Marias

Name

Marias

Legal name

Maria's Bag, Sociedad Anónima

Website

https://mariasbag.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Luxury Handbags and Accessories

NAICS

Jewelry, Luggage, and Leather Goods Retailers (4583), Apparel Accessories and Other Apparel Manufacturing (3159), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Luxury Leather Goods & Handbags (CRAKAFAB)

akta.pro secondary industries

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC), Luxury Handbags & Leather Goods (CRAAAFAD)

Keywords

• Handcrafted luxury handbags
• Artisan leather goods
• Mayan textile accessories
• Ethical fashion accessories
• Direct-to-consumer handbags

Headquarters

HQ city

Guatemala City

HQ country

Guatemala

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase of luxury handcrafted goods including handbags, wallets, belts, charms, hats, hat clips, and jewelry. Products are made with Guatemalan Huipiles and Italian leather. Free shipping on orders over $350 in the US. International shipping available globally.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Marias is a luxury direct-to-consumer fashion brand that designs, handcrafts, and sells handbags, wallets, belts, bag straps, hats, hat clips, charms, and jewelry. Products combine 100% Guatemalan Huipiles (hand-embroidered using traditional Mayan backstrap loom techniques) with Italian leather, produced by over 500 master craftswomen throughout Guatemala.

Product overview

Marias Handcrafted Goods is a luxury DTC brand offering handcrafted handbags and accessories made in Guatemala. The product portfolio centers on One of a Kind (OOAK) Bags crafted from 100% Guatemalan Huipiles and Italian leather, complemented by Leather Bags, Small Leather Goods (wallets, cardholders, coin bags), and Accessories (hats, charms, jewelry). The brand emphasizes slow luxury craftsmanship using traditional Mayan backstrap loom techniques, with each piece featuring unique patterns. Core products include bag straps, limited edition collections, and the Segunda Generation Collection. All products are handmade by over 500 craftswomen throughout Guatemala, with a focus on ethical production and cultural preservation.

Differentiator

Problem solved

Functional benefit

Brands

• NOLÉ: A radically effective hair care brand using Batana Oil, committed to ecological and human values, free of toxic ingredients and unnecessary plastic waste. Founded by Alida Boer.

Products and services

• One of a Kind (OOAK) Bags Luxury handbags crafted from 100% Guatemalan Huipiles and Italian leather, featuring unique patterns created by Mayan artisans using traditional backstrap loom techniques. Each piece is one-of-a-kind and is sold to consumers seeking distinctive, culturally significant accessories.
• Leather Bags Handcrafted leather bags combining Italian leather accents with traditional Guatemalan textiles, designed for daily use with artisanal quality. Targeted at consumers wanting everyday luxury bags.
• Small Leather Goods Handcrafted leather accessories including wallets, cardholders, and coin bags made in Guatemala with Italian leather. Sold to consumers seeking artisanal everyday accessories.
• Belts Handcrafted leather belts with artisanal detailing. Targeted at consumers seeking premium accessories.
• OOAK Bag Straps Replacement and interchangeable bag straps featuring traditional Mayan textiles and Italian leather. Sold to existing handbag customers for customization.
• Hats and Hat Clips Handcrafted hats and hat clips with traditional Mayan textile detailing. Sold to consumers seeking artisan fashion accessories.
• Charms Handmade Guatemalan charms including Quitapenas dolls that absorb worries according to Mayan tradition. Sold as add-on accessories, often complimentary with Esencia Marias purchases.
• Jewelry Artisanal jewelry pieces featuring traditional Guatemalan designs. Targeted at consumers seeking culturally inspired accessories.
• Limited Edition Collection Limited quantity handcrafted items available in restricted quantities. Targeted at collectors and luxury consumers seeking exclusivity.
• Segunda Generation Collection Iconic hand-stitched collection featuring limited quantities with all sales final. Targeted at dedicated luxury handbag collectors.

Quantifiable outcome

• Fair income opportunities provided to over 500 craftswomen throughout Guatemala
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationMarias uses Shopify as their e-commerce platform to power their online store. Shopify provides the technical infrastructure for product listings, shopping cart, checkout, and order management.
• Global-ecoreTechnology or IntegrationGlobal-e handles international shipping logistics for Marias, calculating shipping costs based on items purchased and destination, and managing international duties and taxes.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• STAUD: Contemporary designer handbag and ready-to-wear DTC brand that has scaled from independent label to international fashion-press staple. Closest comparable in DTC-first, press-driven luxury handbag positioning.
• Danse Lente: Independent London-based contemporary handbag label with architectural leather designs sold DTC and through luxury wholesale. Comparable scale, AOV band, and DTC-plus-press growth model.
• Parker Clay: DTC luxury handbag and accessories brand ethically made by artisan communities in Ethiopia. Highly comparable social-mission + handcraft + premium-leather positioning and similar price band to Marias.
• Cult Gaia: Statement handbag and accessories DTC brand famous for its signature structured bags and editorial press features. Comparable on premium DTC handbag positioning and Vogue/GRAZIA-tier media recognition.
• JW Pei: Contemporary DTC handbag and accessories brand with celebrity and influencer-driven marketing. Comparable DTC-first contemporary luxury handbag model with global shipping.
• Métier London: Luxury leather goods and bag maker focused on craftsmanship and considered design, with both DTC and selective luxury retail distribution. Closely comparable on craft-led luxury positioning and price band.

Emerging players

• SOKO: DTC artisan jewelry brand ethically produced by Kenyan craftspeople with a comparable social-mission + heritage-craft narrative. Adjacent on cultural-preservation positioning rather than core product category.
• The Folklore: Multi-brand DTC retailer curating emerging designers from the African diaspora and other underrepresented regions. Comparable on cross-border conscious-luxury curation and cultural-heritage storytelling, though operates as a marketplace rather than a brand.

Broad incumbents

• Bottega Veneta: Kering-owned luxury leather goods powerhouse defined by woven leather craftsmanship and heritage artisanal techniques. The upper-bound reference for craft-led luxury leather goods at scale.
• Loewe: LVMH-owned heritage leather goods maison famous for craft-led artisanal bags (e.g., Puzzle, woven leather). Comparable as a luxury leather goods reference point and as a competitor entering the artisan/craft narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks2 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marias