What Frederick Magazine does

Frederick Magazine is a privately held regional lifestyle publication serving Frederick County, Maryland, operated by its legal entity Diversions Publications, Inc. The magazine produces editorial content organized into recurring sections including "Best of Frederick" (annual local business rankings), "Crave" (food and drink coverage), Community (local news and events), History (local historical features), and a Calendar of local events. Distribution is multi-channel, comprising subscription home delivery, single-copy sales at retail locations throughout Frederick County, and a digital presence via the frederickmagazine.com website and online storefront. The publication's stated purpose is to serve as a curated local guide for residents seeking information about dining, community events, history, and local businesses in the Frederick County area.

The company monetizes through three primary revenue streams: recurring subscriptions (both print and digital), local business advertising, and one-time retail sales of single copies. The technology foundation is a standard Squarespace-based content management system, with no proprietary platform features, no mobile app, and no public API. Go-to-market is community-led: the publication acquires readers through hyperlocal editorial relevance, an email newsletter signup funnel, and physical presence in retail locations across the county. Customer segments are defined by geography (Frederick County residents) and by advertiser type (local SMBs).

Frederick Magazine is independently owned, with no institutional investment, private equity backing, or parent company disclosed. The firmographic headcount range is 51-100 employees, and the company is actively publishing content as of mid-2026. No founding date, revenue, funding history, management team, or M&A activity is disclosed in the available data. The website itself was built by Rithm.Media, indicating a vendor relationship for digital production.

Name

Frederick Magazine

Legal name

Diversions Publications, Inc.

Website

https://fredmag.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Frederick Magazine is a privately held regional lifestyle publication serving Frederick County, Maryland residents with local editorial coverage of dining, community events, history, and local businesses, monetized through subscriptions, local advertising, and retail sales.

Ownership category

akta.pro rank

Product category

Local Magazine Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

akta.pro secondary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Local magazine publishing
• Regional lifestyle content
• Print digital subscriptions
• Local business advertising
• Community event coverage

Headquarters

HQ city

Frederick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Subscriptions: Home delivery and digital subscriptions for Frederick Magazine providing recurring revenue from readers seeking local Frederick County content.
2. Advertising: Local businesses advertise in the magazine to reach Frederick County residents. The site mentions an advertising page, indicating advertising is a revenue stream.
3. Retail Sales: Single-copy sales through retail locations throughout Frederick County.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Frederick Magazine is a local print and digital publication serving Frederick County, Maryland with articles on community, history, food and dining, events, attractions, and local interest stories. It sells reader subscriptions and single-copy access, and generates advertising revenue from local businesses seeking to reach Frederick County residents.

Product overview

Frederick Magazine is a single local publication platform offering print and digital content focused on Frederick County, Maryland. The core product is the magazine itself, which is organized into thematic sections including Best of Frederick (annual rankings), Crave (food and drink), Community (local news), History (historical features), and Calendar (events). The publication also offers subscription services for ongoing access and a store for past issues.

Differentiator

Problem solved

Functional benefit

Brands

• Best of Frederick: Annual awards and recognition category covering local businesses and services in Frederick County.
• Crave

Products and services

• Frederick Magazine (Publication)
• Frederick Magazine Subscription/Store
• Magazine Advertising
• Retail Single-Copy Sales

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Baltimore Magazine: Regional city magazine serving the Baltimore, MD metro area with content covering dining, community, history, and local lifestyle — directly comparable to Frederick Magazine's model in a nearby Maryland market.
• Bethesda Magazine: Maryland regional magazine covering Bethesda and Montgomery County with lifestyle, dining, and community features — comparable hyperlocal regional model serving an adjacent Maryland geography.
• Washingtonian: Established regional magazine serving the Washington DC metro area with dining, lifestyle, and community content — same category and business model as Frederick Magazine, but at larger scale and in an adjacent market.
• Annapolis Magazine: Maryland regional magazine covering Annapolis and Anne Arundel County with similar community, dining, and lifestyle content — directly comparable geographic and editorial focus to Frederick Magazine.
• Howard Magazine: Regional magazine serving Howard County, Maryland with lifestyle, community, and local business coverage — directly comparable Maryland-based regional publication with similar hyperlocal editorial approach.
• Charlottesville Magazine: Regional lifestyle magazine serving Charlottesville, VA with content on food, community, and local culture — directly comparable mid-sized city/regional magazine model outside the Maryland market.
• Lancaster County Magazine: Regional magazine serving Lancaster County, PA with lifestyle, food, and community content — comparable hyperlocal regional publication with similar editorial and revenue model.
• Main Line Today: Regional magazine serving Philadelphia's Main Line suburbs with dining, community, and lifestyle content — directly comparable suburban regional magazine model with similar revenue streams.

Broad incumbents

• Garden & Gun: Larger regional lifestyle magazine covering the American South with content on food, culture, travel, and community — broader incumbent operating in the same lifestyle/regional magazine category with national distribution.
• Yankee Magazine: Established regional magazine covering New England with lifestyle, food, travel, and community content — broader incumbent in the regional lifestyle magazine category with significantly larger scale and reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FrederickMag
• Facebookfacebook.com/FrederickMagazine
• LinkedInlinkedin.com/company/frederick-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frederick Magazine