What PriceIt Software does

PriceIt Software, Inc. is a privately held, veteran-owned US software company founded in 1997 that builds PriceIt NextGen, a cloud-based shop management platform purpose-built for screen printing, embroidery, DTG, and DTF decorated-apparel businesses. The platform runs on a FileMaker (FMI) backend with a browser-based web interface and a companion mobile app, and it consolidates estimating, online estimate approval, online art proofing, mockup generation, production scheduling, jobs-in-progress tracking, task management, ecommerce order import, garment purchasing, shipping, payments, customer communication, customer portal access, and reporting into a single connected system. The product has been developed continuously for over 25 years based on shop-owner feedback, with deep native integrations across the decorated-apparel operating stack: ecommerce (Shopify, WooCommerce, InkSoft, Chipply, Order My Gear), accounting (QuickBooks Desktop and Online), shipping (UPS, FedEx, USPS, Shippo, ShipStation), payments (Stripe, Paystri, Authorize.net, CardConnect, PayJunction, Payflow), garment suppliers (SanMar, S&S Activewear), and Google Calendar.

The company operates a sales-led go-to-market motion with personalized demos scheduled via Calendly, direct phone outreach, free trials, and review-driven inbound, supported by an active Facebook user community and vertical SEO. Revenue is generated primarily through monthly subscription licensing across three tiers (Light, Core, Professional) with additional seats billed at $20 per user per month, supplemented by a one-time setup and implementation fee covering file installation, database provisioning, and initial training. There are no long-term contracts; subscriptions are month-to-month with unlimited tech support, and customers range from home-based operations to multi-million-dollar mega plants across the United States. Cumulative platform usage disclosed on the company's materials is 7.8M+ invoices created and $1.8B in orders processed, with no external funding, M&A, or disclosed financial figures.

Ownership is independent and founder/management-controlled with no parent company, subsidiaries, or institutional investors identified. The business has earned Capterra Best Value and Best Ease of Use awards and a SoftwareAdvice Best Customer Support award, and it operates primarily in the US market with a 802-area-code phone presence and a single documented customer testimonial (Tom Rauen).

Name

PriceIt Software

Legal name

PriceIt Software, Inc.

Website

https://priceitsoftware.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

PriceIt Software is a privately held, veteran-owned US company that builds PriceIt NextGen, a cloud-based shop management platform for screen printing, embroidery, DTG, and DTF decorated-apparel businesses, sold via monthly subscription to thousands of SMB shops nationwide.

Ownership category

akta.pro rank

Product category

Vertical SaaS / Shop Management Software for Apparel Decoration

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Vendor & Contract Management (Software/Cloud) (BPAEAOAD)

Keywords

• Shop management software
• Screen printing software
• Embroidery management software
• Production scheduling software
• Apparel decoration software

Headquarters

HQ city

West Dummerston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Subscription Software Licensing: Monthly subscription-based pricing with tiered plans (Light, Core, Professional). Additional users cost $20/month. No long-term contracts required - month-to-month subscriptions.
2. Setup and Implementation Services: One-time setup fee covering installation of supporting files, database provisioning, and initial training/tech support. Additional user seats billed monthly at $20/user.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

PriceIt Software sells PriceIt NextGen, a cloud-based shop management platform built specifically for screen printing, embroidery, DTG, and DTF apparel decoration businesses. The platform unifies order management, production scheduling, artwork approvals, online payments, ecommerce, accounting, shipping, and garment purchasing into a single connected system accessible via browser and mobile app. It is sold on a month-to-month subscription with three tiers (Light, Core, Professional) plus a one-time setup fee, and is supported by unlimited tech support.

Product overview

PriceIt Software offers PriceIt NextGen, a unified shop management software platform designed specifically for screen printing, embroidery, DTG, and DTF print shops. The platform consists of a core product with integrated modules including Online Estimate Approval, Online Art Proofing, Online Payments, SMS Texting, Online Store Integrations (Shopify, WooCommerce, InkSoft, Chipply, Order My Gear), QuickBooks Integration, Jobs In Progress Tracker, Task Manager, Production Scheduling, Shipping (UPS, FedEx, USPS, Shippo, ShipStation), Garment Purchasing (SanMar, S&S Activewear), Customer Portal, PriceIt Phone App, Reporting, Google Calendar Integration, and Mockup Generator. The platform operates on a monthly subscription model with no contracts, supporting both Mac and Windows computers, and has been helping shops manage their businesses since 1997.

Differentiator

Problem solved

Functional benefit

Products and services

• PriceIt NextGen (Core Platform) Unified cloud-based shop management software for screen printing, embroidery, and DTG/DTF print shops. Manages orders, production scheduling, pricing, artwork approvals, purchasing, customer communication, and reporting from a single connected system, accessible via browser and mobile app.
• Screen Printing Management Software Specialized management module tailored to screen printing shops for managing orders, production, artwork approvals, and shop workflows.
• Embroidery Management Software Specialized management module for embroidery shops to manage jobs, track production, handle stitch counts, and keep production on schedule.
• DTG/DTF Management Software Specialized management module for DTG and DTF print shops to manage orders, production schedules, artwork approvals, purchasing, and customer communication in digital print workflows.
• PriceIt Phone App Mobile application for shop owners and staff to manage jobs, track progress, communicate with customers, view production schedules, process payments, and create reorders from anywhere.

Quantifiable outcome

• 7.8M+ invoices created through the platform
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature16 records

Partnerships

21 partnerships are on record, tiered core and major.

• ShopifycoreTechnology or IntegrationEcommerce platform integration allowing automatic import of customer orders, products, sizes, and quantities from Shopify stores directly into PriceIt for streamlined order fulfillment.
• WooCommercecoreTechnology or IntegrationWooCommerce store integration for automatic order import and centralized ecommerce management within PriceIt shop management system.
• InkSoftcoreTechnology or IntegrationEcommerce platform integration with InkSoft for centralized order management and workflow automation.
• ChipplycoreTechnology or IntegrationEcommerce platform integration with Chipply for automated order imports and production workflows.
• Order My GearcoreTechnology or IntegrationEcommerce platform integration with Order My Gear for automatic order synchronization and fulfillment management.
• QuickBooks DesktopcoreTechnology or IntegrationOne-click accounting integration sending invoices and payment records directly to QuickBooks Desktop. Eliminates manual re-entry and reconciliation.
• QuickBooks OnlinecoreTechnology or IntegrationCloud-based accounting integration with QuickBooks Online for real-time financial synchronization.
• Google CalendarcoreTechnology or IntegrationCalendar integration syncing production schedules, due dates, and shop events with Google Calendar for team visibility and external date sharing.
• UPSmajorTechnology or IntegrationShipping carrier integration for label generation, rate comparison, and package tracking within PriceIt.
• FedExmajorTechnology or IntegrationShipping carrier integration for seamless label creation and shipment tracking.
• USPSmajorTechnology or IntegrationShipping carrier integration for postal label generation and tracking.
• ShippomajorTechnology or IntegrationShipping API integration for multi-carrier label generation and rate shopping.
• ShipStationmajorTechnology or IntegrationShipping platform integration for consolidated shipping management and fulfillment.
• PaystrimajorTechnology or IntegrationPayment processor integration for secure online invoice payments.
• StripemajorTechnology or IntegrationPayment processor integration for accepting online payments for screen printing and embroidery shop invoices.
• Authorize.netmajorTechnology or IntegrationPayment gateway integration for secure payment processing.
• CardConnectmajorTechnology or IntegrationPayment processor integration for invoice payment processing.
• PayJunctionmajorTechnology or IntegrationPayment processor integration for secure transaction handling.
• PayflowmajorTechnology or IntegrationPayment processor integration (PayPal Payflow) for invoice and payment processing.
• SanMarcoreTechnology or IntegrationGarment supplier integration allowing direct purchase order submission from PriceIt to SanMar without manual entry.
• S&S ActivewearcoreTechnology or IntegrationGarment supplier integration for direct PO submission to S&S Activewear from within PriceIt.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thrive Screen Print & Embroidery Software: Thrive offers cloud-based shop management software specifically for screen printing and embroidery businesses, including production scheduling, estimating, and customer management — closely aligned with PriceIt's vertical focus and target customer profile.
• DecoNetwork: DecoNetwork provides end-to-end business management software for apparel decorators, including web-to-print storefronts, production management, and order workflows — directly comparable to PriceIt NextGen's shop management focus on screen printing and embroidery shops.
• ShopVox: ShopVox is purpose-built shop management software for screen printing and embroidery businesses, offering production scheduling, order management, and customer communication features — competing head-to-head with PriceIt in the same SMB decorator vertical.
• PrintVis: PrintVis is a MIS (Management Information System) tailored for commercial print and print finishing operations. While more focused on commercial print than apparel decoration, it competes for shop management software budgets at printing-adjacent businesses.
• InkSoft: InkSoft is a direct competitor offering ecommerce and shop management software specifically for apparel decoration businesses (screen printing, embroidery, DTG). Like PriceIt, it targets the same vertical with online store capabilities and order management — PriceIt even has an InkSoft integration, confirming direct overlap in customer workflows.

Emerging players

• Wilcom (EmbroideryStudio): Wilcom provides professional embroidery design and digitizing software used by embroidery shops — overlapping with PriceIt's embroidery customer base though focused more on the design/production step rather than full shop management.

Broad incumbents

• Shopify: Shopify is the leading ecommerce platform that PriceIt integrates with for online store order import. While not directly competing in shop management, Shopify's continued expansion into merchant operations tools represents a potential long-term competitive vector for SMB shop owners.
• QuickBooks: QuickBooks is a broad horizontal accounting/invoicing platform that PriceIt integrates with — it represents an adjacent incumbent that could potentially move deeper into vertical shop management for SMB printers, though not currently a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PriceItSoftware
• Xx.com/priceitsoftware
• LinkedInlinkedin.com/company/perfect-image-screen-printing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PriceIt Software