Pinguin Druck

What Pinguin Druck does

Pinguin Druck GmbH is a Berlin-based commercial printing company operating from the Marienburg building in Prenzlauer Berg since 2007, with roots dating to its first print shop at Pfefferberg in 1997. The company runs two complementary service lines: Sammeldruck, a self-service online shop where SMBs and individuals configure standardized print products through a 3-step ordering flow and upload print data independently, and Individualdruck, a sales-led custom-printing service providing personal consultation and production for complex projects. It serves more than 8,000 customers and has produced over 3 million printed products, employing more than 240 staff across production, prepress, printing, finishing, shipping, customer service, administration, and IT/E-Commerce.

The product portfolio spans business stationery (business cards, letterheads, envelopes, presentation folders), marketing materials (flyers, posters, brochures, books), packaging (folding cartons, cushion packaging, gift boxes, carry-handle boxes), and specialty formats (calendars, canvas prints, photo mugs, phone cases). The catalog has expanded into rigid substrates including acrylic glass panels, aluminum composite panels, and foam boards. Core production technology combines offset and digital printing with an extensive in-house finishing menu — UV varnish (partial and full-surface), 3D varnish, glitter varnish, hot-foil stamping in eight colors, blind embossing, matte/glossy/soft-touch lamination, and die-cutting — supported by PSO-certified color management using FOGRA52 profiles. A free browser-based Online-Designer tool allows self-service creation of standard products without third-party software.

Revenue is generated transactionally through per-job unit pricing on the online shop plus project-based custom-print work, with express (same-day, next-day) production available at a premium. Distribution is omnichannel: self-pickup at the Berlin headquarters, plus delivery via DHL (including GoGreen carbon-neutral), UPS, courier, and freight forwarders, primarily serving the DACH region. The company is privately held by founders/management with no external PE or VC backing, has no subsidiaries, and holds environmental certifications including Blue Angel and FSC paper options, plus a ClimatePartner carbon-offset program.

Name

Pinguin Druck

Legal name

Pinguin Druck GmbH

Website

https://pinguindruck.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinguin Druck GmbH is a Berlin-based online commercial printing company offering business stationery, marketing materials, packaging, and specialty print products through a self-service e-commerce shop and a custom-printing consultation service, primarily serving SMBs and individuals across the DACH region.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Printing and Related Support Activities (323), Commercial Printing (except Screen and Books) (323111), Printing (32311)

SIC

Commercial Printing (2750), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Commercial printing services
• Online print shop
• Digital and offset printing
• Custom print finishing
• Business stationery printing

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sammeldruck (Commercial Print): Standard print products ordered through the online shop with configurable options, expedited production options, and finishing add-ons
2. Individualdruck (Custom Printing): Personalized consultation and custom production for sophisticated print projects including unusual book bindings and special packaging

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pinguin Druck is a Berlin-based commercial printing company that produces both standardized and bespoke printed materials in-house using offset and digital presses combined with a wide range of finishing techniques. Customers can order standard products (business cards, flyers, brochures, books, posters, postcards, packaging, calendars, wall art) through a self-service online shop, commission custom projects through a personal Individualdruck consultation service, or design products using a free in-house Online-Designer tool. Production, finishing, and shipping are all performed from a single facility in Berlin with Blauer Engel and FSC environmental certifications and CO2-neutral shipping options.

Product overview

Pinguin Druck is a Berlin-based online and custom printing company offering a comprehensive portfolio of print products organized into three service models: (1) Sammeldruck (collective printing) through their e-commerce platform with standardized products and options for fast production; (2) Individualdruck (custom printing) providing personalized consultation and bespoke production of complex print projects; and (3) an Online-Designer tool for self-service design. The core product range spans business stationery (visitenkarten, briefpapier, briefumschläge, mappen), marketing materials (flyer, plakate, posters, broschüren, bücher), packaging (verpackungen, faltschachteln), specialty items (fototassen, handyhüllen, kalender,Notizbücher), and materials (acrylglasplatten, aluminiumverbundplatten, schaumplatten). Finishing options include UV-lackierung, glitzerlack, 3D-lack, heißfolie, blindprägung, folienkaschierung, and stanzen. The company produces in Berlin with environmental certifications including Blauer Engel and FSC.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Cards (Visitenkarten) Business cards for SMBs, professionals, and corporate customers; available in standard, premium/refined, fast production, and custom die-cut shapes.
• Flyers (Flyer) Promotional flyers for SMB marketing, events, and individuals; available in standard, refined, and fast production options.
• Brochures (Broschüren) Brochures for SMB and corporate marketing, available with layflat, stitch, adhesive, hardcover, and softcover binding options.
• Books (Bücher) Books for SMBs, publishers, authors, and corporate customers; available in hardcover, softcover, and various binding methods with Blauer Engel environmental certification option.
• Posters (Plakate) Posters for marketing, events, elections, and decoration; available in standard, refined, fast production, weatherproof outdoor, and XXL sizes.
• Postcards (Postkarten) Postcards for SMB marketing, direct mail, and personal correspondence; available in standard, refined, and fast production options.
• Folded Greeting Cards (Klappkarten) Folded greeting cards and invitations for individuals and SMBs; available in standard, refined, and fast production variants plus occasion-specific cards (wedding, birthday, Christmas, thank-you, invitation).
• Letterhead (Briefpapier) Professional letterhead paper for SMBs and corporate customers; available in standard, refined, and fast production options.
• Envelopes (Briefumschläge) Envelopes for SMB and personal correspondence and mailing.
• Stickers (Aufkleber) Self-adhesive stickers for indoor, outdoor, and floor applications; available in indoor and outdoor variants.
• Calendars (Kalender) Wall and desk calendars for personal or promotional use by SMBs and individuals.
• Packaging (Verpackungen) Custom packaging solutions including folded boxes, pillow packaging, ribbon packaging, lid-and-base boxes, carrier-handle packaging, and transport packaging for SMB and corporate customers.
• Wall Art (Wandbilder) Wall art and canvas prints on stretcher frames for decorative use by individuals and SMBs.
• Canvas Prints on Stretcher Frames (Leinwände auf Keilrahmen) Canvas prints mounted on wooden stretcher frames for decorative use.
• Presentation Folders (Mappen) Presentation folders for business documentation and proposals, for SMBs and corporate customers.
• Folded Leaflets (Faltblätter) Folded leaflets and flyers for SMB marketing and events; available in standard, refined, and fast production options.
• Individualdruck (Custom Printing Service) Consultation-led custom printing service providing personalized project planning and production of complex print materials for SMBs and corporate customers needing bespoke output (unusual book bindings, special packaging, premium corporate materials).
• Schnelle Produkte (Express Production) Express production service for same-day and next-day delivery of popular print products (posters, flyers, business cards, postcards, folded cards, letterheads) for time-sensitive orders.
• Veredelte Produkte (Premium Refined Products) Premium refined product line of letterhead, leaflets, flyers, folded cards, posters, postcards, and business cards with special finishing options including UV varnish, hot-foil stamping, and premium papers.
• Business Stationery Package (Geschäftsausstattung) Complete business identity stationery package combining brochures, presentation folders, business cards, and letterhead for SMBs.

Quantifiable outcome

• Awarded 1st place for best product quality among online printers (Grade 1.0)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ClimatePartnercoreStrategic or Co-development PartnerCarbon offset partnership enabling customers to compensate CO2 emissions from print production through financial Klimabeitrag (climate contribution) from raw materials to shipping
• FSC (Forest Stewardship Council)coreStrategic or Co-development PartnerOffers FSC-certified paper options for environmentally responsible printing in Individualdruck
• Blauer Engel (Blue Angel)coreStrategic or Co-development PartnerProducts available with Blue Angel environmental certification for books and brochures, ensuring environmentally friendly printing materials
• DHL GoGreencoreStrategic or Co-development PartnerCarbon-neutral shipping option for all print product deliveries
• Trusted ShopsminorChannel Partner/ Reseller/ DistributorCustomer review and trust badge integration for the online shop
• PSO (Process Standard Offset)coreTechnology or IntegrationQuality standards certification for offset and digital printing ensuring consistent color management and print quality using PSOcoated_v3 and PSOuncoated_v3 FOGRA52 profiles

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Cewe: German printing group known for photo products but with broader commercial printing operations; comparable in DACH presence, scale (~4,000+ employees), and product breadth including books and personalized print.
• Flyeralarm: One of Europe's largest online printing companies, headquartered in Germany (Würzburg). Direct competitor offering a broad online printing portfolio across business stationery, marketing materials, and large-format - serving the same SMB and mid-market customers as Pinguin Druck.
• Onlineprinters (Cimpress subsidiary): Major European online printer operating multiple brands (Onlineprinters, Unitedprint, Saxoprint) with high-volume standardized production. Closely comparable business model to Pinguin Druck's Sammeldruck online shop with self-service configuration.
• Wir Machen Druck: German online printing company specializing in offset and digital print for SMB customers, offering flyers, business cards, brochures and similar products to Pinguin Druck's core catalog.
• DieDruckerei.de: German online print shop (part of the Eversfrank Group) offering business cards, flyers, posters, brochures and similar products to SMB customers - directly comparable to Pinguin Druck's online shop assortment.
• Saxoprint: Online offset and digital printer based in Dresden, part of the Onlineprinters group. Overlaps Pinguin Druck in core SMB print categories including business cards, brochures, flyers, and posters.

Emerging players

• Moo (MOO Print): Design-focused online print brand known for premium business cards and marketing materials; comparable product mix to Pinguin Druck's premium/refined (veredelt) tier, but operates primarily in UK/US markets rather than DACH.

Broad incumbents

• Cimpress: Global mass-customization platform owning multiple online printing brands (Vistaprint, Onlineprinters, National Pen). A scaled, publicly listed broad incumbent that competes across Pinguin Druck's SMB and enterprise print categories and dwarfs it in scale.
• Vistaprint: Global online printing brand under Cimpress serving SMB customers with business cards, marketing materials, signage, and apparel - a broad incumbent offering similar products but at much larger global scale than Pinguin Druck.

Regional players

• Drukwerkstatt Berlin: Regional Berlin printing service provider offering offset, digital, and large-format printing to local businesses - comparable in geography (Berlin) and product mix though at smaller scale than Pinguin Druck.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pinguindruck
• YouTubeyoutube.com/channel/UCf49RUtSK138uXgVqc_X4lg/videos
• Facebookfacebook.com/pinguindruck
• LinkedInlinkedin.com/company/pinguindruck-gmbh
• Instagraminstagram.com/pinguindruck/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinguin Druck