Complete Pool Controls
Complete Pool Controls is a UK-based private supplier of recreational water treatment chemicals for pools and hot tubs, founded in 2007 in Bishops Cleeve. The company serves the residential and commercial pool and spa market with a focused specialty chemical product line.
- Company typePrivate
- Founded2007
- HeadquartersBishops Cleeve, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Complete Pool Controls does
Complete Pool Controls is a UK-based, private supplier of recreational water treatment chemicals serving the pool and hot tub market. Founded in 2007 and headquartered in Bishops Cleeve (Gloucestershire), the company operates as a for-profit business with a workforce of 11–50 employees, placing it in the small-to-mid-sized specialty chemicals segment. Its corporate identity is built around a single product category — water treatment chemistry for residential and commercial pools and spas — rather than a diversified chemicals portfolio.
The operational footprint implied by available data is narrow: the company's website (cpc-chemicals.co.uk) functions as a minimal contact channel rather than a marketing or e-commerce platform, and pricing is not publicly disclosed (described as quote-based in the input). There is no disclosed product catalogue, brand architecture, formulation pipeline, or technical platform, and no certifications, patents, or regulatory registrations are documented. The absence of e-commerce functionality and publicly listed pricing suggests a B2B/trade distribution model (e.g., supplying pool service companies, retailers, or OEM channels) rather than direct-to-consumer sales.
The input material is materially incomplete for investment analysis: no management roster, customer logos, channel structure, geographic footprint beyond the UK headquarters, funding history, M&A activity, partnerships, or product launches are disclosed. As a result, the company's revenue base, growth trend, competitive positioning, and strategic direction cannot be substantiated beyond the firmographic basics, and any investment conclusion would require primary-source diligence on financials, customer mix, and product economics.
Complete Pool Controls firmographics
Firmographics- Name
- Complete Pool Controls
- Website
- https://cpc-chemicals.co.uk
- Company type
- Private
- Founded year
- 2007
- Headcount range
- 11–50 employees
- Short description
- Complete Pool Controls is a UK-based private supplier of recreational water treatment chemicals for pools and hot tubs, founded in 2007 in Bishops Cleeve. The company serves the residential and commercial pool and spa market with a focused specialty chemical product line.
- Ownership category
- akta.pro rank
Complete Pool Controls industry classification
Industry- Product category
- Pool Water Treatment Chemicals
- akta.pro primary industry
- Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)
- akta.pro secondary industries
- Water Testing & Chemical Balancing (HSAIALAB), Water Treatment & Process Specialty Chemicals (IMAEABAN)
Keywords
Where Complete Pool Controls is headquartered
LocationHeadquarters
- HQ city
- Bishops Cleeve
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Complete Pool Controls business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Complete Pool Controls product offering
Product offeringCore offering
Complete Pool Controls supplies recreational water treatment chemicals for swimming pools and hot tubs. The company operates as a chemical supplier serving the pool and spa industry, providing water care products to maintain and treat recreational water. Based in Bishops Cleeve, United Kingdom, the firm was founded in 2007 and operates with 11-50 employees.
Differentiator
Problem solved
Functional benefit
Products and services
- Recreational Water Treatment Chemicals
Companies that use Complete Pool Controls
Customer profileIdeal customer profiles1 record
Complete Pool Controls technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Complete Pool Controls competitors and assessment
Company assessmentBroad incumbents
- Hayward Holdings: Pool equipment and related consumables supplier with broad product lines targeting pool professionals and end users, comparable end market.
- Pentair: Diversified water treatment and pool equipment manufacturer, with chemical-adjacent water treatment capabilities relevant to CPC's market.
- AstralPool (Fluidra brand): Pool equipment and chemical brand operating across Europe, overlapping with CPC in serving pool professionals and end users with water treatment products.
- Fluidra: Global pool and wellness equipment group with chemical offerings alongside pumps, filters and automation. A broader incumbent competitor and potential channel partner for CPC.
Regional players
- Leslie's: US-focused pool chemical retailer and supplier; comparable category and customer base but operates primarily in North America rather than the UK.
- Oase (OASE Group): European pond and pool equipment/chemical supplier with comparable water treatment exposure, more focused on continental Europe than the UK.
Emerging players
- King Technology (FROG): Specialist in mineral/silicone-based pool and spa sanitizing systems; a niche chemical-format competitor addressing the same recreational water treatment category as CPC.
Others
- Pool Corporation (POOLCORP): Largest wholesale distributor of pool products in North America; relevant as a channel and ecosystem peer even though not UK-focused and not a chemical manufacturer.
Direct peers
- HTH (Innovative Water Care): Large global pool chemical manufacturer producing chlorination, pH control and algaecide products. Closely mirrors CPC's product mix at significantly larger scale.
- BioLab (BioGuard): Major recreational water treatment chemical brand (chlorine, algaecides, balancers) serving pool and spa owners. Directly comparable to CPC's core product category.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights3 records
Customer concentration
Complete Pool Controls social profiles
Digital presenceComplete Pool Controls financial estimates
Financial estimateRevenue estimate
Valuation estimate
Complete Pool Controls leadership team
Management profileNumber of profiles
Complete Pool Controls funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Complete Pool Controls M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Complete Pool Controls
What does Complete Pool Controls do?
Complete Pool Controls supplies recreational water treatment chemicals for swimming pools and hot tubs. The company operates as a chemical supplier serving the pool and spa industry, providing water care products to maintain and treat recreational water. Based in Bishops Cleeve, United Kingdom, the firm was founded in 2007 and operates with 11-50 employees.
When was Complete Pool Controls founded?
Complete Pool Controls was founded in 2007. It employs 11 to 50 people.
Where is Complete Pool Controls based?
Complete Pool Controls is headquartered in Bishops Cleeve, United Kingdom, in the Europe region.
Who are Complete Pool Controls's main competitors?
Broad incumbents on record are Hayward Holdings, Pentair, AstralPool (Fluidra brand) and Fluidra. Regional players are Leslie's and Oase (OASE Group). King Technology (FROG) is listed as an emerging player. Pool Corporation (POOLCORP) is listed as an others. Direct peers are HTH (Innovative Water Care) and BioLab (BioGuard).
Does Complete Pool Controls have an API?
No public API is recorded for Complete Pool Controls.
What industry is Complete Pool Controls in?
Complete Pool Controls's product category is Pool Water Treatment Chemicals. Its primary akta.pro industry code is CRAJAKAL, Pool & Spa Chemicals (Chlorination, pH Control, Algaecides), with a secondary code of HSAIALAB, Water Testing & Chemical Balancing.