Smats Traffic Solutions
SMATS Traffic Solutions is an Ottawa-based company that combines IoT sensors, crowdsourced floating car data, and machine learning in its iNode analytics platform to deliver traffic operations, planning, and safety insights for government transportation agencies, port authorities, and engineering consulting firms across North America and New Zealand.
- Company typePrivate
- Founded2015
- HeadquartersOttawa, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Smats Traffic Solutions does
SMATS Traffic Solutions Inc., founded in 2015 and headquartered in Ottawa, Ontario, builds an AI-powered traffic data analytics platform called iNode that aggregates and analyzes roadway and terminal traffic. The platform combines crowdsourced floating car data from TomTom and Wejo with first-party IoT sensors — the proprietary TrafficXHub Bluetooth/Wi-Fi reidentification sensors and integrated smartmicro radar — and applies machine learning models for volume estimation, origin-destination analysis, predictive wait-time, queue estimation, and safety metrics. Reported customer use cases include reducing ramp queue wait times by nearly 50% for the Florida Department of Transportation, monitoring 200+ road segments for Collier County and 220+ for the City of Bellevue, and achieving 92% Bluetooth-beacon accuracy for truck traffic at the Port of Trois-Rivières.
The company operates a hybrid revenue model built on three streams: hardware sales of TrafficXHub and smartmicro radar sensors (with one-year standard warranties and optional extensions), usage-based and subscription access to the iNode analytics platform, and extended warranty or technical support services. Pricing is quote-based and not publicly disclosed. SMATS distributes through direct enterprise sales to state, county, and municipal transportation agencies and port authorities, supplemented by exclusive regional distributors (Orange Traffic and Innovation Mi8 for Quebec; Smart City NZ for New Zealand) and technology integrations with TomTom, Wejo, and smartmicro. Customers span Canadian municipalities and provinces (Toronto, Brantford, Ottawa, Quebec, Port of Trois-Rivières), U.S. agencies (Florida DOT, Bellevue WA, St. Petersburg FL, Collier County FL, Franklin TN, Port of Los Angeles), and the Eastern Busway Alliance in Auckland, New Zealand. The company reports 1–10 employees and has been recognized by the Ontario Ministry of Economic Development and Growth via the 2025 Small Business Innovation Challenge for its Vehicle Occupancy Detection technology.
Smats Traffic Solutions firmographics
Firmographics- Name
- Smats Traffic Solutions
- Legal name
- SMATS Traffic Solutions Inc.
- Website
- https://smatstraffic.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SMATS Traffic Solutions is an Ottawa-based company that combines IoT sensors, crowdsourced floating car data, and machine learning in its iNode analytics platform to deliver traffic operations, planning, and safety insights for government transportation agencies, port authorities, and engineering consulting firms across North America and New Zealand.
- Ownership category
- akta.pro rank
Smats Traffic Solutions industry classification
Industry- Product category
- Traffic Data Analytics Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Transportation Services (4700), Computer Communications Equipment (3576)
- akta.pro primary industry
- Traffic Analytics, Prediction & Decision Support (AI/Optimization) (TLAJACAE)
- akta.pro secondary industries
- Traffic Detection, Sensors & Data Collection (Loops, Radar, Video, Bluetooth/Wi‑Fi) (TLAJACAD), Centralized Traffic Management Platforms (ATMS/TMC Software) (TLAJACAB), Speed Enforcement Systems (Fixed/Mobile Speed Cameras, Average Speed/Section Control) (TLAJAGAG)
Keywords
Where Smats Traffic Solutions is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Smats Traffic Solutions business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sensor Sales: Sale of TrafficXHub IoT sensors and smartmicro radar sensors. Hardware includes 1-year standard warranty with optional extended warranty (1 or 2 years). Repairs available outside warranty for a diagnostics fee.
- Software Platform Subscription (iNode): Subscription-based access to iNode data analytics platform. Pay-per-use model for data analytics with precision location selection. Supports network-wide travel time and speed data collection.
- Extended Warranty and Support Services: Extended warranty options for hardware (1 or 2 years beyond manufacturer warranty). Technical support available at additional cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | iNode Platform - Usage-based pricing |
| Subscription | Annual | Network-wide monitoring subscription |
| One time/ perpetual license | Multi-year contract | Hardware sensors with warranty |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Smats Traffic Solutions product offering
Product offeringCore offering
SMATS Traffic Solutions sells an AI-powered traffic data analytics platform (iNode) combined with proprietary IoT hardware sensors (TrafficXHub travel time sensors and smartmicro radar sensors). The platform fuses crowdsourced floating car data, Bluetooth/Wi-Fi reidentification, and radar feeds to deliver real-time and historical travel time, speed, volume, origin-destination, and signal performance metrics for government agencies, port operators, and consulting firms.
Product overview
SMATS Traffic Solutions offers a unified platform combining IoT hardware sensors (TrafficXHub travel time sensors and smartmicro radar sensors) with the AI-powered iNode analytics software platform. The platform integrates data from multiple sources including crowdsourced floating car data, Bluetooth/Wi-Fi reidentification, and radar sensors to provide traffic operations, planning, and safety solutions. The portfolio includes dedicated solutions for volume estimation, congestion management, port traffic management, road safety studies, signalized corridor studies, and work zone traffic management.
Differentiator
Problem solved
Functional benefit
Brands
- iNode: AI-powered traffic data analytics platform for traffic operations, planning, and safety analysis
- TrafficXHub
Products and services
- iNode Traffic Data Analytics AI-powered SaaS analytics platform that curates and enriches traffic data from sensors and crowdsourced sources, applying cloud computing and machine learning to analyze daily traffic. Provides travel time, speed, origin-destination, volume estimation, congestion, and signal performance analytics for government agencies, port operators, and consulting firms.
- TrafficXHub Travel Time Sensors Proprietary IoT sensors that measure travel time by detecting MAC addresses from smart devices via Bluetooth and Wi-Fi signals. Used for calculating travel time, speed, and delay metrics with edge computing for real-time data processing.
- smartmicro Radar Sensors Ultra-high-definition radar sensors distributed by SMATS for real-time count and classification data. Detect and classify up to 256 moving objects across 12 lanes with range up to 300 meters, supporting seven classifications including pedestrians, bicycles, motorcycles, and various vehicle types.
- Port Traffic Management Solution Real-time traffic data and predictive insights solution for port authorities and operators to manage drayage truck congestion at terminal gates. Includes IoT sensors, real-time monitoring, and predictive wait-time algorithms that can supplement Terminal Operating Systems.
Quantifiable outcome
- Reduced off-ramp queue wait times by nearly 50% for Florida DOT District 1
- +4 more outcomes
Companies that use Smats Traffic Solutions
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Smats Traffic Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature6 records
Smats Traffic Solutions partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Orange Traffic and Innovation Mi8flagshipExclusive distributor partnership for Quebec province. Orange Traffic and Innovation Mi8 exclusively deliver SMATS' AI-powered FCD analytics across Quebec. Orange Traffic provides on-the-ground ITS expertise; Mi8 contributes extensive data-collection capabilities. Solution being adopted for planning, engineering, and operations across Quebec.
- Traffic Injury Research Foundation (TIRF)corePartnership with TIRF funded by Transport Canada's Enhanced Road Safety Transfer Payment Program (ERSTPP). Joint multi-city Canadian study on speed limit reductions and driver behavior. SMATS provides connected vehicle data analytics; TIRF provides behavioral road safety research expertise. Aims to advance Vision Zero goals.
- TomTomcorePartnership to integrate TomTom's high-resolution real-time and historical floating car data into SMATS' iNode platform. TomTom provides data with penetration rate, updates every 3-5 seconds, and up to 10 years of historical data. Enables network-wide speeding detection and microscopic origin-destination analysis.
- Smart City NZcorePartnership to introduce next-generation traffic data collection and analytics solutions to New Zealand market. Combines SMATS TrafficXHub with smartmicro sensors for data fusion, edge computing, and real-time analytics. Smart City NZ is a visionary ITS product distributor providing hardware-driven city solutions.
- WejocorePartnership with Wejo, global leader in connected vehicle data, to provide high-resolution connected vehicle data via Wejo Adept service. Wejo data covers 95% of roads in the United States with data delivery under 32 seconds. Combines Wejo's data with SMATS iNode analytics platform for accessible, accurate traffic data.
- smartmicrocoreIntegration of smartmicro's ultra-high-definition radar sensors into iNode platform. smartmicro sensors provide real-time count and classification data with 24+ years experience and 80k+ traffic sensors deployed worldwide. Enables queue estimation, incident detection, wrong-way driving detection, and multimodal traffic monitoring.
- National Data and Surveying Services (NDS)corePartnership to deliver accessible, cost-effective traffic data combining NDS's 30+ years of data collection services with SMATS' iNode analytics. NDS has 100+ professional employees and completed 4,500+ projects for 400+ clients in 2019. Addresses industry's need for easily accessible traffic data for roadway infrastructure improvements.
- Carleton UniversityminorCollaboration with Dr. Karim Ismail's research group to improve positional accuracy of Bluetooth and Wi-Fi sensor detection. Explores use of multiple sensors, clusters, and positioning techniques to enhance travel time accuracy. Aims to reduce congestion, delay, fuel consumption, and air pollution.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Smats Traffic Solutions competitors and assessment
Company assessmentDirect peers
- INRIX: INRIX is a leading provider of traffic data and analytics for road agencies, offering similar crowdsourced and connected-vehicle data products with travel-time, speed, and origin-destination analytics — directly competing with SMATS' iNode platform.
- StreetLight Data: StreetLight Data delivers AI-powered mobility analytics from location-based data, providing origin-destination, volume, and travel-pattern insights for transportation agencies — directly comparable to SMATS' analytics use cases.
- Miovision: Miovision is a Canadian-headquartered ITS company providing traffic data collection hardware and SaaS analytics for intersections and corridors — a closely comparable peer in the same geography and product category.
- TrafficCast: TrafficCast provides real-time and historical traffic data, including BlueTOAD Bluetooth travel-time sensors and analytics platforms — directly overlapping with SMATS' Bluetooth/Wi-Fi sensor and analytics offering.
- Iteris: Iteris provides traffic management, ITS, and smart mobility infrastructure software, including sensor-based traffic monitoring and analytics for DOTs and cities — a direct peer in serving transportation agencies with intersection and corridor analytics.
Broad incumbents
- TomTom: TomTom is both a data partner for SMATS and a broader incumbent selling traffic data and mapping products directly to government and enterprise — overlapping in customer base and analytics but at significantly larger scale.
- HERE Technologies: HERE provides global traffic data, mapping, and location services to government agencies and enterprises, including floating car data — a broad incumbent in the same traffic data category serving similar DOT and city customers.
- Cubic Transportation Systems: Cubic offers end-to-end intelligent transportation systems including traffic management, fare collection, and urban mobility — a broad incumbent whose ITS portfolio overlaps with iNode's analytics and signal optimization offerings.
Emerging players
- Waycare: Waycare applies AI to traffic management for DOTs and cities, with predictive incident and congestion analytics — an emerging player with comparable AI analytics positioning to SMATS in the government transportation vertical.
- Wejo: Wejo is a connected vehicle data provider that supplies SMATS via its Adept platform; it also sells directly to OEMs and road authorities — a partial competitor and partner in the connected vehicle analytics space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Smats Traffic Solutions social profiles
Digital presenceSmats Traffic Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smats Traffic Solutions leadership team
Management profileNumber of profiles
Profiles3 records
Smats Traffic Solutions funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smats Traffic Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smats Traffic Solutions
What does Smats Traffic Solutions do?
SMATS Traffic Solutions sells an AI-powered traffic data analytics platform (iNode) combined with proprietary IoT hardware sensors (TrafficXHub travel time sensors and smartmicro radar sensors). The platform fuses crowdsourced floating car data, Bluetooth/Wi-Fi reidentification, and radar feeds to deliver real-time and historical travel time, speed, volume, origin-destination, and signal performance metrics for government agencies, port operators, and consulting firms.
Is Smats Traffic Solutions a public or private company?
Smats Traffic Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smats Traffic Solutions founded?
Smats Traffic Solutions was founded in 2015. It employs 1 to 10 people.
Where is Smats Traffic Solutions based?
Smats Traffic Solutions is headquartered in Ottawa, Canada, in the North America region.
How does Smats Traffic Solutions make money?
Three revenue lines are on record. Hardware Sensor Sales are the primary driver. The others are software Platform Subscription (iNode) and extended Warranty and Support Services.
Who are Smats Traffic Solutions's main competitors?
Direct peers on record are INRIX, StreetLight Data, Miovision, TrafficCast and Iteris. Broad incumbents are TomTom, HERE Technologies and Cubic Transportation Systems. Emerging players are Waycare and Wejo.
Does Smats Traffic Solutions have an API?
No public API is recorded for Smats Traffic Solutions.
What industry is Smats Traffic Solutions in?
Smats Traffic Solutions's product category is Traffic Data Analytics Software. Its primary akta.pro industry code is TLAJACAE, Traffic Analytics, Prediction & Decision Support (AI/Optimization), with a secondary code of TLAJACAD, Traffic Detection, Sensors & Data Collection (Loops, Radar, Video, Bluetooth/Wi‑Fi). Its NAICS code is 51821 and its SIC code is 4700.