Astraline

Name

Astraline

Legal name

Astraline

Website

https://astraline.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Technology-Enabled Care (Telecare) Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Home Health Equipment Rental (532283)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Virtual Urgent Care & On-Demand Teletriage Services (HLAFADAJ)

akta.pro secondary industry

Symptom Checker & Self-Triage Platforms (HLALAJAB)

Keywords

• Telecare monitoring services
• Personal alarm systems
• Technology-enabled care
• Emergency response services
• Falls detection devices

Headquarters

HQ city

Stockport

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Personal Alarm Monitoring Services: Monthly subscription fees for 24-hour monitoring services with various personal alarm devices. Prices range from £17.20 to £39 per month depending on device and service tier.
2. Device Hardware (Add-on Products): One-time purchases of accessory devices such as bed sensors, chair sensors, smoke detectors, CO detectors, key safes, and radar bands.
3. Out of Hours Call Handling Services: B2B services for housing associations and local authorities to handle repairs, concierge, and critical contact lines outside business hours.
4. Welfare Calls Service: Daily or weekly welfare check calls to monitor wellbeing of vulnerable individuals, offered as additional monitoring service.
5. Local Responder Service: In-person emergency response service with mobile responders attending emergencies within 45 minutes target time in specific postcodes.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Astraline provides subscription-based technology-enabled care (TEC) services in the UK, supplying digital personal alarm devices (Pebble Pendant, Personal Alarm, Watch, At Home Broadband Alarm) and add-on sensors (bed, chair, smoke, CO, falls pendants) paired with 24-hour Alarm Receiving Centre monitoring and a mobile responder service. It also delivers B2B out-of-hours repairs call handling for housing associations, local authorities, and NHS partners, plus Innovation as a Service consultancy for analogue-to-digital migration.

Product overview

Astraline offers a comprehensive technology-enabled care (TEC) platform comprising personal alarm devices and monitoring services. The core product portfolio includes four main devices: the Astraline Pebble Pendant Alarm (mobile GPS-enabled pendant), Astraline Personal Alarm (digital home-based alarm with Pearl pendant), Astraline Personal Alarm Watch (wrist-worn GPS device), and Astraline at Home Alarm – Broadband (router-connected home alarm). These core devices are complemented by a wide range of add-on sensors including bed sensors, chair sensors, smoke detectors, CO detectors, pull cords, and GPS trackers. The service layer includes 24-hour emergency response centre monitoring, mobile responder service (in-person response within 45 minutes), welfare calls, and out-of-hours repairs call handling for housing associations. The Astraline Personal Alarm with Go Pendant and Astraline Personal Alarm with Falls Detector Pendant are bundles combining base units with enhanced pendants. Add-on accessories include KeySafe, Radar Band for dementia patients, and falls watch accessories. Innovation as a Service provides digital transition consultancy for analogue-to-digital migration, and UMO Monitoring Platform Hosting offers organisations a hosted alarm monitoring platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Astraline Pebble Pendant Alarm

Quantifiable outcome

• 98% of customers would recommend Astraline to a friend (customer satisfaction survey, Sept 2023)
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• North West Ambulance ServicecoreStrategic or Co-development PartnerClinical partnership where NHS clinicians can ask Astraline's care operators to respond to non-emergency call-outs in the community, helping people who require first aid rather than immediate emergency care and freeing up ambulance crews to respond to life-threatening emergencies.
• Johnnie Johnson HousingcoreStrategic or Co-development PartnerHousing association partner using Astraline's 24-hour monitoring services in their retirement properties to help customers stay safe at home. Astraline helps them deliver strategic plans to remove old hard-wired warden call systems and provide innovative care solutions.
• ChiptechcoreTechnology or IntegrationTechnology partner supplying Chiptech alarm devices including Pearl pendant, bed sensors, chair sensors, smoke detectors, and CO detectors that integrate with Astraline's monitoring platform.
• ZintouchcoreTechnology or IntegrationTechnology partner powering the Astraline Pebble Pendant Alarm - GPS-enabled mobile personal alarm for use at home and on the go.
• TeleAlarmcoreTechnology or IntegrationTechnology partner powering the Astraline At Home Alarm - Broadband device that connects directly to router.
• Age UK CheshireminorChannel Partner/ Reseller/ DistributorCharity partner potentially referring or promoting telecare services to older adults in the Cheshire region.
• Alzheimer's SocietyminorChannel Partner/ Reseller/ DistributorCharity partner for dementia support, with Radar Band product specifically designed for individuals with dementia or Alzheimer's.
• EnovationcoreTechnology or IntegrationTechnology platform provider hosting the UMO monitoring platform in Microsoft Azure across multiple UK zones, providing the technical infrastructure for Astraline's 24-hour monitoring services.
• Grand Union HousingcoreChannel Partner/ Reseller/ DistributorOOH repairs call handling customer since 2017, expanded to include heating contractor calls and BC/DR procedures. Awarded telecare contract in 2020.
• Arches HousingcoreChannel Partner/ Reseller/ DistributorOOH call-handling service customer since 2019, supporting emergency repairs and acting as main contractor through relationship with Fortem.
• Herbert ProtocolminorStrategic or Co-development PartnerPartnership supporting the Herbert Protocol initiative for missing persons with dementia, with Radar Band product carrying unique reference codes for identification.
• Liverpool John Moores University (LJMU)minorStrategic or Co-development PartnerAcademic partner shown in logo section, potentially for research collaboration in technology-enabled care.

Scale indicators14 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• LifeConnect24: UK personal alarm and telecare subscription provider serving elderly consumers with 24/7 monitoring. Direct peer on consumer subscription model, device range, and price points.
• Appello Telecare: UK telecare specialist focused on housing associations and local authorities, providing digital alarm monitoring and a 24/7 response service. Directly comparable in target segments (social housing) and service mix.
• Tunstall Healthcare Group: UK-based, large-scale Technology Enabled Care provider serving housing associations, local authorities, and consumers with connected alarm, monitoring, and responder services. Closest direct peer to Astraline in technology, customer base, and operating model.
• Telecare24: UK-based TEC and personal alarm subscription service. Direct consumer subscription competitor with similar GPS pendant and falls detection offerings.
• PPP Taking Care (formerly Careline365): Major UK personal alarm and telecare provider offering subscription-based pendant and falls-detection services to consumers and local authorities. Comparable on product set, pricing structure, and 24/7 monitoring model.
• Welbeing Telecare: UK TEC provider delivering personal alarm, falls, and pendant services primarily to housing association and local authority customers. Comparable scale and operating model in the same vertical.

Broad incumbents

• Doro AB: Swedish-listed manufacturer of telecare devices, mobile phones, and response platforms used by elderly consumers across Europe. Comparable technology stack (alarms, GPS pendants) but at device-vendor rather than full-service scale.
• Chubb Fire & Security (United Technologies / Carrier): Large UK security and life-safety provider with an overlapping telecare/personal alarm product line. Broader portfolio and incumbency make it a wider market player rather than pure-play TEC competitor.
• BT (Connected Care / Digital Voice): UK incumbent telecoms operator offering connected care and personal alarm services at scale. Indirectly comparable as a large, capital-rich player in adjacent connected-care markets.

Emerging players

• Buddi Ltd: UK-based GPS tracking and location-monitoring company focused on vulnerable persons, including dementia support. Smaller-scale but overlaps on GPS-enabled personal alarms and tracking for elderly users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_Astraline

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astraline