Mirr Ranch Group
Mirr Ranch Group is a Denver-based, founder-led boutique ranch real estate brokerage founded in 2005, specializing in the sale, acquisition, and advisory of legacy ranches and sporting properties with conservation values for ultra-high-net-worth individuals across the U.S. West and Patagonia.
- Company typePrivate
- Founded2005
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mirr Ranch Group does
Mirr Ranch Group is a Denver-based, founder-led boutique ranch real estate brokerage founded in 2005 by Ken Mirr, a former public lands attorney. The firm specializes in the acquisition, sale, and advisory of legacy ranches and fine sporting properties with conservation values, operating across nine U.S. states (Colorado, Idaho, Kansas, Nebraska, New Mexico, Oregon, Texas, Utah, Wyoming) plus Patagonia (Argentina and Chile). The firm targets ultra-high-net-worth individuals and conservation-oriented buyers, positioning ranch ownership as comparable to fine art acquisition, and explicitly bypasses mainstream platforms like Zillow and MLS in favor of direct outreach to a curated buyer pool. Its service portfolio comprises ranch brokerage (buyer and seller representation), ranch marketing (branding, photography, video, positioning), and ranch advisory consulting covering water rights, conservation easements, grazing permits, and federal/state land transactions.
The firm operates a real estate brokerage platform with digital marketing capabilities, including a mobile-responsive website, marketing automation, retargeting, SEO, Google AdWords, PPC, and a content hub (The Guidebook Blog plus a Land Bulletin podcast). It deploys a proprietary ranch valuation methodology that integrates historical land sales data, water rights analysis, conservation easements, and amenity assessments — there is no centralized ranch sales database, so brokers assemble comparative data with appraisers, bankers, county officials, and landowners. Mirr Ranch Group also develops and markets exclusive branded ranch communities, including Elk Creek Ranch (a 15,000-acre private sporting club along the White River in Colorado) and Grand River Ranch, and holds exclusive marketing rights to The Parcels at Torres del Paine Conservation Reserve in Chile via a partnership with Explora.
Revenue is generated through transaction-based real estate commissions on ranch sales, with no disclosed pricing tiers and no recurring contracted revenue. Scale signals include 32 closed transactions in 2018 (the firm's strongest year on record), an average list price of approximately $4 million, an average of 4,600 acres per transaction, a largest 2018 sale of $18.75 million (Sandstone Ranch), $100 million under contract entering 2019, and $60 million sold in January 2019 alone. The firm is privately held, founder-led, has no disclosed institutional investment or external funding, and operates with a small core team supplemented by regional partnerships (King Land & Water in Texas; Axis Realty Group in Utah) that extend geographic capacity without proportionally expanding fixed costs.
Mirr Ranch Group firmographics
Firmographics- Name
- Mirr Ranch Group
- Legal name
- Mirr Ranch Group
- Website
- https://mirrranchgroup.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mirr Ranch Group is a Denver-based, founder-led boutique ranch real estate brokerage founded in 2005, specializing in the sale, acquisition, and advisory of legacy ranches and sporting properties with conservation values for ultra-high-net-worth individuals across the U.S. West and Patagonia.
- Ownership category
- akta.pro rank
Mirr Ranch Group industry classification
Industry- Product category
- Ranch Real Estate Brokerage
- NAICS
- Agriculture, Forestry, Fishing and Hunting (11)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Ranches & Livestock Properties Brokerage (BPAJADAB)
- akta.pro secondary industries
- Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD), Conservation & Protected Land Brokerage (Easements, Land Trust Sales) (BPAJADAH), Farmland Brokerage (Row Crops, Specialty Crops) (BPAJADAA)
Keywords
Where Mirr Ranch Group is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mirr Ranch Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Real Estate Brokerage Commissions: Traditional real estate brokerage earning commissions on ranch and property sales transactions. Fees are typically a percentage of the sale price. The firm facilitated transactions ranging from hundreds of thousands to tens of millions of dollars.
- Buyer Services: Services to help buyers find and acquire ranch properties, including buyer representation and advisory services.
- Seller Services: Comprehensive ranch marketing services including branding, positioning, photography, video production, negotiation, and transaction support for sellers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Transaction-based real estate commissions |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Mirr Ranch Group product offering
Product offeringCore offering
Mirr Ranch Group is a full-service ranch real estate brokerage that buys, sells, and markets legacy ranches and sporting properties with conservation values across the Western United States and Patagonia. Core offerings include buyer representation, ranch marketing services for sellers (branding, positioning, photography, video, negotiation, due diligence), and ranch advisory/consulting on conservation easements, water rights, grazing permits, and special use permits.
Product overview
Mirr Ranch Group is a ranch real estate brokerage offering a unified platform of services centered on buying, selling, and consulting for legacy ranches and sporting properties. The core offering consists of brokerage services (buyer and seller representation), ranch marketing, and advisory consulting. The company operates several branded ranch communities including Elk Creek Ranch (an exclusive private sporting club with membership) and Grand River Ranch (an exclusive community of ranches). Their portfolio spans multiple ranch types (cattle, conservation, equestrian, farm, fly-fishing, hunting, mountain, and shared ranches) across U.S. states (Colorado, Idaho, Kansas, Nebraska, New Mexico, Oregon, Texas, Utah, Wyoming) and Patagonia (Argentina and Chile).
Differentiator
Problem solved
Functional benefit
Products and services
- Ranch Real Estate Brokerage Services Full-service ranch real estate brokerage representing buyers and sellers of legacy ranches and sporting properties with conservation values across the Western US and Patagonia.
- Ranch Marketing Services Comprehensive marketing services for sellers of ranch properties, including property branding, positioning, professional photography and video production, negotiation, and due diligence support.
- Buyer Representation Services Buyer representation services assisting UHNW clients in finding and acquiring ranch and recreational properties, including property search, evaluation, negotiation, and transaction support.
- Ranch Advisory and Consulting Expert consulting on ranch transactions, conservation easements, water rights, grazing permits, and special use permits.
- Elk Creek Ranch Exclusive private sporting club and membership community along the White River in northwestern Colorado, featuring fly-fishing and hunting amenities across 15,000 deeded acres.
- Grand River Ranch Exclusive community of ranches in Colorado featuring luxury amenities including a main lodge, equestrian facilities, and private fishing access.
- Patagonia Ranches (Argentina and Chile) Specialized ranch brokerage services for estancias and fundos in Patagonia (Argentina and Chile).
Quantifiable outcome
- 2018 performance: 32 transactions closed, $4,027,188 average list price, 4,600 average acres
- +3 more outcomes
Companies that use Mirr Ranch Group
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles2 records
Mirr Ranch Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mirr Ranch Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- King Land & WatercoreStrategic alliance partnership for Texas ranch properties. King Land & Water is a seventh-generation Texan family-operated conservation and ranch real estate firm. The partnership allows Mirr Ranch Group to serve clients seeking Texas properties while leveraging King Land & Water's local expertise and network of over 40 years of natural resource agency relationships, land trusts, and landowners. King Land & Water has sold over 1 million acres and $1 billion in sales since 2008.
- Axis Realty Group (Utah)coreCo-listing partnership with Axis Realty Group in Utah for property transactions. Chris Corroon serves as Principal Broker for Axis Realty Group, a Utah-based brokerage acting as broker of Utah properties with Mirr Ranch Group through co-listing agreements. Chris is also an Associate Broker for Mirr Ranch Group in Idaho and Wyoming.
- ExploracoreExclusive marketing partnership for The Parcels at Torres del Paine Conservation Reserve in Chile. Explora is a luxury hospitality company that owns and operates the conservation reserve. Mirr Ranch Group is the exclusive marketing company for the 30 parcels being sold, with Explora providing architectural design services and luxury amenities including Lodge, Quincho, Stables, and concierge services for owners.
- Patagonia SurminorPartnership with Patagonia Sur for marketing Jeinimeni property in Chile, which was subsequently donated to the Chilean National Park system through Tompkins Conservation. The Tompkins Conservation group has donated over one million acres to Chile's national park system.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Mirr Ranch Group competitors and assessment
Company assessmentDirect peers
- Hall and Hall: Hall and Hall is the largest ranch real estate brokerage in the U.S., operating across the Mountain West and Plains with a comparable focus on agricultural production, sporting, and conservation ranches. Directly comparable in target customer (UHNWI ranchers/investors) and product category (legacy ranch transactions, auctions, appraisals).
- Fay Ranches: Fay Ranches is a boutique ranch brokerage specializing in sporting, agricultural, and timber land across the Western U.S., Latin America, and Texas. Closely comparable in niche focus, conservation value emphasis, and direct-to-UHNWI marketing approach.
- Republic Ranches: Republic Ranches is a Texas-focused ranch and recreational land brokerage representing livestock, hunting, and recreational ranches in the Southwest. Comparable in ranch brokerage services, UHNWI buyer focus, and marketing-driven approach to listings.
- Live Water Properties: Live Water Properties (now part of Cascade Sotheby's) brokers fly-fishing, equestrian, and sporting ranches primarily in the Mountain West. Comparable in focus on water-rights-driven sporting ranches and UHNWI buyer targeting, with regional overlap in Colorado, Montana, Wyoming, and Idaho.
- King Land & Water: King Land & Water is a seventh-generation Texas ranch and conservation real estate brokerage and Mirr's explicit strategic alliance partner. Comparable in ranch brokerage services, conservation expertise, and focus on large-acreage Texas legacy ranches.
- Beaverhead Ranch Group / Beaverhead (rural RE): Beaverhead is a Western ranch and sporting-property brokerage operating across Montana and Idaho with deep fly-fishing, big-game hunting, and conservation ranch expertise. Comparable niche, geography, and UHNWI buyer focus.
Broad incumbents
- Sotheby's International Realty: Sotheby's International Realty is a global luxury real estate network that increasingly lists high-end ranches and sporting properties. Broadly comparable as a competing channel for UHNWI buyers of luxury properties, though ranch real estate is a small slice of its overall portfolio.
- Christie's International Real Estate: Christie's International Real Estate operates a global luxury real estate affiliate network including ranch and equestrian properties. Comparable as a competing luxury brokerage capturing UHNWI ranch buyers, but ranch real estate is a niche within its broader luxury portfolio.
- United Country Real Estate: United Country Real Estate is one of the largest U.S. networks specializing in rural, agricultural, and recreational properties, including ranches. Comparable as a competing channel for sellers of working, recreational, and lifestyle ranches, though its volume-driven franchise model differs from Mirr's boutique approach.
Others
- Patagonia Sur / Tompkins Conservation: Patagonia Sur and Tompkins Conservation are direct partners of Mirr Ranch Group for Chilean conservation parcels. They are ecosystem participants (conservation sellers and stewardship organizations) rather than competitors, but operate in the same Patagonia ranch/conservation property market Mirr serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Mirr Ranch Group social profiles
Digital presenceMirr Ranch Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mirr Ranch Group leadership team
Management profileNumber of profiles
Profiles7 records
Mirr Ranch Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mirr Ranch Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mirr Ranch Group
What does Mirr Ranch Group do?
Mirr Ranch Group is a full-service ranch real estate brokerage that buys, sells, and markets legacy ranches and sporting properties with conservation values across the Western United States and Patagonia. Core offerings include buyer representation, ranch marketing services for sellers (branding, positioning, photography, video, negotiation, due diligence), and ranch advisory/consulting on conservation easements, water rights, grazing permits, and special use permits.
Is Mirr Ranch Group a public or private company?
Mirr Ranch Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mirr Ranch Group founded?
Mirr Ranch Group was founded in 2005. It employs 11 to 50 people.
Where is Mirr Ranch Group based?
Mirr Ranch Group is headquartered in Denver, United States, in the North America region.
How does Mirr Ranch Group make money?
Three revenue lines are on record. Real Estate Brokerage Commissions are the primary driver. The others are buyer Services and seller Services.
Who are Mirr Ranch Group's main competitors?
Direct peers on record are Hall and Hall, Fay Ranches, Republic Ranches, Live Water Properties, King Land & Water and Beaverhead Ranch Group / Beaverhead (rural RE). Broad incumbents are Sotheby's International Realty, Christie's International Real Estate and United Country Real Estate. Patagonia Sur / Tompkins Conservation is listed as an others.
Does Mirr Ranch Group have an API?
No public API is recorded for Mirr Ranch Group.
What industry is Mirr Ranch Group in?
Mirr Ranch Group's product category is Ranch Real Estate Brokerage. Its primary akta.pro industry code is BPAJADAB, Ranches & Livestock Properties Brokerage, with a secondary code of BPAJADAD, Recreational Land Brokerage (Hunting, Fishing, Wildlife). Its NAICS code is 11 and its SIC code is 6531.