What Newmor Wallcoverings does

Newmor Wallcoverings is a UK-based, family-owned manufacturer of commercial wallcoverings founded in 1967 and headquartered in Welshpool, Powys, Wales. The company produces fabric-backed vinyl wallcoverings, digital prints, mylar substrates, window films, dry-erase surfaces, and complementary carpets, and operates one of the largest ex-stock commercial wallcovering facilities in the UK. Its product portfolio spans standard collections (e.g., Zenith II, Peloso, Batik, Jakar, Hessian, Bali, Blooming Marvellous) plus bespoke and designer collaboration lines, with digital printing capability enabling recolouring, rescaling, and adaptation of designs onto multiple commercial-grade substrates. The business sells to commercial interior designers, architects, and specifiers across six primary verticals — hospitality, workplace, healthcare, retail, marine, and aviation — distributing to more than 80 countries via a direct sales team, distributor network, and a trade e-commerce site. Marquee projects include ongoing supply to The Savoy Hotel (since 2008), Hotel Indigo for IHG, Royal Caribbean cruise ships (Symphony of the Seas, Icon of the Seas), Grosvenor Casinos, and the Royal Nawaab Pyramid in Stockport. Revenue is generated through one-time commercial product sales at ex-works UK pricing, with no public financials disclosed.

Name

Newmor Wallcoverings

Legal name

Newmor Group Ltd

Website

https://newmor.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

251–500 employees

Short description

Newmor Wallcoverings is a UK-based, family-owned manufacturer founded in 1967 that produces commercial vinyl wallcoverings, digital prints, and bespoke interior surface products, supplying interior designers, architects, and specifiers across hospitality, marine, workplace, and related verticals in 80+ countries.

Ownership category

akta.pro rank

Product category

Commercial Wallcoverings

NAICS

Converted Paper Product Manufacturing (3222), Paint and Wallpaper Retailers (44412), Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)

SIC

Unsupported Plastics Film & Sheet (3081)

akta.pro primary industry

Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)

akta.pro secondary industry

Painting, Decorating & Wallcoverings (IMAFANAI)

Keywords

• Commercial wallcoverings
• Vinyl wallcoverings
• Bespoke wallcoverings
• Digital printing wallcoverings
• Contract interior surfaces

Headquarters

HQ city

Welshpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Wallcovering Sales: Sale of commercial wallcoverings including standard ranges, bespoke/custom designs, digital prints, and specialized products (marine, window film, dry erase). Revenue generated from product sales to commercial interior designers, architects, hospitality brands, and property developers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Newmor Wallcoverings manufactures and sells commercial wallcoverings, including fabric-backed vinyl, digital prints, mylar, and specialty substrates. The company offers one of the largest ex-stock commercial wallcovering collections in the UK, complemented by bespoke custom design services and designer collaboration collections. Products are produced at its Welshpool manufacturing facility and sold globally to commercial interior designers, architects, hospitality brands, and property developers.

Product overview

Newmor Wallcoverings is a UK-based manufacturer of commercial wallcoverings offering a comprehensive portfolio of standard collections and custom/bespoke services. The core product line includes fabric-backed vinyl wallcoverings, digital prints, mylar, and specialty substrates with thousands of textures, colors, and patterns available ex-stock. The product ecosystem comprises: (1) Core Wallcoverings with standard collections like Zenith II, Peloso, Batik, Jakar, Cosmos, Tessello, Sorrento, Raya, Stud, Hessian, Bali, and the Blooming Marvellous and Nomad collections; (2) Designer Collaborations including 2LG Circles, Lois O'Hara Keep it Moving, Augustus Kotei Deep Dreams, Elise Luttik Collection, John Morris Collection, and Athenaeum Collection; (3) Specialty Lines such as Newmor Marine, 20% Recycled Content, Window Film, Dry Erase, and WallArt; (4) Custom Services via Newmor Custom, Digital & Bespoke, and Digital Design Studio enabling recoloring, rescaling, and bespoke design creation; and (5) Carpets. The company operates one of the largest ex-stock commercial wallcovering facilities in the UK with manufacturing at Welshpool, Powys.

Differentiator

Problem solved

Functional benefit

Products and services

• Newmor Commercial Wallcoverings (Core Product) UK-manufactured commercial wallcoverings including fabric-backed vinyl, digital prints, mylar, and specialty substrates. Features thousands of textures, colours, and patterns with one of the largest ex-stock collections in the UK, for commercial interior designers, architects, and specifiers.
• 20% Recycled Content Wallcoverings Eco-conscious wallcovering line with 20% recycled content, meeting sustainability requirements for commercial interiors.
• Newmor Marine Wallcoverings Specialized wallcovering products designed for marine and maritime environments, meeting marine industry standards, supplied for cruise ship and vessel fit-outs.
• Newmor Custom (Bespoke Design Service) Bespoke custom design service allowing commercial interior designers to create unique wallcovering designs tailored to specific project requirements.
• Newmor Designer Collections Curated designer collaboration collections featuring exclusive wallcovering designs from notable interior designers and artists, including Elise Luttik, 2LG, Lois O'Hara, and Augustus Kotei.
• Digital & Bespoke Printing Service Digital printing service enabling recolouring, rescaling, and printing onto a wide variety of commercial-grade substrates including vinyl, mylar, and window films, with quick UK-based turnaround.
• Window Film Decorative and functional window film products for commercial interiors, including custom digital printing capabilities.
• Dry Erase Wallcoverings Dry erase wallcovering products allowing surfaces to be used as writeable panels in commercial and office environments.
• WallArt (Mural Wallcoverings) Art-focused wallcovering designs and mural products for distinctive commercial interior installations.
• Carpets Commercial carpet products complementing the wallcovering range for complete interior solutions in commercial spaces.
• Newmor X Elise Luttik Collection (The Reflection Room) Dutch designer Elise Luttik collaboration featuring Timber Check and Labyrinth designs as part of The Reflection Room collection, available in the Digital & Bespoke range.
• SS26 New Collections (Refract, Autumn Aurora, Aurelia, Canvas Luxe) Three new Spring Summer 2026 wallcovering collections drawing on the Nod to Nostalgia trend, including Refract, Autumn Aurora, Aurelia, and Canvas Luxe designs.
• Zenith II Collection Collection featuring four textured surface lines (Plaster, Stria, Canvas, Linear) inspired by natural landscapes with warm greys and biophilic tones, supplied on 130cm wide rolls with free match.
• Hessian Collection Rustic woven texture wallcovering enhanced by deep emboss creating an organic tactile design, available in 9 colourways.
• Bali Collection Soft palm print wallcovering allowing the hessian texture to show through, creating a shadow effect of palm trees; supplied on 126cm wide rolls with 530mm vertical straight repeat.
• Deep Dreams by Augustus Kotei (Digital Design Studio) Surface design by Augustus Kotei printed on a Brushed Steel base, featuring bold graphic patterns created for international interior design projects.
• Circles by 2LG Bold mural-style wallcovering by design studio 2LG, available in three signature colourways (green, pink, blue), printed on a Graphite base as standard with customisation available.
• Keep it Moving Collection by Lois O'Hara Collaborative wallcovering collection featuring five designs (A-E) with signature sweeping curves and playful colour combinations designed to have a positive effect on spaces.
• Peloso Collection Luxurious cowhide/leather texture emboss with metallic and mica pigments creating organic leather patterns; features jewel-tone colours with a warm, sophisticated finish.
• Jakar Collection Crackled, distressed tile print wallcovering with matte texture against a mirror metallic mylar base; features 9 colourways with 53cm pattern repeat.
• Savlamar (Savoy Collection) Aerodynamic-inspired wallcovering with a shimmering mylar base from the Savoy Collection, used in commercial spaces requiring dramatic visual impact.
• Newmor Trend Forecast 2026 Annual Newmor Trend Forecast offering a commercially grounded perspective on the year ahead across hospitality, workplace, and public space trends.

Quantifiable outcome

• Producing custom wallcoverings for Savoy Hotel since 2008 refurbishment - ongoing supply relationship for iconic hotel corridors
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and major.

• Commercial Interiors UKcoreStrategic or Co-development PartnerDavid Johnston, Managing Director, serves as Board member of Commercial Interiors UK. The company actively participates in Commercial Interiors UK awards (Next Generation Awards) and collaborative initiatives with likeminded British brands including panel talks to promote design trends and discuss innovations in materials.
• Make UKcoreStrategic or Co-development PartnerNewmor is a member of Make UK and has received recognition including a Health and Safety award through the organization. Make UK membership supports promotion of UK manufacturing capabilities and operational standards.
• Elise LuttikcoreStrategic or Co-development PartnerDutch designer Elise Luttik collaboration on 'The Reflection Room' wallcovering collection. Newmor X Elise Luttik Launch Video released May 2026 showcasing latest designer collaboration. Collection includes Timber Check and Labyrinth designs.
• 2LG (Jordan Cluroe and Russell Whitehead)coreStrategic or Co-development PartnerAward-winning Interior Design Studio based in South East London. Collaboration on Circles wallcovering collection available in bold colourways (green, pink, blue). Ongoing creative partnership.
• Lois O'HaracoreStrategic or Co-development PartnerBrighton-based artist and designer collaboration on 'Keep it Moving' collection featuring sweeping curves and playful colour combinations. Collection includes variations A through E.
• Augustus KoteicoreStrategic or Co-development PartnerChelsea School of Art and Design graduate. Works with world-renowned interior designers, architects, and international fashion houses. Creates bespoke surface designs including Deep Dreams, The Flow (Awakening, Merge), World Revolves, Cascade, and Staying Strong.
• IHG (InterContinental Hotels Group)majorStrategic or Co-development PartnerCommissioned by IHG to create bespoke digital wallcovering for Hotel Indigo Clerkenwell's Clockmaker Suites. Project reimagined Makina design in soft greys to echo Clerkenwell's horological heritage.
• WDC CreativemajorStrategic or Co-development PartnerAward-winning design agency collaboration on Royal Nawaab Pyramid project. Jason West, Managing Director of WDC Creative, described Newmor as a 'trusted supplier' that delivered 'with speed, agility and unwavering quality.'
• Royal CaribbeanmajorStrategic or Co-development PartnerMarine interior design projects including Symphony of the Seas (Ultimate Family Suite) and Icon of the Seas (children's bedrooms and play areas). Custom wallcoverings for high-profile cruise ship interiors requiring maritime durability standards.
• Carrie NeelycoreStrategic or Co-development PartnerDesigner collaboration on bespoke ceiling murals for The Harrison Chambers of Distinction in Belfast. Created murals featuring Thomas Andrews (Titanic designer) mermaids and Valentine Rennie (harpist) cherubs.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vescom: Dutch manufacturer of vinyl and textile wallcoverings for the contract market (hospitality, healthcare, offices). Closest European peer to Newmor in product mix (vinyl wallcoverings), customer base (commercial specifiers), and distribution model.
• Carnegie Fabrics: US-based manufacturer of commercial wallcoverings, textiles, and acoustic solutions. Directly comparable in product type (commercial wallcoverings), target customer (architects/specifiers), and custom-and-stock hybrid model.
• Wolf-Gordon: US manufacturer of contract wallcoverings and surface materials with a strong custom digital print capability. Directly comparable in digital printing, designer collaborations, and commercial specification focus.
• Phillip Jeffries: US-based specialist wallcovering manufacturer offering natural, textured, and bespoke wallcoverings to the hospitality and commercial design market. Comparable in custom and designer-led range, premium positioning, and specifier-led GTM.
• Maya Romanoff: US handcrafted wallcovering manufacturer with strong designer collaborations and bespoke capability. Comparable in custom-and-stock hybrid model and high-end hospitality/commercial specification focus.
• J. Josephson: US-based commercial wallcovering manufacturer serving hospitality, healthcare, and corporate markets. Comparable in vinyl wallcovering manufacturing, commercial contract distribution, and global specification sales.
• Koroseal Interior Products: US contract wallcovering manufacturer offering vinyl, textile, and digital wallcoverings. Comparable in commercial specification sales, hospitalitiy/healthcare verticals, and ex-stock + custom hybrid model.

Broad incumbents

• DesignTex: Commercial surface materials manufacturer (wallcoverings, textiles, acoustic panels) serving architectural specification. Comparable in commercial specifier GTM but operates as a broader portfolio incumbent rather than a wallcovering specialist.
• Knoll: Global contract furniture and textiles company with a wallcovering/textile offering. Comparable in commercial specification channel and designer-led collections, but wallcoverings are a sub-line within a much broader furnishings portfolio.
• Maharam: US commercial textiles and wallcovering supplier to architects and designers. Comparable in designer collaborations and specifier-led distribution, with a broader textiles portfolio rather than wallcovering focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NWallcoverings
• Facebookfacebook.com/Newmor-286480848120126
• LinkedInlinkedin.com/company/newmor-wallcoverings

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newmor Wallcoverings