SB Sport Service

What SB Sport Service does

SB Sport Service is a Swiss privately held multi-sport retail and services company headquartered in Gland, Vaud, founded on May 1, 1988. The company operates an integrated sports destination at Avenue du Mont-Blanc 37 comprising a 900m² multi-sport retail store (SB Sport), a 400m² dedicated bicycle showroom and workshop (SB Bike), an on-site café (SB Café), an equipment rental counter (SB Location), and a year-round activities division (SB Activités) offering courses, holiday camps, birthdays, and adult outings. Its service area is the La Côte region of French-speaking Switzerland from Nyon to Rolle.

The core retail offering spans six categories — ball sports, racket sports, fitness and running, outdoor, water sports, and winter sports — with differentiated expertise in personalized fitting services (ski bootfitting, bike fitting using the Radlabor program, and running gait analysis via camera), workshop services (racket stringing, jersey flocking, team-uniform creation via Mi Team, ski/snowboard preparation), and equipment rental for ski, snowboard, touring, and mountain gear. The company holds a flagship partnership with premium Swiss ski brand Stöckli and partners with MONVTT and Twin'S Club Versoix for adjacent service delivery.

The business model combines transactional one-time-purchase revenue (retail sales, workshop services, café F&B, gift vouchers) with usage-based revenue (equipment rental) and subscription-based revenue (seasonal sports courses priced CHF 300-400 per season, plus holiday camps at CHF 460-890 per child). Distribution is entirely physical at the Gland site, with online booking for activities added through a redesigned website launched in October 2025. Customers are primarily local families with children aged 4+, adult sport enthusiasts, and local sports clubs, schools, and businesses; there are no enterprise anchor customers or external institutional investors disclosed.

Name

SB Sport Service

Legal name

SB Sport Service

Website

https://sbsport.ch

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

SB Sport Service is a privately held Swiss multi-sport retailer founded in 1988 in Gland, operating a 900m² flagship store, 400m² bike showroom, café, equipment rental, and year-round courses and camps serving families and sport enthusiasts across the La Côte region from Nyon to Rolle.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Fitness and Recreational Sports Centers (713940), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Line Sporting Goods Superstores (CRAMABAA)

Keywords

• Sports retail
• Sporting goods
• Equipment rental
• Sports coaching
• Ski bootfitting

Headquarters

HQ city

Gland

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales: Sale of sports equipment and apparel across multiple categories including ball sports (football, basketball, volleyball, handball, rugby), racket sports (tennis, paddle, badminton, squash), fitness & running, outdoor, aquatic sports, winter sports, and cycling.
2. Sports Activities & Camps: Year-round sports courses for children and adults, holiday camps (multi-sports, mini-sports, adventure, nautical), birthday parties, and adult outings. Revenue generated through course fees and camp registrations.
3. Equipment Rental: Rental of ski equipment, snowboards, touring skis, snowshoes, and access to bike rental partner (MONVTT) for mountain biking and electric bikes.
4. Workshop Services: Workshop services including ski/snowboard preparation and repair, bike service (Bronze, Gold External, Gold Internal), bootfitting, racket stringing, textile flocking, and custom team uniform creation (Mi Team).
5. SB Café Food & Beverage: Café operating 6 days per week from 7:30am, serving breakfast, lunch (daily specials and à la carte), afternoon snacks, and beverages. Includes birthday celebrations integrated with sports activities.
6. Gift Vouchers: SB Sport gift vouchers available in any amount, valid for all products and services including tennis, ski & bootfitting, running, NBA/football, bike, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

SB Sport Service is a Swiss multi-sport retailer and integrated sports destination based in Gland, founded in 1988, selling sporting goods and apparel across ball sports, racket sports, fitness and running, outdoor, water sports, and winter sports. The company supplements retail with five integrated divisions: SB Bike (bicycle showroom and workshop), SB Services (bootfitting, bike fitting, gait analysis, racket stringing, ski/snowboard workshop, custom team uniforms), SB Activités (year-round courses, holiday camps, adult outings, birthday parties), SB Location (ski, snowboard, and mountain equipment rental), and SB Café (on-site food and beverage). Offerings target local families and adult sport enthusiasts in the La Côte region of French-speaking Switzerland.

Product overview

SB Sport Service is a Swiss multi-sport retail and services company based in Gland, founded in 1988, operating as a single unified offering centered on a 900 m² multi-sport retail store (SB Sport) supplemented by six integrated divisions. The core store offers equipment and apparel across six categories: ball sports, racket sports, fitness and running, outdoor, water sports, and winter sports. Five complementary modules extend the offering: SB Bike (400 m² bike showroom and service center), SB Services (workshop, customization, and fitting services including cordage, bootfitting, ski workshop, and gait analysis), SB Activités (year-round courses, vacation camps, and adult outings), SB Café (on-site restaurant), and SB Location (equipment rental for ski, snowboard, and mountain gear). The divisions share the same physical location and customer base, creating an integrated sports destination serving athletes from Nyon to Rolle.

Differentiator

Problem solved

Functional benefit

Brands

• SB Association: SB Activités division offering sports courses, camps, birthdays, and outings for children from age 4 and adults, running since 2004.

Products and services

• SB Sport (Main Store) Multi-sport retail store of approximately 900 m² in Gland selling sporting goods and apparel across six categories: ball sports (football, basketball, volleyball, handball, rugby), racket sports (tennis, paddle, badminton, squash, table tennis), fitness and running, outdoor, water sports, and winter sports. Includes expert in-store advice and serves athletes and families in the La Côte region.
• SB Bike Dedicated 400 m² bicycle showroom and service center in Gland offering road bikes, mountain bikes (XC, trail, all-mountain), electric bikes, and children's bikes, with a full-service workshop and professional bike fitting services. Includes Bronze, Gold Externe, and Gold Interne bike service tiers and wheel building (montage de roues).
• SB Services On-site workshop and customization services covering racket stringing (cordage), jersey and textile flocking, custom team outfit design and management (Mi Team), bootfitting with foot analysis and custom insoles, ski and snowboard preparation and repair, running gait analysis using camera scanning, special orders for out-of-stock items, and home delivery and installation for fitness equipment and table tennis tables across La Côte.
• SB Activités Year-round sports activities division offering weekly football, girls' football, tennis, mini-tennis, football awakening, and running courses, school-holiday multi-sports, mini-sports, adventure, nautical, and mini-adventure camps for children aged 4+, adult outings (Social Ride cycling events), birthday party packages (2 x 45-minute activities plus SB Café snack), and access to on-site sports infrastructure.
• SB Café On-site café open 6 days per week from 7:30am serving breakfast, daily specials, à la carte lunch options (burgers, salads, pasta, omelettes), afternoon snacks, and beverages. Doubles as event space for birthday celebrations integrated with SB Activités sports activities.
• SB Location Equipment rental service located in the basement offering junior and adult ski sets, snowboards, touring skis, snowshoes, and mountain gear (DVA sets, crampons, helmets, via ferrata equipment) with flexible rental durations ranging from a single day to a full season. Mountain bike rentals are referred to partner MONVTT in Saint-Cergue.
• Goody Card SB Sport Gift voucher available in any chosen amount and valid across all products and services including tennis, ski and bootfitting, running, NBA/football, bike, and accessories. Functions as a flexible store-wide gift instrument.
• Stöckli Swiss Ski Collection Premium Swiss-made ski collection (All-Mountain, On-Piste, Touring) from Swiss manufacturer Stöckli, founded 1935 in Canton of Lucerne. Available at the Gland store with personalized service including testing, sizing, and after-sales support. Launched in November 2025.

Quantifiable outcome

• 4.6 star Google rating based on 488 reviews

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

24 partnerships are on record, tiered flagship partnership, diamond sponsor, platinum sponsor, gold sponsor, silver sponsor, partner and strategic partner.

• Stöckliflagship partnershipStrategic or Co-development Partner · 18 November 2025Premium Swiss ski brand partnership (founded 1935 in Canton of Lucerne). SB Sport is proud to offer Stöckli skis at their Gland location. Partnership provides access to high-end Swiss-made skis (All-Mountain, On-Piste, Touring) with personalized service including testing, sizing, and after-sales support.
• Reymond Frèresdiamond sponsorGTM or Marketing PartnerDiamond level sponsor of SB Sport. Reymond Frères is a local business sharing SB Sport's values of service, reliability, and passion for sport.
• Swiss Fermeturesplatinum sponsorGTM or Marketing PartnerPlatinum sponsor of SB Sport. Local partner sharing commitment to quality service and sports values.
• Induniplatinum sponsorGTM or Marketing PartnerPlatinum sponsor of SB Sport. Construction/building partner supporting local sports community.
• Froid Widmerplatinum sponsorGTM or Marketing PartnerPlatinum sponsor of SB Sport. Refrigeration/building services company supporting local sports retail.
• Baudet-Lienhardplatinum sponsorGTM or Marketing PartnerPlatinum sponsor of SB Sport. Local business partner.
• Challandeplatinum sponsorGTM or Marketing PartnerPlatinum sponsor of SB Sport. Local business sharing sports values.
• La Baloiseplatinum sponsorGTM or Marketing PartnerPlatinum sponsor of SB Sport. Insurance company supporting local sports community.
• No Limit Création Boisplatinum sponsorGTM or Marketing PartnerPlatinum sponsor of SB Sport. Woodworking/craft business supporting local sports.
• Karma Immobiliergold sponsorGTM or Marketing PartnerGold level sponsor of SB Sport. Real estate company supporting local sports community.
• JLD Designgold sponsorGTM or Marketing PartnerGold level sponsor of SB Sport. Design agency supporting local sports.
• La Lignièregold sponsorGTM or Marketing PartnerGold level sponsor of SB Sport. Local business partner.
• ACE Électroménagergold sponsorGTM or Marketing PartnerGold level sponsor of SB Sport. Appliance/electronics retailer supporting local sports.
• Tracto Jardingold sponsorGTM or Marketing PartnerGold level sponsor of SB Sport. Garden/landscaping equipment business supporting local sports.
• Pharmacie de Mauverneygold sponsorGTM or Marketing PartnerGold level sponsor of SB Sport. Local pharmacy supporting sports and community health.
• Perrin Frèresgold sponsorGTM or Marketing PartnerGold level sponsor of SB Sport. Local business partner.
• Badetgold sponsorGTM or Marketing PartnerGold level sponsor of SB Sport. Local business (referenced in customer testimonials as supporter of local sports).
• Optic 2000silver sponsorGTM or Marketing PartnerSilver level sponsor of SB Sport. Optical retail chain supporting local sports community.
• Au Cœur des Saveurssilver sponsorGTM or Marketing PartnerSilver level sponsor of SB Sport. Food/dining business supporting local sports.
• Menuiserie Forstersilver sponsorGTM or Marketing PartnerSilver level sponsor of SB Sport. Carpentry business supporting local sports.
• SEICsilver sponsorGTM or Marketing PartnerSilver level sponsor of SB Sport. Local energy/utility company supporting sports community.
• MONVTTpartnerChannel Partner/ Reseller/ DistributorExternal partner for electric mountain bike and classic VTT rentals. Located in Saint-Cergue, offering bike rental services, coaching, and guided tours. SB Sport directs customers to MONVTT for bike rental needs.
• Twin's Club VersoixpartnerStrategic or Co-development PartnerWakeboard facility in Versoix offering lessons and sessions for customers interested in wakeboard. SB Sport sells wakeboard equipment and recommends Twin'S Club for those without boats who want to try the sport.
• Creavolution (David Lartigue)strategic partnerImplementation/ SI/ Consulting PartnerDigital agency responsible for complete website redesign in 2025. Creavolution provided expertise in design, quality, strategy, and implementation, translating SB Sport's brand identity into a modern, user-friendly website.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Others

• Stöckli Swiss Sports: Premium Swiss ski and sports equipment manufacturer (founded 1935) and SB Sport's flagship partnership. Relevant as a strategic partner and supplier rather than a direct competitor; comparable in terms of Swiss quality positioning and premium segment focus.
• Salomon (Amer Sports Switzerland): Global sports brand (skiing, running, trail) with strong French-Alps heritage and Swiss retail relevance. Relevant as a brand supplier to SB Sport's winter sports and running categories rather than a direct retail competitor.

Direct peers

• Vélomondo: Independent Swiss bike retailer with workshop, fitting, and curated multi-brand selection. Comparable in scale and service orientation to SB Bike, with a similar local-store, expert-advice model in the Swiss cycling market.
• Transa Backpacking: Swiss specialty retailer focused on outdoor, hiking, and travel gear with strong service ethos and expert advice. Comparable in Switzerland-specific positioning, premium brand partnerships, and service-oriented retail model, though narrower in category focus (outdoor vs. multi-sport).
• Ochsner Sport: Switzerland's largest sporting goods retailer with multi-category product range across ball, racket, fitness, outdoor, and winter sports. Directly comparable as a Swiss multi-sport retail specialist targeting similar consumer segments, though operating at far larger scale with multiple locations.
• SportX (SportXX): Swiss sports retail chain offering multi-sport equipment and apparel across similar categories (winter, cycling, fitness, team sports). Comparable as a Switzerland-based sporting goods retailer serving the same domestic market, though distributed through Migros market locations.
• Bike World Switzerland: Swiss cycling retailer offering road, mountain, and e-bikes with workshop services and fitting. Directly comparable to SB Sport's SB Bike division across product range, service offerings, and Switzerland-based customer base.

Broad incumbents

• Intersport Switzerland: International sports retailer cooperative with Swiss franchise network. Offers comparable multi-sport category breadth and similar local-store service orientation, though operates at much larger aggregated scale across Switzerland.
• Decathlon Switzerland: Global mass-market sporting goods retailer with growing Swiss store network. Competes broadly with SB Sport across all sports categories but at discount price points and larger scale; represents a key competitive threat to mid-sized independents.
• Globus Sport / Manor Sport: Department store chain with sporting goods departments in major Swiss cities. Competitor in same Swiss retail market across multiple sports categories, though as part of broader general merchandise portfolio rather than specialized focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sbsportservice
• LinkedInlinkedin.com/company/sb-sport-service-sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SB Sport Service