiator rather than a foundational core competency. Leadership is held by Matt Rushall (Managing Director), Steve Newsome (Sales Director), and Ian Farr (Technical Director). The company has no disclosed parent, no public listing, and no known funding rounds, operating as an independent private limited company.
Videcon firmographics
Firmographics- Name
- Videcon
- Legal name
- Videcon Ltd
- Website
- https://videcon.co.uk
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Videcon is a UK trade-only B2B distributor serving security installers and system integrators with CCTV, fire detection, intruder alarm, and access control products across proprietary and third-party brands, supported by a £5m+ stock holding and next-day delivery.
- Ownership category
- akta.pro rank
Videcon industry classification
Industry- Product category
- Security and Fire Safety Equipment Distribution
- NAICS
- Security Systems Services (56162)
- akta.pro primary industry
- Video Surveillance (CCTV/VMS) System Integration (BPAKAGAA)
- akta.pro secondary industries
- Low-Voltage & Security Systems Contracting (Access Control, CCTV, Intrusion) (IMAFALAF), Commercial & Multi-Site CCTV Deployment Services (HSAHACAG)
Keywords
Where Videcon is headquartered
LocationHeadquarters
- HQ city
- Heckmondwike
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Videcon business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- B2B Wholesale Distribution: Videcon operates as a wholesale distributor selling security and fire safety equipment to installers, system integrators, and security professionals. Products are sold through account relationships with pricing typically requiring login for wholesale rates.
- Stock Holding & Distribution Services: Company maintains £5m+ stock holding with 99% core availability and offers next-day delivery, pre-configuration services, site design and commissioning to support installers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B Wholesale Pricing (Login Required) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Videcon product offering
Product offeringCore offering
Videcon is a trade-only wholesale distributor of security and fire safety products, supplying CCTV/surveillance equipment, fire detection and alarm systems, intruder detection systems, and access control solutions to professional installers and system integrators across the UK. The company combines its own Concept Pro sub-brand with distributed brands (Uniview, Ajax, Paxton, Network Optix, Apollo, Hochiki, HAES, Kentec, Zeta, GST, Fike) and offers value-added services including pre-configuration, site design, commissioning, and technical support.
Product overview
Videcon is a UK-based security and fire safety distributor operating a multi-brand portfolio across four core verticals: CCTV/surveillance, fire detection/alarm systems, intruder detection, and access control. The product portfolio combines Videcon's proprietary Concept Pro sub-brand (featuring AI-enabled CCTV cameras, network recorders, and the Concept Pro AI Bridge analytics module) with distributed brands including AJAX Systems (fire safety and intruder alarms), Uniview (IP cameras with Tri-Guard 3.0 technology), Paxton (access control including new Paxton10 Solo phone-based system), Network Optix (VMS software with hardware optimization through VMS Co. OBSERVE/CONFIRM/COMPUTE product lines), and multiple fire safety brands (Apollo, HAES, Zeta, Kentec, GST, Fike). The company offers VMS project services combining software, hardware, and technical expertise. AJAX EN54 products form a distinct sub-category for EN54-compliant fire detection. CCTV offerings span IP cameras, AHD cameras, recording devices, AI analytics, thermal imaging, and rapid deployment solutions. Fire products include conventional and addressable control panels, detectors, sounders, beacons, manual call points, and 2-wire/wireless systems. Intruder products include wired and wireless alarm systems. Access control encompasses cameras, electronic locks, intercoms, servers, keypads, readers, and controllers.
Differentiator
Problem solved
Functional benefit
Products and services
- Concept Pro CCTV Solutions
- Uniview IP Camera Range
- AJAX Fire & Intruder Systems
- Paxton Access Control Systems
- Network Optix VMS & VMS Projects Service
- Fire Safety Detection Equipment (Multi-Brand)
- Networking & Cabling Infrastructure Products
Companies that use Videcon
Customer profileSegments3 records
Ideal customer profiles3 records
Videcon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature6 records
Videcon partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- Network OptixcoreVidecon announced official UK partnership with Network Optix, the global leader in video management systems. The partnership enables Videcon to offer Network Optix's flexible and scalable VMS solutions to UK customers, with the OBSERVE product range optimized for NX Witness VMS.
- Concept ProcoreConcept Pro is a key brand partner offering AI-powered surveillance solutions including the AI Bridge product and Bi Spectrum camera series. Videcon distributes Concept Pro products with upcoming mobile app integration.
- UniviewcoreUniview is a major brand partner supplying IP cameras, including the PRIME series with always-on colour imaging and Tri-Guard 3.0 technology with proactive deterrence capabilities.
- AjaxcoreAjax provides wireless intrusion protection systems and EN54-compliant fire detection products. Videcon distributes the full Ajax range including Grade 3 wireless intrusion systems and fire safety equipment.
- PaxtoncorePaxton is a key brand partner for access control solutions. Videcon distributes Paxton products including the new Paxton Solo phone-based access control system and Paxton10 platform.
- HaesmajorHaes offers fire alarm control panels and accessories including the Eclipse and Esento Excel ranges. Videcon highlights dedicated account managers and stock availability for Haes products.
- AdvancedmajorAdvanced is a brand partner offering fire safety products and systems.
- ApollomajorApollo is a major brand partner providing fire detection equipment including XP95, Discovery, and AlarmSense product ranges with manual call points, detectors, and interfaces.
- HochikimajorHochiki is a brand partner for fire safety and detection products distributed by Videcon.
- KentecmajorKentec provides fire alarm control panels including the Sigma range with various zone configurations.
- VMS Co.coreVMS Co. supplies value-engineered video management servers optimized for VMS applications including COMPUTE, CONFIRM, and OBSERVE product ranges.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Videcon competitors and assessment
Company assessmentDirect peers
- Mayflex: UK-based trade distributor of security, networking, and cabling products, serving installers and integrators with multi-vendor portfolios. Most directly comparable peer given overlapping UK trade channel, security/networking focus, and installer-account go-to-market.
- CIE Group: UK-based specialist distributor of AV, broadcasting, and security products serving system integrators and installers. Comparable business model and vertical, with a similar multi-brand portfolio distribution approach.
- DVS (Distribution Video & Sound): UK trade-only CCTV and security distributor with overlapping installer and integrator customer segments. Highly comparable wholesale distribution model focused on video surveillance and security product categories.
- ADI Global Distribution: Honeywell-owned global security distributor with a strong UK footprint, supplying CCTV, fire, intruder, and access control equipment to installers. Directly competes for the same installer accounts with a comparable multi-brand, multi-vertical portfolio model.
- Norbain (AVA Security Solutions): Long-established UK security distributor (now part of AVA Group) supplying CCTV, access control, and intruder detection to installers and integrators. Highly comparable distribution model and UK trade-channel go-to-market overlapping with Videcon's installer base.
Broad incumbents
- Rexel UK: Major UK electrical wholesaler (part of global Rexel Group) with a growing security and building-systems product line. Larger and broader portfolio than Videcon, but overlaps on serving electrical/security installers and integrators.
- Anixter (Wesco Anixter): Global network and security distributor (now part of Wesco) supplying low-voltage, security, and communications products to installers and integrators. Comparable trade-channel security distribution at multinational scale.
- Edmundson Electrical: UK's largest electrical wholesaler with security-products distribution serving installers and electricians. Significantly broader electrical focus but comparable trade-channel distribution on the security side.
- Sonepar UK: Global electrical distribution group operating in the UK, with security and building-systems distribution alongside its core electrical wholesaling. Comparable trade distribution model but at much larger scale.
Others
- Texecom: UK-based manufacturer of intruder alarm products distributed by Videcon and competing in the same trade channel. Not a direct distributor peer but a key vendor/competitor relationship that shapes the distribution ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Videcon social profiles
Digital presenceVidecon compliance and trust
Trust signalCompliance5 records
Videcon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Videcon leadership team
Management profileNumber of profiles
Profiles3 records
Videcon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Videcon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Videcon
What does Videcon do?
Videcon is a trade-only wholesale distributor of security and fire safety products, supplying CCTV/surveillance equipment, fire detection and alarm systems, intruder detection systems, and access control solutions to professional installers and system integrators across the UK. The company combines its own Concept Pro sub-brand with distributed brands (Uniview, Ajax, Paxton, Network Optix, Apollo, Hochiki, HAES, Kentec, Zeta, GST, Fike) and offers value-added services including pre-configuration, site design, commissioning, and technical support.
Is Videcon a public or private company?
Videcon is a private company. It is classified as unknown and is currently operating.
When was Videcon founded?
Videcon was founded in 1995. It employs 51 to 100 people.
Where is Videcon based?
Videcon is headquartered in Heckmondwike, United Kingdom, in the Europe region.
How does Videcon make money?
Two revenue lines are on record. B2B Wholesale Distribution is the primary driver. The others are stock Holding & Distribution Services.
Who are Videcon's main competitors?
Direct peers on record are Mayflex, CIE Group, DVS (Distribution Video & Sound), ADI Global Distribution and Norbain (AVA Security Solutions). Broad incumbents are Rexel UK, Anixter (Wesco Anixter), Edmundson Electrical and Sonepar UK. Texecom is listed as an others.
Does Videcon have an API?
No public API is recorded for Videcon.
What industry is Videcon in?
Videcon's product category is Security and Fire Safety Equipment Distribution. Its primary akta.pro industry code is BPAKAGAA, Video Surveillance (CCTV/VMS) System Integration, with a secondary code of IMAFALAF, Low-Voltage & Security Systems Contracting (Access Control, CCTV, Intrusion). Its NAICS code is 56162.