Distinct

What Distinct does

Distinct (legal entity 25-7 Consulting LLC) is a privately held, founder-operated digital marketing and web services agency headquartered in Greencastle, Indiana. Founded in 2013 by Vincent Aguirre as a local IT support service, the company has evolved into a subscription-based agency offering unlimited website maintenance, web design and development, graphic design, video production, and digital marketing to U.S. small businesses, primarily in rural Indiana and surrounding markets. Service pricing is structured around monthly subscriptions starting at $45/month (basic) and $99/month (Unlimited Website Support), with a free website refresh every 3 years and a 100% risk-free refund guarantee.

Name

Distinct

Legal name

25-7 Consulting LLC

Website

https://becomedistinct.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Distinct is a Greencastle, Indiana-based digital marketing agency offering subscription-based unlimited website support ($45–$99/month), web design, Zoho implementations, and white-label Duda support to U.S. small businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Greencastle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription Services: Monthly subscription services for website management and support, starting at $45/month for basic services and $99/month for unlimited website support. Revenue is recurring and predictable, billed monthly.
2. Web Design and Development: One-time web design and development project fees for creating new websites, redesigns, and custom functionality
3. Graphic and Media Services: Graphic design services for social media, ads, print materials, and media editing services

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Distinct is a subscription-based digital marketing agency that sells Unlimited Website Support, web design and development, graphic design, video/media editing, SEO, and local marketing services to small businesses for a flat monthly fee starting at $45. The company also resells white-label unlimited website support to digital agencies using the Duda platform, and implements and supports Zoho Suite applications (CRM, marketing automation, finance, analytics) as a Zoho partner. Customers engage Distinct via email to request website updates, content edits, graphics, and media work, with a dedicated Business Advocate assigned to each client.

Product overview

Distinct is a full-service local marketing agency offering a subscription-based service model starting at $45/month. The core offering combines web development and design services with an 'Unlimited Website Support' subscription for ongoing maintenance and content updates. Supporting services include small business videography, professional graphic design, and white-label Duda website support for agencies. As a Zoho partner, Distinct also provides implementation services for Zoho Suite applications (CRM, marketing automation, finance, analytics) and Zoho One as an integrated business operating system. The company positions itself as a virtual marketing team alternative to hiring in-house staff, targeting small businesses in rural Indiana and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Unlimited Website Support Subscription-based website maintenance and support service offering unlimited content updates, troubleshooting, graphic design requests, media editing, and management for small businesses for a flat monthly fee starting at $45 (Basic) and $99 (Unlimited). Customers email requests to the Distinct Assistant and a dedicated Business Advocate oversees the work.
• Web Development and Design Custom website design, development, and redesign services for small businesses, focusing on SEO optimization, mobile responsiveness, and conversion-focused design as one-time project work.
• Small Business Videography Services Professional video production and media editing services including promotional videos, testimonials, project showcases, and behind-the-scenes content for small businesses.
• White Label Duda Support Unlimited website support services offered to agencies under a white-label arrangement, allowing agencies to resell Distinct's support as their own while Distinct's 24/7 team handles all client requests for Duda-built websites.
• Zoho Suite Services Implementation, customization, and support services for Zoho's suite of business applications including CRM, marketing automation, finance, HR, and analytics tools, delivered by Distinct as a Zoho partner to small businesses.
• Zoho One Distinct helps clients implement Zoho One, an all-in-one operating system combining all Zoho apps for comprehensive business management across sales, marketing, finance, HR, and operations.
• Zoho Analytics Business intelligence and data analytics platform with AI-powered insights through Zia, enabling customizable reports and dashboards from multiple data sources, offered as part of Distinct's Zoho Suite implementation services.
• Graphic Design Services Professional graphic design for social media posts, ads, print materials, business cards, flyers, brochures, and email campaigns, delivered as an add-on within Distinct's subscription and project work.
• Local Marketing Advisory Strategic local marketing consulting covering digital, non-digital, and mobile marketing strategies to help small businesses reach local audiences effectively.
• Distinct Assistant A professional business assistant service providing website support, graphic creation, and media editing accessible via email, marketed as an alternative to hiring employees for small business owners.

Quantifiable outcome

• 100+ ongoing subscriptions
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• ZohocoreTechnology or IntegrationDistinct is a Zoho partner offering implementation and support for Zoho Suite applications including CRM, marketing automation, finance tools, and business analytics. They help small businesses implement and use Zoho One as a complete operating system.
• DudacoreTechnology or IntegrationDistinct offers white-label unlimited website support specifically for Duda platform clients. Partner agencies can add recurring revenue by reselling support services for Duda-built websites.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WP Buffs: WP Buffs offers subscription-based unlimited WordPress website maintenance, support, and care plans for SMBs and agencies - a near-identical business model to Distinct's Unlimited Website Support offering. Both sell white-label support to digital agencies and target the SMB website support market with similar flat-fee recurring pricing.
• MaintainWP: MaintainWP provides subscription-based WordPress maintenance, security, and support services to SMBs and resells white-label support to agencies - directly comparable to Distinct's subscription website support product. Both compete for the same agency channel partners and end-SMB customers seeking unlimited website support.
• WP Site Care: WP Site Care delivers subscription-based WordPress website care, maintenance, and unlimited support plans, directly competing with Distinct in the recurring website support category. They also offer services to other agencies, similar to Distinct's model.
• GoWP: GoWP is a white-label WordPress support and maintenance provider specifically targeting digital agencies, mirroring Distinct's white-label agency partnership model. Both enable agencies to offer unlimited website support under their own brand.
• Coalition Technologies: Coalition Technologies is a digital agency offering web design, SEO, and digital marketing services primarily to SMBs and mid-market clients, comparable to Distinct's core service stack though operating at larger scale and broader geography.

Broad incumbents

• WebFX: WebFX is a large full-service digital marketing agency offering web design, SEO, and ongoing digital marketing services to SMBs - the same target customer and service mix as Distinct, but at much greater scale and with broader capabilities. Represents the scale-up benchmark for Distinct.
• SmartSites: SmartSites is a digital marketing agency providing web design, SEO, PPC, and ongoing marketing services to SMBs across the U.S. - serving the same customer profile and offering similar core services as Distinct, but with a wider geographic reach and larger team.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering web design, SEO, social media, and ongoing marketing services to SMBs and mid-market clients. Distinctly comparable offering mix targeting similar customers.
• GoDaddy Pro: GoDaddy Pro (formerly GoDaddy Agency) is an incumbent platform that offers website maintenance, support, and management tools targeting small agencies and SMBs. It represents a bundled, scaled version of the recurring-support service Distinct provides, with significantly more resources and brand recognition.

Others

• Elegant Themes (Divi): Elegant Themes sells WordPress themes and plugins widely used by SMB-focused agencies like Distinct. While not a direct competitor, their DIY tools enable SMBs to handle website updates themselves, posing a long-term substitution threat to Distinct's core support service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BecomeDistinct1
• YouTubeyoutube.com/channel/UCUx2GvRXvrSzGTz16sf_dXw
• Facebookfacebook.com/Becomedistinct
• LinkedInlinkedin.com/company/becomedistinct
• TikToktiktok.com/@thesmallbusinesssquad

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Distinct