KidGlov
KidGlov is a woman-owned, B Corp–certified full-service marketing agency in Nebraska that provides branding, website design, content marketing, digital marketing, and campaign strategy to purpose-driven organizations across nonprofit, healthcare, financial services, and social impact verticals.
- Company typePrivate
- Founded2010
- HeadquartersLincoln, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What KidGlov does
KidGlov is a privately held, woman-owned, B Corporation–certified full-service marketing agency headquartered in Lincoln, Nebraska, with a second office in Omaha. Founded in 2010 by Lyn Wineman, the firm serves purpose-driven organizations across five verticals — nonprofit, healthcare, financial services, social impact, and purpose-driven business — with a documented track record of 200+ client engagements over 16+ years. Its core offering is organized around five service lines: Branding, Website Design, Content Marketing, Digital Marketing, and Strategy & Campaigns. The agency's defining technical asset is its proprietary 8-Step Brand Advancement Process, a codified methodology developed and refined over hundreds of engagements that delivers naming, logo, visual identity, messaging strategy, graphic standards, and launch blueprint. KidGlov has productized this framework into a multi-tier offering: full-service 1-on-1 engagements (project-based professional services), the Brand Impact Accelerator (self-paced 10-session digital program with live coaching sold via Keap), the free Brand Compass Workshop (lead-generation entry point), and the book 'Untangling Spaghetti' sold on Amazon with a free companion guide.
The company monetizes through three distinct revenue streams: professional services (full-service brand advancement and marketing services priced via custom quote), a subscription/PLG digital product (Brand Impact Accelerator), and e-commerce (book sales). Go-to-market is hybrid: a sales-led motion for enterprise and mid-market full-service clients, paired with a product-led growth motion for the digital course and free workshop, supported by a multi-channel content engine including the 250+ episode 'Agency for Change' podcast, weekly 'The Megaphone' email newsletter, blog, social media, industry events, and PR. Customer concentration is spread across named accounts such as Metro Credit Union, Great Plains Health, Nebraska DHHS, CEDARS, Food Bank of Lincoln, BraveBe, and Apace, with documented campaign outcomes including a $102,919 end-of-year fundraising result for BraveBe and 5M+ impressions with 3x click-through rate for Metro Credit Union. KidGlov has accumulated industry recognition including AAF Nebraska ADDY Best of Show (2023 and 2025), AMA Omaha Agency of the Year (2022), PRSA Paper Anvils (2023), AMA Lincoln Hall of Fame (2024), and Real Leaders Top Impact Company (2025).
KidGlov firmographics
Firmographics- Name
- KidGlov
- Legal name
- KidGlov
- Website
- https://kidglov.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KidGlov is a woman-owned, B Corp–certified full-service marketing agency in Nebraska that provides branding, website design, content marketing, digital marketing, and campaign strategy to purpose-driven organizations across nonprofit, healthcare, financial services, and social impact verticals.
- Ownership category
- akta.pro rank
Where KidGlov is headquartered
LocationHeadquarters
- HQ city
- Lincoln
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
KidGlov business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Full-Service Brand Advancement: Comprehensive branding engagement through close one-on-one partnership. Highest level of service including naming, logo, visual identity, messaging strategy, graphic standards, and launch blueprint. Designed for organizations at pivotal moments requiring stronger brand foundation.
- Brand Impact Accelerator: Self-paced digital program with 10 sessions, live coaching, and 6 months of access to course tools and resources. Available at fraction of full-service cost through on-demand enrollment.
- Marketing Services: Additional services including website design, content marketing, digital marketing, and strategy & campaigns for existing and new clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Self-paced Brand Impact Accelerator program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
KidGlov product offering
Product offeringCore offering
KidGlov is a full-service marketing agency providing branding, communications, media planning, database marketing, website design, content marketing, digital marketing, and PR services. Its core is a proprietary 8-step Brand Advancement process delivered through one-on-one partnerships with purpose-driven organizations across nonprofit, healthcare, financial services, and social impact verticals. The agency complements full-service engagements with a self-paced Brand Impact Accelerator program, a free Brand Compass Workshop, and a published branding book.
Product overview
KidGlov is a full-service marketing agency offering a portfolio of services and structured programs. Its core service offering includes five areas: Branding (Full-Service Brand Advancement), Website Design, Content Marketing, Digital Marketing, and Strategy & Campaigns. These core services are organized around five industry verticals: Healthcare, Social Impact, Nonprofit, Financial Services, and Business Growth. Beyond traditional agency services, KidGlov delivers its Brand Advancement framework through multiple engagement models: the full-service Brand Advancement (1-on-1 partnership using an 8-step process), the Brand Impact Accelerator (self-paced 10-session on-demand program with live coaching), the free Brand Compass Workshop (alignment workshop for leadership teams), and the book 'Untangling Spaghetti: A Branding Fable' with companion guide. KidGlov also produces the Agency for Change Podcast as a content and thought leadership vehicle.
Differentiator
Problem solved
Functional benefit
Brands
- Agency for Change: KidGlov's podcast focused on sharing stories of people making a positive impact on the world.
- Untangling Spaghetti
- Brand Impact Accelerator
Products and services
- Full-Service Brand Advancement
Quantifiable outcome
- Organizations can boost revenue by 10-30% and improve efficiency by up to 30%
- +2 more outcomes
Companies that use KidGlov
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles4 records
KidGlov technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
KidGlov partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- AMA OmahaminorAmerican Marketing Association chapter; active membership and participation in events and awards programs
- AMA LincolnminorAmerican Marketing Association chapter; active membership and participation in awards programs including Hall of Fame
- AAF NebraskaminorAmerican Advertising Federation Nebraska chapter; participation in ADDY awards and industry events
- PRSA NebraskaminorPublic Relations Society of America Nebraska chapter; participation in Paper Anvil awards
- AIGA NebraskaminorDesign professional association; team members hold memberships for education and networking
- Association of Fundraising Professionals – NebraskaminorAFP Nebraska chapter; active participation for nonprofit marketing education and networking
- Nonprofit Association of the MidlandsminorNAM membership for nonprofit sector networking and professional development
- Cause CollectiveminorNonprofit collaborative network for shared learning and resources
- Lincoln Chamber of CommerceminorLocal chamber membership for business networking and community involvement
- Omaha Chamber of CommerceminorLocal chamber membership for business networking in Omaha market
- Real LeaderscorePurpose-driven business peer group (Group 107) for leadership support, shared experiences, and strategic advice among impact companies
- Nonprofit CooperativeminorCollaborative network for nonprofit organizations
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
KidGlov competitors and assessment
Company assessmentDirect peers
- Haberman: Haberman is a Minneapolis-based full-service marketing agency purpose-built for brands that aim to make a positive impact. Its midwest roots and storytelling-driven brand work closely parallel KidGlov's positioning in healthcare, nonprofit, and purpose-driven verticals.
- Big Duck: Big Duck is a NYC-based branding agency exclusively serving nonprofit organizations. Its sole focus on nonprofit branding strategy, naming, and identity development aligns directly with KidGlov's full-service Brand Advancement practice for nonprofits.
- FUEL: FUEL is a mid-size, values-driven marketing agency focused on B2B and purpose-led brands. Its emphasis on brand strategy, content, and digital execution aligns with KidGlov's Brand Advancement and integrated service offerings.
- Vault Communications: Vault Communications is a Pittsburgh-based integrated communications firm blending PR, brand strategy, and marketing for healthcare, consumer, and B2B clients. Its mid-size, multi-vertical agency profile closely mirrors KidGlov's service mix and headcount.
- M+R: M+R is a leading digital agency for nonprofits and causes, providing branding, fundraising, advocacy, and digital marketing services. Its nonprofit specialty and integrated campaign approach make it a strong functional peer to KidGlov's nonprofit and social impact engagements.
- Core Creative: Core Creative is a mid-size brand and marketing agency based in Cincinnati serving healthcare and consumer brands. Its midwest footprint and healthcare vertical focus parallel KidGlov's regional agency model and healthcare client roster.
- Noble Studios: Noble Studios is a mid-size digital marketing and brand agency serving purpose-driven brands in travel, healthcare, and nonprofit sectors. Its integrated digital-first brand work parallels KidGlov's digital marketing, content, and brand strategy practices.
- Zehnder Communications: Zehnder Communications is a New Orleans-based integrated marketing agency with expertise across hospitality, healthcare, financial services, and nonprofit sectors. Its mid-size profile and similar multi-vertical specialty make it a strong comparable to KidGlov's positioning.
- RNL (formerly Russ Reid): RNL is one of the largest direct-response fundraising agencies for nonprofits, charities, and faith-based organizations. Its deep fundraising specialization overlaps directly with KidGlov's nonprofit donor-acquisition campaigns and capital campaign work.
- Mal Warwick | Donnelley Blue: Mal Warwick Donnelley Blue is a full-service direct response agency for nonprofits, charities, and membership organizations. Its combined fundraising-marketing positioning closely mirrors KidGlov's nonprofit capital campaign and donor engagement work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
KidGlov social profiles
Digital presenceKidGlov compliance and trust
Trust signalCompliance2 records
KidGlov financial estimates
Financial estimateRevenue estimate
Valuation estimate
KidGlov leadership team
Management profileNumber of profiles
Profiles6 records
KidGlov funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KidGlov M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KidGlov
What does KidGlov do?
KidGlov is a full-service marketing agency providing branding, communications, media planning, database marketing, website design, content marketing, digital marketing, and PR services. Its core is a proprietary 8-step Brand Advancement process delivered through one-on-one partnerships with purpose-driven organizations across nonprofit, healthcare, financial services, and social impact verticals. The agency complements full-service engagements with a self-paced Brand Impact Accelerator program, a free Brand Compass Workshop, and a published branding book.
Is KidGlov a public or private company?
KidGlov is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KidGlov founded?
KidGlov was founded in 2010. It employs 11 to 50 people.
Where is KidGlov based?
KidGlov is headquartered in Lincoln, United States, in the North America region.
How does KidGlov make money?
Three revenue lines are on record. Full-Service Brand Advancement is the primary driver. The others are brand Impact Accelerator and marketing Services.
Who are KidGlov's main competitors?
Direct peers on record are Haberman, Big Duck, FUEL, Vault Communications, M+R, Core Creative, Noble Studios, Zehnder Communications, RNL (formerly Russ Reid) and Mal Warwick | Donnelley Blue.
Does KidGlov have an API?
No public API is recorded for KidGlov.