OOH

What OOH does

OOH Publicidad operates a B2B marketplace for out-of-home (OOH) advertising in Chile, aggregating more than 20,000 advertising supports across billboards, digital LED screens, metro stations, buses, malls, airports, cinemas, stadiums, and non-traditional formats such as drone shows and LED trucks. The platform connects advertisers with over 100 media providers — including Clear Channel, Massiva, Publivia, Andersen, and Flesad — and claims 99% national OOH inventory coverage across Chile's 16 regions. Functionally, it operates a quote-based "Cotiza" workflow through which buyers submit campaign requirements and receive pricing, availability, and audience data within 24 hours, supplemented by an interactive planning map (maps.oohpublicidad.cl), an investment calculator, and vertical-specific solution pages.

Underlying the marketplace is an audience measurement system covering 5,500+ supports, combining mobile device detection (200m radius), video analytics (demographics, vehicle counts, emotion detection, dwell time), and third-party venue data (Metro, malls, airports). OOH Connect extends the platform with programmatic DOOH demand, and OOH Manager provides supply-side inventory management tools for media owners. The company also runs OOH Academy, a content-marketing and education layer that produces ebooks and best-practice guidance.

Commercially, OOH generates revenue through commissions or transaction fees on campaigns booked across the network, with pricing presented as customized quotes rather than standardized rate cards. The company is private, headquartered in Santiago, Chile, and reports 11-50 employees. In April 2026, an entity called OOH Connect entered an exclusive partnership with Hotel Communication Network (HCN) to drive direct and programmatic advertising demand across HCN's North American hotel in-room tablet inventory — the first disclosed step outside Chile.

Name

OOH

Legal name

OOH Publicidad

Website

https://oohpublicidad.cl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

OOH Publicidad is a Chile-based B2B marketplace that aggregates 20,000+ out-of-home advertising supports from 100+ media providers, serving advertisers across 11+ verticals through quote-based booking, audience measurement, and programmatic DOOH demand infrastructure.

Ownership category

akta.pro rank

Product category

Outdoor Advertising Marketplace

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising Agencies (54181), Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFALAJ

OOH Media Planning, Buying & Inventory Aggregation

Business & Public Services/Marketing, Advertising & PR Services/Out-of-Home (OOH) & Outdoor Advertising Services

SECONDARYBPAFABAE

Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH)

Business & Public Services/Marketing, Advertising & PR Services/Media Planning & Buying

SECONDARYMPAAABAG

Out-of-Home (OOH) Media Planning & Buying

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Media Planning & Buying Agencies

SECONDARYMPAAAKAI

OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Out-of-Home (OOH) Advertising Services

SECONDARYBPAFALAK

OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift)

Business & Public Services/Marketing, Advertising & PR Services/Out-of-Home (OOH) & Outdoor Advertising Services

Keywords

• Out-of-home advertising marketplace
• Programmatic DOOH advertising
• Outdoor media planning
• OOH campaign management
• Audience measurement analytics

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Commission/Transaction Fees: OOH acts as a marketplace intermediary connecting advertisers with OOH media suppliers. Revenue is generated through transaction fees or commissions on campaigns booked through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

OOH Publicidad operates a marketplace platform connecting advertisers and agencies with 100+ out-of-home (OOH) media suppliers across Chile, aggregating 20,000+ advertising supports and 99% of national OOH inventory. The platform provides self-service campaign quoting via Cotiza, audience measurement across 5,500+ supports, programmatic DOOH buying through OOH Connect, and inventory management tools (OOH Manager) for media owners. Coverage spans all 16 Chilean regions across formats including billboards, digital LED screens, metro, bus, mall, airport, cinema, stadium, building wraps, drone shows, and walking billboards.

Product overview

OOH Publicidad operates a comprehensive Chilean out-of-home advertising marketplace and network management platform. The offering combines a marketplace of 20,000+ advertising supports across all 16 Chilean regions with digital/LED screens, traditional billboards, transit advertising (metro, bus), indoor venues (malls, airports, supermarkets), and non-traditional formats (LED trucks, drone shows, walking billboards, building wraps). Key product components include the OOH Connect programmatic platform for programmatic buying, OOH Manager for media owner inventory management, and audience measurement services using mobile device detection and video analytics. The platform aggregates demand from over 100 media providers including Clear Channel, Massiva, Publivia, Andersen, and Flesad, offering both direct and programmatic advertising options.

Differentiator

Problem solved

Functional benefit

Brands

• OOH Manager: Platform/tool for OOH media operators to manage their advertising inventory.
• OOH Academy

Products and services

• OOH Publicidad Marketplace (campaign booking platform) Self-service quotation platform (Cotiza) connecting advertisers with 100+ OOH media suppliers across Chile; offers inventory browsing, interactive map planning, audience metrics, and pricing for OOH campaigns across formats (billboards, LED, metro, bus, mall, airport, cinema, etc.).
• OOH Connect (Programmatic DOOH) Programmatic out-of-home (DOOH) advertising demand infrastructure enabling brands, agencies, and programmatic DOOH buyers to access and transact on advertising inventory.
• OOH Manager Inventory management SaaS platform for media owners and OOH network operators to manage and list their advertising supports on the network.
• Medición de Audiencias (Audience Measurement Service) Audience measurement service for OOH campaigns using mobile device detection, video analytics (demographics, emotion, vehicle counting, dwell time), and third-party data sources (Metro, malls, airports).

Quantifiable outcome

• 73% of Chileans recall OOH advertising they see in public spaces
• +3 more outcomes

Named customers4 records

Segments11 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered major and core.

• Hotel Communication Network (HCN)majorStrategic or Co-development Partner · 9 April 2026OOH Connect (related entity) entered into a strategic partnership with Hotel Communication Network (HCN) to serve as exclusive partner for driving direct and programmatic advertising demand across HCN's North American hotel commerce media network. The partnership gives access to HCN's in-room tablet inventory for brands and agencies targeting travelers, expanding revenue opportunities while enabling broader access for brand marketers, agency trading desks, and programmatic DOOH buyers.
• Clear ChannelcoreChannel Partner/ Reseller/ DistributorClear Channel is listed as a key media provider in OOH Publicidad's network of 100+ OOH media suppliers across Chile.
• MassivacoreChannel Partner/ Reseller/ DistributorMassiva is listed as a key media provider in OOH Publicidad's network of 100+ OOH media suppliers across Chile.
• PubliviacoreChannel Partner/ Reseller/ DistributorPublivia is listed as a key media provider in OOH Publicidad's network of 100+ OOH media suppliers across Chile.
• AndersencoreChannel Partner/ Reseller/ DistributorAndersen is listed as a key media provider in OOH Publicidad's network of 100+ OOH media suppliers across Chile.
• FlesadcoreChannel Partner/ Reseller/ DistributorFlesad is listed as a key media provider in OOH Publicidad's network of 100+ OOH media suppliers across Chile.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hivestack: Programmatic DOOH ad server and supply-side platform used by media owners globally. Comparable as a technology-driven OOH aggregator/marketplace aiming to digitize outdoor advertising buying and measurement.
• Vistar Media: Programmatic DOOH infrastructure provider that aggregates OOH inventory and exposes it to DSPs and buyers. Highly comparable to OOH Connect's programmatic DOOH ambitions and to OOH Publicidad's marketplace role, just at global scale.
• AdQuick: US OOH advertising marketplace that lets advertisers plan, buy, and measure outdoor campaigns from a single platform. Closely mirrors OOH Publicidad's self-service marketplace model with quote-based buying.
• Place Exchange: Programmatic supply-side platform for out-of-home advertising connecting DOOH inventory to DSPs. Directly comparable to OOH Connect's programmatic DOOH supply-side infrastructure offering.

Broad incumbents

• Clear Channel Outdoor: One of the world's largest OOH media owners and a current supplier in OOH Publicidad's network. Comparable as a major inventory provider with its own programmatic platform, representing both a partner and competitive incumbent.
• Lamar Advertising: One of the largest US OOH media owners operating billboards, transit, and airport advertising with its own digital programmatic stack. Comparable as a scaled OOH incumbent operating across multiple formats.
• JCDecaux: Global OOH and street-furniture media owner with operations in many LATAM cities. Comparable as a large supplier/incumbent whose inventory could flow through or compete with an aggregator like OOH Publicidad.
• Ströer: European OOH and digital out-of-home media owner with significant programmatic DOOH investment. Comparable as a major incumbent that also provides DOOH technology, relevant to OOH Publicidad's programmatic ambitions.

Emerging players

• Netmi/Moving Walls-type LATAM OOH players: Regional programmatic OOH and DOOH platforms in emerging markets. Comparable as emerging players building OOH aggregators/programmatic DOOH in markets adjacent to Chile.
• Ayuda Media / OOH measurement providers: OOH audience measurement and verification providers in LATAM. Comparable to the audience-measurement component of OOH Publicidad's offering using mobile and video analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OOH-Publicidad-108218694999520
• LinkedInlinkedin.com/company/oohpublicidad
• Instagraminstagram.com/oohpublicidad
• Xtwitter.com/oohpublicidad

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OOH