SJD Homes
SJD Homes is a privately held residential home builder in South East Victoria, Australia, founded in 2007. It constructs 100+ floor plan designs across affordable, mid-tier, and premium ranges for first home buyers, investors, families, downsizers, and knockdown rebuild customers.
- Company typePrivate
- Founded2007
- HeadquartersOfficer, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What SJD Homes does
SJD Homes is a privately held residential home builder headquartered in Officer, Victoria, Australia, founded in 2007 by Simon Dunstan as SJD Marketing. The company designs and constructs detached homes across South East Victoria — spanning South East Melbourne, Gippsland, and Bass Coast — serving first home buyers, property investors, families and upsizers, downsizers, and knockdown rebuild customers. Its product portfolio is organised into three named ranges: Haven (affordable entry-level), Evolution (mid-tier), and Signature (premium), covering single storey, double storey, and homestead floor plans, with 100+ designs available and 3,000+ homes delivered to date over a 30+ year operating history.
The underlying technology is conventional residential construction augmented by sustainable building practices: SJD has built 7-star energy rated homes since 2009 and was the first residential home builder in Victoria to achieve Carbon Neutral Certification. Customer-facing digital tools include 68 Matterport-powered 360-degree virtual tours and an Inspirations Studio showroom for colour and finish selection. A dedicated Legacy sub-brand manages the knockdown rebuild workflow from site assessment and council approvals through demolition to handover, and a HomePay financing partnership offers Build Now, Pay Later terms with up to 12 months of deferred mortgage repayments.
The business model is direct-to-consumer, one-time construction contracts sold through a display home network of 21 homes across 9 estates, supplemented by house and land packages bundled with estate developers across 32+ suburbs and a completed-homes-for-sale channel. Pricing is fixed-price contract based, with unit pricing ranging from about $184,900 for Haven entry-level single storey homes to over $1M for premium house and land packages. The company has grown from 2 to over 100 staff, holds the 2025 HIA Australian Professional Major Builder title, and maintains a 4.9+ average rating across 430+ verified Product Review reviews. Revenue is not publicly disclosed.
SJD Homes firmographics
Firmographics- Name
- SJD Homes
- Legal name
- SJD Homes
- Website
- https://sjdhomes.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SJD Homes is a privately held residential home builder in South East Victoria, Australia, founded in 2007. It constructs 100+ floor plan designs across affordable, mid-tier, and premium ranges for first home buyers, investors, families, downsizers, and knockdown rebuild customers.
- Ownership category
- akta.pro rank
SJD Homes industry classification
Industry- Product category
- Residential Home Building
- NAICS
- New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industry
- Residential Luxury / High-End Home Construction (IMAFABAJ)
Keywords
Where SJD Homes is headquartered
LocationHeadquarters
- HQ city
- Officer
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
SJD Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Home Construction: SJD Homes builds custom homes from their range of 100+ floor plans across single storey, double storey, and homestead designs. Customers can select designs, customise layouts, facades and inclusions. Revenue is generated through one-time construction contracts with fixed pricing.
- House and Land Packages: Bundled packages combining SJD home designs with land from developer estates. The land purchase and home build are generally under separate contracts. Packages are available across suburbs in South East Victoria from $538,650 to over $1M.
- Knockdown Rebuild Services: Legacy by SJD Homes manages the complete knockdown rebuild process including site assessment, design, council approvals, demolition, construction and handover. Customers keep their existing location while getting a new home.
- Completed Homes for Sale: SJD sells finished homes that have been built, including display homes with leaseback arrangements, allowing buyers to purchase move-in ready properties.
- Investment Properties: SJD assists property investors with investment opportunities, offering packages designed for property portfolio growth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Haven Range - Entry level affordable homes |
| Unit Pricing | Pay-as-you-go | Double Storey Homes - Starting price |
| Unit Pricing | Multi-year contract | House and Land Packages - Various price points |
| Unit Pricing | Multi-year contract | Fixed Price Construction Contracts |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
SJD Homes product offering
Product offeringCore offering
SJD Homes is a residential home builder operating across South East Victoria, Australia. The company designs and constructs new homes from a portfolio of 100+ floor plans across single storey, double storey, and homestead styles, organised into three named ranges (Haven, Evolution, Signature). It also delivers knockdown rebuild services under the Legacy brand, house and land packages in partnership with estate developers, completed homes for sale, custom home design, and a colour/finishes showroom called Inspirations Studio.
Product overview
SJD Homes is an award-winning residential home builder operating in South East Victoria, offering a portfolio of home design ranges and building services. The core offering is organized into three named home ranges: Haven (affordable/entry-level), Evolution (mid-tier/first home buyers), and Signature (premium/luxury), which collectively span single-storey, double-storey, and homestead/acreage house designs totalling 100+ floor plans. Supplementary services include a dedicated Knockdown Rebuild brand (Legacy), House & Land Packages, Virtual Tours, a colour/finishes showroom (Inspirations Studio), and a build-now-pay-later financing tool (HomePay). The product portfolio is primarily a unified home-building service with modular ranges segmented by price/inclusion tier, rather than a software platform with discrete product modules.
Differentiator
Problem solved
Functional benefit
Brands
- Haven by SJD Homes: Modern, affordable homes designed for first home buyers and investors.
- Legacy by SJD Homes
- Signature Range
- Evolution Range
Products and services
- Haven Home Range
Quantifiable outcome
- Build timelines of 7-11 months for single storey homes and 6-12 months for double storey homes from contract to keys
- +2 more outcomes
Companies that use SJD Homes
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
SJD Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SJD Homes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HomePaycoreSJD Homes is the leading HomePay Accredited Builder in Melbourne's South East. HomePay is a financing solution that allows customers to Build Now, Pay Later with no out-of-pocket mortgage repayments for up to 12 months during construction. This partnership enables SJD to offer competitive financing options to customers building new homes.
Scale indicators9 records
Recent moves6 records
Expansion highlights14 records
SJD Homes competitors and assessment
Company assessmentBroad incumbents
- Metricon Homes: Australia's largest volume home builder, operating across Victoria and other states with a similar new-home construction model, broad design portfolio, and display home network. Directly comparable to SJD on product and target customer (first-home buyers to families) but at substantially greater scale and geographic reach.
- Henley Properties: Major Victorian residential builder with broad design portfolio (entry to luxury), multiple display estates in Melbourne growth corridors, and similar sub-brand segmentation. Competes with SJD on the same South East Victorian customer base but at greater scale.
- Simonds Homes: Nationally active residential builder with strong Victorian presence, multi-tier design ranges, and display estates in growth corridors. Comparable on product breadth, fixed-price contracting, and customer-first orientation.
Direct peers
- Porter Davis Homes: Victorian-headquartered volume home builder serving Melbourne growth corridors with house and land packages, display estates, and fixed-price contracts. Closest direct competitor to SJD on geography, product tier, and direct-to-consumer display-based sales motion.
- Burbank Australia: Victorian-based home builder operating display estates across Melbourne's growth corridors with house and land packages, multiple design ranges, and a direct-to-consumer sales model. Closely comparable on regional scale and customer segments.
- Clarendon Homes: NSW- and Victorian-active residential builder with house and land packages, design ranges, and display estates targeting first-home buyers and families. Comparable on product structure and direct sales motion; less regional concentration in Victoria than SJD.
- Rawson Homes: NSW-headquartered home builder with Victorian operations, offering display estates, design ranges, and house and land packages in growth corridors. Comparable on product model and customer segments, with broader geographic reach than SJD.
- GJ Gardner Homes: Franchised Australian home builder with Victorian franchisees serving growth corridors with custom and volume builds, design ranges, and fixed-price contracts. Comparable on product/customer; differentiated by franchise vs corporate-owned delivery model.
Regional players
- Dennis Family Homes: Victorian-focused residential builder with strong regional presence and display home networks across Melbourne growth corridors. Directly comparable to SJD on regional Victorian focus and similar mid-market customer base.
Others
- HomePay: Build-now-pay-later financing platform accredited to builders including SJD Homes. Not a direct competitor; included as an ecosystem partner whose financing offering materially shapes SJD's customer acquisition funnel for first-home buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SJD Homes social profiles
Digital presenceSJD Homes compliance and trust
Trust signalCompliance2 records
SJD Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
SJD Homes leadership team
Management profileNumber of profiles
Profiles3 records
SJD Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SJD Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SJD Homes
What does SJD Homes do?
SJD Homes is a residential home builder operating across South East Victoria, Australia. The company designs and constructs new homes from a portfolio of 100+ floor plans across single storey, double storey, and homestead styles, organised into three named ranges (Haven, Evolution, Signature). It also delivers knockdown rebuild services under the Legacy brand, house and land packages in partnership with estate developers, completed homes for sale, custom home design, and a colour/finishes showroom called Inspirations Studio.
Is SJD Homes a public or private company?
SJD Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SJD Homes founded?
SJD Homes was founded in 2007. It employs 51 to 100 people.
Where is SJD Homes based?
SJD Homes is headquartered in Officer, Australia, in the Oceania region.
How does SJD Homes make money?
Five revenue lines are on record. New Home Construction is the primary driver. The others are house and Land Packages, knockdown Rebuild Services, completed Homes for Sale and investment Properties.
Who are SJD Homes's main competitors?
Broad incumbents on record are Metricon Homes, Henley Properties and Simonds Homes. Direct peers are Porter Davis Homes, Burbank Australia, Clarendon Homes, Rawson Homes and GJ Gardner Homes. Dennis Family Homes is listed as a regional player. HomePay is listed as an others.
Does SJD Homes have an API?
No public API is recorded for SJD Homes.
What industry is SJD Homes in?
SJD Homes's product category is Residential Home Building. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMAFABAJ, Residential Luxury / High-End Home Construction. Its NAICS code is 236117 and its SIC code is 1520.