What Azeler Automotive does

Azeler Automotive (legal entity: Azeler Automoción SL) is a privately held Spanish online marketplace for automotive parts, headquartered in Alcobendas, Madrid, with approximately 51-100 employees and an operating history of around 26 years (since circa 1998). The platform aggregates inventory from more than 280 certified scrapyards (desguaces), 1,500+ official dealerships, 280+ remanufacturers, and 4,000+ aftermarket suppliers, listing over 15 million parts across four categories: recovered/green parts, original OEM parts, aftermarket parts, and remanufactured components. It serves primarily professional automotive workshops and mechanics (talleres), with secondary demand from auto dismantling yards, official dealerships, fleet management companies (notably LeasePlan and Urbaser), insurance channels (Pelayo), and individual vehicle owners.

The technology is a B2B/B2C marketplace with a cross-supplier parts search engine, parts traceability system, and multi-channel listing capabilities. Supporting modules include Azeler CAT (scrapyard/warehouse management), Azeler DAT (advanced parts locator), Vender en Azeler (seller portal), Talleres Especialistas (directory of 270+ specialist workshops across 29 specialties), Subastas (vehicle auctions), and Canal Premium (premium seller channel). The platform integrates logistics providers (Correos, DHL, Palletways) for 24-72 hour national delivery and synchronizes inventory to external marketplaces including Milanuncios, eBay, AliExpress, and OVOKO. Payment processing is handled through RedSys/GetNet (TPV), PayPal, and Bizum. The platform holds ISO 27001 and ENS certifications.

Revenue is generated primarily through marketplace transaction commissions on completed sales, supplemented by featured listings (Destacados) advertising, Premium Channel subscriptions for qualified sellers, and credit-based billing for multi-platform listing services. The company also earns fees from Spanish government-backed digital transformation services under the Kit Consulting and Agente Digitalizador programs. No external funding rounds or revenue figures are disclosed, and the company operates as an independent private limited company with no parent or subsidiary structure.

Name

Azeler Automotive

Legal name

Azeler Automoción SL

Website

https://azelerecambios.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Azeler Automotive is a Spanish B2B/B2C online automotive parts marketplace aggregating 280+ scrapyards, 1,500+ dealerships, and 4,000+ aftermarket suppliers. It serves workshops, mechanics, fleet managers, and vehicle owners across original, aftermarket, recovered, and remanufactured parts categories.

Ownership category

akta.pro rank

Headquarters

HQ city

Vilanova I La Geltru

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Marketplace Transaction Fees: Platform facilitates transactions between auto parts sellers (desguaces, dealerships, remanufacturers) and buyers (talleres, mechanics, individuals). Takes commission on completed sales through the platform.
2. Featured Listings and Premium Placement: Sellers can pay for highlighted listings (Destacados) to increase visibility of their parts inventory on the platform
3. Premium Channel (Canal Premium): Premium sales channel with enhanced conditions for qualified sellers with higher service standards
4. Multi-platform Listing Services: Synchronization services allowing sellers to list inventory across Azeler's integrated marketplaces (Milanuncios, eBay, AliExpress, OVOKO) with credit-based billing for premium features

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Azeler Recambios is an online B2B automotive parts marketplace connecting professional buyers (workshops, mechanics, fleet operators) and individual vehicle owners with parts from 280+ certified scrapyards, 1,500+ official dealerships, 280+ remanufacturers, and 4,000+ aftermarket suppliers. The platform offers 15+ million parts across recovered, original OEM, aftermarket, and remanufactured categories, with integrated logistics, multi-channel listing synchronization, and a specialist workshop referral directory.

Product overview

Azeler Recambios is a B2B automotive parts marketplace platform with a modular architecture. The core Azeler Recambios platform serves as the main marketplace connecting buyers with parts from multiple categories: Original Parts (from 1,500+ dealerships), Aftermarket Parts (from manufacturers like Bosch, Valeo, Marelli), Recovered/Green Parts (from 280 certified scrapyards), and Remanufactured Parts (from remanufacturers). Supporting modules include Azeler CAT for scrapyard/warehouse management, Azeler DAT for advanced parts location, Vender en Azeler for seller operations, Talleres Especialistas for workshop referrals, and integrated transportation and logistics services. The platform also syncs inventory with external marketplaces including eBay, Milanuncios, OVOKO, and AliExpress through built-in connectors. The company operates as the largest auto parts warehouse in Europe with 26 years of market presence and over 4,000 suppliers.

Differentiator

Problem solved

Functional benefit

Products and services

• Azeler Recambios Marketplace Online B2B marketplace connecting professional workshops, mechanics, and individual vehicle owners with auto parts from 1,500+ official dealerships, 280+ certified scrapyards, and aftermarket manufacturers, offering 15+ million parts in stock.
• Azeler CAT (Sistema de Gestión de Desguaces) Scrapyard and warehouse management system providing inventory control, sales channel integration, and vehicle dismantling operations management for desguaces and workshops.
• Azeler DAT (Localizador de Piezas de Repuesto) Advanced parts locator service enabling searches for auto parts across multiple sources including dealer networks and certified scrapyards.
• Vender en Azeler (Seller Portal) Onboarding portal enabling businesses to list and manage parts inventory, sync listings with external marketplaces (eBay, Milanuncios), and process orders through Azeler's platform.
• Talleres Especialistas (Workshop Directory) Searchable directory of 270+ specialist automotive workshops across 29 specialties (hybrids, automatic transmissions, ECUs, turbos, engines).
• Solicitar Recambio (Personal Advisor Service) Personal advisor service helping buyers identify the correct part type and manufacturer, with prompt budgetary quotations for requested auto parts.
• Integrated Transport Service Integrated logistics service connecting buyers with transport carriers (Correos, DHL, Palletways) for shipping label generation, pickup scheduling, and tracking with 24-72 hour delivery across Spain.
• Subastas (Vehicle Auctions) Vehicle and fleet auction platform providing access to end-of-life and salvage vehicles from fleets, corporate operators, and dealerships.
• Recambio Recuperado / Verde (Recovered/Green Parts) Used auto parts recovered from 280 certified scrapyards with full traceability documentation and warranty coverage.
• Recambio Original (Original OEM Parts) Genuine OEM parts sourced from 1,500 official dealerships across Europe, with stock availability and full manufacturer warranty.
• Recambio Aftermarket (Aftermarket Parts) Aftermarket parts from independent manufacturers including Bosch, Valeo, Marelli, Geimex, Monroe, Brembo, ATE, and Contitech with competitive pricing and quality assurance.
• Recambio Remanufacturado (Remanufactured Parts) Remanufactured components including turbos, engines, cylinder heads, transmissions, and gearboxes with quality control, SAT support, and warranty from 280 remanufacturers.
• Kit Consulting Digital consulting services funded by Spanish government Kit Consulting programs to help automotive SMEs with digital transformation.
• Agente Digitalizador Digital agent services for SME digital transformation projects under the Spanish government Agente Digitalizador program.

Quantifiable outcome

• Parts sourced from 280 official scrapyards with full traceability and buyer protection
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Correos (Spanish Postal Service)coreTechnology or IntegrationIntegrated logistics partner for package delivery across Spain. Sellers can generate shipping labels through Azeler's platform with Correos pickup and delivery tracking. Supports shipments to Canary Islands, Ceuta, and Melilla with specific procedures.
• PalletwayscoreTechnology or IntegrationIntegrated pallet transport network for larger parts. Supports delivery to Canary Islands, Ceuta, and Melilla with specialized handling procedures for the platform.
• GetNet (TPV/Santander)coreTechnology or IntegrationPayment service provider (TPV) for card processing integrated into Azeler's platform. Includes certificate updates and validation procedures for secure transactions.
• MilanuncioscoreChannel Partner/ Reseller/ DistributorMajor Spanish classifieds marketplace integration. Azeler sellers can synchronize inventory listings to Milanuncios with photo management, pricing configuration, and renewal intelligence features.
• eBaycoreChannel Partner/ Reseller/ DistributorInternational marketplace integration through Intermobilitas for Azeler sellers to list parts on eBay with pricing sync and order management.
• AliExpressminorChannel Partner/ Reseller/ DistributorGlobal marketplace integration for expanded reach in international markets.
• OVOKOminorChannel Partner/ Reseller/ DistributorAuto parts marketplace platform integration for additional sales channel with simplified order processing and DNI requirements.
• Pelayo InsuranceminorStrategic or Co-development PartnerInsurance company for vehicle assessments (peritaciones). Azeler manages parts sourcing and pricing for insurance claims processing through the platform.
• LeasePlanminorStrategic or Co-development PartnerFleet management company using Azeler's Renting Gestión de Recambios service for fleet vehicle parts procurement and management.
• UrbaserminorStrategic or Co-development PartnerUrban services company using Azeler's Gestión Compra Recambios: Flota service for vehicle fleet parts procurement.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Milanuncios: Spain's largest general classifieds marketplace with a strong auto parts vertical. Azeler has direct integration with Milanuncios for listing sync, making it both a partner and direct marketplace competitor on auto parts discovery and transaction flow.
• OVOKO: European auto parts marketplace specializing in used and recovered parts from scrapyards. Operates in the same niche as Azeler's recovered-parts vertical and is both an integration partner and a direct competitor for desguace inventory distribution.
• Autodoc: Leading European online retailer of auto parts and accessories operating across multiple countries including Spain. Closest scaled, venture-backed comparison point with multi-channel logistics and broad aftermarket/parts catalog model similar to Azeler's marketplace structure.
• Wallapop: Spain's leading C2C recommerce marketplace with a substantial auto parts and accessories category. Competes for the same individual-occasion buyer and competes with Azeler's multi-channel integration strategy by aggregating peer-to-peer listings.
• RockAuto: US-headquartered online auto parts retailer offering a deep catalog across makes/models with a multi-supplier model. Comparable in its parts aggregator structure, multi-supplier sourcing strategy, and emphasis on broad catalog breadth — though serving a different geography.

Broad incumbents

• eBay Motors: Global auto parts and vehicle marketplace operated by eBay, integrated with Azeler for cross-listing. Functions as both a partner channel for Azeler sellers and a broad incumbent competitor capturing buyer demand at scale Azeler cannot match.
• Amazon (Auto Parts): Global e-commerce marketplace with a sizable auto parts and accessories category including third-party sellers. Represents the broad-incumbent competitive threat: deep logistics, brand trust, and price transparency that compress margins on commodity aftermarket parts.

Regional players

• Recambios PMM: Spanish traditional auto parts distributor and retailer with a broad multi-brand catalog. Comparable regional peer operating in the same geography with established workshop relationships but a more traditional wholesale/retail model rather than marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/azeler-automoci-n-s-a-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azeler Automotive