Bottrell Business Consultants
Bottrell Business Consultants is a privately held, founder-owned Australian accounting and advisory firm founded in 2010, delivering tax, SMSF, bookkeeping, business advisory, and financial planning services to individuals and SMBs across NSW and Australia via four offices and a cloud-based online platform.
- Company typePrivate
- Founded2010
- HeadquartersNewcastle, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Bottrell Business Consultants does
Bottrell Business Consultants Pty Ltd is a privately held Australian accounting and financial advisory firm founded in April 2010 by Gavin and Rebecca Bottrell and headquartered in Newcastle, NSW. The firm operates three core service divisions — Bottrell Accounting & Tax (personal and business tax compliance, SMSF accounting/audit/admin, bookkeeping, payroll, and BAS), Bottrell Business Consultants (business setup, advisory, coaching, valuations, and CFO/CEO contracting), and Bottrell Wealth (superannuation, retirement, investment, and insurance advice) — plus an ancillary Bottrell Media arm for web design and marketing. It serves individuals, families, and small-to-medium businesses, including sector-specific offerings for tradies, medical professionals, legal firms, real estate agents, automotive dealerships, NDIS providers, and hospitality operators.
Service delivery is cloud-first, built on partnerships with Xero, MYOB, QuickBooks, and Reckon, plus ancillary integrations (Dext, Deputy, BGL, Sharesight, Stripe, Fathom) and an online tax return submission platform offering a 1-business-day turnaround at published price points (A$140-A$440). Revenue is generated through professional services fees (per-return or hourly/project rates) supplemented by recurring SMSF compliance and financial planning engagements; pricing is publicly disclosed and is mostly low-ticket and distributed. The firm employs 11-50 staff across offices in Newcastle, East Maitland, Gosford, and Chatswood, with a Gold Coast presence and Australia-wide remote delivery; founders maintain full ownership with no external institutional investment.
Bottrell Business Consultants firmographics
Firmographics- Name
- Bottrell Business Consultants
- Legal name
- Bottrell Business Consultants Pty Ltd
- Website
- https://bottrellaccounting.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bottrell Business Consultants is a privately held, founder-owned Australian accounting and advisory firm founded in 2010, delivering tax, SMSF, bookkeeping, business advisory, and financial planning services to individuals and SMBs across NSW and Australia via four offices and a cloud-based online platform.
- Ownership category
- akta.pro rank
Bottrell Business Consultants industry classification
Industry- Product category
- Accounting & Tax Advisory Services
- NAICS
- Offices of Certified Public Accountants (541211), Management Consulting Services (54161), Other Management Consulting Services (541618)
- SIC
- Services-Management Services (8741), Services-Management Consulting Services (8742), Investment Advice (6282)
- akta.pro primary industry
- Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)
- akta.pro secondary industries
- Operations & Process Improvement Consulting (BPAHACAB), Risk, Compliance & Internal Controls Consulting (BPAHACAJ), Discretionary Portfolio Management (Retail) (FSAAAAAH)
Keywords
Where Bottrell Business Consultants is headquartered
LocationHeadquarters
- HQ city
- Newcastle
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Bottrell Business Consultants business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Accounting & Tax Services: Professional services revenue from annual tax compliance, business accounting, bookkeeping, and ongoing advisory services. Services billed at fixed prices for tax returns or hourly/project rates for business advisory.
- SMSF Services: Self-managed super fund accounting, tax, audit, and administration services generating recurring revenue from annual compliance and setup fees.
- Financial Planning: Wealth management, superannuation, retirement planning, and insurance advisory services offered through Bottrell Wealth division.
- Business Coaching: Business advisory, coaching, and mentoring services for small to medium enterprises covering performance coaching, strategic planning, and growth strategies.
- Marketing Services: Web design, graphic design, social media, and online shop services through Bottrell Media division.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Under 20 / Under $40K Income Tax Return |
| One time/ perpetual license | Pay-as-you-go | University/TAFE Student Tax Return |
| One time/ perpetual license | Pay-as-you-go | Pensioner Tax Return |
| One time/ perpetual license | Pay-as-you-go | Individual Return - No Rental Property |
| One time/ perpetual license | Pay-as-you-go | Individual Return and 1 Rental Property |
| One time/ perpetual license | Pay-as-you-go | Individual Return and 2 Rental Properties |
| One time/ perpetual license | Pay-as-you-go | PAYG Variation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Bottrell Business Consultants product offering
Product offeringCore offering
Bottrell Business Consultants is a multi-disciplinary chartered accounting firm offering accounting, tax compliance, SMSF services, business advisory, financial planning, and bookkeeping to individuals, families, and small-to-medium businesses. Services are delivered through four NSW offices and a cloud-based online platform, with industry specialisation in sectors such as medical, legal, real estate, tradies, NDIS, automotive, and hospitality.
Product overview
Bottrell Business Consultants operates as a multi-disciplinary accounting and financial advisory firm with three primary divisions: Bottrell Accounting & Tax (core accounting, tax preparation, and advisory services), Bottrell Business Consultants (business setup, advisory, coaching, and strategic planning), and Bottrell Wealth & Financial Planning (superannuation, investment, and insurance services). The firm offers a comprehensive suite of professional services including personal and business tax returns, SMSF services, bookkeeping, audit, business advisory, financial planning, and industry-specialised accounting for sectors including NDIS, medical, automotive, tradies, legal, real estate, and hospitality. The company leverages cloud accounting platforms (Xero, MYOB, QuickBooks, Reckon) and provides online tax return services. Services are delivered through offices in Newcastle, Maitland, Gosford, and Chatswood, with additional support for clients throughout Australia.
Differentiator
Problem solved
Functional benefit
Brands
- Bottrell Wealth: Financial Planning and Wealth Management division offering superannuation advice, retirement planning, and investment advice
- Bottrell Media
Products and services
- Personal Tax Returns
Quantifiable outcome
- Tax returns completed within 1 business day
Companies that use Bottrell Business Consultants
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Bottrell Business Consultants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
Feature2 records
Bottrell Business Consultants partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- XerocoreCertified Xero accounting software partner providing cloud accounting solutions. Bottrell offers Xero setup, implementation, training, and ongoing support for clients. Xero advisors with extensive implementation experience.
- MYOBcoreMYOB cloud and desktop accounting software partner providing bookkeeping solutions and client training.
- QuickBookscoreQuickBooks Online accounting software partner offering cloud accounting solutions for clients.
- ReckoncoreReckon accounting software partner providing bookkeeping and accounting solutions.
- BGLcoreSMSF administration software partner for self-managed super fund compliance and reporting.
- Chartered Accountants Australia and New Zealand (CAANZ)coreProfessional affiliation body for Chartered Accountants. Bottrell is recognised as a Chartered Accounting Firm.
- CPA AustraliacoreProfessional affiliation body for Certified Practising Accountants. Bottrell members hold CPA designation.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Bottrell Business Consultants competitors and assessment
Company assessmentBroad incumbents
- William Buck: Australian mid-tier accounting and advisory firm with strong presence in NSW regions including Newcastle, offering tax, business advisory, wealth, and SMSF services that directly overlap with Bottrell's service mix.
- Crowe Australasia: Mid-tier accounting and advisory network active across Australia, delivering tax, audit, business advisory, and wealth services to SMBs and mid-market clients — comparable offering to Bottrell at a larger national scale.
- HLB Mann Judd: National mid-tier accounting and advisory firm with multiple NSW offices, offering tax, audit, business services, and wealth advisory to similar SMB and SME clients in the same regional markets as Bottrell.
- BDO Australia: Mid-tier national accounting and advisory network offering tax, audit, business advisory, and wealth services to Australian SMBs and mid-market clients — direct competitor in the same SMB advisory wallet, but at materially larger scale and with broader geographic coverage.
- Pitcher Partners: Australian mid-tier accounting, audit, and advisory firm with NSW offices, providing tax compliance, business advisory, and wealth services to similar SMB and SME clients as Bottrell.
- KPMG Australia: Big 4 professional services firm with full-scale tax, audit, advisory, and wealth practices across Australia, including private enterprise and SMB services in NSW — competes with Bottrell for larger and more complex clients in the same regional markets.
- RSM Australia: Global mid-tier accounting network providing audit, tax, consulting, and wealth services across Australia, competing for the same SMB and family business clients that Bottrell serves in NSW, with a broader specialist bench.
Direct peers
- Vincents Chartered Accountants: Australian mid-tier chartered accounting firm delivering tax, business advisory, audit, insolvency, and wealth services to SMBs and high-net-worth individuals — closely mirrors Bottrell's multi-disciplinary, partner-led service model in the Australian market.
Emerging players
- Pilot.com: Tech-enabled US accounting and bookkeeping firm for SMBs and startups, combining proprietary software with human accountants — analogous to Bottrell's cloud-first, online tax return model but at much larger scale and with proprietary technology.
- Bench (by Empire): Online bookkeeping and accounting service for small businesses, pairing proprietary software with a dedicated bookkeeper — represents the software-enabled, subscription-based SMB accounting model that competes with Bottrell's cloud delivery and bookkeeping services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bottrell Business Consultants social profiles
Digital presenceBottrell Business Consultants compliance and trust
Trust signalCompliance3 records
Bottrell Business Consultants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bottrell Business Consultants leadership team
Management profileNumber of profiles
Profiles2 records
Bottrell Business Consultants subsidiaries and ownership
Company hierarchySubsidiaries6 records
Bottrell Business Consultants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bottrell Business Consultants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bottrell Business Consultants
What does Bottrell Business Consultants do?
Bottrell Business Consultants is a multi-disciplinary chartered accounting firm offering accounting, tax compliance, SMSF services, business advisory, financial planning, and bookkeeping to individuals, families, and small-to-medium businesses. Services are delivered through four NSW offices and a cloud-based online platform, with industry specialisation in sectors such as medical, legal, real estate, tradies, NDIS, automotive, and hospitality.
Is Bottrell Business Consultants a public or private company?
Bottrell Business Consultants is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bottrell Business Consultants founded?
Bottrell Business Consultants was founded in 2010. It employs 11 to 50 people.
Where is Bottrell Business Consultants based?
Bottrell Business Consultants is headquartered in Newcastle, Australia, in the Oceania region.
How does Bottrell Business Consultants make money?
Five revenue lines are on record. Accounting & Tax Services are the primary driver. The others are SMSF Services, financial Planning, business Coaching and marketing Services.
Who are Bottrell Business Consultants's main competitors?
Broad incumbents on record are William Buck, Crowe Australasia, HLB Mann Judd, BDO Australia, Pitcher Partners, KPMG Australia and RSM Australia. Vincents Chartered Accountants is listed as a direct peer. Emerging players are Pilot.com and Bench (by Empire).
Does Bottrell Business Consultants have an API?
No public API is recorded for Bottrell Business Consultants.
What industry is Bottrell Business Consultants in?
Bottrell Business Consultants's product category is Accounting & Tax Advisory Services. Its primary akta.pro industry code is BPAAAGAJ, Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting), with a secondary code of BPAHACAB, Operations & Process Improvement Consulting. Its NAICS code is 541211 and its SIC code is 8741.