Voila

What Voila does

Voila Juice Company, LLC is a privately held, family-owned juice and beverage manufacturer founded in Berkeley, California in 1978 by partners Gary Boland and Dale Allen and now headquartered at 510 Derby Avenue, Oakland, CA. The company produces a broad SKU portfolio of fresh squeezed juices (orange, grapefruit), flash pasteurized juices (orange, grapefruit, tangerine), certified organic juices and lemonades, classic and flavored lemonades, and fruit-based smoothies, packaged in five sizes ranging from 12oz containers up to one-gallon formats. Production relies on traditional flash pasteurization and fresh juice extraction methods, with kosher certification on select lines and no proprietary technology, patents, or digital platform components in evidence.

The business operates a hybrid wholesale and direct-to-consumer model: it supplies local produce markets and retailers across the San Francisco Bay Area from Sacramento to Monterey, and it also sells directly to walk-in customers at its Oakland facility (Monday-Friday, 9:00am-2:30pm) and via phone, fax, and email orders to both retail consumers and wholesale buyers. Order intake is split across dedicated email addresses for accounting ([email protected]) and sales ([email protected]), suggesting a small back-office footprint consistent with the 11-50 employee band. There is no website commerce engine, no app, and no social media presence in the input; the Squarespace website functions as a digital catalog and brand story rather than a transactional channel.

Voila is independently owned and operated, with no disclosed institutional funding, private equity backing, parent company, or M&A history. Following co-founder Gary Boland's passing, the business continues under the original mission of offering fresh, high-quality products. Pricing is not publicly disclosed, and no certifications beyond kosher and organic appear in the input; there are no recognized industry awards, patents, partnerships, or strategic alliances documented.

Name

Voila

Legal name

Voila Juice Company, LLC

Website

https://voilajuice.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Voila Juice is a family-owned, Oakland-based juice manufacturer founded in 1978 that produces fresh squeezed, flash pasteurized, and organic juices, lemonades, and smoothies for wholesale distribution to San Francisco Bay Area produce markets and for direct retail sales at its facility.

Ownership category

akta.pro rank

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fresh and Flash Pasteurized Juice Sales: Voila Juice generates revenue through the direct sale of fresh squeezed juices, flash pasteurized juices, smoothies, and lemonades to consumers and local produce markets in the San Francisco Bay Area.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Voila Juice produces and sells fresh and flash pasteurized juices, certified organic juices, lemonades, and fruit smoothies at its Oakland, California facility. Products are sold in multiple sizes from 12oz containers up to one-gallon jugs, distributed directly to consumers via walk-in retail and phone/email ordering, and to local produce markets across the San Francisco Bay Area. The company is one of the major regional suppliers of fresh and flash pasteurized juices and smoothies in the Bay Area.

Product overview

Voila Juice is a juice and beverage company offering a diverse portfolio of fresh and flash pasteurized juices, lemonades, and smoothies. The product line is organized into four main categories: Flash Pasteurized Juices (including orange, grapefruit, and tangerine varieties), 100% Squeezed Juices (fresh squeezed without pasteurization), Organic Juices (certified organic options including apple, orange, lemonade, and fruit blends), and a variety of Lemonades and Smoothies (including classic lemonade, limeade, tropical smoothies, and seasonal offerings). All products are available in multiple sizes: Gallons (128 oz), Half Gallons (64 oz), Quarts (32 oz), Pints (16 oz), and 12 oz containers. The company operates from Oakland, California and serves the San Francisco Bay Area.

Differentiator

Problem solved

Functional benefit

Products and services

• Flash Pasteurized Juices

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Suja Juice: Organic, cold-pressed juice and smoothie brand sold through retail and DTC channels. Highly comparable to Voila on product format (juices, smoothies, lemonades), organic positioning, and health-conscious consumer targeting, though Suja operates nationally.
• Evolution Fresh: Cold-pressed juice brand now owned by Starbucks, selling flash pasteurized juices and smoothies through grocery and Starbucks retail. Closely comparable on juice product format and flash pasteurization processing, but with much larger distribution.
• Naked Juice: PepsiCo-owned smoothie and juice brand sold nationally in grocery and convenience channels. Comparable on juice/smoothie product format and multi-size packaging, though at vastly larger scale and with national DSD distribution.
• Odwalla: Coca-Cola-owned juice and smoothie brand historically focused on fresh, minimally processed beverages in the Bay Area and beyond. Highly comparable on juice/smoothie format, flash pasteurization, and health-conscious positioning.
• Bolthouse Farms: Large-scale juice and smoothie producer selling 100% juices, protein shakes, and smoothies through national grocery channels. Comparable on juice manufacturing, multi-format packaging, and B2B/retail distribution, though at much larger scale.
• Pressed Juicery: Premium cold-pressed juice and smoothie brand with both DTC subscriptions and physical retail stores primarily on the West Coast. Comparable on premium juice positioning, health-conscious target consumer, and West Coast regional roots.
• Daily Harvest: DTC subscription brand offering smoothies, juices, and plant-based beverages delivered nationally. Comparable on smoothie product format and health-conscious consumer, but operates as a digital-native subscription model rather than wholesale.
• Uncle Matt's Organic: Certified organic juice and lemonade brand selling through natural and grocery retail. Comparable on organic certification, juice and lemonade product format, and health-focused positioning, though with broader U.S. distribution.
• BluePrint: Cold-pressed juice brand (formerly BluePrint Juicery) now owned by Hain Celestial, selling organic juices and smoothies through grocery and DTC. Comparable on organic, cold-pressed juice positioning and smoothie/juice product format.

Broad incumbents

• Tropicana: National orange juice and broader juice brand owned by PepsiCo. Overlaps with Voila on flash pasteurized orange and grapefruit juice but operates at vastly larger scale with national distribution and broad grocery penetration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/voila-juice-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voila