Good Work
Good Work is a US-based, fully remote Craft CMS development agency founded in 2014 with approximately 9 strategists, designers, and developers. It serves enterprise and mid-market clients across food and beverage, public media, fintech, and non-profits via project work, recurring maintenance retainers, proprietary plugins, and newly launched AI application development services.
- Company typePrivate
- Founded2014
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Good Work does
Good Work is a US-based digital agency founded in 2014, operating as a fully remote team of approximately 9 strategists, designers, and developers distributed across the US, the Isle of Man, and Leeds, UK. The company specializes in Craft CMS development, holding Verified Partner status with Pixel & Tonic (the Craft CMS creator) since 2012 and having built 150+ Craft CMS websites for 100+ organizations across food and beverage (Tito's Handmade Vodka, Pinthouse, Hat Creek Burger Company, Cape May Brewery, Heim Barbeque), public media (PBS), B2B fintech (Alloy, Juniper Square, LinkUp), higher education (Oklahoma Christian University), creative publishing (I Love Typography), and non-profits (Community Foundation of Abilene, CAP Tulsa).
The core offering is bespoke web design, development, and digital strategy delivered through project-based engagements and recurring maintenance and ongoing-development retainers ($500/month or $800/quarter for Craft and plugin updates; tiered 20/30/40 hour per month development plans with dedicated project management, weekly status updates, monthly strategy calls, and uptime monitoring). Good Work has also published seven proprietary Craft CMS plugins on the Craft Plugin Store — Donkeytail ($49) and six free tools (Curses!, Pwny, Nag, Asset Summary, Block Usage, Deadlinks) — providing functional extensions to the platform and a minor revenue stream. The technical stack is anchored on Craft CMS (PHP/Yii with Twig templating) and Laravel, with integrations spanning OLO, Stripe, Mailchimp, Klaviyo, Pipedrive, Zapier, Cloudinary, and imgix.
Revenue is generated through professional services engagements, recurring maintenance and ongoing development retainers, and minor plugin sales. Go-to-market is consultative enterprise and mid-market sales supported by an inbound website funnel, organic content marketing (blog, newsletter, social on Instagram/LinkedIn/X), Craft CMS community engagement, and a referral channel built on long-standing design agency partnerships (Guerilla Suit, Canales & Co.). In 2024-2026 the company expanded its service surface to include AI and automation consultancy and integration, applying its existing web development expertise to custom AI application development for business clients.
Good Work firmographics
Firmographics- Name
- Good Work
- Legal name
- Good Work LLC
- Website
- https://simplygoodwork.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Good Work is a US-based, fully remote Craft CMS development agency founded in 2014 with approximately 9 strategists, designers, and developers. It serves enterprise and mid-market clients across food and beverage, public media, fintech, and non-profits via project work, recurring maintenance retainers, proprietary plugins, and newly launched AI application development services.
- Ownership category
- akta.pro rank
Good Work industry classification
Industry- Product category
- Web Development Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Good Work is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Good Work business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Web Development & Digital Strategy Services: Good Work provides bespoke web development, design, and digital strategy services to enterprise and mid-market clients. Revenue is generated through project-based engagements, ongoing retainers, and professional services including Craft CMS migrations, hosting, and custom plugin development.
- Craft CMS Maintenance Plans: Monthly and quarterly Craft CMS maintenance plans offering plugin updates, dedicated project management, weekly status updates, strategy calls, uptime monitoring, performance monitoring, and optional Slack channels. Priced at $500/month or $800/quarter for Craft + plugin updates, and tiered hourly plans (20, 30, 40 hours/month) for ongoing development work.
- Craft CMS Plugin Sales: Sale of proprietary Craft CMS plugins through the Craft Plugin Store. The Donkeytail plugin is sold at $49, while others like Curses!, Pwny, Nag, Asset Summary, and Deadlinks are offered free of charge.
- AI Application Development: Custom AI and automation tool development services for businesses, leveraging existing infrastructure and processes. Applied using the same experience from web projects to AI application development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Craft + Plugin Updates - Monthly |
| Subscription | Annual | Craft + Plugin Updates - Quarterly |
| Subscription | Monthly | Ongoing Development Plans - 20/30/40 hours per month |
| Usage-based | Pay-as-you-go | Hourly Support - Existing Clients |
| Usage-based | Pay-as-you-go | Hourly Support - New Clients |
| One time/ perpetual license | Pay-as-you-go | Donkeytail Plugin |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Good Work product offering
Product offeringCore offering
Good Work provides bespoke web development, design, and digital strategy services using Craft CMS as the primary technology platform. It builds and maintains high-performance websites for enterprise and mid-market clients, offers AI/automation integration services, and develops proprietary Craft CMS plugins sold or distributed through the Craft Plugin Store.
Product overview
Good Work is a digital strategy, design, and web development agency offering a unified service centered on Craft CMS as its primary content management platform. The core product is its web development services, which include strategy, design, front-end development, and Craft CMS/Laravel development. As a Craft Verified Partner, the company maintains a portfolio of Craft CMS plugins including Donkeytail ($49), Curses! (free), Block Usage (free), Pwny (free), Nag (free), Asset Summary (free), and Deadlinks (free), all available on the Craft Plugin Store. The company also offers AI business application development and custom Craft CMS plugin development as add-on services, alongside structured maintenance plans and ongoing support.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Design & Development Services End-to-end design and build of custom websites on Craft CMS for enterprise and mid-market clients who need a content platform their marketing or content team can operate independently.
- Craft CMS Development & Maintenance Continuous Craft CMS development, maintenance, and support service covering platform updates, security, performance, and feature work for clients running Craft CMS websites.
- AI Business Application Development Design and development of AI-enabled business applications and automation integrations for clients who want to extend their digital platform with intelligent workflows.
- Digital Strategy Services Strategic consulting on digital platforms, content strategy, and website direction, offered alongside design and development engagements.
- Donkeytail Proprietary Craft CMS plugin sold via the Craft Plugin Store at a one-time $49 license, aimed at Craft developers and site owners.
- Curses! Free Craft CMS plugin available on the Craft Plugin Store, extending Craft functionality for site administrators and developers.
- Block Usage Free Craft CMS plugin available on the Craft Plugin Store that helps teams analyze and manage block usage within Craft CMS content.
- Pwny Free Craft CMS plugin available on the Craft Plugin Store that addresses security/hardening needs for Craft CMS sites.
- Nag Free Craft CMS plugin available on the Craft Plugin Store that supports admin notifications and operational workflows in Craft CMS.
- Asset Summary Free Craft CMS plugin available on the Craft Plugin Store that summarizes and reports on asset usage in Craft CMS.
- Deadlinks Free Craft CMS plugin available on the Craft Plugin Store that detects and reports broken links on Craft CMS sites.
Quantifiable outcome
- Over 100 organizations served since 2014
- +5 more outcomes
Companies that use Good Work
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles3 records
Good Work technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability3 records
Feature6 records
Good Work partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, key and minor.
- Pixel & Tonic (Craft CMS)coreGood Work has been an official Craft Verified Partner since working with Craft CMS from its inception in 2012. As a Craft Verified Partner, they have deep technical integration with Craft CMS, contribute to the ecosystem through plugin development, and are recognized by the platform creators as a trusted development partner. Good Work has built 150+ Craft CMS websites and developed 7 proprietary Craft plugins available in the Craft Plugin Store.
- Guerilla SuitkeyGuerilla Suit is a design agency that partners with Good Work for web development on client projects. They handle brand design and web design while Good Work provides the development layer. Collaborated on Hat Creek Burger Company (full redesign with modern site, catering forms, online ordering support) and Consuela (robust custom site with Shopify & Craft integration). Multiple successful project deliveries indicate an established working relationship.
- Canales & Co.minorDesign agency partner for Cape May Brewery project. Good Work provided development while Canales & Co. handled the design, with powerful eCommerce integrations as part of the deliverable.
Scale indicators10 records
Recent moves5 records
Expansion highlights5 records
Good Work competitors and assessment
Company assessmentDirect peers
- Happy Cog: A strategy, design, and development agency with comparable CMS expertise and enterprise client roster (publishing, cultural, brand). Overlaps in service offering, custom development, and process-driven delivery.
- Bluecadet: An independent digital experience agency specializing in immersive web platforms for cultural institutions, brands, and nonprofits — comparable in bespoke development depth and similar client profile to PBS/Alloy work.
- Orbit Media Studios: A Chicago-based web design and development agency with comparable B2B/B2C mix and content-driven process — competes for similar mid-market and enterprise web engagements.
- Apex Helix: A Craft CMS-focused development agency offering strategy, design, and ongoing support — competing head-to-head for Craft Verified Partner engagements in the same enterprise and nonprofit verticals.
- Stratus (Craft CMS Agency): A boutique Craft CMS development agency providing strategy, design, and engineering — direct competitor for Craft Verified Partner projects with similar team size and pricing model.
- Foster Made: A long-standing Craft Verified Partner digital agency with similar focus on Craft CMS development, web strategy, and bespoke builds for mission-driven organizations. Directly comparable in size, model, and Craft specialization.
Broad incumbents
- Big Spaceship: A larger, established digital creative agency with broader service portfolio (strategy, design, development, content). Overlaps with Good Work's digital experience work but operates at significantly larger scale.
Others
- Focus Lab: A branding and design agency listed as a Good Work client/partner. Competes in the design layer but complements Good Work's development offering, similar to Guerilla Suit's role.
- Pixel & Tonic: The creator and steward of Craft CMS and Good Work's primary technology partner. Not a competitor, but a strategic platform dependency and the gatekeeper of Good Work's Verified Partner status and ecosystem access.
- Guerilla Suit: A design agency that partners with Good Work (Hat Creek, Consuela) for the development layer. Comparable in serving overlapping clients (F&B, lifestyle brands) but complementary rather than competitive.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Good Work social profiles
Digital presenceGood Work financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Work leadership team
Management profileNumber of profiles
Good Work funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Work M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Work
What does Good Work do?
Good Work provides bespoke web development, design, and digital strategy services using Craft CMS as the primary technology platform. It builds and maintains high-performance websites for enterprise and mid-market clients, offers AI/automation integration services, and develops proprietary Craft CMS plugins sold or distributed through the Craft Plugin Store.
Is Good Work a public or private company?
Good Work is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Good Work founded?
Good Work was founded in 2014. It employs 1 to 10 people.
Where is Good Work based?
Good Work is headquartered in Dallas, United States, in the North America region.
How does Good Work make money?
Four revenue lines are on record. Web Development & Digital Strategy Services are the primary driver. The others are craft CMS Maintenance Plans, craft CMS Plugin Sales and AI Application Development.
Who are Good Work's main competitors?
Direct peers on record are Happy Cog, Bluecadet, Orbit Media Studios, Apex Helix, Stratus (Craft CMS Agency) and Foster Made. Big Spaceship is listed as a broad incumbent. Others are Focus Lab, Pixel & Tonic and Guerilla Suit.
Does Good Work have an API?
No public API is recorded for Good Work.
What industry is Good Work in?
Good Work's product category is Web Development Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541511 and its SIC code is 7371.