Mind Over Matter

Name

Mind Over Matter

Legal name

Mind Over Matter Health & Fitness

Website

https://mindovermatternyc.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Mind Over Matter Health & Fitness is a New York-based mobile wellness provider founded in 2006, matching clients with multidisciplinary trainers and chefs for in-person and virtual personal training, yoga, meditation, corporate wellness, senior, prenatal/postpartum, and culinary services.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Personal Training Services: One-on-one and small group personal training sessions delivered in-person (client homes, parks, offices) or virtually via video call. Services include strength training, yoga, meditation, dance, and specialty fitness. Revenue is generated through session-based fees.
2. Corporate Wellness Programs: Customized corporate fitness programs and group classes for enterprise clients including Fortune 500 companies. Services aim to lower healthcare costs and improve employee wellness through on-site and virtual fitness offerings.
3. Culinary and Meal Prep Services: Chef-prepared meals and cooking demonstrations. Services include menu planning, grocery shopping, meal preparation, packaging, and labeling. Also includes virtual and in-person cooking demonstrations featuring international cuisines.
4. Hotel Fitness Concierge: Fitness concierge services provided to hotel guests. Hotels partner with Mind Over Matter to provide on-demand personal training to their guests using hotel gyms or outdoor locations.
5. Mindfulness and Meditation Programs: Guided meditation, breathwork, and mindfulness instruction delivered in-person or virtually, incorporating yoga and tai chi modalities.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Mind Over Matter Health & Fitness provides mobile and virtual personal training and wellness services, dispatching a multidisciplinary team of trainers, yoga instructors, meditation guides, dance instructors, prenatal/postpartum specialists, and chefs to clients' homes, offices, parks, hotels, or via video call. The company sells individually contractable service categories including Personal Training, Virtual Training, Yoga, Meditation, Corporate Wellness, Senior Fitness, Hotel Fitness Concierge, Prenatal and Postpartum Training, and Chef-Prepped Meals & Cooking Demos.

Product overview

Mind Over Matter is a wellness matchmaking service that connects clients with multidisciplinary fitness professionals for in-person and virtual training. The core offering centers on Personal Training and Virtual Training delivered via Zoom and FaceTime, with trainers traveling to clients' homes, outdoors, or meeting virtually. The portfolio includes specialized modules: Yoga and Meditation (mindfulness programs), Corporate Wellness (customized employee fitness programs), Senior Fitness (active aging programs), Hotel Fitness Concierge (travelers' fitness services), Prenatal and Postpartum Training (maternal fitness specialists), and Chef Prepped Meals & Cooking Demos (culinary nutrition services). Since 2006, the company has served individuals, Fortune 500 companies, 5-Star hotels, and celebrities under the brand positioning 'The Workout That Comes To You.'

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training One-on-one and small group fitness training delivered in-person (client homes, outdoors, or hotel gyms) or virtually via Zoom and FaceTime, matching individual clients with expert trainers tailored to their specific fitness goals.
• Virtual Training Remote fitness sessions conducted via Zoom or FaceTime, providing flexible at-home workout options with the same personalized trainer attention as in-person sessions, available globally.
• Prenatal and Postpartum Training Specialized fitness programs for expecting and new mothers, including prenatal preparation for childbirth and postpartum recovery (strength, flexibility, diastasi recti, back issues), taught by prenatal and postpartum certified trainers in-person or virtually.
• Yoga and Meditation Yoga instruction in styles including vinyasa, Hatha, prenatal, restorative, and alignment-based classes, paired with guided mindfulness meditation, breathwork, and relaxation modalities to reduce stress and anxiety, delivered in-person or virtually.
• Corporate Wellness Customized fitness and wellness programs for businesses aimed at improving employee health, morale, and reducing healthcare costs through group fitness sessions, on-site classes, and wellness events delivered at client workplaces or virtually.
• Senior Fitness Specialized fitness programs for active aging adults incorporating modalities such as Tai Chi and Yoga, with emphasis on moderate exercise, strength training, posture, mobility, flexibility, and fall prevention, delivered in-person or virtually.
• Hotel Fitness Concierge Fitness concierge service for hotel guests providing personal trainers who conduct workouts using hotel gyms or outdoor locations near the hotel, enabling travelers to maintain their fitness routines during their stay.
• Chef-Prepped Meals and Cooking Demos Culinary nutrition services including meal preparation by professional chefs and virtual or in-person cooking demonstrations featuring nutritious recipes from various cuisines, delivered to client homes or virtually.

Quantifiable outcome

• Clients report achieving all their fitness goals over multi-year training relationships
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 5-Star Hotels (Unnamed Partners)coreChannel Partner/ Reseller/ DistributorPartnership with luxury hotels to provide fitness concierge services to hotel guests. Hotels serve as a distribution channel, marketing the service to guests who want personal training during their stay. Trainers arrive at the hotel at appointed times to conduct workouts in hotel gyms or surrounding areas.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GYMGUYZ: Operates a franchise-based mobile personal training model that brings trainers to clients' homes and offices. Direct competitor to Mind Over Matter's 'workout that comes to you' positioning, with broader geographic reach but less of a multidisciplinary/matchmaking orientation.
• StretchLab: Franchise focused on 1:1 assisted stretching and flexibility sessions delivered in studio and on-demand. Comparable in the use of personalized, hands-on wellness services targeting busy professionals, with overlapping senior and prenatal customer profiles.
• Fitness Together: Franchise of private and semi-private personal training studios with significant in-home and virtual training delivery. Closely comparable on 1:1 personal training, customized programming, and premium pricing, though it is studio-anchored rather than fully mobile.

Emerging players

• Brrrn: Boutique fitness studio concept focused on cold-exposed, innovative workout formats. Shares Mind Over Matter's premium positioning and emphasis on differentiated training modalities, though operates a studio model rather than mobile concierge delivery.
• Wellable: Corporate wellness platform that provides employee wellness programs, including fitness classes and wellness challenges. Comparable to Mind Over Matter's Fortune 500 corporate wellness channel, but delivered as a software platform rather than mobile in-person training.
• Future: Digital-first personal training platform that pairs clients with a dedicated remote coach and uses app-based tracking. Competes with Mind Over Matter's virtual training offering for affluent, time-constrained professionals, with a stronger technology and data layer.

Broad incumbents

• Calm: Subscription meditation, sleep, and mindfulness app with guided sessions and original content. Competes directly with Mind Over Matter's meditation and mindfulness programming, but at a much lower price point and at a global scale.
• Headspace: Digital mental wellness platform offering guided meditation, mindfulness, and corporate wellness programs. Comparable to Mind Over Matter's mindfulness and corporate wellness offerings, with a stronger enterprise sales motion and consumer subscription product.
• Equinox: Luxury fitness brand operating premium clubs and digital training. Overlaps with Mind Over Matter on affluent urban clientele, premium pricing, and class modalities (yoga, strength, meditation), but with a facility-based, membership-driven model.
• Peloton: Large-scale connected fitness platform offering on-demand and live classes across strength, yoga, and meditation. Competes broadly for the same busy-professional and prenatal/senior segments, but with a much wider content library, hardware ecosystem, and price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mindovermatternyc
• Instagraminstagram.com/p/DFnLukNxAlo
• Xx.com/mindomatternyc
• Facebookfacebook.com/mindovermatternyc
• LinkedInlinkedin.com/company/mindovermatternyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mind Over Matter