Purple Quay

What Purple Quay does

Purple Quay Pty Ltd, founded in 2017 and headquartered in Malvern, Melbourne, is a privately held Australian professional services firm that delivers outsourced finance, accounting, payroll, tax, compliance, and enterprise reporting services to CFOs and finance leaders of Australian enterprises. The firm operates across ten industry verticals — retail chains, legal firms, e-commerce, restaurant groups, construction, SaaS and tech firms, universities and education, disability and NDIS providers, cleaning and facility services, and aboriginal support entities — bundling managed services with deep Australian regulatory expertise (AASB/IFRS, Fair Work, STP Phase 2, ATO, ASIC, NDIA standards). Pricing is quote-based and engagement-tailored; revenue derives from professional-services engagements supplemented by recurring software subscriptions.

The company extends its service offering through three product families. EduQuay (ERP, LMS, Assessment Centre) targets education institutions and corporate learners, with disclosed reach of 1M+ students, 1,000+ LMS learners, and 100,000+ Assessment Centre users. A healthcare product suite includes NCD SaaS for non-communicable disease screening, a Genetic Disease Screening Solution, and an integrated Hospital Information Management System (HIMS). Internally, Purple Quay operates proprietary workflow automation tools — a Workflow Management solution with AI-enabled document intake, a Job Management Portal, Process Checklist Automation, and an in-house ERP — to manage its own delivery and expose a degree of automation to clients.

The technology stack is heavily integration-led: the firm natively connects to Xero, MYOB (AccountRight and Essentials), QuickBooks, SAP, Vend, Lightspeed, KeyPay, Power BI, LodgeiT, Employment Hero, Deputy, BGL CAS 360, Stripe, PayPal, Tyro, and a SAML/Okta-SSO fabric spanning Microsoft 365, Google Workspace, SharePoint, Slack, Teams, Karbon, Practice Ignition, NowInfinity, FYI Docs, DocuSign, and Confluence. AI capabilities (third-party Trulli, Sapien AI, XBert, plus an in-house document-intake pipeline) are applied for anomaly detection, NLP-driven contract and standards interpretation, and OCR-led workflow automation. Operations are Australia-based with India-side delivery capability and an India Desk initiative bridging Australian businesses into India through the Indo-Australian Chamber of Commerce, on whose board senior Purple Quay executives serve. Leadership includes former senior executives from Microsoft, Wipro, Conneqt Business Solutions, Tata Steel, and Cognizant; ownership is founder- and management-held with no disclosed institutional capital.

Name

Purple Quay

Legal name

Purple Quay Pty Ltd

Website

https://purplequay.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Purple Quay is a Melbourne-based professional services firm delivering outsourced finance, accounting, payroll, tax, and enterprise reporting to Australian CFOs across ten verticals, augmented by proprietary EduQuay education and NCD/HIMS healthcare software suites.

Ownership category

akta.pro rank

Product category

Outsourced Finance and Accounting Services

NAICS

Offices of Certified Public Accountants (541211), Management Consulting Services (54161)

akta.pro primary industry

Outsourced Finance & CFO Services (BPAHABAE)

akta.pro secondary industries

Intercompany & Consolidation Support (Eliminations, Group Reporting Support) (BPAAAGAG), Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

Keywords

• Outsourced finance services
• Payroll management solutions
• Virtual CFO advisory
• Education ERP software
• Healthcare screening platform

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Finance and Accounting Services: End-to-end finance and accounting services including accounts payable/receivable management, general ledger maintenance, month-end close, fixed asset accounting, multi-entity accounting, and financial statement preparation. Services are delivered as professional engagements tailored to enterprise requirements.
2. Payroll Management Services: Full-service payroll processing including compliance with Fair Work standards, STP Phase 2 reporting, superannuation lodgement, payroll tax submissions, and employee entitlement management. Includes optional employee helpdesk support.
3. Tax and Compliance Services: Tax compliance services covering PAYG withholding, GST calculations, FBT lodgement, BAS/IAS submissions, income tax returns for companies/trusts/partnerships, and tax strategy and forecasting.
4. Enterprise Reporting Services: Group financial reporting, consolidation, audit readiness preparation, regulatory and corporate compliance reporting including BAS, IAS, CICTR, FBT, and R&D incentives.
5. Software Products (EDUQUAY): Eduquay ERP, LMS, and Assessment Centre software products for educational institutions, corporates, and examination bodies. The LMS has been used to train over 800 women entrepreneurs through Pollinate Group.
6. Healthcare Software Solutions: NCD SaaS screening solution and Genetic Disease Screening Solution for healthcare providers, along with Hospital Information Management System (HIMS).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Purple Quay delivers outsourced finance, accounting, payroll, tax, and enterprise reporting services to Australian enterprises, supplemented by proprietary software products including the EduQuay education suite (ERP, LMS, Assessment Centre) and healthcare platforms (NCD SaaS, Genetic Disease Screening, HIMS). The firm combines expert finance teams, AI-enabled workflow automation, and deep regulatory expertise across ten industry verticals to support CFOs and finance leaders with month-end close, compliance, BAS/IAS lodgement, payroll processing, and audit readiness. Additional offerings include bookkeeping, Virtual CFO advisory, and an India Desk facilitating cross-border business between Australia and India.

Product overview

Purple Quay is a finance and back-office services firm founded in 2017, offering an integrated platform-plus-specialist-verticals architecture. The core portfolio comprises four finance and accounting service modules: Finance and Accounting, Payroll Management, Tax and Compliance, and Enterprise Reporting, supplemented by Bookkeeping and Virtual CFO (VCFO) advisory services. Across specialist verticals, Purple Quay delivers two distinct technology product lines: the EduQuay education technology suite (EduQuay ERP, EduQuay LMS, and EduQuay Assessment Centre) and the Healthcare technology suite (NCD SaaS, Genetic Disease Screening Solution, and Hospital Information Management System). Additionally, Purple Quay operates proprietary operational technology platforms internally, including Workflow Management, Job Management Portal, Process Checklist Automation, and an In-house ERP System. The company's approach combines expert teams, robust processes, and scalable platforms to deliver lean, resilient operations tailored to modern finance, education, and healthcare environments.

Differentiator

Problem solved

Functional benefit

Brands

• EduQuay: Education ERP, LMS, and Assessment Centre platform for educational institutions and corporate learners, enabling automation of student life cycle from admission to graduation.

Products and services

• Finance and Accounting
• Payroll Management
• Tax and Compliance
• Enterprise Reporting
• Bookkeeping
• Virtual CFO (VCFO)
• EduQuay ERP
• EduQuay LMS
• EduQuay Assessment Centre
• NCD SaaS (Non-Communicable Diseases Screening Solution)
• Genetic Disease Screening Solution
• Hospital Information Management System (HIMS)
• Workflow Management
• Job Management Portal
• Process Checklist Automation

Quantifiable outcome

• Over 800 women entrepreneurs trained and enabled for micro-business creation through LMS platform
• +3 more outcomes

Named customers5 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

AI capability10 records

Feature10 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Institute of Public Accountants (IPA)minorOthersPurple Quay maintains membership in the Institute of Public Accountants, demonstrating professional standing and access to industry resources and continuing professional development.
• CPA AustraliaminorOthersMembership in CPA Australia signifies professional accounting credentials and access to industry standards, resources, and professional network for Purple Quay's finance professionals.
• Indo-Australia Chamber of CommercecoreStrategic or Co-development PartnerActive membership and participation in the Indo-Australia Chamber of Commerce. Purple Quay leverages this relationship for the India Desk initiative, creating top-tier connections and opportunities that maximize client engagements with India. Executive Vice President Harish Rao served on the Board of the Indo-Australian Chamber of Commerce.
• The Victorian Chamber of Commerce and IndustryminorOthersMembership in the Victorian Chamber of Commerce and Industry provides local business networking, advocacy, and industry resources for Victorian enterprise clients.
• Australian Bookkeepers Network (ABN)minorOthersPartnership with Australian Bookkeepers Network for referral networking and industry collaboration in the bookkeeping and accounting services sector.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EzyAccounts: Australian cloud-based bookkeeping and BAS lodgement firm using Xero/MYOB. Closely aligned on technology-enabled outsourced bookkeeping for Australian small businesses.
• Bench (bench.co): Outsourced bookkeeping and financial reporting service for SMBs combining software with a human team. Closely aligned business model of bundled software plus professional bookkeepers serving small businesses.
• Carisma Solutions: Affiliated professional services group sharing leadership with Purple Quay and offering outsourced accounting, audit, wealth management and mortgage services to Australian and Indian clients. Most directly comparable given overlapping service lines and shared management bench.
• Bottrell Business Consultants: Australian accounting, tax and business advisory firm serving SMEs in the Hunter Valley/Nydney region with bookkeeping, BAS, payroll and CFO advisory. Comparable Australian SMB-focused outsourced accounting services.
• CFO Centre (CFO Partners Australia): Fractional / outsourced CFO service provider operating across Australia, NZ and globally. Directly comparable for Purple Quay's Virtual CFO offering and target buyer (SME finance leaders).
• Pilot.com: US-based outsourced bookkeeping, accounting and CFO services firm for startups and SMBs. Comparable in core service offering (bookkeeping + CFO advisory) and in building technology-enabled delivery at scale.

Broad incumbents

• BDO Australia: Top-tier Australian accounting and advisory network offering audit, tax, outsourced finance and CFO services. Overlaps with Purple Quay's full-service finance and reporting offering but as part of a much broader portfolio.
• HLB Mann Judd: Mid-tier Australian accounting and advisory network providing audit, tax, business advisory and outsourced finance. Comparable on professional services breadth but serves a wider client mix including larger corporates.

Emerging players

• Practice Ignition: Client engagement, proposal and billing platform for accounting and professional services firms. Comparable as ecosystem tooling for outsourced accounting practices; Purple Quay already integrates with it via Okta SSO.
• Karbon: Cloud practice management and workflow platform purpose-built for accounting firms. Purple Quay already integrates with Karbon via Okta SSO; comparable as a tech-enabled workflow layer serving accountants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/purplequay

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purple Quay