Bass Online

What Bass Online does

Bass Online is a privately held online marketplace founded in 1996 and headquartered in Fort Lauderdale, Florida, that connects recreational anglers with independent freshwater fishing guides across the United States. The platform allows customers to search for guides by city, lake, species, or boat size, view real-time availability, read verified customer reviews aggregated from Google, TripAdvisor, and direct submissions (totaling 6,700+ reviews), and book trips online 24/7 or via phone and SMS. Guide partners join through a tiered program (Full Partnership, Shared Partnership, On-Call Guide) and use a proprietary Guide Mobile App to manage schedules, availability, and bookings in real time. The platform covers all 50 US states with 71 listed guides and catalogs 150+ freshwater species, with the strongest density in Florida (59 cities, 54 guides, 176 lakes).

The company operates a commission-based transaction revenue model, earning a fee on each booked trip. Per-trip pricing ranges from $220 to $475+ depending on guide, duration (typically 4, 6, or 8 hours), and location, with packages generally including boat, rods, reels, bait, tackle, and safety gear. Distribution is multi-channel: a self-serve website with embedded CaptainBook.io widgets, toll-free and local phone lines, and SMS booking. An ancillary Bass Online Shop extends into e-commerce for gear and gift cards, and an Outdoor Blog plus fishing reports support content marketing and SEO-driven customer acquisition. The customer base is fragmented across individual recreational anglers, families, and tourists — with no enterprise concentration — and the company competes in a niche segment of the outdoor travel and recreation industry.

Name

Bass Online

Legal name

Bass Online

Website

https://bassonline.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Bass Online is a US freshwater fishing guide marketplace, founded 1996 in Fort Lauderdale, connecting 71 independent guides across all 50 states with recreational anglers and families via a self-serve booking platform, Guide Mobile App, and per-trip commission model.

Ownership category

akta.pro rank

Product category

Fishing Guide Marketplace

NAICS

Fishing (11411), Agriculture, Forestry, Fishing and Hunting (11)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAAALAD

Fishing & Angling Charters / Guides

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Adventure & Ecotourism Equipment Rental & Guiding Services

SECONDARYTHAJAJAC

Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing)

Travel & Hospitality/Tours, Attractions & Experiences/Marine & Water Experiences (Boat Tours, Diving, Snorkeling, Fishing)

Keywords

• Fishing guide marketplace
• Fishing charter booking
• Recreational fishing services
• Freshwater angling platform
• Outdoor travel services

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Fishing Guide Bookings: Bass Online operates a marketplace where customers book fishing trips with partnered guides. The company takes a commission or transaction fee on each booking. Guides pay to be listed and use the platform's booking, scheduling, and payment tools. The platform handles marketing, lead generation, and payment processing on behalf of guide partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bass Online operates an online marketplace that connects recreational anglers with independent freshwater fishing guides across the United States. Anglers can search for guides by city, lake, species, or guide rating, view real-time availability, read verified reviews, and book trips instantly online 24/7. The company also operates the Guide App for guides to manage schedules and the Bass Online Shop for merchandise and gift cards.

Product overview

Bass Online operates as a unified freshwater fishing guide marketplace and booking platform. The core Bass Online Platform serves as the main consumer-facing marketplace where anglers search and book fishing guides by location, species, and ratings. An accompanying Guide App enables fishing guides to manage their schedules, calendars, and bookings. The Bass Online Shop provides merchandise and gift cards. Together, these components form an end-to-end ecosystem connecting fishing guides with anglers across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Bass Online Platform A comprehensive freshwater fishing guide booking platform that allows anglers to discover, compare, and book fishing guides across the United States. Users can search by city, lake, species, and guide ratings with online instant booking capabilities.
• Guide App A mobile application for fishing guides to manage their schedules, availability, bookings, and client communications in real-time.
• Bass Online Shop An e-commerce platform offering fishing gear, gift cards, and related outdoor products for purchase.

Quantifiable outcome

• No Fish, No Pay policy ensures customer satisfaction
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Viator: Viator (a Tripadvisor company) is a large-scale tours, attractions, and experiences marketplace that includes fishing charters among thousands of other activity categories. It competes for the same angler-booking demand but does not specialize in freshwater fishing guides.
• Airbnb Experiences: Airbnb Experiences is a broad online marketplace for bookable host-led activities, including guided fishing trips in many destinations. It overlaps with Bass Online in the guided-experiences category but offers a far wider range of activity types.
• Outdoorsy: Outdoorsy operates a marketplace for outdoor recreation experiences and RV/vehicle rentals, and has expanded into experience bookings that include fishing trips. It targets a similar outdoor-enthusiast customer base as Bass Online but with a broader recreation portfolio.
• TripAdvisor Experiences: TripAdvisor is a major travel review and booking platform that lists and books fishing charters and experiences; Bass Online's data notes it as a key review source. It overlaps with Bass Online on customer acquisition and booking competition but is not a freshwater-fishing specialist.

Others

• Take Me Fishing: Take Me Fishing is the Recreational Boating & Fishing Foundation's consumer education platform, which connects anglers with fishing opportunities and licensed resources. It is thematically aligned with Bass Online's customer base but does not directly compete on guide booking transactions.

Direct peers

• FishingBooker: FishingBooker is the leading global online marketplace for booking fishing charters and guides, operating a near-identical marketplace model to Bass Online with guide listings, real-time availability, reviews, and commission-based revenue. It is the most direct head-to-head competitor in the freshwater and saltwater fishing guide space.
• GetMyBoat: GetMyBoat operates a global marketplace for boat rentals, yacht charters, and fishing experiences, directly competing with Bass Online in the angler booking category. Its broader watercraft inventory overlaps with Bass Online's guided fishing trips, particularly in coastal and freshwater destinations.
• Guidefitter: Guidefitter is an online platform that connects outdoor guides (including fishing) with clients, with tools for guide marketing, scheduling, and customer acquisition. It competes directly with Bass Online's guide-partner value proposition and overlaps in target geography.
• CaptainBook.io: CaptainBook provides embedded booking widgets and a guide marketplace for fishing charters, and is mentioned in Bass Online's own data as a third-party booking integration on its destination pages. It is a direct marketplace peer serving the same guides and anglers.

Emerging players

• FishAnywhere: FishAnywhere is a smaller online marketplace for booking fishing guides and charters across the US, overlapping with Bass Online's freshwater focus. It is a niche direct competitor with partial geographic and species overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Bassonline
• YouTubeyoutube.com/channel/bassonline
• Facebookfacebook.com/bassonline
• Instagraminstagram.com/bassonline
• TikToktiktok.com/@bassonline
• LinkedInlinkedin.com/company/25010224

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bass Online