GEN

What GEN does

GEN (Global Enterprise Networks) is a Nottingham-headquartered IT services partnership, trading since 1989 and formally constituted as The GEN Partnership in 1992 under the laws of England and Wales. The firm delivers full-stack managed IT to businesses of any size, from sole traders and small hospitality clients to global enterprises, across connectivity, hosting, cloud and virtualisation, encrypted email, voice-SIP, messaging, storage, cyber security, big data, IT outsourcing, managed VPN, data protection, consultancy, and bespoke software development. Underlying infrastructure runs across five named clusters (Dakota, Atlantis, Aurora, Donnager, Andromeda) hosted in two UK data centres on renewable energy with a carbon-neutral footprint, and the company maintains certifications including EnergyStar, GoUltraLow, Climate Neutral Datacentre Pact, Renewable Energy Datacentre Consortium/Association membership, and UK Government Digital Outcomes and Specialists framework approval.

GEN's commercial model is sales-led B2B under a single Framework Agreement, with account managers assigned after customer verification, SLA-tiered pricing (standard 09:00–17:00 to premium 24/7 with 1-hour response / 4-hour TTF), outsourcing contracts of 12–60 months on fixed, variable, or pay-as-you-go terms, and pay-as-you-go HelpDesk support. The software division builds and maintains proprietary platforms including GENAdmin, SmartWeb, AppDev, Telephony, Chatbots, Matrix, WebDev, Interchange, and Backend, and the firm still supports software written in the early 2000s. AI is delivered through GAIN (GEN's Artificial Intelligence Network), a proprietary platform integrating OpenAI, Anthropic, Gemini, and Mistral AI for transcription, translation, intent analysis, and helpdesk prescreening, supplemented by agent tooling (Hermes-Agent, OpenClaw), workflow automation (n8n), AI-integrated telephony, and STT/TTS capabilities. Distribution combines direct sales, HelpDesk ticketing, a self-service Cloud Portal, and global 24/7 coverage; the partnership's differentiated value proposition rests on named-partner accountability, 35-year brand history, deep legacy platform expertise, and a no-lock-in retention model with claimed 30-year customer relationships.

Name

GEN

Legal name

The GEN Partnership

Website

https://gen.uk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

GEN (Global Enterprise Networks) is a Nottingham-based UK IT services partnership delivering full-stack managed IT — connectivity, hosting, cloud, cybersecurity, voice, email, bespoke software, and AI (GAIN platform) — to SMBs and global enterprises from renewable-energy UK data centres under multi-year Framework Agreements.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (5415), Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

Service Desk & ITSM Outsourcing (BPAEAMAF)

akta.pro secondary industries

ITSM Platform Implementation & Administration (ServiceNow/JSM/BMC/etc.) (BPAEAJAC), Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD), Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE), IT Knowledge Management & Service Desk Platforms (HDAEALAH)

Keywords

• Managed IT services
• Cloud hosting services
• Cybersecurity consulting
• IT outsourcing
• Bespoke software development

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Managed IT Services: Ongoing managed services including connectivity, hosting, cloud, virtualisation, email, messaging, storage, voice-SIP, IT outsourcing, infrastructure management, and managed VPN. Billed through Framework Agreement with various service level tiers.
2. IT Outsourcing Contracts: Complete or partial IT support outsourcing from fixed price, variable price, or pay-as-you-go models with coverage terms from 12 to 60 months. Suitable for small business, SME, corporates and enterprise customers.
3. Professional Services and Consulting: Consultancy, contracting, training, and technical support services. Professional services provided under Framework Agreement with standard rates for out-of-coverage work.
4. Bespoke Software Development: Custom software development and maintenance services by dedicated software division. Supports software written in early 2000s.
5. Cyber Security Services: Network security, data protection, and cybersecurity consulting with ongoing automation and toolsets.
6. Big Data Services: Data lake platform and analytics services for processing large volumes of data with compute infrastructure.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

GEN delivers comprehensive managed IT services to businesses of all sizes, covering connectivity, hosting, cloud and virtualisation, cyber security, IT outsourcing, encrypted voice, messaging, email, storage, big data, bespoke software, and AI integration. Service delivery is backed by 24/7 support, multi-tier SLA agreements (standard 09:00-17:00 to 24/7 with 1-hour response), and the proprietary GAIN AI platform. Infrastructure runs across five UK-based production clusters powered by renewable energy, with deep expertise in legacy platforms including Proxmox, Linux, HPE, Synology, Asterisk, and FreePBX.

Product overview

GEN (Global Enterprise Networks) operates as The GEN Partnership, established in 1989, providing comprehensive IT services across connectivity, cybersecurity, hosting, cloud, email, storage, voice-SIP, big data, IT outsourcing, and managed infrastructure. Their software division builds bespoke systems including SmartWeb, AppDev, GENAdmin, Telephony, Chatbots, and Matrix. AI services are delivered through GAIN (GEN's Artificial Intelligence Network), integrating with multiple LLM providers (OpenAI, Anthropic, Gemini, Mistral AI), with supporting tools including Hermes-Agent (agent framework), OpenClaw, n8n (workflow automation), and Transcription. Infrastructure runs across multiple clusters (Dakota, Atlantis, Aurora, Donnager) hosted in UK datacentres on renewable energy. Support services include HelpDesk (osTicket), Knowledge Base, and GEN Wiki. All services are provided under a Framework Agreement with no co-location.

Differentiator

Problem solved

Functional benefit

Brands

• GAIN: GEN's Artificial Intelligence Network - the company's own AI platform representing their philosophy of precision-focused, domain-specific AI solutions.

Products and services

• Connectivity Network connectivity services including broadband, leased lines, private wires, WiMAX, 5G, and satellite connections delivered with priority support over bulk providers. Targeted at business customers requiring reliable dedicated connectivity.
• Hosting UK-based data centre hosting with cloud and virtualisation platforms across multiple production clusters (Dakota, Atlantis, Aurora, Donnager), running on renewable energy with carbon-neutral footprint.
• Cloud and Virtualisation Cloud and virtualisation services running on UK data centres with renewable energy, including VPS, managed VPS, dynamic resource allocation, firewall controls, proxy management, and load balancing. Virtual private servers scale from 1GB to 5TB storage.
• Cyber Security Cybersecurity services including network protection, email filtering, and SecOps management for overall security of data centres and customer data, with ongoing automation and toolsets.
• IT Outsourcing Complete or partial IT support outsourcing from fixed price, variable price, or pay-as-you-go models with coverage terms from 12 to 60 months. Suitable for small business, SME, corporates and enterprise customers, with SLA tiers from standard 09:00-17:00 weekdays to 24/7 with 1-hour response and 4-hour time-to-fix.
• Email Services Enterprise email services with encrypted storage, spam protection, IMAP4/SMTP access, webmail, and email encryption as standard, supporting mailbox handling, onboarding, and spam filtering.
• Voice-SIP (Encrypted VoIP) Voice over IP (VoIP) services with encrypted calls as standard, Session Initiation Protocol (SIP) support, number porting, and cloud or on-premises hardware options, built on Asterisk and FreePBX platforms.
• Big Data Services Big data services including a dedicated data lake platform for data analytics, archiving, and offloading from front-end systems, with compute infrastructure for processing large volumes of data.
• Storage Services Storage services including encrypted backups, shared and dedicated storage, with configurable quotas for customer data.
• Managed VPN Managed Virtual Private Network services for secure connectivity between sites and remote users.
• Data Protection Services Data protection services including encryption, backup solutions, and compliance with GDPR, UK GDPR, PIPEDA, CCPA, HIPAA, and SOX where applicable.
• IT Consultancy and Training IT consultancy, contracting, training, and technical support services for technology strategy, implementation, and ongoing support, delivered under Framework Agreement with standard rates for out-of-coverage work.
• Bespoke Software Development Custom application, web, backend, open-source, and integration software development and maintenance services delivered by GEN's dedicated software division, with a commitment to supporting bespoke systems for their full operational life.
• GAIN (GEN Artificial Intelligence Network) GEN's proprietary AI platform providing precision-focused, domain-specific AI solutions for enterprise customers with confidentiality and security as core features; client prompts and embeddings are never stored, indexed, shared, captured, or used for training.
• Large Language Model Services LLM integration services connecting to multiple AI providers (OpenAI, Anthropic, Gemini, Mistral AI) for transcription, translation, data analysis, document processing, intent analysis, and helpdesk prescreening.
• Hermes-Agent (Agent Framework) Agent framework for AI workflows and autonomous business operations, deployed in production environments as part of GEN's AI service portfolio.

Quantifiable outcome

• Some customers have remained with GEN for nearly 30 years due to service quality
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered minor, core and flagship.

• SME Climate HubminorStrategic or Co-development Partner · 1 January 2024GEN committed to climate action through SME Climate Hub initiative for small and medium enterprise climate commitments.
• EnergyStarcoreTechnology or IntegrationEnergyStar certification for data centre energy efficiency. GEN's UK data centres hold this certification demonstrating commitment to energy-efficient operations.
• GoUltraLowcoreTechnology or IntegrationGoUltraLow certification for ultra-low emission operations. Demonstrates GEN's commitment to environmental sustainability across operations.
• Renewable Energy Datacentre ConsortiumcoreStrategic or Co-development PartnerMembership consortium promoting renewable energy use in data centres. GEN participates in industry-wide sustainability initiatives.
• Renewable Energy Datacentre AssociationcoreStrategic or Co-development PartnerGDCA membership supporting renewable energy adoption in the data centre industry. GEN's data centres meet association standards.
• Climate Neutral Datacentre PactcoreStrategic or Co-development PartnerSignatory to climate neutral data centre operations pact. GEN maintains carbon-neutral footprint for both UK data centres.
• UK Government Digital ServiceflagshipGTM or Marketing PartnerApproved supplier on Gov.uk Digital Outcomes and Specialists framework for UK government IT procurement.
• HP (Hewlett Packard)coreChannel Partner/ Reseller/ DistributorHP Business Partner status for HP hardware and solutions distribution and support.
• ApplecoreChannel Partner/ Reseller/ DistributorApple Specialists certification for Apple product sales, support and integration services.
• DrayTekcoreChannel Partner/ Reseller/ DistributorDrayTek Expert partner status for DrayTek networking equipment sales and support.
• HPE (Hewlett Packard Enterprise)coreChannel Partner/ Reseller/ DistributorHPE Partner status for HPE server and storage solutions.
• SynologycoreChannel Partner/ Reseller/ DistributorSynology Partner status for Synology NAS and storage solutions.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SCC: European IT services group with UK operations delivering managed services, cloud infrastructure, voice and cyber. Comparable across the same full-stack IT outsourcing portfolio as GEN, including government and enterprise verticals.
• Daisy Group: UK-headquartered managed IT services and connectivity provider serving SMEs and enterprises. Highly comparable to GEN in connectivity, voice, cloud and IT outsourcing offerings, though Daisy operates at materially larger scale.
• Intercity Technology: UK managed service provider offering connectivity, cloud, voice and IT outsourcing to public sector and mid-market customers. Closely comparable mid-market positioning and public-sector supplier status to GEN.
• GCI: UK managed service provider specialising in cloud, connectivity and unified communications. Comparable mid-market IT outsourcing and voice/UC focus to GEN, including public-sector exposure.
• Trustmarque: UK IT services and solutions provider offering managed services, cloud, licensing and IT outsourcing to mid-market and enterprise customers — closely overlapping GEN's full-stack mid-market positioning.

Broad incumbents

• Computacenter: Large UK-listed IT infrastructure and services provider offering managed services, networking and cloud at significantly greater scale. Broadly overlapping GEN's portfolio but operating across enterprise tiers and geographies.
• Capita (Technology & IT Services): Large UK outsourcing and IT services group serving public sector and enterprise. Comparable as a full-stack UK IT outsourcing competitor, particularly relevant given GEN's Gov.uk Digital Outcomes framework status.
• CGI Group (UK): Global IT consulting and systems integrator with substantial UK operations. Comparable in IT outsourcing, managed infrastructure and systems integration work for UK enterprise and public-sector clients.
• Bytes Technology: UK-listed IT solutions provider offering software licensing, security and managed services. Adjacent comparable as a UK mid-market IT services competitor though more weighted to licensing.
• Softcat: Major UK IT infrastructure reseller and managed services provider. Comparable in serving UK mid-market and enterprise IT buyers, though Softcat's scale and licensing focus differ materially from GEN's full-stack MSP positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gen-partnership
• Xx.com/GEN_NET_UK
• Facebookfacebook.com/GlobalEnterpriseNetwork

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GEN