2LG Studio
2LG Studio is a London-based boutique interior design firm founded in 2013 by Jordan Russell and Russell Hill, serving private residential clients and select commercial customers with interior design services and co-branded product collections licensed through a network of manufacturer partners.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 2LG Studio does
2LG Studio is a London-based interior design studio founded in 2013 by Jordan Russell and Russell Hill, headquartered in Forest Hill, South East London. The studio delivers interior design services to private residential clients and commercial/hospitality customers, with a notable engagement at Somerset House for the Jamie Lloyd Company. Core services include space planning, bespoke joinery design, colour consultation, and full project management for residential and select commercial fit-outs.
The business operates three distinct revenue streams. The first is professional interior design services, delivered on a quoted project basis. The second is product licensing and co-branded collaborations with manufacturers, which has produced collections in wallcoverings (Newmor), wallpapers (Custhom, Maitland & Poate), furniture (Ercol Loveseat), rugs (FloorStory), lighting (Cameron Design House), 3D-printed objects (Sheyn), and home appliances/surfaces (Hisense, House of Rohl, Granite & Smoke, Smile Plastics). The third is direct product sales through the studio's own website, with the 2025 You Can Sit With Us platform representing the most recent owned-channel initiative.
The company is privately held, bootstrapped, and operates with a boutique headcount of 1-10 employees. The founders' prior background in theatre set design informs the studio's aesthetic positioning, and brand recognition has been built through sustained editorial coverage in UK design media. There are no disclosed external funding rounds, acquisitions, or governance changes.
2LG Studio firmographics
Firmographics- Name
- 2LG Studio
- Legal name
- 2LG Studio
- Website
- https://2lgstudio.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 2LG Studio is a London-based boutique interior design firm founded in 2013 by Jordan Russell and Russell Hill, serving private residential clients and select commercial customers with interior design services and co-branded product collections licensed through a network of manufacturer partners.
- Ownership category
- akta.pro rank
2LG Studio industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141), Interior Design Services (541410), Industrial Design Services (54142)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
Keywords
Where 2LG Studio is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
2LG Studio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Interior Design Services: Full-service interior design for residential and commercial clients including space planning, bespoke joinery, colour consultation, and project management for renovations.
- Product Licensing & Collaborations: Licensing arrangements with manufacturing partners for wallpapers, tiles, rugs, and furniture. 2LG Studio designs products which are then produced and sold by partners, with 2LG receiving royalties. Includes collaborations with Newmor (wallcoverings), Maitland & Poate (tiles), FloorStory (rugs), Ercol (furniture), and Sheyn (3D printed objects).
- Direct Product Sales: Direct sales through the 2LG website for curated products and collaborations. The Edge Collection with Sheyn is available to order directly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wallcoverings with Newmor starting at £35 per sqm |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
2LG Studio product offering
Product offeringCore offering
2LG Studio provides full-service interior design for high-end residential and commercial projects, including space planning, colour consultation, bespoke joinery and furniture design, material selection, renovations, installations, and project management. It also creates co-branded product collections with manufacturing and retail partners across wallcoverings, tiles, wallpapers, textiles, rugs, furniture, lighting, and 3D-printed vases.
Product overview
2LG Studio is a London-based interior design studio co-founded by Jordan and Russell, offering residential and commercial interior design services alongside a portfolio of co-branded product collections. The core offering consists of full interior design projects — space planning, renovations, bespoke joinery, colour curation, and styling — while the product line is anchored by collaborative collections developed with established manufacturing partners. These product collections include 3D printed vases (The Edge Collection with Sheyn), handmade cement tiles (The Lovely Collection with Maitland & Poate), wallcoverings (with Newmor), and printed wallpapers and textiles (The Forest Hill collection with Custhom). The studio also designs bespoke rugs through FloorStory, furniture pieces through L.Ercolani, and lighting through Cameron Design House. All product collections are manufactured and sold through the respective partner brands, with 2LG Studio contributing design intellectual property and brand distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- The Edge Collection – 2LG x Sheyn A collaborative collection of three 3D printed vase designs—Bulbous, Touch, and Flare—created with Austrian brand Sheyn to celebrate queer creativity. The vases are available to order, and Flare can be printed to order in plain, patterned, or random multicolour arrangements.
- Wallcoverings with Newmor A collection of commercial wallcoverings in 2LG's signature colour palette, featuring hand-drawn and painted textures, produced in collaboration with Newmor Wallcoverings. The collection comprises five prints in five colourways and is priced from £35 per sqm.
- The Lovely Collection with Maitland & Poate A series of handmade cement tiles produced with Maitland & Poate in 2LG's playful design style. The collection includes Graphic Moire, Wiggle, Love, Cake, and Ombre designs in Pink, Camel, Blue, Stone, Deep Green, and Grass, and is available to order directly from Maitland & Poate.
- The Forest Hill collection – 2LG x Custhom A collection of hand-printed wallpapers, linens, and velvets created with South East London design practice Custhom. It contains the Forest, Vale, and Fragments designs in nine colourways, together with embroidered cushions.
- 2LG Interior Design Services Residential and commercial interior design services covering full property renovations, space planning, colour consultation, bespoke furniture and joinery design, curated material selection, and project management. Projects range from private family homes to high-profile commercial spaces.
- Show Home and Design Installation Services Curated show-home design and installation services for developers and brands, integrating furnishings, technology, and design pieces into atmospheric residential spaces. The service includes projects such as the Coppermaker Square show home.
Quantifiable outcome
- Featured in Sunday Times Style as design insiders with established editorial presence
- +1 more outcomes
Companies that use 2LG Studio
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
2LG Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
2LG Studio partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- SheyncoreCollaboration on The Edge Collection – a series of 3D printed vase designs (Bulbous, Touch, Flare) celebrating queer creativity. The meeting occurred in Vienna between Austrian-based Sheyn and London-based 2LG. The 3D printing technology utilizes all parts of filaments to minimize waste while creating uniquely coloured pieces.
- Jamie Lloyd CompanycoreFull interior design of workspace offices within Somerset House for the award-winning theatre and film production company. Two distinct spaces designed for co-working, high-profile meetings, and creative process facilitation outside rehearsal or set.
- CusthomcoreThe Forest Hill collection – hand printed wallpapers, linens and velvets launched at London Design Festival and NYCxDesign. Three designs (Forest, Vale, Fragments) in nine colourways. Featured in Elle Decoration.
- Newmor WallcoveringscoreWallcoverings collection featuring 2LG's signature colour palette with hand-drawing and painted textures. Five prints in five colourways designed for commercial interiors. Prices from £35 per sqm.
- Maitland & PoatecoreThe Lovely Collection – handmade tiles including Graphic Moire, Wiggle, Love, Cake, and Ombre designs in Pink, Camel, Blue, Stone, Deep Green, and Grass colours. Available in all colours upon request.
- FloorStorycoreMultiple rug collaborations including wiggle pill, portal, and moire designs. Also showcasing new rug designs at events.
- HisenseminorTechnology integration in Modern City Living project featuring seamless tech from Hisense in a 2-bed show home.
- House of Rohl / Victoria & Albert BathminorBold bathroom design for WOW HOUSE project at Design Centre Chelsea Harbour showcasing Amiata bath, ombre basins, and Parabola taps. Also includes encaustic tile collection showcase.
- Cameron Design HouseminorBespoke Capsule pendant collection in unlacquered brass featured in projects. Also providing lighting pieces for show homes and residential projects.
- L.Ercolani / ErcolminorFurniture collaboration including Ercol x 2LG Loveseat featured at London Design Fair 2023.
- Granite & SmokeminorCollaboration at London Design Fair 2023 as part of the 'You Can Sit With Us' installation.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
2LG Studio competitors and assessment
Company assessmentDirect peers
- Tigg + B: London-based interior design studio with a product design arm offering bespoke furniture and homeware collaborations. Comparable to 2LG in operating across both design services and licensed product lines.
- Kitesgrove: London-based interior design studio serving high-end residential clients with bespoke projects. Comparable to 2LG as a London boutique studio serving premium residential and commercial clients with a strong visual brand.
- Studio Ashby: London interior design studio founded by Sophie Ashby offering residential and commercial design alongside curated product collections. Comparable as a small founder-led studio combining bespoke interior design with brand collaborations.
- Beaumont & Fletcher: London interior design firm specialising in high-end residential projects with distinctive, layered aesthetics. Comparable to 2LG as a boutique studio serving similar HNW residential clients in the London market.
- Laura Hammett Interiors: London luxury interior design studio serving high-end residential clients with bespoke full-service design. Comparable to 2LG as a comparable-size London boutique targeting HNW residential projects.
- House of Hackney: London-based bold, pattern-led interior design brand offering both design services and licensed homeware products (wallpapers, fabrics, lighting). Directly comparable to 2LG in combining a distinctive aesthetic positioning with a product licensing model targeting design-conscious consumers.
- Sophie Conran Interiors: London interior design and product brand combining residential design services with homeware collections. Comparable to 2LG in pairing design services with a consumer-facing product brand built around the founder's aesthetic.
- Natalia Miyar Atelier: London-based luxury interior design studio serving UHNW residential and commercial clients globally. Comparable to 2LG as a design studio with similar HNW residential focus and strong editorial profile.
Broad incumbents
- Martin Brudnizki Design Studio: Established London interior design firm with larger team serving hospitality, residential and commercial clients globally. Comparable to 2LG as a London design firm but operating at significantly greater scale with institutional clients.
Emerging players
- Mini Moderns: British design brand offering licensed wallpapers, fabrics and homeware with a distinctive pattern-led aesthetic. Comparable to 2LG as a smaller UK design brand licensing bold, characterful product collections through manufacturing partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
2LG Studio social profiles
Digital presence2LG Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
2LG Studio leadership team
Management profileNumber of profiles
Profiles2 records
2LG Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2LG Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2LG Studio
What does 2LG Studio do?
2LG Studio provides full-service interior design for high-end residential and commercial projects, including space planning, colour consultation, bespoke joinery and furniture design, material selection, renovations, installations, and project management. It also creates co-branded product collections with manufacturing and retail partners across wallcoverings, tiles, wallpapers, textiles, rugs, furniture, lighting, and 3D-printed vases.
Is 2LG Studio a public or private company?
2LG Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 2LG Studio founded?
2LG Studio was founded in 2013. It employs 1 to 10 people.
Where is 2LG Studio based?
2LG Studio is headquartered in London, United Kingdom, in the Europe region.
How does 2LG Studio make money?
Three revenue lines are on record. Interior Design Services are the primary driver. The others are product Licensing & Collaborations and direct Product Sales.
Who are 2LG Studio's main competitors?
Direct peers on record are Tigg + B, Kitesgrove, Studio Ashby, Beaumont & Fletcher, Laura Hammett Interiors, House of Hackney, Sophie Conran Interiors and Natalia Miyar Atelier. Martin Brudnizki Design Studio is listed as a broad incumbent. Mini Moderns is listed as an emerging player.
Does 2LG Studio have an API?
No public API is recorded for 2LG Studio.
What industry is 2LG Studio in?
2LG Studio's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of IMAFABAE, Residential Design-Build & Renovation-Integrated Builders. Its NAICS code is 54141.