What SoPo Seafood does

SoPo Seafood is a privately held Maine-based seafood retailer founded in 2020 by Matt Brown and Lucas Myers, operating a direct-to-consumer e-commerce platform that ships fresh and frozen seafood overnight nationwide from its Holyoke Wharf shipping facility in Portland, Maine. The product catalog centers on premium Maine and Gulf of Maine species — lobster (meat, tails, lobster roll kits), Atlantic sea scallops (dry-packed, sushi-grade), Maine crab meat and Jonah crab claws, Maine oysters from regional farms, fresh fish (cod, haddock, halibut, monkfish, Bluefin tuna, swordfish), and a specialty assortment of caviar, salmon roe, sea urchin uni, monkfish liver (ankimo), and New England unagi — alongside gift boxes and caviar accompaniments. The business operates three concurrent revenue streams: DTC e-commerce with zone-based free-shipping thresholds, a physical SoPo Market & Raw Bar at 171 Ocean St in South Portland offering in-person seafood purchases, oysters on the half-shell, and locally brewed beer, and a wholesale channel serving professional chefs and restaurants where the company positions itself as a partner rather than vendor.

The technology stack is conventional commerce infrastructure: a Shopify-based storefront with Shop Pay checkout, support for major card networks, Apple Pay, Google Pay, PayPal, and Diners Club/Discover, plus UPS integration for overnight shipping with tracking. Distribution is anchored by direct sourcing relationships with local Maine fishermen, oyster farmers, and scallopers, enabling same-day packing of fresh catch. Marketing relies on organic channels — Google reviews (750+ at 4.8/5), a Fresh Catch newsletter, Facebook and Instagram presence, a recipe blog, and earned media including Washington Post coverage of the Maine Lobster Roll Kit. The company appears bootstrapped with no disclosed external funding, no patents, no M&A activity, and two identified physical sites. Notable strategic partners include Little Spruce Baking Company (supplying lobster roll buns) and American Unagi (Maine-based eel farm).

Name

SoPo Seafood

Legal name

SoPo Seafood

Website

https://soposeafood.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

SoPo Seafood is a Maine-based direct-to-consumer seafood retailer founded in 2020, shipping fresh and frozen Gulf of Maine seafood overnight nationwide from its Portland wharf, and operating a South Portland Market & Raw Bar plus wholesale supply to restaurants and chefs.

Ownership category

akta.pro rank

Product category

Seafood Retail

NAICS

Fish and Seafood Retailers (445250), Seafood Product Preparation and Packaging (31171)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Seafood Markets & Fishmongers (CRAHAHAC)

akta.pro secondary industries

Sushi/Sashimi-Grade & Raw Ready-to-Serve Seafood (Including Poke) (AFANALAI), Frozen Seafood Meals & Value-Added Seafood (CRADADAG)

Keywords

• Fresh seafood retail
• Maine lobster products
• Online fish market
• Raw bar service
• Wholesale seafood supply

Headquarters

HQ city

South Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct-to-Consumer E-commerce: Online sales of fresh and frozen seafood products shipped overnight to customers across the United States. Customers select delivery dates at checkout and orders are packed on the day of shipping.
2. Retail - Market & Raw Bar: Physical storefront where customers can purchase seafood in-person, enjoy oysters on the half-shell, and locally brewed beers at the raw bar.
3. Wholesale Seafood: B2B sales of fresh seafood to restaurants and professional chefs, positioning the company as a partner rather than just a vendor.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

SoPo Seafood sources fresh and frozen Maine seafood directly from local fishermen, oyster farmers, and scallopers on the Gulf of Maine and sells it nationwide through a DTC e-commerce site with overnight shipping from Portland's Holyoke Wharf. The company also operates a physical Market & Raw Bar in South Portland, Maine, and supplies fresh seafood wholesale to restaurants and professional chefs.

Product overview

SoPo Seafood is a Maine-based seafood retailer and online store operating from Portland's Holyoke Wharf, offering fresh, frozen, and specialty seafood products with overnight shipping nationwide. The product portfolio centers on Maine seafood categories: premium Maine lobster products (including fresh and flash-frozen lobster meat, lobster tails, and lobster roll kits), Maine crab (crab meat and Jonah crab claws), Atlantic sea scallops (dry-packed sushi-grade in various sizes including 10/20 count and U-15 jumbo), wild Gulf shrimp, and Maine oysters from multiple regional farms. Fresh fish offerings include Gulf of Maine species (haddock, cod, monkfish, hake, pollock, flounder), migratory fish (Bluefin tuna, swordfish, halibut, Ahi tuna), and Atlantic salmon. The caviar and roe selection features Osetra, Hackleback, American White Sturgeon, Siberian, and Spoonbill caviars, plus salmon roe and smoked trout roe. Specialty items include Maine sea urchin uni (various sizes), monkfish liver ankimo, New England squid/calamari, and smoked Atlantic salmon. SoPo also offers caviar gift boxes and accompaniments (blinis, creme fraiche, mother of pearl spoons), oyster shucking accessories, and the physical SoPo Market & Raw Bar location for dine-in or pickup.

Differentiator

Problem solved

Functional benefit

Products and services

• Maine Lobster Roll Kit Pre-packaged kit containing 1 lb fresh Maine lobster meat (claw and knuckle) with 4 Maine-made split-top buns from Little Spruce Baking Company, ready to assemble lobster rolls at home. Featured in The Washington Post.
• Maine Lobster Meat (2 lb) - Cooked, Claw & Knuckle Flash-frozen cooked Maine lobster meat hand-picked from claw and knuckle portions, wild-caught by Maine lobstermen, suitable for lobster rolls, salads, pastas, and chowders.
• Maine Lobster Tails (Twin Pack, 4-5 oz each) Individually flash-frozen raw Maine lobster tails sourced from Maine lobstermen and processed locally, weighing approximately 4-5 oz each per twin pack.
• Jumbo Maine Lobster Tails (Twin Pack, 7-8 oz each) Larger-size raw Maine lobster tails, twin pack with each tail weighing 7-8 oz, flash-frozen to retain flavor and texture.
• Fresh Picked Maine Crab Meat (8 oz Cup) Cooked, hand-picked Maine crab meat (sand crab/rock crab/Peekytoe Crab) ready to eat, sweet and firm texture, suitable for crab rolls, cakes, and salads.
• Maine Jonah Crab Claws (1 lb) Fully cooked, cracked Maine Jonah crab claws, trap-caught by local lobstermen, approximately 20 claws per pound, ready to serve with melted butter.
• Atlantic Sea Scallops (1 lb, 10/20 ct) Dry-packed Atlantic sea scallops from George's Bank (Gulf of Maine), wild-harvested, no preservatives, sushi-grade quality ideal for searing or raw preparation.
• Jumbo Sea Scallops (1 lb, U-15) Premium jumbo scallops with 15 or fewer per pound, wild-harvested from George's Bank, flash-frozen at sea, hand-graded for consistent size and quality.
• Live Maine Sea Scallops (in the shell, 25 ct) Live Maine sea scallops sold in the shell, 25 count per order, harvested from Gulf of Maine, available for overnight delivery.
• Wild USA-Caught Gulf Shrimp (2 lb IQF Bag) Individually quick frozen (IQF) wild Gulf shrimp from the Gulf of Mexico, chemical and antibiotic-free, shell-on and head-off, 16/20 count per pound.
• Maine Oysters (Various Regional Farms) Selection of Maine oysters from multiple farms including Wet Smack (Freeport), Moshier Island Royal (Casco Bay), Butterfield (Casco Bay), Johns River (South Bristol), Cora Cressy (Bremen), Brewer (Damariscotta River), Mere Point (Brunswick), and FareWell (Damariscotta River).
• Maine Bluefin Tuna (Sushi-Grade) Sushi-grade Maine Bluefin Tuna, wild-caught, season typically June-December, available as whole loins or steaks.
• Fresh Atlantic Salmon Fillet (1 lb) - Sushi-Grade, Never Frozen Farm-raised Atlantic Salmon from Faroe Islands, sushi-grade quality, never frozen, sold by the pound.
• Fresh Atlantic Cod Fillet (1 lb) - Never Frozen Fresh Atlantic cod fillet sourced from Icelandic fishery, never frozen, sustainable whitefish option.
• Fresh Atlantic Halibut Fillet (1 lb) Fresh Atlantic halibut fillet, wild-caught, season typically May-June, premium white fish.
• Fresh Gulf of Maine Monkfish Fillet (1 lb) - Never Frozen Fresh Gulf of Maine monkfish fillet from sustainable fishery, never frozen, also known as ankimo when served as liver.
• Fresh Swordfish Steaks (1 lb) - Wild-Caught, Never Frozen Wild-caught swordfish steaks, never frozen, premium migratory species fish option.
• Fresh Ahi Tuna (1 lb) - Sushi-Grade Sushi-grade Ahi tuna, sold fresh by the pound.
• Fresh Gulf of Maine Flounder Fillet (1 lb) Fresh flounder fillet from Gulf of Maine sustainable fishery, also sold as Maine Sole.
• Fresh Gulf of Maine Pollock Fillet (1 lb) Fresh pollock fillet from Gulf of Maine sustainable fishery, mild-flavored white fish.
• Fresh Gulf of Maine Hake Fillet (1 lb) Fresh hake fillet from Gulf of Maine sustainable fishery, mild and delicate white fish.
• Fresh Atlantic Haddock Fillet (1 lb) - Never Frozen Fresh Atlantic haddock fillet, never frozen, classic New England white fish for baking and frying.
• Fresh New England Brook Trout (Head-On, Butterflied/Boneless) Fresh New England brook trout, head-on and butterflied/boneless for easy preparation.
• Osetra Caviar Premium Osetra sturgeon caviar, light bronze to amber color, firm texture with nutty finish; available in 1 oz, 2 oz, and 4 oz sizes. Species: Acipenser Gueldenstaedtii.
• Hackleback Caviar North America's last wild-caught sturgeon caviar from Hackleback (shovelnose) sturgeon; small, firm, jet-black caviar with mild fruity flavor. Species: Scaphirhynchus Platorynchus.
• American White Sturgeon Caviar American farmed white sturgeon caviar, premium quality alternative to wild-caught varieties.
• Siberian Caviar Siberian sturgeon caviar, imported, classic black caviar option.

Quantifiable outcome

• 750+ Google Reviews with 4.8/5 average rating
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Little Spruce Baking CompanyminorOthersLocal Maine bakery supplying split-top lobster buns for the Maine Lobster Roll Kit. The buns are made in Maine and used at the SoPo Raw Bar as well as for online orders.
• American UnagiminorStrategic or Co-development PartnerMaine-based eel farm and processor specializing in native glass eels. American Unagi supplies Maine eel (unagi) for SoPo's specialty seafood offerings.
• Local Maine FishermencoreStrategic or Co-development PartnerDirect partnerships with local Maine fishermen for sourcing fresh catch including lobster, crab, scallops, and fish from the Gulf of Maine.
• Maine Oyster FarmerscoreStrategic or Co-development PartnerPartnerships with local Maine oyster farms for sourcing various Maine oysters including Wet Smack, Moshier Island Royal, Butterfield, and more.
• Maine ScalloperscoreStrategic or Co-development PartnerDirect sourcing relationships with scallopers for live Maine sea scallops and other scallop products from the Gulf of Maine.
• Little Spruce Baking CompanyminorOthersLocal Maine bakery supplying split-top lobster buns for Maine Lobster Roll Kits. Buns are used at SoPo Raw Bar and for overnight delivery orders.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Get Maine Lobster: Direct-to-consumer Maine lobster and seafood shipper offering overnight nationwide delivery of fresh and frozen lobster, crab, and clams. Closest direct competitor with overlapping product breadth, overnight-shipping model, and Maine provenance story.
• Maine Lobster Now: Maine-based online seafood company shipping live lobsters, lobster meat, scallops, clams, and prepared seafood nationwide. Same DTC Maine-seafood e-commerce archetype as SoPo with overlapping target customer and product mix.
• Lobster Anywhere: Online seafood retailer specializing in overnight shipment of live and fresh Maine lobsters and complementary seafood items. Mirrors SoPo's core premium-lobster-DTC proposition with a national shipping model.
• Vital Choice Wild Seafood & Organics: Subscription-based DTC retailer of wild-caught seafood (salmon, sardines, shellfish) with a strong sustainability and provenance narrative. Comparable in operating a premium DTC seafood model with curated product selection and direct consumer delivery.
• Wild Alaskan Company: Subscription DTC seafood company shipping wild-caught Alaskan salmon, scallops, and other items nationwide. Comparable competitor in the DTC seafood subscription space with strong digital marketing and recurring-order mechanics.
• Cape Porpoise Lobster Co. Maine-based lobster and seafood shipper selling live lobsters, lobster meat, and seafood directly to consumers nationwide from Southern Maine. Closely analogous in operating from a Maine harbor with overnight shipping of fresh seafood.

Broad incumbents

• Fulton Fish Market (fultonfishmarket.com): Legacy NYC fish market that has expanded into nationwide e-commerce shipping fresh and frozen seafood (including shellfish) to consumers and businesses. Larger incumbent with broader assortment and historic brand recognition in fresh seafood retail.

Others

• Petrossian: Iconic caviar and fine foods retailer with nationwide overnight shipping of caviar, smoked salmon, and gourmet accompaniments. Overlaps with SoPo on the caviar-and-roe category (Osetra, Hackleback) and gifting use case, sharing a premium positioning and direct-to-consumer overnight model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/soposeafood
• Instagraminstagram.com/soposeafood

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoPo Seafood