Private Estate

Name

Private Estate

Legal name

S.C. PP Privatproperty S.R.L

Website

https://privatestate.ro

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential property brokerage
• Commercial real estate
• Property management services
• Rental brokerage
• Real estate agency

Headquarters

HQ city

Targu-mures

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Real Estate Sales Commission: Commission earned on property sales transactions. Rates vary; some exclusive listings have 0% commission for buying customers while standard rates apply.
2. Real Estate Rental Commission: Commission charged at 50% of the value of the first rent, paid once when signing the rental agreement
3. Property Management Services: Property management services including tenant placement, rent collection, bill management, maintenance coordination for rental properties

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Private Estate is a Romanian real estate brokerage firm based in Targu-Mures that intermediates the sale, rental, and management of residential, commercial, and industrial properties across Mures and Sibiu counties. The firm offers property listing and promotion across multiple major real estate platforms, an advanced property search tool, full property management services, and a premium Private Exclusive program with enhanced marketing and notary fee coverage.

Product overview

Private Estate is a real estate brokerage firm operating in Târgu Mureș, Romania, offering a comprehensive property platform with six core property types (apartments, houses/villas, offices, commercials, industrials, and residential complexes). The platform provides an advanced property search tool with extensive filtering capabilities for sale and rent transactions. Additional services include Property Management (payment tracking, repairs coordination, and tenant placement) and the Private Exclusive Program (premium advertising, top platform promotion, and notary fee coverage). The company also promotes branded residential complexes in the region including Cantemir Residence, Citadella Residence, Green Residence, Maurer Residence, Panoramic Residence, Rose Residence, and Terra Residence.

Differentiator

Problem solved

Functional benefit

Products and services

• Apartments Brokerage Real estate brokerage service for apartments available for sale or rent, covering the Targu-Mures region and surrounding areas including Sighisoara and Ungheni. Target customers are individuals and families seeking residential apartment transactions.
• Houses and Villas Brokerage Real estate brokerage service for residential houses and villas available for sale or rent, including simplex and duplex configurations in residential areas. For individual buyers and families seeking single-family homes.
• Offices Brokerage Commercial real estate brokerage service for office spaces available for sale or rent in central and peripheral areas. Targets businesses seeking workspace for operations.
• Commercials Brokerage Commercial real estate brokerage for retail spaces, commercial buildings, and storefronts available for sale or rent. For businesses seeking retail or commercial premises.
• Industrials Brokerage Industrial real estate brokerage including warehouses, production facilities, storage spaces, and industrial halls for sale or rent. Targets companies requiring logistics, warehousing, or production space.
• Property Management Service Full-service property management including payment record-keeping for bills and monthly rent, repairs coordination with skilled craftsmen (electricians, carpenters, plumbers), and tenant placement to maximize occupancy. Offered to landlords of rental properties.
• Private Exclusive Program Premium listing program offering enhanced property exposure through paid advertisements, promotion on top 10 real estate platforms, and coverage of notary fees for faster property sales. Includes Private Prizes, Private Home Card discounts, and dedicated consultant support. For property owners seeking accelerated sales.
• Residential Complex Sales (Cantemir Residence) Promotion and sale of apartments within the Cantemir Residence residential development. Branded new-build residential project marketed and sold through Private Estate.
• Residential Complex Sales (Citadella Residence) Promotion and sale of apartments within the Citadella Residence residential development. Branded new-build residential project marketed and sold through Private Estate.
• Residential Complex Sales (Terra Residence) Promotion and sale of apartments within the Terra Residence residential complex in Livezeni, Mures. Branded new-build residential project marketed and sold through Private Estate.
• Residential Complex Sales (Sancraiu de Mures Complex) Promotion and sale of apartments within the Complex Rezidential in Sancraiu de Mures residential development. Branded new-build residential project marketed and sold through Private Estate.
• Residential Complex Sales (Green, Maurer, Panoramic, Rose Residences) Promotion and sale of apartments within the Green Residence, Maurer Residence, Panoramic Residence, Rose Residence, and Private Residence developments. Branded new-build residential projects marketed and sold through Private Estate.

Quantifiable outcome

• Properties sold within hours of listing in some cases
• +1 more outcomes

Named customers5 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• True TravelminorGTM or Marketing PartnerPartnership for Private Prizes program offering exclusive benefits to Private Exclusive customers, including 7-day holiday trips for 2 people to exotic destinations
• Furniture SuppliersminorChannel Partner/ Reseller/ DistributorDiscount partnerships providing significant discounts on furniture for Private Home Card holders through the Private Exclusive program
• Building Materials/Finishes SuppliersminorChannel Partner/ Reseller/ DistributorDiscount partnerships for carpets, home appliances, lighting fixtures, and building materials through Private Home Card program
• Transaction Service Partners (Notary, Lawyer, Appraiser)coreImplementation/ SI/ Consulting PartnerSelected partnerships with notary, lawyer, real estate appraiser, energy certificate issuers, and real estate loan consultants to provide comprehensive transaction services
• Residential Complex DeveloperscoreStrategic or Co-development PartnerPartnerships with residential development projects including Cantemir Residence, Citadella Residence, Green Residence, Maurer Residence, Panoramic Residence, Private Residence, Rose Residence, and Terra Residence

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• RE/MAX Romania: RE/MAX is a global real estate franchise network with a large Romanian affiliate footprint offering residential and commercial brokerage. Like Private Estate, RE/MAX affiliates operate on a commission model and serve both sellers and buyers, but with national reach and franchise-driven brand scale that Private Estate lacks.
• Century 21 Romania: Century 21 is another global franchise with Romanian offices providing residential, commercial, and rental brokerage. Comparable to Private Estate in service mix, but operates under a globally recognized brand and franchise system that enables faster geographic expansion and standardized agent training.
• Engel & Völkers Romania: Engel & Völkers runs licensed offices in Romania focused on premium and luxury residential and commercial brokerage. Overlaps with Private Estate's high-end residential complexes and Private Exclusive tier, but at a more premium price point and with a strong international buyer network.

Others

• Storia.ro: Storia.ro is a major Romanian property portal operated by OLX Group, providing listing exposure and lead generation for agencies. Functions as a distribution and demand-generation partner for Private Estate rather than a brokerage competitor.
• Imobiliare.ro: Imobiliare.ro is the largest Romanian real estate listing portal where Private Estate publishes its inventory. Not a direct competitor in brokerage; rather an enabling distribution channel that, alongside OLX/Storia, shapes the visibility economics of agencies like Private Estate.
• OLX Imobiliare: OLX is a leading Romanian classifieds portal with a dedicated real estate vertical that aggregates agency and private listings. Comparable as a listing/demand channel that agencies rely on for inventory visibility, not a competing brokerage.

Direct peers

• Real Trust Romania: Real Trust is a Romanian real estate group active in residential and commercial brokerage as well as property management in multiple cities. Closely matches Private Estate's service breadth (brokerage plus management plus developer partnerships) and is a relevant benchmark for multi-city Romanian agency roll-ups.
• Habitat Imobiliare: Habitat Imobiliare is an independent Romanian real estate agency group offering brokerage, rentals, and property management in several Transylvanian and national markets. Directly comparable in service mix (brokerage plus management) and regional concentration, with overlapping competition for new-build developer mandates.
• Blitz Imobiliare: Blitz Imobiliare is a Romanian real estate agency chain operating across multiple cities with brokerage and consulting services for residential and commercial properties. Closely comparable to Private Estate in target market (Romanian retail and small commercial clients) and service offering, with a similar multi-city growth trajectory.

Regional players

• Napoca Imobiliare: Napoca Imobiliare is a Cluj-Napoca-based real estate agency serving the northwestern Transylvania region. Comparable in agency model and service mix to Private Estate but operates in a different geographic catchment (Cluj vs. Mures/Sibiu), making it a regional rather than head-to-head competitor.

Market position

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/PrivateImobiliare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Private Estate