AquaEasy

What AquaEasy does

AquaEasy Pte. Ltd. is a Singapore-headquartered AIoT (Artificial Intelligence of Things) platform company that sells software and hardware solutions to small and medium shrimp farmers across Southeast Asia. Founded in 2021 and operating as a subsidiary of Robert Bosch (S.E.A.) Pte. Ltd., the company deploys an integrated product suite comprising iFeeder (an AI-powered automated feeding system with shrimp behavioral analysis and FCR optimization), Smart Sensor (IoT pond condition monitoring with cloud data storage and customizable alerts), Data Insights and Management (predictive analytics and historical data storage), and AquaEasy and AquaEasy Pro mobile applications for real-time farm management. The technology stack combines IoT hardware, cloud data infrastructure, and AI-driven analytics specifically engineered for shrimp aquaculture challenges such as water quality management, feed conversion optimization, and early disease or stress detection.

The company operates in Singapore, Indonesia, Malaysia, Thailand, and Vietnam, distributing primarily through a strategic partnership with Qian Hu and a direct demo-driven sales motion. Revenue is generated through three streams: monthly software subscriptions, hardware sales (iFeeder and Smart Sensor units), and a Farm Support Package offering co-investment, training, and partnership services. Customer acquisition is supported by multilingual digital marketing across YouTube, Facebook, Instagram, LINE, and Google. All disclosed customer references are individual SMB shrimp farmers, and pricing is customized rather than publicly tiered, reflecting a high-touch, white-glove go-to-market suited to the fragmented nature of Southeast Asian aquaculture.

AquaEasy's strategic positioning rests on being a domain-specialized AIoT pioneer for shrimp farming within the Bosch corporate ecosystem, leveraging Qian Hu's regional aquaculture distribution network. Key gaps in visibility include the absence of disclosed revenue, funding history, headcount growth trajectory, and enterprise anchor customers, which constrain any assessment of commercial scale despite the breadth of geographic and product footprint.

Name

AquaEasy

Legal name

AquaEasy Pte. Ltd.

Website

https://aquaeasy.life

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

AquaEasy is a Singapore-based AIoT platform, subsidiary of Robert Bosch (S.E.A.), that provides shrimp farmers in Southeast Asia with AI-powered feeders (iFeeder), IoT pond sensors, and a cloud farm management SaaS sold via monthly subscription and hardware.

Ownership category

akta.pro rank

Product category

Aquaculture Technology / Smart Shrimp Farming Platform

NAICS

Aquaculture (11251), Other Aquaculture (112519), Animal Production and Aquaculture (112)

SIC

Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Aquaculture & Fish Health Services (AFAEANAE)

akta.pro secondary industries

Aquaculture Farm Services & Operations Support (net cleaning, diving, grading, harvesting) (AFAEAAAM), Aquaculture Health, Biosecurity & Veterinary Services (AFAEAAAK)

Keywords

• Shrimp farming AI
• Aquaculture IoT sensors
• Smart aquaculture platform
• Automated shrimp feeding
• Aquaculture data analytics

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Software Subscription: Monthly subscription model for software access and farm management platform. Customers like Robi specifically mention the monthly subscription making quality solutions affordable for farms.
2. Hardware Products: Sale of iFeeder (AI-powered feeder) and Smart Sensors for pond monitoring. These IoT devices are sold alongside the software subscription.
3. Farm Support Package: Comprehensive support including co-investing for profit growth, training, and partnership in aquaculture and technology. Additional service revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

AquaEasy provides an AIoT (Artificial Intelligence of Things) platform for shrimp farming that combines IoT hardware (iFeeder automated feeder and Smart Sensor for pond monitoring) with AI-powered software analytics. The platform enables real-time pond condition monitoring, automated feeding with shrimp behavioral analysis, predictive data analytics for optimizing growth and Feed Conversion Ratio (FCR), and is delivered as a subscription service accessible via web and Android applications across Southeast Asian markets.

Product overview

AquaEasy offers a unified AIoT platform for shrimp farming with four integrated core products: (1) iFeeder, an AI-powered automated feeding system with behavioral analysis; (2) Smart Sensor, an IoT device for real-time pond condition monitoring and water quality management; (3) Data Insights and Management, an AI analytics platform providing predictive analytics and historical data storage; and (4) Farm Support Package, an add-on service offering training, co-investing, and partnership support. The platform is accessible via web and mobile apps (AquaEasy and AquaEasy Pro). All components work together to enable data-driven decision making, automated feeding optimization, and proactive risk management throughout the shrimp farming lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• AquaEasy Pro: Mobile application for advanced shrimp farm management
• iFeeder
• Smart Sensor
• Farm Support Package

Products and services

• AquaEasy Platform AIoT (Artificial Intelligence of Things) platform for shrimp farming that transforms aquaculture from art to science through data-driven monitoring, automated feeding, and decision support. Accessible via web and Android apps for shrimp farm owners and operators.
• iFeeder

Quantifiable outcome

• Improved Feed Conversion Ratio (FCR) through optimized automated feeding with iFeeder
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• BoschcoreStrategic or Co-development PartnerBosch (Robert Bosch SEA Pte. Ltd.) is the parent company/holding company within the Bosch group of companies. The privacy policy references disclosure to holding company and subsidiaries within Bosch group. The DPO for ASEAN is located at Robert Bosch Singapore office.
• Qian HucoreChannel Partner/ Reseller/ DistributorQian Hu is a key distribution partner with offices in Singapore (HQ support), Indonesia (PT. Qian Hu Joe Aquatic Indonesia), Malaysia (Qian Hu Malaysia), and Thailand (Qian Hu Thailand). They provide local sales, marketing, and aquaculture specialist support for AquaEasy products in these markets.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JALA Tech: Indonesian shrimp-farming technology company providing IoT water-quality monitoring, farm management software, and data analytics. Direct competitor in the same shrimp-farmer SMB segment AquaEasy targets in Indonesia.
• eFishery: Indonesia-based AIoT aquaculture platform offering smart feeders, pond monitoring, and farm financing for shrimp and fish farmers across Southeast Asia. The most directly comparable competitor to AquaEasy in product, target customer, and geography.
• Innovasea: US/global aquaculture technology provider offering IoT sensors, fish-tracking systems, and farm management software for salmon, shrimp, and other species. Comparable AIoT offering for aquaculture producers with more focus on industrial-scale operations.
• XpertSea: Canadian aquaculture AI/IoT company offering smart sensors, farm management software, and growth analytics for shrimp and finfish producers globally. Comparable in AIoT architecture and species focus, though serving a different geographic footprint.
• Aquaconnect: India-based aquaculture technology platform providing IoT advisory, farm management, and market linkage for shrimp and fish farmers. Comparable in vertical SaaS + IoT model targeting smallholder aquaculture producers, though focused on India rather than SEA.

Broad incumbents

• Skretting: Global aquaculture feed manufacturer (Nutreco subsidiary) increasingly offering digital tools for shrimp and salmon farmers. Broad incumbent that competes indirectly via integrated feed + advisory offerings rather than dedicated AIoT platform.
• Cargill Aqua Nutrition: Global aquaculture feed and nutrition leader that has been expanding into digital farm-management and monitoring solutions. Represents a large incumbent that could leverage feed-supply relationships to bundle digital services competing with AquaEasy.

Others

• Aquaculture Solutions (Hatch Blue): Aquaculture-focused accelerator and venture investor actively funding and supporting aquaculture tech startups globally. Ecosystem participant relevant to AquaEasy's fundraising and partnership landscape rather than a direct competitor.
• AGRIWEBB: Livestock and aquaculture farm management software platform offering data analytics and decision support. Adjacent agritech SaaS comparison illustrating farm-management software economics, though primarily focused on terrestrial livestock.

Emerging players

• The Yield Technology Solutions: Australian agtech company using IoT sensors and AI for aquaculture and agriculture monitoring. Comparable in AIoT-for-aquaculture concept but serves primarily Australian markets with broader crop applicability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@aquaeasy3863
• Facebookfacebook.com/Aquaeasy.life
• LinkedInlinkedin.com/company/aquaeasy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AquaEasy