Sport ONE

What Sport ONE does

Sport ONE is a privately held Belgian multi-category sports retailer operating as DLO SPRL from a 1000m²+ specialty store in Nivelles under the trade names Sport One and Sport One Nivelles. The company sells sporting goods, footwear, and apparel across tennis, padel, hockey, football/soccer, running, ski, snowboard, swimming, combat sports, gymnastics, and volleyball, complemented by in-house textile customization services (flex flocking, screen printing, sublimation, embroidery) and ski equipment rental and maintenance.

The business runs an omnichannel model: a physical retail showroom at Faubourg de Mons 68, Nivelles, paired with an e-commerce storefront at sportone.be that ships via Bpost to home, office, pickup points, and 24/7 parcel lockers across Belgium, with free in-store pickup. Product assortment is anchored by tier-1 racket-sport brands (Wilson, Babolat, Head, Tecnifibre) and teamwear labels (ERIMA, HUMMEL, JAKO, JOMA), with tiered club bulk pricing for sports clubs (interclub tennis ball volumes, football equipment Pack 1/2/3 programs). Certain categories — running and ski textiles, combat sports, nutrition, gymnastics, and goalkeeper gloves — are stocked in-store only.

Revenue is generated primarily through one-time retail transactions to individual consumers (the primary segment) and through club equipment sales and custom printing/embroidery services to sports clubs (a secondary B2B segment). The company lists 1–10 employees, has no disclosed external investors or parent company, and operates solely within Belgium. There is no evidence of AI/ML capability, proprietary technology, or data flywheel mechanics; the digital infrastructure is a standard Shopify-style e-commerce platform.

Name

Sport ONE

Legal name

DLO SPRL

Website

https://sportone.be

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Sport ONE is a Belgian multi-category sports retailer (DLO SPRL) operating a 1000m²+ specialty store in Nivelles and an e-commerce site, serving individual consumers and sports clubs with equipment, footwear, apparel, textile customization, and ski rental.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF), Team Sports & On-Field Performance Apparel (CRAAAEAE), Volleyball Equipment Retail (CRAMAEAG)

Keywords

• Sporting goods retail
• Sports equipment store
• Teamwear and club apparel
• Textile printing services
• Ski equipment rental

Headquarters

HQ city

Nivelles

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales: Direct retail sales of sports equipment, footwear, clothing, and accessories through physical store and e-commerce platform. One-time transaction model for individual products.
2. Club Equipment Sales: Bulk equipment sales to sports clubs including teamwear, equipment packs, and customization services.
3. Textile Printing Services: Custom printing and embroidery services for textiles including flex flockage, screen printing, sublimation, and embroidery for clubs and individuals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sport ONE is a multi-category sporting goods retailer operating a 1000m² specialty store and e-commerce shop in Nivelles, Belgium. It sells sports equipment, footwear, apparel and accessories across tennis, padel, hockey, football, running, ski, snowboard, swimming, combat sports, gymnastics, and volleyball. The company also offers custom textile printing/embroidery services, ski equipment rental and maintenance, and dedicated club partnership programs for team equipment and teamwear.

Product overview

Sport ONE is a physical retail and e-commerce sports equipment store located in Nivelles, Belgium, operating from over 1000m² of retail space. The company offers a comprehensive multi-category sports equipment portfolio organized around eight core product categories: Tennis, Padel, Hockey, Football (Foot), Running, Ski/Snowboard, and Other Sports (swimming, combat sports, gymnastics, volleyball). Product categories span equipment (rackets, sticks, balls), footwear, apparel/textiles, and accessories across all major sports. Services include textile printing (flex flocking, screen printing, sublimation, embroidery), club partnership programs, and equipment rental/maintenance for ski. The company operates an outlet/promotion section and partners with sports clubs for dedicated collections. Notable brand partners include Wilson, Babolat, Head, and Tecnifibre for tennis/racket sports.

Differentiator

Problem solved

Functional benefit

Products and services

• Tennis Equipment Complete tennis range including adult and junior rackets, men's/women's/children's tennis shoes, tennis textiles, accessories (grips, overgrips, strings, bags), and tennis balls sold individually or in bulk interclub offers.
• Padel Equipment Padel-specific rackets, balls (pack of 3), shoes, bags, and men's/women's textile apparel.
• Hockey Equipment Field hockey sticks for outdoor/indoor play (adults and juniors), hockey shoes, bags, textile, accessories (grips, tapes, balls, protections, gloves), and goalkeeper equipment.
• Football (Soccer) Equipment Football apparel and gear including jerseys, shorts, socks, tracksuits, replica club kits, adult/junior football shoes, training equipment, shin guards, bags, indoor/outdoor balls, and goalkeeper gloves and textiles.
• Running Equipment Running textiles for men, women and juniors, running shoes for all genders and ages, and additional running equipment (running-textile selection in-store only).
• Ski Equipment Winter sports equipment including men's/women's ski boots, ski gear, accessories, rental and maintenance services, and in-store-only ski textiles.
• Snowboard Equipment Snowboard equipment and gear sold through the dedicated snowboard collection.
• Other Sports Equipment Additional sports categories including swimming gear, combat sports equipment, sports nutrition, gymnastics, and men's/women's/junior volleyball shoes.
• Textile Printing and Embroidery Services Custom textile printing and embroidery services including flex flockage for names, numbers and logos; screen printing (best value from 50 pieces); sublimation for unlimited colors and logos; and embroidery for delicate textiles (quote-based). For clubs, teams, and individual customers.
• Club Partner Program Dedicated club partnership program offering equipment supply and pricing conditions for football, tennis, hockey, padel, karate, futsal and running clubs, including dedicated Mon Club collections and customization services.
• Teamwear Team sports apparel collections featuring TEAMWEAR and partner brands (ERIMA, HUMMEL, JAKO, JOMA) for club and team uniforms.
• Outlet / Promotions Discounted and promotional sports equipment and apparel sold through the outlet section.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Mon Club de Foot PartnerscoreChannel Partner/ Reseller/ DistributorClub partnership program for football clubs offering equipment, teamwear, and customization services. Clubs can obtain equipment and personalized textiles through dedicated in-store service.
• Mon Club de Tennis PartnerscoreChannel Partner/ Reseller/ DistributorTennis club partnership program providing equipment, balls (including interclubs bulk offers), and team customization services.
• Mon Club de Hockey PartnerscoreChannel Partner/ Reseller/ DistributorHockey club partnership program offering sticks, protective gear, textile, and goalkeeper equipment for club teams.
• Mon Club de PADEL PartnerscoreChannel Partner/ Reseller/ DistributorPadel club partnership for equipment and teamwear needs.
• LLN Hockey ClubcoreChannel Partner/ Reseller/ DistributorLigue Nationale de Hockey club partnership for team equipment and apparel.
• Royal Union Football Ohain (RULO)coreChannel Partner/ Reseller/ DistributorFootball club offering Pack 1, Pack 2, and Pack 3 equipment options for club teams.
• Smashing NivelloiscoreChannel Partner/ Reseller/ DistributorLocal sports club partnership.
• ERIMAminorChannel Partner/ Reseller/ DistributorTeamwear brand offered through Sport One for club and team apparel.
• HUMMELminorChannel Partner/ Reseller/ DistributorTeamwear brand offered through Sport One for club and team apparel.
• JAKOminorChannel Partner/ Reseller/ DistributorTeamwear brand offered through Sport One for club and team apparel.
• JOMAminorChannel Partner/ Reseller/ DistributorTeamwear brand offered through Sport One for club and team apparel.
• WilsonminorOthersTennis equipment brand featured in store's brand portfolio.
• BabolatminorOthersTennis and padel equipment brand in store's brand portfolio.
• HeadminorOthersTennis and padel equipment brand in store's brand portfolio.
• TecnifibreminorOthersTennis equipment brand in store's brand portfolio.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Go Sport: French-headquartered multi-sport retailer active in Belgium, offering footwear, apparel, and equipment across running, football, tennis, fitness, and winter sports — directly comparable to Sport ONE's store-and-eshop model.
• Alltricks: European online sports retailer (owned by Decathlon) shipping into Belgium with broad multi-sport equipment, footwear, and apparel. Represents the online competitive pressure Sport ONE faces from pure-play e-commerce.
• INTERSPORT: International multi-sport retailer with Belgian stores offering similar multi-category sporting goods, club services, and brand portfolios (Wilson, Head, etc.). Most direct head-to-head competitor for Sport ONE's assortment and club business.

Regional players

• A.S. Adventure / Bever: Belgian outdoor and sports retailer (merged with Bever) with multi-category assortment including running, ski, and team sports. Overlaps with Sport ONE on apparel, footwear, and select equipment categories.
• Runners' Lab: Belgian specialty running store with physical locations and online shop, focused on running shoes, textiles, and equipment. Comparable in scale and category focus to one of Sport ONE's verticals.
• Sprinter (Sport Zone): Iberian sporting goods chain with growing online presence in Europe. Comparable multi-category specialty retail model and brand portfolio (football, running, racket sports).

Broad incumbents

• Decathlon: Global sporting goods retail giant with multiple Belgian locations (including nearby Braine-l'Alleud). Overlaps directly with Sport ONE across equipment, footwear, and apparel for tennis, padel, football, running, hockey, and ski. Much larger scale and buying power.
• Sports Direct / Frasers Group: UK-headquartered value sports retailer shipping across Europe. Competes with Sport ONE on price-led multi-sport equipment and apparel across football, running, tennis, and fitness.

Others

• Bpost (logistics/retail context): Bpost is Sport ONE's primary last-mile delivery partner; included as ecosystem-relevant peer given the company's dependence on Bpost for home, point, and 24/7 locker delivery across Belgium.

Emerging players

• Padel Planet: Specialist padel retailer with growing European footprint. Comparable to Sport ONE's emerging padel vertical and 'Mon Club de PADEL' partnership program, representing category-specific competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SportOne15
• Instagraminstagram.com/sport.one.be
• Xx.com/sport1_nivelles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport ONE