Peer Executive Groups

What Peer Executive Groups does

Peer Executive Groups (PEG) is a privately held LLC that operates a subscription-based peer advisory network for business owners in the equipment rental, equipment dealer, event/tent rental, and insurance agency verticals. The company's core product is structured peer group memberships consisting of 8-12 owners of non-competitive businesses who meet twice annually under professional facilitation to exchange strategic advice, benchmark financials, and provide mutual accountability. Founded by Dan Crowley and organized as an LLC in 2015 with roots dating to the original Premier Group formed in 2001, PEG has grown to 27 active groups comprising 291 members across 167 member companies.

Name

Peer Executive Groups

Legal name

Peer Executive Groups LLC

Website

https://peerexecutivegroups.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Peer Executive Groups operates a subscription-based peer advisory network for SMB owners in the equipment and event rental industries, organizing 27 groups of 8-12 non-competitive businesses that meet biannually with professional facilitation, financial benchmarking dashboards, and annual business valuation reports.

Ownership category

akta.pro rank

Product category

Peer Advisory and Business Networking Services

SIC

Services-Membership Organizations (8600), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer/User Conferences & Client Advisory Boards (THAHAMAD)

akta.pro secondary industries

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA), Thought Leadership & Executive Visibility (BPAFADAG)

Keywords

• Peer advisory groups
• Business owner networks
• Equipment rental benchmarking
• Business valuation reports
• Executive peer facilitation

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Peer Group Membership Fees: The primary revenue stream comes from membership fees for joining peer groups. Members pay for access to the peer network, bi-annual meetings, professional facilitation, benchmarking services, business valuation reports, and access to strategic partnerships and vendor offerings. The membership timeline includes an onboarding process with a Membership Experience Manager.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Peer Executive Groups operates structured peer advisory groups of 8-12 non-competitive business owners who meet twice annually under professional facilitation to share strategy, benchmark financials, and provide mutual accountability. The organization primarily serves owners in the equipment rental, event/tent rental, equipment dealer, and insurance agency industries, and supplements its peer groups with financial benchmarking dashboards, annual business valuation reports, leadership and financial summits, and a vetted affiliate vendor network.

Product overview

Peer Executive Groups is a business analysis and peer networking organization offering a portfolio of advisory group services for equipment and event rental industry professionals. The core offering is structured Peer Group Memberships of 8-12 non-competitive business owners meeting twice annually, supplemented by Member Benchmarking Dashboards and Annual Business Valuation Reports. Additional services include the Rental Leaders Bootcamp (leadership development), Owner & CFO Summit (financial strategy event), Speakers Bureau, Peer Talk Podcast Network, and an exclusive Strategic Partnership Network of vetted affiliates. The company was organized as an LLC in 2015 with roots dating to its founding Premier Group in fall 2001.

Differentiator

Problem solved

Functional benefit

Products and services

• Peer Group Membership Structured peer advisory groups of 8-12 non-competitive business owners meeting twice annually for strategic discussions, benchmarking, and peer learning across equipment rental, event rental, equipment dealer, and insurance agency verticals. Includes professional facilitation, onboarding via a Membership Experience Manager, shared drives, and quarterly calls.
• Member Benchmarking Dashboard Financial dashboard providing valuation metrics, profit/loss benchmark comparisons, balance sheet analysis, and financial/management ratios for member companies, enabling longitudinal performance benchmarking against non-competitive peers.
• Annual Business Valuation Reports Annual valuation reports that compare member company values using four valuation models, include financial ratio trending, and provide business risk assessments.
• Rental Leaders Bootcamp Immersive leadership development experience for current and emerging rental industry leaders, covering the DiSC Agile Behavioral framework, leadership accountability, coaching, delegation, and peer roundtable discussions.
• Owner & CFO Summit Annual focused event for business owners and financial leaders centered on pressure testing actionable financial strategy, covering cash flow, capital allocation, valuation, and owner-CFO alignment.
• Consulting Services Advisory and consulting engagements delivered through a network of subject matter experts and facilitators covering business strategy, operations, and transition planning for business owners.
• Strategic Partnership Network Exclusive network of vetted affiliate and associate members offering products and services to members, including equipment manufacturers, fractional CFO services, financial consulting, marketing, HR solutions, M&A advisory, and industry-specific vendors.
• Speakers Bureau Speaker network offering presentations on topics including competitive analysis, business succession planning, business valuation, recruiting, and financial controls for rental industry professionals.

Quantifiable outcome

• 291 members across 167 member companies in 27 peer groups
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

37 partnerships are on record, tiered core and minor.

• American Rental Association (ARA)coreStrategic or Co-development PartnerFormal partnership with the American Rental Association for industry advocacy, member referrals, and collaborative events. PEG participates in ARA Show and promotes ARA membership among its network. The ARA has worked 'locked step' with PEG over the years according to founder Dan Crowley.
• California Rental AssociationcoreStrategic or Co-development PartnerFormal partnership with California Rental Association for industry representation and member referrals within the California rental market.
• Manufacturers and Tent Renters Association (MATRA)coreStrategic or Co-development PartnerFormal partnership with MATRA for tent and event rental industry representation. PEG hosts Peers and Beers events at MATRA Tent Shows and Dan Crowley speaks at MATRA events.
• ARA of IndianaminorStrategic or Co-development PartnerState-level rental association partnership providing discounted Rental Leaders Bootcamp pricing for ARA of Indiana members ($650 vs $750 for non-members).
• Wheel JacketsminorOthersSurface protection product provider. Preferred vendor for PEG members providing equipment protection products. Listed as both Associate Member and Affiliate Partner.
• Rouse AnalyticsminorOthersConstruction equipment market intelligence provider. Listed as both Associate Member and Affiliate Partner, providing market data insights referenced in PEG economic reports.
• Ninety.iominorOthersBusiness operating platform provider trusted by over 9,500 small and mid-sized businesses. Listed as Associate Member offering exclusive PEG member benefits.
• CFO 4 HireminorOthersOutsourced/fractional CFO services provider. Listed as Affiliate Partner offering financial leadership services to PEG members.
• CFO Plus ServicesminorOthersFractional CFO services provider offering cash flow management and financial planning to PEG members.
• DeVore LLCminorOthersFractional CFO and strategic financial consulting services for small and mid-sized businesses. Listed as both Associate and Affiliate member.
• Cherry Bekaert (formerly Herbein + Company)minorOthersAccounting, tax, audit, and advisory services firm. Listed as both Associate and Affiliate partner offering outsourced accounting and business valuation services.
• The Warnick GroupminorOthersAccounting and tax strategy firm specializing in rental companies, led by Rebecca Warnick CPA. Offers advanced tax planning and strategic advisory.
• TM CapitalminorOthersEquipment rental and dealer M&A advisory firm. Completed 22 transactions since January 2021 totaling over $3.3 billion in enterprise value. Listed as both Associate and Affiliate member.
• Craft PartnersminorOthersM&A firm specializing in equipment rental industry, offering confidential sale processes to achieve highest prices for clients.
• Catalyst SAminorOthersM&A firm for equipment rental, waste and environmental services, and industrial services. Claims 300+ completed transactions and $13 billion in total transaction value.
• ProCFO PartnersminorOthersFractional CFO services firm recognized on Inc. 5000 2024 list as fastest-growing fractional CFO firm in America.
• Multi-FundingminorOthersBusiness funding solutions provider since 2010, helping businesses achieve growth goals through SBA loans and other funding options.
• EOS WorldwideminorOthersBusiness operating system provider offering focus, accountability, and discipline tools. Multiple affiliated EOS Implementers available to PEG members.
• Sandler TrainingminorOthersSales training and professional development programs available to PEG members.
• AL Risk SolutionsminorOthersInsurance coverage provider for rental companies with access to exclusive markets writing all lines of business. Listed as both Associate and Affiliate partner.
• Culture IndexminorOthersStrategic advisory firm using applied analytical traits to optimize organizations for hiring, managing, and motivating talent.
• Randall ReillyminorOthersTalent acquisition provider offering lead generation to full recruitment services with featured technology Strategize.
• Interstate Billing ServiceminorOthersAccounts receivable management and billing service providing immediate cash flow solutions for rental companies.
• Credit SafeminorOthersBusiness credit intelligence provider helping reduce credit risk exposure and improve cashflow through business credit data.
• Construction, Credit, & Finance GroupminorOthersConstruction industry debt collection agency with over two decades of experience in unpaid invoice recovery.
• Marex Road ServicesminorOthersFreight services for open deck, dry van, and heavy haul markets, offering customized solutions for shippers.
• Tracked LiftsminorOthersTracked lift equipment provider offering exclusive $2,500 discount for peer group members.
• Bil-JaxminorOthersStaging and platform rental equipment manufacturer since 1947, offering AS2100 Aluminum Stage, ST8100 Steel Multi-Stage, and TF2100 tent flooring systems.
• Path & CompassminorOthersDigital marketing agency specializing in event and wedding industry with Five-Path Framework for branding, website design, digital ads, SEO, and email marketing.
• Rouse SalesminorOthersPay-as-you-go equipment valuation tool providing access to Rouse's comprehensive market data for used equipment with no long-term commitment.
• Iron Pulse SolutionsminorOthersMarketing solutions provider for construction equipment rental companies and dealerships with proven industry solutions.
• SMB Franchise AdvisorsminorOthersFranchise industry advisors helping brands prepare, launch, and grow in the franchise industry over 16 years with 600+ brands served.
• DOXA TalentminorOthersOffshore virtual talent provider helping companies scale with top-tier virtual assistants, led by Nicole Smith.
• RTRnxtminorOthersReady to Rent Tags provider since 2012 offering safety, maintenance, and loss prevention tools for equipment rental companies.
• Empower 2 AchieveminorOthersBusiness services provider in the affiliate network offering various solutions to PEG members.
• James R Waite Law, LLCminorOthersLegal services provider offering business law assistance to PEG members.
• BMI Mergers and AcquisitionsminorOthersM&A advisory services for the equipment rental industry.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• YPO (Young Presidents' Organization): YPO operates peer forum groups for executives across industries, with facilitated meetings and member-only events. Comparable to PEG in peer-group format, though YPO targets higher-revenue companies and a global footprint.
• Strategic Coach: Strategic Coach (Dan Sullivan) sells quarterly workshop programs and peer-table group coaching for entrepreneurs. PEG's structured facilitation model and recurring meeting cadence share the same cohort-based coaching DNA.
• C12 Group: C12 Group runs peer advisory boards for Christian business owners and CEOs, with monthly facilitated meetings and benchmarking. PEG and C12 share the same non-competing peer-board structure but target different member profiles.
• Vistage: Vistage is the world's largest CEO peer advisory organization, running facilitated peer groups of 12-16 non-competing executives. It is the closest scale comparable to PEG's model, differing mainly in vertical breadth rather than format.
• Entrepreneurs' Organization (EO): EO is a global peer network of business owners running forum groups, learning events, and member-to-member exchanges. PEG mirrors EO's forum-group structure but at a smaller scale and with a tighter industry vertical focus.
• Tiger 21: Tiger 21 runs facilitated peer groups for high-net-worth investors focused on portfolio management and peer accountability. While investor-focused rather than operator-focused, the facilitated group dynamics mirror PEG's peer-group model.
• Renaissance Executive Forums: Renaissance Executive Forums runs CEO peer advisory groups for owner-operators, typically meeting monthly with professional facilitation. It competes most directly with PEG in the SMB owner-operator segment.
• The Alternative Board (TAB): TAB provides monthly peer advisory boards for SMB owners with a single-industry member composition similar to PEG. Both organizations monetize through recurring membership fees and emphasize non-competitive peer learning with professional facilitation.

Emerging players

• Gazelles (Scaling Up): Gazelles / Scaling Up by Verne Harnish provides peer-mastermind and coaching programs for growth-stage companies, often delivered through certified coaches. It overlaps with PEG in serving scaling SMB operators but is more methodology-driven.

Others

• American Rental Association (ARA): ARA is the dominant US trade association for the equipment and event rental industry and a formal strategic partner of PEG. Not a peer in the peer-advisory sense, but the primary ecosystem partner through which PEG accesses member referrals and industry visibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeopen.spotify.com/show/peer-talk-w-dan-crowley
• LinkedInlinkedin.com/company/peer-executive-groups
• Facebookfacebook.com/PeerExecutiveGroups

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peer Executive Groups