Melbourne Real Estate

What Melbourne Real Estate does

Melbourne Real Estate (MRE) is a privately held, boutique full-service real estate agency founded circa 1992/1994 and headquartered in South Yarra, Melbourne, with a secondary office in Melbourne CBD. The company serves individual and institutional property investors, landlords, vendors, buyers, tenants, and property developers across approximately 16 inner-Melbourne suburbs including South Yarra, Richmond, South Melbourne, Prahran, Southbank, Cremorne, Collingwood, Fitzroy, Carlton, Hawthorn, North Melbourne, St Kilda, Moonee Ponds, Maribyrnong, and Docklands. MRE positions itself as "Liveability Experts" and reports over 30 years of operating history in the Melbourne market.

MRE's core offerings comprise four revenue streams: (1) recurring property management and leasing services for residential landlords; (2) transactional residential property sales; (3) project marketing and off-the-plan sales for new developments, working with developers; and (4) commercial property management. The company has expanded into the institutional Build to Rent management segment and operates ancillary sub-brands including StudioMRE (interior styling), Place Guides (neighbourhood-matching content), the MRE Uncut Podcast, and Real Impact (sustainability initiative). Customer-facing technology is built entirely on third-party integrations — 2Apply for rental applications, InspectRealEstate for inspection booking, View.com.au for property imagery, and a Kolmeo-powered owner portal — with no proprietary technology platform disclosed.

The business model is fee- and commission-based: property management fees as a percentage of rental income (recurring), sales commissions on transaction price, and project marketing fees. The company operates a sales-led go-to-market motion combining field sales executives and business development managers with content marketing through Place Guides, market insights, and social media. MRE is founder-owned by Pete Hooymans with no external institutional investment or parent company disclosed, and employs 101-250 staff. Recent operational metrics indicate leasing 554 properties in the first four months of 2026, generating over 32,500 rental enquiries, and selling 66 properties in 58 days with 16 suburb records broken.

Name

Melbourne Real Estate

Legal name

Melbourne Real Estate

Website

https://mre.today

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Melbourne Real Estate (MRE) is a privately held boutique real estate agency in Melbourne offering property management, residential sales, project marketing, and commercial property management to investors, landlords, vendors, and developers across approximately 16 inner-city suburbs.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage & Property Management

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Office Real Estate Asset Management (BPAJAMAG)

Keywords

• Residential property management
• Residential property sales
• Project marketing services
• Commercial property management
• Off-the-plan sales

Headquarters

HQ city

South Yarra

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Property Management and Leasing Services: Ongoing property management and leasing services to landlords, including tenant placement, rent collection, property maintenance coordination, and regular performance reporting. Revenue is generated through management fees (typically a percentage of rental income) and leasing fees for new tenancies.
2. Residential Property Sales: Full-service residential property sales including valuation, marketing, negotiations, and settlement. Revenue is generated through sales commissions based on property sale price.
3. Project Sales and Off-the-Plan Marketing: Project marketing and off-the-plan sales services for new developments, working with developers to market premier developments in Melbourne's desirable neighbourhoods. Revenue generated through project marketing fees and sales commissions.
4. Commercial Property Management: Specialized commercial property management services for commercial landlords and tenants.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Melbourne Real Estate is a full-service boutique real estate agency that sells, leases and manages residential and commercial properties across inner-Melbourne. Its core offerings are ongoing property management and leasing for landlords, residential sales brokerage for vendors, and project marketing and off-the-plan sales for property developers, supported by StudioMRE interior styling and a specialised Build to Rent management service.

Product overview

Melbourne Real Estate (MRE) operates as a comprehensive real estate agency with over 30 years of experience in Melbourne's property market. The company offers a multi-service platform centered around three core pillars: Property Management and Leasing (including Build to Rent), Residential Sales, and Project Sales for off-the-plan developments. Supporting these core services are StudioMRE (interior styling), Place Guides (neighborhood matching tools), the MRE Uncut Podcast (content/insights), and Real Impact (sustainability initiative). Commercial Property Management extends services to commercial assets. The company also operates an Owner Portal through Kolmeo for property owners to access their accounts.

Differentiator

Problem solved

Functional benefit

Brands

• StudioMRE: A service offering within MRE, mentioned in the website navigation under Project Sales section.

Products and services

• Property Management and Leasing Ongoing residential property management and leasing service for landlords, including tenant placement, rent collection, maintenance coordination, and rental performance reporting, using research-based strategies to drive rental growth and yields.
• Residential Sales Residential property sales brokerage for vendors, covering valuation, marketing strategy, negotiation and settlement through to a successful sale.
• Project Sales (Off-the-Plan) New development marketing and off-the-plan sales representation for residential property developers, focused on premier projects in Melbourne's desirable inner-city neighbourhoods.
• Build to Rent Management Specialised property management services tailored for build-to-rent developments, including tenant placement, ongoing management and rental performance for purpose-built rental assets.
• Commercial Property Management Commercial property management services for business premises and commercial real estate assets, including tenant coordination, rent collection and maintenance oversight.
• StudioMRE Interior Styling Professional interior styling and staging service to prepare residential properties for sale or lease, helping maximise presentation and sale/rental outcomes for vendors and landlords.

Quantifiable outcome

• 66 properties sold in 58 days with 16 suburb records broken
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Buxton Real Estate: Long-established Melbourne and Victorian residential real estate network providing sales, leasing, and property management. Closely comparable to MRE on geography, service mix, and target customer (inner-Melbourne investors and sellers).
• Marshall White: Premium boutique Melbourne real estate agency with strong inner-east positioning and a full sales + property management offering. Comparable to MRE in boutique scale, inner-Melbourne geographic focus, and high-touch service model.
• McGrath Estate Agents: Australian residential real estate agency with sales and property management across multiple east-coast markets. Comparable to MRE on full-service residential offering and investor-focused PM, with broader geographic reach.
• Barry Plant: Victorian-focused residential real estate group with sales and property management across Melbourne and regional Victoria. Comparable to MRE in offering breadth (sales + PM + project marketing) and state-level geographic focus.
• The Agency: Australian boutique real estate group combining residential sales, property management, and project marketing. Comparable to MRE on multi-service residential platform and emphasis on agent-driven boutique service.
• Jellis Craig: Melbourne-focused residential real estate agency offering sales, property management, and project marketing across inner and bayside suburbs. Highly comparable to MRE in customer segments (investors, vendors, landlords) and geographic footprint.
• Biggin & Scott: Melbourne and Victorian residential real estate firm operating across sales, leasing, and property management in inner-city suburbs. Comparable to MRE on boutique positioning, geography, and full-service residential model.

Broad incumbents

• LJ Hooker: Major Australian real estate franchise offering residential sales, leasing, and property management nationally. Comparable to MRE on core services but with significantly larger office network and brand reach.
• Ray White: Australia and New Zealand's largest residential real estate franchise network with extensive property management and project marketing capabilities. Comparable to MRE on service mix but operates at vastly greater scale and geographic breadth.
• Harcourts: Large Australasian real estate franchise with sales, property management, and project marketing across Australia and New Zealand. Comparable to MRE on service mix; competes for the same off-the-plan project marketing mandates and PM portfolios.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCYFvMNgmuF3SFFuzDASWDfg
• Facebookfacebook.com/323329798556
• LinkedInlinkedin.com/company/melbourne-real-estate
• Instagraminstagram.com/mre_today
• Xx.com/MRESouthYarra

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melbourne Real Estate