What Selectamark Security Systems does

Selectamark Security Systems plc is a UK-based specialist security products company that develops, manufactures, and distributes SelectaDNA, a synthetic DNA forensic marking technology used to protect property and deter theft. The core technology combines three layers of forensic identification: a unique synthetic DNA code, microscopic microdots carrying a unique serial number, and UV tracers, all registered against the owner in the Secure Asset Register database that is accessible to police forces 24/7/365. The product range extends from individual property marking kits (home, tools, vehicles, marine, rural, equestrian) priced from £49.58 ex VAT up to £918 ex VAT for the Large Commercial Kit, to commercial and enterprise kits, automated intruder spray systems, hand-held tagging and defence sprays, MetallicDNA and DNA Grease for metal-theft prevention, and detection hardware (UV torches, microscopes). The company's offering is supported by ISO/IEC 17025:2017-accredited laboratory DNA analysis and Forensic Science Regulator Code of Practice compliance.

The business operates a multi-channel go-to-market: direct-to-consumer e-commerce via selectadna.co.uk, B2B sales to commercial and government customers, a network of international distributors covering 37 countries, police force partnership programs (93% of UK police forces have used the product, with 100+ schemes completed), and referral channels through insurance companies and security consultants. Customers span UK and international law enforcement, retail (JD Sports, McDonald's Denmark, Netto), construction and infrastructure (Balfour Beatty, Costain, Travis Perkins, Openreach, Deutsche Telekom, Deutsche Bahn), agriculture (NFU), government bodies (Police & Crime Commissioners, councils, universities), and the faith sector (1,000 UK churches via Trinitas). Headquartered in Locksbottom, Kent, with 11-50 employees, the company is registered as a public limited company and has operated continuously since 1985.

The revenue model is predominantly one-time product sales (DNA kits, sprays, accessories) with limited recurring revenue from the Secure Asset Register database subscription. The company is a bootstrapped, management-owned SME with no disclosed external funding rounds; the plc status reflects historical corporate structure rather than active public listing. Recent commercial momentum includes a single-supplier National Forensic Marking Framework with Cheshire Constabulary, Crown Commercial Service/G-Cloud 12 approval, and a 2025 product expansion including Personal Defence Spray, High Velocity Tagging System, and GPS-integrated tractor protection kits.

Name

Selectamark Security Systems

Legal name

Selectamark Security Systems plc

Website

https://selectadna.co.uk

Company type

Public

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Selectamark Security Systems plc is a UK specialist security products company that develops SelectaDNA, a synthetic DNA forensic marking technology with proprietary DNA codes, microdots, and UV tracers, serving police forces (93% of UK police), retailers, construction firms, and consumers across 37 countries.

Ownership category

akta.pro rank

Product category

Forensic Marking Products

NAICS

Investigation and Security Services (5616)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Fingerprinting & Biometric-Based Checks (BPACALAK)

Keywords

• Forensic DNA marking
• Property marking solutions
• Crime prevention products
• Asset identification systems
• Police approved security

Headquarters

HQ city

Kent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Revenue model

1. DNA Asset Marking Products: Sale of forensic DNA marking kits and solutions for property protection. Products include home kits, commercial kits (small, medium, large), specialized kits for tools, vehicles, marine, agriculture, and enterprise deployments. One-time product sales with lifetime registration.
2. Forensic Sprays and Detection Equipment: Sale of intruder sprays, tagging sprays, defence sprays, and detection devices including UV torches and microscopes for police identification.
3. Secure Asset Register Database Services: Registration and database services for marked property. Police provide 24/7/365 database searches for recovered property and apprehended perpetrators.
4. Commercial and Enterprise Kits: Specialized forensic marking kits for businesses, government bodies, and police forces including bulk pricing options.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Selectamark Security Systems designs, manufactures and sells the SelectaDNA synthetic DNA forensic marking product line, which uses unique DNA codes, microdots and UV tracers to mark and register property for theft deterrence and recovery. The company supplies a full portfolio of marking kits (home, commercial, tools, vehicles, marine, agricultural), forensic sprays (defence, intruder, tagging), and detection devices to police forces, businesses, government bodies and consumers. It also operates the Secure Asset Register and BikeRegister web platforms that allow police 24/7/365 ownership verification of registered property and bicycles.

Product overview

Selectamark Security Systems operates two core platforms: SelectaDNA (synthetic DNA forensic marking technology) and BikeRegister (bicycle registration database), supplemented by the Secure Asset Register for property tracking. The SelectaDNA system uses a three-layer forensic marking approach combining unique DNA codes, microscopic microdots, and UV tracers for property identification. The product portfolio includes core marking solutions (DNA Asset Marking, MetallicDNA, DNA Grease, DNA Gel), spray systems (DNA Tagging Spray, DNA Defence Spray, DNA Intruder Sprays, DNA Surge), detection devices (UV torches, microscopes), and specialized commercial kits (Home, Small/Medium/Large Commercial, Tools & Equipment, Van/Vehicle, Marine, Motorbike, Off-Road, Rural, Plant & Machinery, Equestrian, Golf, Music, Angling, Fine Art, Police). Warning signs and accessories complement the offering. The company provides laboratory-based DNA analysis testing under ISO/IEC 17025:2017 accreditation, with 93% of UK Police Forces having used SelectaDNA and deployments across 37 countries since 2005.

Differentiator

Problem solved

Functional benefit

Brands

• BikeRegister: Bicycle registration and identification web application for bike owners and police
• Secure Asset Register
• MetallicDNA

Products and services

• SelectaDNA DNA Asset Marking Forensic property marking solution for individuals, schools, businesses, hospitals and councils that uses unique DNA codes, microdots and UV tracers to protect assets and belongings, with registration on the Secure Asset Register.
• SelectaDNA MetallicDNA Specialist aerosol forensic marker for metal theft prevention, designed for outdoor use on cables, lead roofing, copper piping and other precious metals.
• SelectaDNA DNA Grease Grease-based forensic marker that transfers onto intruders upon contact, uniquely identifying and protecting outdoor materials such as lead roofing and copper piping.
• SelectaDNA DNA Gel Invisible gel-based forensic marker for employee and internal theft prevention, applied to items to detect and identify internal theft.
• SelectaDNA DNA Tagging Spray Hand-held forensic spray to mark offenders at a crime scene, enabling police to identify perpetrators through unique DNA codes.
• SelectaDNA DNA Defence Spray Hand-held personal protection spray for staff and lone workers, tagging attackers with unique forensic DNA for identification.
• SelectaDNA DNA Intruder Sprays Automated spray systems that tag intruders with unique forensic DNA when triggered, protecting banks, supermarkets, petrol stations, jewellery stores and convenience stores.
• SelectaDNA DNA Surge High-output spray system for large-scale retail and premises deployments, providing extensive forensic coverage for major installations.
• SelectaDNA High Velocity DNA Tagging System High-velocity CO2 powered forensic marking system for longer-range deployment by police and security personnel.
• SelectaDNA Portable Intruder Spray Mobile/portable intruder spray for cargo theft prevention and flexible deployments.
• SelectaDNA Underground Protection Spray Specialist spray system for underground cable and infrastructure protection.
• SelectaDNA Detection & ID Devices UV torches and microscopes for police identification of SelectaDNA marked property, enabling rapid verification of marked items in the field.
• SelectaDNA Home Kit DNA forensic property marking kit for home and small office use, marking up to 50 items including TVs, smartphones, PCs, laptops and valuables.
• SelectaDNA Small Commercial Kit DNA forensic property marking kit for small businesses, SMEs, smaller schools, university departments and local councils, marking at least 100 items.
• SelectaDNA Medium Commercial Kit DNA forensic property marking kit for medium-sized businesses, larger SMEs and medium-sized schools, marking up to 500 items of property.
• SelectaDNA Large Commercial Kit DNA forensic property marking kit for large businesses, larger schools, universities and local councils, marking up to 1000 items of property.
• SelectaDNA Tools and Equipment Kit DNA forensic property marking kit for tools and equipment, marking up to 50 tools with SelectaDNA to stop tool theft and boost recovery, police-preferred with lifetime registration.
• SelectaDNA Tools and Equipment Kit Plus Enhanced tool marking kit combining SelectaDNA forensic marking with TESA QR identification labels for dual verification, marking up to 50 tools.
• SelectaDNA Van and Commercial Vehicle Kit DNA forensic property marking kit with window etching for all types of vans and commercial vehicles, tested to PAS820 Grade A External.
• SelectaDNA Vehicle Kit DNA forensic property marking kit for vehicles providing protection and proof of ownership through a national police-approved database.
• SelectaDNA Off-Road or 4x4 Kit DNA forensic property marking kit with window etching for off-road and 4x4 vehicles, tested to PAS820 Grade A External and Thatcham Quality Assurance.
• SelectaDNA Classic Car Kit DNA forensic property marking kit for classic cars providing authentication and theft protection.
• SelectaDNA Motorbike, Scooter or Moped Kit DNA forensic property marking kit for motorcycles, scooters and mopeds with registration and proof of ownership.
• SelectaDNA Off-Road and Quad Bike Kit DNA forensic property marking kit for off-road bikes including quad bikes, motocross bikes, dirt bikes and trail bikes.
• SelectaDNA Motorhome and Caravan Kit DNA forensic property marking kit for motorhomes and caravans.
• SelectaDNA Marine Kit DNA forensic property marking kit for marine craft and contents including outboard motors, navigation systems and fuel tanks.
• SelectaDNA Trailer Kit DNA forensic property marking kit for trailers.
• SelectaDNA Fine Art and Jewellery DNA forensic property marking kit for fine art and jewellery protection.
• SelectaDNA Rural Kit DNA forensic property marking kit for rural properties and agricultural equipment.
• SelectaDNA Plant and Machinery Kit DNA forensic property marking kit for plant and heavy machinery.
• SelectaDNA Angling Kit DNA forensic property marking kit for angling equipment protection.
• SelectaDNA Golf Kit DNA forensic property marking kit for golf enthusiasts, marking approximately 50 items including clubs, drivers, irons, putters and bag.
• SelectaDNA Equestrian Kit DNA forensic property marking kit for tack, horse boxes and horse riding equipment, marking approximately 50 items.
• SelectaDNA Music Kit DNA forensic property marking kit for music equipment and instruments, marking up to 50 items in home, studio or classroom.
• SelectaDNA Police Kit Bulk pricing SelectaDNA kits for police forces, available from as few as 20 units.
• SelectaDNA Tractor GPS System Kit GPS tracking kit for tractors combined with DNA forensic marking for comprehensive agricultural equipment protection.
• SelectaDNA Trespass Bead Kits Visible/forensic marking bead kits in Clear, Green and Yellow colors for trespassing deterrence.
• Secure Asset Register Secure web application database for registering SelectaDNA marked property, enabling police 24/7/365 searches for ownership verification of recovered property.
• BikeRegister National bicycle registration and identification database operated by Selectamark, providing theft prevention and recovery services.
• SelectaDNA Warning Signs and Plaques Deterrent warning signs including outdoor warning signs, police signs, window stickers and plaques displaying SelectaDNA protection.
• SelectaDNA Luggage Tag DNA PROTECTED luggage tag for laptop bags, golf bags and cases, alerting potential thieves that contents are marked.
• SelectaDNA Traceable Liquids DNA traceable liquid marking system for various containers and assets.
• SelectaDNA Search Dogs Specially trained canine units that can detect SelectaDNA marked property, providing an additional detection capability beyond electronic devices.

Quantifiable outcome

• Reduces burglaries by up to 83%
• +9 more outcomes

Named customers16 records

Segments11 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature7 records

Partnerships

28 partnerships are on record, tiered core and minor.

• Travis PerkinscoreStrategic or Co-development Partner · 1 January 2026Partnership between SelectaDNA, Travis Perkins and Sussex PCC to protect tradespeople from tool theft, safeguarding up to 50,000 tools. Joint initiative to combat rising tool theft affecting construction workers.
• Hertfordshire Police & Crime CommissionercoreStrategic or Co-development Partner · 1 January 2026Hertfordshire PCC launched free SelectaDNA Tool Marking Kits to protect 50,000 tools across the county, prevent tool theft, and improve recovery of stolen equipment.
• Thames Valley Police & Crime CommissionercoreStrategic or Co-development Partner · 1 January 2026Partnership with Matthew Barber, Police & Crime Commissioner for Thames Valley, to roll out free tool-marking events to strike back against tool theft.
• Metropolitan PolicecoreStrategic or Co-development Partner · 1 January 2026SelectaDNA supported Operation Zoridon (city-wide retail crime crackdown with 32 arrests) and Operation Larkwood (largest-ever stolen tools haul, £2M value). Long-term partnership with UK's largest police force.
• Trinitas Church InsurancecoreChannel Partner/ Reseller/ Distributor · 1 January 2026Partnership through which 1,000 UK churches have been protected with SelectaDNA forensic marking technology. Trinitas provides church insurance with SelectaDNA included.
• National Rural Crime NetworkcoreGTM or Marketing Partner · 1 January 2026SelectaDNA renewed partnership with National Rural Crime Network to strengthen efforts to deter rural crime, improve asset traceability, and support UK farming communities.
• Balfour BeattycoreStrategic or Co-development Partner · 1 January 2026SelectaDNA supported Balfour Beatty with forensic marking and crime prevention solutions to deter theft, safeguard equipment, and keep construction projects running smoothly.
• North Lincolnshire PartnershipminorStrategic or Co-development Partner · 1 January 2026Crime prevention initiative to strengthen fight against shop theft, serious violence and assaults through deployment of SelectaDNA forensic marking technology.
• Southampton City Council & GO! SouthamptonminorStrategic or Co-development Partner · 1 January 2026Partnership as part of Operation Predict with Hampshire & Isle of Wight Constabulary to deter shoplifting and disrupt organized retail crime.
• Hire Association Europe (HAE)coreGTM or Marketing Partner · 1 January 2025SelectaDNA joined HAE to combat rising tool and equipment theft in the hire industry with proven forensic marking technology. Managing Director appeared on HAE podcast.
• ITS (International Tool Security)coreChannel Partner/ Reseller/ Distributor · 1 January 2025SelectaDNA partnered with ITS to combat tool theft across the UK. Forensic marking kits now available for ITS customers to purchase online.
• JD SportscoreStrategic or Co-development Partner · 1 January 2025Sports fashion retailer JD Sports partnered with SelectaDNA in the fight against retail crime, shoplifting, and violence against staff.
• OpenreachcoreStrategic or Co-development Partner · 1 January 2025Openreach uses SelectaDNA resulting in 30% reduction in cable thefts. Stolen equipment recovered following Met Police operation.
• West Yorkshire PolicecoreStrategic or Co-development Partner · 1 January 2025West Yorkshire Police rolled out SelectaDNA Defence Spray across all five policing districts after proven success with forensic DNA tagging technology.
• Cheshire ConstabularycoreStrategic or Co-development Partner · 1 January 2025Cheshire Constabulary first UK police service to deploy SelectaDNA Defence Spray at all League Two football matches. Selectamark secured national forensic marking framework with Cheshire.
• Havering CouncilminorStrategic or Co-development Partner · 1 January 2025Havering Council teams up with SelectaDNA to fight tool theft with free forensic marking kits for local tradespeople.
• Sussex Police & Crime CommissionercoreStrategic or Co-development Partner · 1 January 2025Sussex PCC funded tool marking kits to protect local tradespeople from tool theft, supported by SelectaDNA.
• NFU (National Farmers Union)coreGTM or Marketing Partner · 1 January 2025NFU Mutual funds SelectaDNA forensic marking kits to tackle rural theft and protect farms and equipment.
• Kent PoliceminorStrategic or Co-development Partner · 1 January 2024Kent Police launched Tools & Equipment Marking initiative targeting Dartford & Gravesham communities to combat tool theft from tradespeople's vans.
• CNH IndustrialcoreStrategic or Co-development Partner · 1 January 2024Partnership with CNH Industrial (agricultural and construction equipment) to tackle rural crime and GPS theft.
• Leeds City CouncilminorStrategic or Co-development Partner · 1 January 2024Leeds City Council deployed SelectaDNA to protect historic York stone paving, deter theft, and safeguard public spaces.
• Cheshire Constabulary (Framework)coreStrategic or Co-development PartnerFollowing competitive tender, Cheshire Constabulary chose Selectamark as single supplier of Forensic Marking Products for Offender Identification and Property Marking - national framework.
• Police ScotlandcoreStrategic or Co-development PartnerPolice Scotland roll-out of SelectaDNA Defence Sprays for tagging offenders, first force in UK to deploy at all League Two football matches.
• WincantonminorStrategic or Co-development PartnerWincanton partners with SelectaDNA to combat logistics and warehouse theft.
• SecuritasminorStrategic or Co-development PartnerSecuritas partnership protects university premises with SelectaDNA security solutions.
• CostaincoreStrategic or Co-development PartnerNew police partnership with Costain bypasses crime for construction projects.
• Merseyside PolicecoreStrategic or Co-development PartnerLong-standing partnership with Merseyside Police on crime reduction initiatives, tool marking, and Operation Shield residential schemes.
• International Distributor NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of international distributors providing local language support across 37 countries where SelectaDNA is deployed.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SmartWater Technology: UK-based pioneer of forensic liquid coding for property marking, with police-preferred status and a similar "unique chemical fingerprint + UV tracer + database registration" stack. Direct head-to-head competitor to SelectaDNA in police schemes, utility/lead theft, and consumer marking kits.
• Datatag: UK police-preferred forensic marking provider for vehicles, motorcycles, and outdoor equipment using microdots and UV etching. Closely comparable to Selectamark in target customers (police, manufacturers, owners) and in bicycle/vehicle registration databases analogous to BikeRegister.

Broad incumbents

• 3SI Security Systems: Global retail-crime-prevention specialist offering Smoke Cloak, dye staining, and intruder-activation systems used by banks, jewellers, and retailers. Overlaps directly with SelectaDNA Intruder Sprays and Surge product lines in the UK retail loss-prevention channel.
• Tracker Network (UK): UK leader in stolen vehicle recovery using VHF/GPS/GSM technology, partnered with UK police forces. Solves a partially overlapping problem with SelectaDNA Vehicle Kit for police-reported theft, though via electronic tracking rather than forensic marking.
• LoJack / Spireon: North American stolen-asset recovery and telematics provider for vehicles, motorcycles, and equipment. Competes with SelectaDNA Vehicle / Marine / Plant & Machinery Kits via a tracking-plus-recovery model rather than forensic DNA marking.
• HID Global (Asset Tracking): Global identity and RFID tag/reader vendor serving supply chain, livestock, and industrial asset identification. Comparable to SelectaDNA in providing unique identifiers linked to a verifiable registry, though primarily for industrial/enterprise rather than SME / consumer assets.

Emerging players

• Nedap Identification: Provider of RFID-based asset identification and tracking used in libraries, livestock, vehicle identification, and supply chain. Conceptually adjacent to SelectaDNA Asset Marking and Secure Asset Register for unique-item identification and registration workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/selectadna
• YouTubeyoutube.com/user/SelectaDNA/playlists
• Facebookfacebook.com/selectadna
• LinkedInlinkedin.com/company/selectamark-security-systems-plc

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selectamark Security Systems