DialaBank

What DialaBank does

DialaBank is an Indian financial product comparison and aggregation marketplace, branded as "India's First Financial Helpline," that connects individual retail consumers across 18 major Indian cities to partner financial institutions via a phone-based helpline (local numbers 9878981144/66) and an online platform. The service is delivered free of charge to end consumers, supported by dedicated relationship managers who guide applicants through loan, insurance, and credit card applications and provide doorstep documentation. The company is privately held, was founded around 2011, and operates with 11–50 employees out of offices in Gurgaon (Haryana) and Mohali (Punjab), with founder Gaurav S. Khurana as Founder & CEO.

The platform aggregates offerings from 96 banks, 24 insurance companies, and 48 mutual fund companies. Its core loan products span personal loans (sourced from 18 banks), business loans up to 35 lakhs, gold loans with 30-minute disbursal, car loans with up to 100% on-road funding, home loans with a balance-transfer sub-product, education loans starting at 6.90%, loans against property, and two-wheeler financing. The insurance vertical covers term, child, money-back, guaranteed-return, investment (ULIPs/endowment), and pension plans, alongside credit cards from major issuers and four financial planning calculators (EMI, FD, SIP, Retirement). Distribution is multi-channel: a content-rich website, an active presence on Facebook/Twitter/LinkedIn/YouTube/Instagram, a phone helpline, and a small sales/relationship-management organization.

DialaBank operates a pure affiliate/referral revenue model. The service is free for customers; revenue is generated via commissions paid by partner banks, insurance companies, and mutual fund houses for successful origination. There is no app product, no disclosed API, no patents or proprietary technology beyond the comparison/aggregation platform itself, no institutional investors, and no disclosed funding, revenue, or ownership structure beyond a founder/executive-promoted model. The headcount of 11–50 and the absence of capital-raising events indicate a small, founder-led operating profile rather than a venture-backed scale-up.

Name

DialaBank

Legal name

DialaBank

Website

https://dialabank.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

DialaBank is an Indian financial product comparison marketplace connecting retail consumers across 18 cities to 96 banks, 24 insurers, and 48 mutual fund companies via a free phone-based and online platform for loans, insurance, and credit cards.

Ownership category

akta.pro rank

Product category

Financial Product Comparison and Aggregation

NAICS

Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Call Center / Tele-Sales Mortgage Origination (FSALAAAC)

Keywords

• Loan comparison platform
• Financial product aggregation
• Insurance comparison services
• Personal finance helpline
• Consumer credit marketplace

Headquarters

HQ city

Chandigarh

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Referral/Commission Revenue: Dialabank generates revenue through commissions and referral fees from partner financial institutions (96 banks, 24 insurance companies, and 48 mutual fund companies) when customers successfully apply for financial products through their platform. The service is completely free for customers, with the company monetizing through partner commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

DialaBank operates India's first financial helpline, providing free comparison and application services for loans, credit cards, insurance, and mutual fund products across a partner network of 96 banks, 24 insurance companies, and 48 mutual fund companies. The company combines an online comparison platform, a local phone helpline (9878981144/66), and dedicated relationship managers who guide customers through the application process and provide doorstep documentation support across 18 major Indian cities.

Product overview

DialaBank is India's First Financial Helpline, operating as a loan and insurance comparison marketplace that helps consumers compare and purchase financial products across partnered institutions. The platform connects customers with 96 Banks, 24 Insurance companies, and 48 Mutual Fund companies, offering a comprehensive portfolio including Personal Loans, Business Loans, Gold Loans, Car Loans, Home Loans, Education Loans, and Loan Against Property, alongside insurance products (Term Insurance, Child Insurance Plans, Money Back Plans, Guaranteed Plans, Investment Plans, and Pension Plans), Credit Cards, and financial planning tools (EMI Calculator, FD Calculator, SIP Calculator, Retirement Calculator). The platform provides free comparison services with dedicated relationship managers and doorstep assistance across 18 major cities in India.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Loan Comparison and application service for instant-approval personal loans across 18 partner banks, with options for salaried, self-employed, and self-employed professional applicants.
• Business Loan Comparison and application service for SME and business loans up to 35 Lacs at the lowest advertised interest rates through partner banks.
• Gold Loan Comparison and application service for loans secured against gold ornaments with disbursal promised within 30 minutes.
• Car Loan Comparison and application service for new and used vehicle auto loans offering up to 100% funding on ex-showroom price through partner banks.
• Home Loan Comparison and application service for housing loans for purchasing homes via partner banks.
• Loan Against Property Comparison and application service for secured loans using residential or commercial property as collateral for business or personal needs.
• Two Wheeler Loan Comparison and application service for financing two-wheelers and scooters with competitive interest rates through partner banks.
• Education Loan Comparison and application service for education loans starting at 6.90% interest rate, with loan approval letters provided before admission.
• Credit Card Comparison and application service for credit cards across partner banks including HDFC, SBI, Axis, and other issuers.
• Term Insurance Comparison and application service for term life insurance plans providing financial protection for families across 24 partner insurance companies.
• Child Insurance Plan Comparison and application service for child insurance plans covering a child's education and future financial security with coverage up to 1 Crore.
• Money Back Plan Comparison and application service for life insurance policies that return a fixed amount of premium at regular intervals, providing survival benefits.
• Guaranteed Plan Comparison and application service for traditional insurance plans with guaranteed returns offering protection from market instability.
• Investment Plan Comparison and application service for life insurance investment plans including ULIPs, endowment plans, and guaranteed return plans for fund growth and management.
• Pension Plan Comparison and application service for retirement planning insurance products providing steady income after retirement.

Quantifiable outcome

• Service available across 18 major cities in India
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• 96 Partner BankscoreChannel Partner/ Reseller/ DistributorDialabank partners with 96 banks to offer personal loans, business loans, gold loans, car loans, home loans, education loans, and credit cards. The partnership allows customers to compare offers across multiple banks and apply through a single platform.
• 24 Insurance CompaniescoreChannel Partner/ Reseller/ DistributorPartnership with 24 insurance companies offering term insurance, child insurance plans, money back plans, guaranteed plans, investment plans, and pension plans. Customers can compare insurance products and apply through Dialabank.
• 48 Mutual Fund CompaniescoreChannel Partner/ Reseller/ DistributorPartnership with 48 mutual fund companies enabling customers to compare and invest in various mutual fund products through the Dialabank platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• IndiaLends: Credit marketplace and loan distribution platform that aggregates personal loan and credit card offers from multiple banks. Directly comparable in customer segment and partner-bank intermediation model.
• Paisabazaar: Largest online loan comparison marketplace in India, offering personal loans, business loans, home loans, and credit cards from multiple banks. Directly comparable to Dialabank in product and aggregator model, but at materially larger scale and with a PolicyBazaar Group backing.
• CreditMantri: Online credit score, loan, and credit card marketplace serving Indian consumers through bank and NBFC partnerships. Comparable to Dialabank as a multi-bank financial product intermediary targeting retail borrowers.
• MoneyTap: App-based personal credit line and loan product. Comparable in target customer (urban Indian borrowers) and partner-bank intermediation model, though with a credit-line product focus.
• LoanTap: Fintech offering personal loans, home loans, and business loans to salaried and self-employed consumers through banking partners. Comparable in customer profile and partner-bank origination model.
• PolicyBazaar: Leading Indian insurance comparison marketplace. Directly comparable to Dialabank's insurance distribution arm (term, child, money-back, investment, pension plans) and operates the Paisabazaar lending vertical that competes on loans as well.
• BankBazaar: Pioneer Indian financial product aggregator for loans, credit cards, and insurance. Closely comparable to Dialabank across the same product set, with a mature digital platform and broader bank partnerships.
• Coverfox: Insurance aggregator in India offering comparison and purchase of life and general insurance products. Comparable to Dialabank on the insurance side of the portfolio with a similar bank/insurer partner model.

Broad incumbents

• Lendingkart: SME-focused digital lending NBFC. Comparable as a player in the broader Indian online lending ecosystem that Dialabank distributes business loan leads into, though Lendingkart originates on its own balance sheet.
• HDFC Bank: Largest private-sector bank in India and one of Dialabank's 96 partner banks. Comparable as a counterparty in the loan distribution chain and a competing direct-to-consumer originator for the same retail borrower segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dialabank
• YouTubeyoutube.com/channel/UCOW6IqpkPcWJdYhdu6NjJZA
• Facebookfacebook.com/dialabank.60011600
• LinkedInlinkedin.com/company/dialabank-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DialaBank