Orange Traffic

What Orange Traffic does

Orange Traffic Inc. is a privately held Canadian manufacturer and systems integrator of traffic control hardware and Intelligent Transportation Systems (ITS), headquartered in Mirabel, Quebec. The company operates across two complementary layers: (1) proprietary and contract-manufactured hardware including ITS cabinets (NEMA TS-2, ATC, 2070, UPS), MTQ-compliant connection boxes, malfunction management units, LED signs, blank-out signs, lane control signs, and variable message signs; and (2) integrated software platforms - Traffic Central, ITS Central (lane reversal and maintenance awareness), Municipal 511 with Esri GIS integration, Permit Central, and Spinnaker ATMS - sourced primarily from partner Transnomis Solutions. Adjacent offerings include AI-enabled detection and optimization through distribution of NoTraffic, video-based incident detection via Citilog MediaTunnel, and a recently launched managed-services product, Zentra, that combines autonomous data collection stations, cloud software, and operational support for work-zone deployments.

The company sells primarily to municipal governments, provincial/state transportation authorities, and civil engineering firms in Canada, with a US footprint reached through 21+ authorized distributors spanning 20+ states. Commercial motion is enterprise field sales for complex Canadian deployments and channel partner/reseller go-to-market in the United States. Recurring-equivalent revenue is nascent but growing via the Zentra managed service and software subscriptions; the bulk of revenue is still project-based hardware sales, supplemented by installation, programming, surveillance, maintenance, training, and traffic survey services. Competitive positioning rests on 40+ years of operating history, 6,000+ intersections deployed in Canada, 50+ major infrastructure projects completed, and multi-jurisdiction certifications (ISO 9001, CSA, BABA Act, MTQ, MUTCD, ADA, NEMA). The company was acquired by President Roger Fugère in 2012 and remains privately held with no disclosed outside investment.

Name

Orange Traffic

Legal name

Orange Traffic Inc.

Website

https://orangetraffic.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Orange Traffic is a Quebec-based manufacturer and ITS integrator selling traffic control hardware, cabinets, and software platforms to municipal, provincial, and state transportation authorities across Canada and the United States via direct sales and a 21-state distributor network.

Ownership category

akta.pro rank

Product category

Intelligent Transportation Systems (Traffic Management Hardware and Software)

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Traffic Signal Controllers & Intersection Hardware (Cabinets, Detectors, Ped Signals) (TLAJACAC)

akta.pro secondary industries

Traffic Systems & Road Safety Infrastructure (Signals, ITS, Barriers, Signage, Markings) (IMAFAEAI), Transit Signal Priority (TSP) & Emergency Vehicle Preemption (EVP) (TLAJACAK), Traffic Management & Intelligent Transportation Systems (Signals, TMCs, Congestion) (BPAIALAC), Managed Lanes & Dynamic Lane Management (Hard Shoulder Running, Reversible Lanes) (TLAJACAL)

Keywords

• Traffic signal manufacturing
• Intelligent transportation systems
• Traffic management software
• Pedestrian safety equipment
• ITS cabinet solutions

Headquarters

HQ city

Mirabel

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Traffic Control Hardware: Sales of traffic signals, LED signs, pedestrian signals, traffic controllers, cabinets, and related hardware components. One-time product sales with potential for replacement parts and accessories.
2. Intelligent Transportation Systems (ITS): Integrated traffic management systems, detection platforms, and software solutions including NoTraffic AI, Traffic Central, and Zentra work zone management.
3. Professional Services: Installation, programming, surveillance, monitoring, maintenance, emergency troubleshooting, training, and survey/counting services for traffic infrastructure.
4. Zentra Solution as a Service: Turnkey service model for work zone management including equipment rental, deployment, platform access, maintenance, and operational support for the duration of construction projects.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Orange Traffic manufactures, distributes, and integrates traffic control hardware (ITS cabinets, traffic signals, pedestrian signals, LED signs, detection equipment) and develops intelligent transportation system (ITS) software platforms for traffic management, intersection optimization, and work zone mobility. The company serves municipalities, road operators, and engineering firms across North America with turnkey solutions including installation, programming, maintenance, and emergency services.

Product overview

Orange Traffic is a Quebec-based provider of traffic signal products and intelligent transportation systems (ITS) with 40+ years of expertise. The company offers a comprehensive portfolio spanning hardware (traffic control cabinets, signals, pedestrian equipment, detection systems, dynamic signage) and software platforms. Key software platforms include Traffic Central (integrated traffic management), ITS Central (lane reversal and maintenance management), Municipal 511 with Esri integration (GIS-enabled traffic info), Permit Central (digital permit management), and Spinnaker ATMS. The company also offers AI-powered solutions through the NoTraffic Detection Platform for autonomous intersection optimization, and Zentra™ as a cloud-based work zone management Solution as a Service. Hardware products are sourced from multiple manufacturers including Wavetronix, Peek Traffic, Dialight, Ouster, and Campbell Company, while Orange Traffic also manufactures custom ITS cabinets, connection boxes, and LED signs under its own brand. Services include programming, surveillance, emergency response, maintenance, training, and traffic surveys.

Differentiator

Problem solved

Functional benefit

Brands

• Zentra™: A fully integrated Solution as a Service platform designed to optimize mobility during major construction projects and dynamic work zones, combining real-time traffic data, field expertise, and autonomous data collection stations.

Products and services

• Traffic Central - Integrated Traffic Management System Centralized traffic and asset management software platform for monitoring and controlling traffic infrastructure across multiple locations, sold to municipalities and transportation authorities.
• ITS Central - Lane Reversal System Lane reversal management software for dynamic lane control on bridges and tunnels, enabling operators to switch traffic direction in real time.
• ITS Central - Maintenance Awareness Platform (MAP) Maintenance tracking and asset management software platform for ITS infrastructure.
• Municipal 511 with Esri Integration Municipal traffic information management system with integrated GIS mapping capabilities via Esri for traveler information.
• Permit Central - Digital Road Permit Management Platform Digital platform for managing road work permits and work zone access for municipal and transportation authorities.
• Spinnaker ATMS Advanced Traffic Management System for centralized traffic monitoring and control, sold to road operators and transportation authorities.
• Zentra Work Zone Management Solution as a Service platform for work zone mobility optimization combining real-time traffic data, autonomous data collection stations, and cloud-based operational management, delivered as a turnkey managed service.
• NoTraffic Detection Solution and Mobility Platform AI-powered detection and mobility platform for real-time multimodal traffic optimization at intersections, integrating vehicles, pedestrians, and cyclists.
• MediaTunnel Automatic Incident Detection System Video-based automatic incident detection system using computer vision for tunnel monitoring and incident alerting.
• iNode Connected IoT device for traffic data collection and mobility analysis via probe vehicle data.
• ClearWay (KTS350) Radar Detection System Radar-based detection system for traffic monitoring and speed measurement.
• Lidar 3D Captor 3D LiDAR sensor for intersection and pedestrian detection from Ouster.
• Wavetronix SmartSensor HD Radar HD radar detector for traffic data collection and intersection detection.
• Peek ADR 2000 PLUS Portable Meter Autonomous automatic vehicle counter and classifier for portable or semi-permanent traffic studies, supporting FHWA vehicle classification.
• ITS Cabinet Custom-manufactured Intelligent Transportation System cabinets ready for smart city applications, customizable for any project requirements and CSA SPE-1000 approved.
• ATC Traffic Control Cabinets Advanced Transportation Controller cabinets for traffic signal management.
• NEMA TS-2 Traffic Control Cabinets NEMA TS-2 compliant traffic control cabinets for traffic signal operations.
• Uninterruptible Power Supply (UPS) Cabinets Emergency power supply cabinets ensuring continuous traffic signal operation during power outages, meeting MTQ standards.
• Connection Box (CB1 Type) MTQ-compliant service box for intersection projects, serving as the initial connection point to the local electrical network.
• Malfunction Management Unit - SG-1000 NEMA Conflict Voltage Monitor and Malfunction Management Unit from Peek Traffic with dynamic status display and USB event logging.
• Variable Dynamic Message Sign NextGen Next-generation variable message sign for dynamic traffic information display on roads, bridges, and tunnels.
• Connected Parking LED Signs Connected LED signs for no-parking zone enforcement and dynamic parking management.
• Rectangular Rapid Flashing Beacon (RRFB) Systems Rectangular rapid flashing beacon systems for enhanced pedestrian crossing visibility.
• BCU-200 Pedestrian Push Button All-metal pedestrian push button compliant with ADA and MUTCD, featuring 10 million operations service life.
• Guardian Wave Contactless Pedestrian Station Contactless pedestrian activation station with Bluetooth connectivity and customizable audio, compliant with ADA, MUTCD, and TAC.
• Emergency Vehicle Preemption System Optical preemption system for giving emergency vehicles priority at intersections.
• Pedestrian Signals Pedestrian signal indicators including side-by-side and superposed configurations.
• LED Blank Out Signs LED signs for no right turn, no left turn, no parking, and pedestrian crossing messages.
• Lane Control Signs LED lane control signs for dynamic lane management on bridges, tunnels, and highways.
• Programming Services Traffic signal and ITS programming services for municipalities and road operators.
• Surveillance and Monitoring Services Ongoing surveillance and monitoring services for traffic infrastructure.
• Emergency and Troubleshooting Services 24/7 emergency response and troubleshooting for traffic signal and ITS infrastructure.
• Prevention and Maintenance Services Preventive maintenance services for traffic signal and ITS equipment to extend infrastructure lifecycle.
• Training Services Training services for traffic signal and ITS equipment operation and maintenance.
• Surveys and Counting Services Traffic surveys and counting services for transportation planning and engineering studies.

Quantifiable outcome

• 6,000+ intersections equipped with Orange Traffic solutions across Canada
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature7 records

Partnerships

14 partnerships are on record, tiered core and major.

• WavetronixcoreTechnology or IntegrationWavetronix provides radar-based detection sensors (SmartSensor HD, Matrix) for intersection detection and traffic data collection. Orange Traffic distributes and integrates Wavetronix products as part of comprehensive traffic management solutions.
• NoTrafficcoreTechnology or IntegrationNoTraffic provides AI-powered detection solutions and mobility platforms for real-time multimodal traffic optimization. Orange Traffic serves as distributor and implementation partner for NoTraffic products in Canada.
• Peek Traffic CorporationcoreTechnology or IntegrationPeek provides traffic controllers (ATC-1000, ATC-2000), malfunction management units, vehicle counters (ADR series), and TOPS/Viper software. Orange Traffic distributes Peek products including SG-1000 conflict monitors and ADR portable meters.
• DialightmajorTechnology or IntegrationDialight manufactures LED traffic lights and signals. Orange Traffic distributes Dialight built-in LED traffic lights as part of complete signal solutions.
• OustermajorTechnology or IntegrationOuster provides LiDAR 3D sensors (Lidar 3D Captor) for advanced detection and autonomous vehicle support applications in traffic management.
• CitilogmajorTechnology or IntegrationCitilog provides automatic incident detection systems (MediaTunnel) for tunnel and highway monitoring. Orange Traffic distributes Citilog products for intelligent transportation applications.
• Applied InformationmajorTechnology or IntegrationApplied Information provides connected infrastructure solutions including school zone systems. Orange Traffic distributes Applied Information products for smart city applications.
• Campbell Company Pedestrian SafetycoreTechnology or IntegrationCampbell Company provides Guardian pedestrian push buttons including Guardian Wave (contactless activation) and Guardian Mini. Orange Traffic distributes these ADA-compliant pedestrian safety products.
• Transnomis SolutionsmajorTechnology or IntegrationTransnomis provides traffic management software including Traffic Central (integrated traffic management), ITS Central (lane reversal, maintenance awareness), Municipal 511, and Permit Central. Orange Traffic distributes and integrates Transnomis software platforms.
• EDImajorTechnology or IntegrationEDI provides electronic flashers, load switches, malfunction management units (MMU2 series), and detector loop modules. Orange Traffic distributes EDI components as part of cabinet solutions.
• TrafficalmmajorTechnology or IntegrationTrafficalm provides radar feedback signs (TraffiCalm iQ1500) for speed awareness in school zones and residential areas.
• TomarmajorTechnology or IntegrationTomar provides optical preemption detectors (2090, 4140) for emergency vehicle preemption systems. Orange Traffic distributes Tomar products for intersection priority solutions.
• Pelco ProductsmajorTechnology or IntegrationPelco provides traffic signal brackets (SE-5050, SE-3043, Astro-Brac) for mounting traffic signals on poles and mast arms.
• SMATS Traffic SolutionsmajorTechnology or IntegrationSMATS provides iNode device and probe vehicle data collection platforms for mobility analysis using connected vehicle data.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Miovision: Canadian-headquartered company specializing in intelligent traffic management and smart intersection solutions serving municipalities across North America. Directly comparable peer given similar product/market overlap and shared Canadian origin.
• Wavetronix: Manufacturer of radar-based vehicle detection sensors (SmartSensor HD, Matrix) for intersection detection and traffic data collection. Both a key technology partner and a directly comparable vendor in the North American ITS detection market.
• NoTraffic: AI-powered detection and mobility platform for real-time multimodal intersection optimization. Both a distribution partner of Orange Traffic in Canada and an emerging direct competitor in the autonomous intersection management category.
• Peek Traffic Corporation: Manufacturer of traffic controllers (ATC-1000/2000), malfunction management units, and traffic operations software (TOPS/Viper). Long-time technology partner whose controllers Orange Traffic distributes, and which competes in similar North American municipal markets.
• Sensys Networks: Provider of wireless traffic detection and data collection sensors used at intersections and arterials. Comparable product/customer overlap with Orange Traffic's detection portfolio (radar, LiDAR, inductive loops).

Broad incumbents

• Iteris: Larger, US-based ITS solutions provider offering ClearGuide, signal systems, and smart mobility services to public agencies across North America. Broader portfolio but overlapping customer base in municipal traffic management.
• Kapsch TrafficCom: Global provider of intelligent transportation solutions including traffic management, connected vehicles, and tolling. Operates broadly in the same space but at global scale and with deeper R&D investment.
• Cubic Transportation Systems: Major North American provider of advanced traffic management systems (ATMS) and urban mobility software for cities and transportation agencies. Larger incumbent with overlapping ATMS/ITS software offerings versus Orange Traffic's Traffic Central/ITS Central/Spinnaker platforms.
• SWARCO: Global traffic systems manufacturer and integrator of signals, signs, controllers, and ITS software. Broader geographic and product scope but directly overlaps with Orange Traffic's traffic signal, signage, and cabinet offerings.

Emerging players

• Applied Information: Connected infrastructure solutions provider including school zone and emergency vehicle preemption systems. Both a distribution partner of Orange Traffic and an emerging overlap in smart-city/connected vehicle infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/orange_traffic
• Facebookfacebook.com/orangetraffic
• LinkedInlinkedin.com/company/orangetraffic

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orange Traffic