crm consults
crm consults GmbH is a privately held German CRM consultancy, founded in 1999 and based in Wettenberg, that delivers implementation, customization, and ongoing support of CAS, CURSOR, and SmartWe CRM platforms to innovative German Mittelstand SMEs across multiple verticals.
- Company typePrivate
- Founded1999
- HeadquartersWettenberg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What crm consults does
crm consults GmbH is a privately held German CRM consultancy founded in 1999 and headquartered in Wettenberg, Hesse. Operating for over 25 years as a full-service provider, the firm targets innovative small and medium-sized enterprises in the German Mittelstand, with secondary specializations in professional sports clubs, associations, automotive, manufacturing, retail, pharma/medical, and tourism. The company is led by three managing directors (Gero Hofmann, Michael Giß, and Tobias Homberg) and operates under a private GmbH structure with no disclosed external investors or parent company.
The company's core product portfolio is built on partner platforms rather than from-scratch technology: it is a Gold Partner of CAS Software AG (reselling CAS genesisWorld, CAS netWorks, SmartWe, and Merlin CPQ), a VIP Partner of CURSOR Software AG (reselling CURSOR-CRM), and a Gold Partner of SC-Networks for the Evalanche marketing automation platform, with Inxmail for email marketing and Fujitsu for IT infrastructure. Layered on top are proprietary add-on modules branded 'Modules by crm consults' — including Fuhrparkmanagement, Sanktionslistenprüfung, PaperLink, REST Connector, SmartDesign Datagrid, SmartDesign OLAP, and TicketChat — plus a specialized CRMC-Sportpaket for professional sports clubs. The technology stack offers REST, SOAP, and batch integrations with ERP, DMS, MS Office, and telephone systems, mobile apps for iOS and Android, and SmartWe's cloud platform featuring Augmented Intelligence Assistants (Picasso search) and the SmartDesign App Designer that won a German Design Award.
The business model combines professional services revenue (CRM consulting, implementation, customization, training, and ongoing support) with recurring subscription revenue from SmartWe cloud CRM (€14.90 / €29.90 / €39.90 net per user/month with 30-day free trials) and licensing fees for partner platforms. Go-to-market is sales-led and consultative, primarily direct via in-house consultants with a structured three-step process (analysis, implementation, optimization), supplemented by partner channel distribution, self-serve cloud acquisition, and demand generation through the annual CRM-Kundentag, the Customer Centricity Forum, and active social presence on Xing, LinkedIn, and Facebook. Revenue is not publicly disclosed, the firm has no subsidiaries, no funding rounds, and no M&A activity on record.
crm consults firmographics
Firmographics- Name
- crm consults
- Legal name
- crm consults GmbH
- Website
- https://crm-consults.de
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- crm consults GmbH is a privately held German CRM consultancy, founded in 1999 and based in Wettenberg, that delivers implementation, customization, and ongoing support of CAS, CURSOR, and SmartWe CRM platforms to innovative German Mittelstand SMEs across multiple verticals.
- Ownership category
- akta.pro rank
crm consults industry classification
Industry- Product category
- CRM consulting and implementation services
- NAICS
- Management Consulting Services (54161), Other Management Consulting Services (541618), Marketing Consulting Services (541613), Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- CRM Strategy & Consulting (BPAFAFAA)
- akta.pro secondary industries
- CRM Managed Services & Support (BPAEAGAD), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)
Keywords
Where crm consults is headquartered
LocationHeadquarters
- HQ city
- Wettenberg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
crm consults business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- CRM Software Implementation & Consulting: Full-service CRM implementation including consulting, customization, and ongoing support for CAS genesisWorld, CURSOR-CRM, and SmartWe platforms
- Subscription Software (SmartWe Cloud CRM): Monthly subscription-based cloud CRM with tiered pricing (Starter €14.90, Team €29.90, Premium €39.90 per user/month)
- Marketing Automation & Email Marketing Solutions: Implementation and services for Evalanche marketing automation and Inxmail professional email marketing platforms
- Merlin CPQ Implementation: Configure-Price-Quote solution implementation for companies with complex product configurations
- IT-Systemtechnik: IT infrastructure solutions based on Fujitsu Technology Solutions components
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SmartWe Starter - Entry-level cloud CRM |
| Subscription | Monthly | SmartWe Team - Collaboration-focused CRM |
| Subscription | Monthly | SmartWe Premium - Full-featured CRM |
| Freemium | Pay-as-you-go | 30-day free trial |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
crm consults product offering
Product offeringCore offering
crm consults is a German full-service CRM/xRM consultancy that implements and customizes partner platforms (CAS genesisWorld, SmartWe, CAS netWorks, CURSOR-CRM, Merlin CPQ) and marketing/email solutions (Evalanche, Inxmail) for the Mittelstand. The firm sells its own proprietary add-on modules for CAS genesisWorld covering fleet, sanctions-list, document-management, REST, analytics, chat and sports-club sponsorship use cases, while delivering consulting, customization, hosting, training and support as bundled services.
Product overview
crm consults GmbH is a CRM full-service provider offering a comprehensive portfolio of CRM/xRM solutions and marketing tools. The core product portfolio includes CAS genesisWorld (leading CRM for mid-sized companies), SmartWe (cloud CRM with Augmented Intelligence), CAS netWorks (association management), CURSOR-CRM (enterprise CRM), and Merlin CPQ (configure-price-quote). Marketing solutions include Evalanche (Marketing Automation) and Inxmail (E-Mail Marketing). The company also offers proprietary add-on modules for CAS genesisWorld including Fuhrparkmanagement, Sanktionslistenprüfung, PaperLink, REST Connector, SmartDesign Datagrid, SmartDesign OLAP, and TicketChat. crm consults provides implementation, customization, support, and training services alongside their software solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- CAS genesisWorld Modular CRM/xRM platform for the German Mittelstand covering sales, marketing, service and project workflows, implemented and customized by crm consults as a CAS Gold Partner.
- SmartWe Cloud CRM Cloud-based CRM offered by subscription (Starter/Team/Premium tiers) with a 30-day free trial, SmartDesign drag-and-drop customization, mobile clients and ERP/DMS/Office integration.
- CAS netWorks Network management CRM solution from CAS Software AG, implemented by crm consults to manage contacts and relationships in network organizations.
- CURSOR-CRM CRM platform from CURSOR Software AG delivered by crm consults as a VIP Partner, covering sales, service and ticketing workflows with rental and licensing options.
- Merlin CPQ Configure-Price-Quote (CPQ) solution integrated into CRM environments to streamline product configuration, pricing and quotation generation for sales teams.
- Evalanche Marketing automation platform provided to clients for email, lead nurturing and campaign automation, integrated with CRM solutions.
- Inxmail Email marketing solution for newsletters, transactional and professional email campaigns, integrated into the firm's CRM implementations.
- Fuhrparkmanagement (Fleet Management) Proprietary crm consults add-on module for CAS genesisWorld that manages vehicle fleet data inside the CRM, targeted at German Mittelstand customers with company-vehicle fleets.
- Sanktionslistenprüfung (Sanctions List Check) Proprietary crm consults add-on module that screens CRM contacts against EU and international sanctions lists to support compliance.
- PaperLink Proprietary crm consults document management add-on for CAS genesisWorld that links and stores CRM-related documents and records.
- REST Connector Proprietary crm consults integration module for CAS genesisWorld that exposes and consumes REST APIs to connect CRM with third-party systems such as ERP and DMS.
- SmartDesign Datagrid Proprietary crm consults add-on module enabling configurable datagrid reporting and visualization within CAS genesisWorld.
- SmartDesign OLAP Proprietary crm consults OLAP analytics add-on for CAS genesisWorld that provides multidimensional reporting on CRM data.
- TicketChat Proprietary crm consults in-CRM chat module enabling service agents to communicate with contacts directly inside CAS genesisWorld ticket workflows.
- CRM-C-Sportpaket / Sponsorenmanagement (Sponsorship Management) Vertical CRM package for professional sports clubs and associations, built on CAS genesisWorld and including a Sponsor Management module for managing sponsors, partner tiers, contracts and related workflows.
- IT-Systemtechnik (Fujitsu IT systems) IT hardware and infrastructure offering (Fujitsu-based servers, workstations and supporting equipment) sold alongside CRM implementations to provide on-premise and hosting infrastructure.
Quantifiable outcome
- Smaller projects can be completed within a few days; larger customized projects may take up to six months for full implementation
- +2 more outcomes
Companies that use crm consults
Customer profileNamed customers15 records
Segments8 records
Ideal customer profiles2 records
crm consults technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability4 records
Feature4 records
crm consults partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, strategic and minor.
- CAS Software AGcoreGold Partner status with CAS Software AG from Karlsruhe. crm consults implements and resells CAS genesisWorld, CAS netWorks, SmartWe, and Merlin CPQ solutions. The partnership provides comprehensive CRM tools for the German Mittelstand market with over 25 years of collaboration.
- CURSOR Software AGcoreVIP Partner of CURSOR Software AG from Gießen. crm consults implements CURSOR-CRM for upper mid-market and enterprise clients with over 35 years of product experience and 500+ projects informing the partnership.
- SC-Networks GmbH (Evalanche)coreGold Partner of SC-Networks, specializing in implementation and integration of Evalanche marketing automation platform into various CRM systems. Successfully implemented solutions in energy sector and professional sports.
- Inxmail GmbHstrategicPartnership for professional email marketing solutions. Inxmail provides ISO 27001 certified, GDPR-compliant email marketing platform with up to millions of emails per hour deliverability. crm consults integrates Inxmail into customer CRM structures.
- Fujitsu Technology SolutionsstrategicIT infrastructure solutions based on Fujitsu components. Fujitsu is described as the leading European IT infrastructure provider, serving as the foundation for crm consults' IT system technology offerings.
- EBERTLANGminorValue Added Distribution partnership since 1995 for the German-speaking European market, providing intelligent infrastructure software and technical as well as sales support.
- 1. Fußballclub Heidenheim 1846 e.V.minorOfficial partner and supporter of 1. FC Heidenheim professional football club.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
crm consults competitors and assessment
Company assessmentDirect peers
- Orbis AG: German Microsoft-focused CRM/ERP consultancy serving mid-market and enterprise customers; highly comparable as a similarly sized DACH CRM implementation partner competing for the same Mittelstand buyer.
- All for One Group SE: Listed German IT consultancy specialized in SAP, CRM and Microsoft for the Mittelstand; directly comparable in target segment, services mix (consulting + implementation + subscription), and DACH geographic focus.
- Cundus AG: German CRM consultancy delivering Microsoft Dynamics 365 and Salesforce implementations to mid-market customers; comparable as a direct competitor for Mittelstand CRM consulting mandates.
- proALPHA Business Cloud GmbH: Provider of ERP/CRM for the German Mittelstand with its own software plus implementation services; competes for the same customer wallet and uses a similar partner-led go-to-market model.
- SALT Solutions GmbH: German IT consultancy specializing in CRM, e-commerce and supply chain for mid-sized industrial and retail customers; comparable on customer base and consulting-led delivery model.
Broad incumbents
- CAS Software AG: Vendor of CAS genesisWorld and the parent of SmartWe; crm consults is a Gold Partner, but CAS itself also runs its own direct sales and partner ecosystem, making it the closest incumbent benchmark.
- CURSOR Software AG: Vendor of CURSOR-CRM with 35+ years and 25,000+ end users; crm consults is a VIP Partner. Comparable as the second-largest incumbent within the anchor company's product portfolio.
- Avanade: Global joint venture between Accenture and Microsoft focused on Microsoft Dynamics CRM implementations; competes for larger Mittelstand and enterprise accounts in DACH.
- Capgemini: Global systems integrator with a large DACH CRM practice (Salesforce, Microsoft, SAP); competes for enterprise-scale rollouts that occasionally overlap with crm consults' upper-Mittelstand accounts.
- T-Systems International: Deutsche Telekom's enterprise IT arm offering CRM, cloud and integration services across Germany; overlaps on large Mittelstand and enterprise CRM mandates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
crm consults social profiles
Digital presencecrm consults compliance and trust
Trust signalCompliance1 record
crm consults financial estimates
Financial estimateRevenue estimate
Valuation estimate
crm consults leadership team
Management profileNumber of profiles
Profiles4 records
crm consults funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
crm consults M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about crm consults
What does crm consults do?
crm consults is a German full-service CRM/xRM consultancy that implements and customizes partner platforms (CAS genesisWorld, SmartWe, CAS netWorks, CURSOR-CRM, Merlin CPQ) and marketing/email solutions (Evalanche, Inxmail) for the Mittelstand. The firm sells its own proprietary add-on modules for CAS genesisWorld covering fleet, sanctions-list, document-management, REST, analytics, chat and sports-club sponsorship use cases, while delivering consulting, customization, hosting, training and support as bundled services.
Is crm consults a public or private company?
crm consults is a private company. It is classified as management employee owned and is currently operating.
When was crm consults founded?
crm consults was founded in 1999. It employs 11 to 50 people.
Where is crm consults based?
crm consults is headquartered in Wettenberg, Germany, in the Europe region.
How does crm consults make money?
Five revenue lines are on record. CRM Software Implementation & Consulting is the primary driver. The others are subscription Software (SmartWe Cloud CRM), marketing Automation & Email Marketing Solutions, merlin CPQ Implementation and IT-Systemtechnik.
Who are crm consults's main competitors?
Direct peers on record are Orbis AG, All for One Group SE, Cundus AG, proALPHA Business Cloud GmbH and SALT Solutions GmbH. Broad incumbents are CAS Software AG, CURSOR Software AG, Avanade, Capgemini and T-Systems International.
Does crm consults have an API?
Yes. CRM system supports seamless integration with various business systems including ERP, document management systems (DMS), MS Office, and telephone systems. Interface options include batch integrations, SOAP, and REST interfaces. Developer documentation is at genesis.crm-consults.de/helpdesk.
What industry is crm consults in?
crm consults's product category is CRM consulting and implementation services. Its primary akta.pro industry code is BPAFAFAA, CRM Strategy & Consulting, with a secondary code of BPAEAGAD, CRM Managed Services & Support. Its NAICS code is 54161 and its SIC code is 8742.