GRIT
- Company typePrivate
- Founded2017
- HeadquartersCroton On Hudson, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
GRIT firmographics
Firmographics- Name
- GRIT
- Legal name
- GRIT PEST PROCESS OUTSOURCING, INC.
- Website
- https://gritppo.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
GRIT industry classification
Industry- Product category
- Pest Control Business Process Outsourcing
- NAICS
- Telephone Call Centers (56142), Exterminating and Pest Control Services (56171)
- akta.pro primary industry
- Commercial General Pest Control (Non-Specialty) (HSAMAAAL)
- akta.pro secondary industry
- Outdoor Perimeter & Yard Pest Treatments (General) (HSAMAAAF)
Keywords
Where GRIT is headquartered
LocationHeadquarters
- HQ city
- Croton On Hudson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GRIT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Call Center/BPO Services: Recurring service fees for live call support, AI-human hybrid coverage, and omnichannel interaction management. Services are contracted through Master Service Agreements with annual terms. Fees based on minutes/usage with pricing tiers and change order provisions.
- Training Workshops: One-time or recurring fees for CX training workshops including CX Advantage Workshop, Day One Done Right Workshop, and Say Less Sell More Workshop. 4-week programs with live sessions and practical handouts.
- CX Playbook Development: 8-week hands-on engagement to build operational foundation including ready-to-use SOPs, call handling frameworks, and performance standards. Custom pricing model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | CX Playbook - Custom 8-week engagement |
| Subscription | Multi-year contract | Training Workshops - CX Advantage, Day One, Say Less Sell More |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
GRIT product offering
Product offeringCore offering
GRIT Pest Process Outsourcing is a business process outsourcer that provides inbound call center, AI-human hybrid customer support, and CX training exclusively to pest control, wildlife management, and tree & lawn care companies. Its core product is a Customer Experience Infrastructure combining Live Call Support (executed directly inside client CRMs) with an industry-trained AI agent (Dottie) that handles routine inquiries and escalates complex cases to live specialists. Adjacent offerings include interactive training workshops and an 8-week CX Playbook engagement for operational standardization.
Product overview
GRIT is a BPO (Business Process Outsourcing) company specializing in the pest control, wildlife, and tree & lawn industries. The core offering is a unified Customer Experience Infrastructure combining Live Call Support (operating directly inside client CRM systems) and AI-Human Hybrid Support (featuring Dottie, an industry-trained AI agent). This core platform is augmented by training workshops (CX Advantage, Day One Done Right, and Say Less Sell More) and the GRIT CX Playbook for operational framework documentation. All services are delivered by specialists trained in industry-specific workflows, service logic, and customer experience standards, with a Partner Portal providing analytics and performance visibility.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Call Support Inbound and outbound call handling service operating directly inside the client's CRM environment, providing accurate scheduling, proper coding, and first-call resolution. Includes omnichannel management for web inquiries, live chat, and chatbot conversations for pest control, wildlife, and tree & lawn companies.
- AI-Human Hybrid Support Intelligent automation paired with trained human oversight for pest control, wildlife, and tree & lawn companies. Industry-trained AI handles high-volume, rules-based interactions while complex or sensitive scenarios escalate to live specialists. Features Dottie, an industry-trained AI agent.
- GRIT CX Advantage Workshop Interactive training program teaching structured call flows, targeted questioning, and confidence-driven communication strategies to transform everyday call handling into a disciplined, high-performance customer experience for pest, wildlife, and lawn care teams.
- Day One, Done Right Workshop One-on-one onboarding companion experience designed to give new team members a strong, confident start before taking calls, covering core industry knowledge, customer communication skills, and basic CRM essentials for pest, wildlife, and lawn service operations.
- Say Less, Sell More Workshop Inside sales workshop teaching consultative sales techniques that reduce resistance, build trust, and convert conversations into confident commitments. A 4-week program with one live session per week and practical handouts for pest, wildlife, and lawn service teams.
- GRIT CX Playbook 8-week operational framework experience building high-performing customer service teams using industry-tested SOPs for pest, wildlife, and lawn care operators. Includes collaborative sessions, ready-to-use customer service SOPs, call handling frameworks, and performance standards. Custom pricing.
- Partner Portal Authenticated portal for existing partners providing real-time visibility into key performance indicators including call volume, conversion performance, accuracy tracking, and sales outcomes, plus access to Dottie analytics for operational insight.
Quantifiable outcome
- Faster onboarding and ramp time
- +3 more outcomes
Companies that use GRIT
Customer profileSegments3 records
Ideal customer profiles3 records
GRIT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability4 records
Feature3 records
GRIT partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Voice for PestscoreVoice for Pests provides integrated voice solutions in partnership with GRIT. This strategic alliance enables GRIT to deliver enhanced voice/phone infrastructure capabilities to pest control clients requiring seamless call handling and management.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
GRIT competitors and assessment
Company assessmentDirect peers
- Voice for Pests: Voice for Pests provides integrated voice/phone solutions specifically for the pest control industry. GRIT lists it as a core strategic alliance partner; the two firms share pest-industry customers and overlapping voice/CX service scope, making them close operational peers as well as collaborators.
- Smith.ai: Smith.ai is a 24/7 virtual receptionist and BPO service for SMBs and professional services, mixing live agents with AI. It is similar in business model and customer profile (SMB outsourcing reception/lead handling) and would compete with GRIT in customer segments like pest and home services.
- AnswerConnect: AnswerConnect provides live answering, BPO, and chat support services to SMBs across verticals. It is closely comparable in service model and customer base to GRIT, with potential overlap in trades and home services callers.
Others
- WorkWave: WorkWave (parent of PestPac, ServMan, etc.) is the dominant field-service CRM platform in the pest and lawn industry. GRIT operates inside PestPac for clients and is tightly coupled to its workflow; WorkWave shapes the operating environment in which GRIT delivers services.
Emerging players
- Decagon: Decagon is an AI-native customer service platform that builds autonomous agents for enterprise support. As one of the leading generic AI agent startups, it competes directly with GRIT's Dottie for AI-driven pest industry automation work.
- Sierra AI: Sierra AI builds conversational AI agents for enterprise customer experience (founded by Bret Taylor). Its platform competes with Dottie for AI-first customer service deployments, including in regulated and service verticals like pest control.
- Forethought: Forethought provides AI-driven customer support automation (triage, deflection, agent assist). It overlaps with GRIT's AI-human hybrid offering as a vendor competing for AI-enabled customer service budgets within service SMBs.
Broad incumbents
- Concentrix: Concentrix is one of the largest global BPO/CX outsourcers with thousands of seats across verticals. While not specialized in pest control, it has the scale to launch vertical-specific practice groups that compete with GRIT for mid-market and enterprise pest accounts.
- TTEC: TTEC (TeleTech) is a large global CX/BPO provider with omnichannel capabilities. It overlaps with GRIT's outsourced customer service offering and could expand into home services or pest verticals with sufficient capital.
- TELUS International: TELUS International is a major global BPO and digital CX provider. Its scale and CX technology overlap with GRIT at the customer-experience-outsourcing level, especially for enterprise pest and home services accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GRIT social profiles
Digital presenceGRIT financial estimates
Financial estimateRevenue estimate
Valuation estimate
GRIT leadership team
Management profileNumber of profiles
Profiles1 record
GRIT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GRIT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GRIT
What does GRIT do?
GRIT Pest Process Outsourcing is a business process outsourcer that provides inbound call center, AI-human hybrid customer support, and CX training exclusively to pest control, wildlife management, and tree & lawn care companies. Its core product is a Customer Experience Infrastructure combining Live Call Support (executed directly inside client CRMs) with an industry-trained AI agent (Dottie) that handles routine inquiries and escalates complex cases to live specialists. Adjacent offerings include interactive training workshops and an 8-week CX Playbook engagement for operational standardization.
Is GRIT a public or private company?
GRIT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GRIT founded?
GRIT was founded in 2017. It employs 11 to 50 people.
Where is GRIT based?
GRIT is headquartered in Croton On Hudson, United States, in the North America region.
How does GRIT make money?
Three revenue lines are on record. Call Center/BPO Services are the primary driver. The others are training Workshops and CX Playbook Development.
Who are GRIT's main competitors?
Direct peers on record are Voice for Pests, Smith.ai and AnswerConnect. WorkWave is listed as an others. Emerging players are Decagon, Sierra AI and Forethought. Broad incumbents are Concentrix, TTEC and TELUS International.
Does GRIT have an API?
No public API is recorded for GRIT.
What industry is GRIT in?
GRIT's product category is Pest Control Business Process Outsourcing. Its primary akta.pro industry code is HSAMAAAL, Commercial General Pest Control (Non-Specialty), with a secondary code of HSAMAAAF, Outdoor Perimeter & Yard Pest Treatments (General). Its NAICS code is 56142.