NAPOCA IMOBILIARE

What NAPOCA IMOBILIARE does

NAPOCA IMOBILIARE, operating under the legal name IMOBILIARE NAPO CASA REAL ESTATE SRL, is a private limited company (SRL) headquartered in Cluj-Napoca, Romania, with a secondary office in Oradea. Founded approximately 11 years ago (circa 2013/2014), the company operates as a regional real estate agency providing intermediation, sales, and rental services for residential and commercial properties. It serves clients in the Cluj and Bihor counties of Transylvania and self-reports holding the largest property database in the region.

The company's service portfolio spans residential sales and rentals, commercial property transactions, and investor-focused advisory. Its technology stack is conventional and consumer-facing: a standard content management system for property listings, Google Analytics and Google Ads for marketing attribution, and Facebook for social engagement. There is no indication of proprietary technology, machine learning, or algorithmic differentiation in the inputs. The company monetizes through transaction commissions on intermediation deals, supplemented by listing visibility revenue.

Distribution is built around two physical offices in Cluj-Napoca and Oradea, supported by an inbound digital marketing funnel. The company operates with 29 employees and a hybrid segment focus spanning individual buyers, tenants, commercial clients, and property investors. The business is a regional brokerage with modest scale, no disclosed external funding, no M&A activity, and no patents or proprietary technology assets identified.

Name

NAPOCA IMOBILIARE

Legal name

IMOBILIARE NAPO CASA REAL ESTATE SRL

Website

https://napocaimobiliare.ro

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

NAPOCA IMOBILIARE is a regional Romanian real estate agency headquartered in Cluj-Napoca with a secondary office in Oradea, providing intermediation, sales, and rental services for residential and commercial properties across Transylvania.

Ownership category

akta.pro rank

Headquarters

HQ city

Cluj-Napoca

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Intermediation Commissions: The company earns commissions on successful real estate transactions (sales and rentals) by connecting buyers with sellers or landlords. Commission structure is not publicly disclosed and likely varies by transaction value and type.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Napoca Imobiliare is a real estate brokerage agency that intermediates the buying, selling, and renting of residential and commercial properties across Cluj and Bihor counties in Romania. The company operates through two physical offices (Cluj-Napoca and Oradea), a property listing website, and a team of agents who match buyers with sellers and tenants with landlords. Core services include transaction intermediation, real estate consulting, exclusive listings, and pre-market access to new construction developments.

Product overview

Napoca Imobiliare is a real estate agency operating primarily in Cluj and Bihor counties in Romania. The company offers a comprehensive portfolio of property services including sales and rentals of residential properties (apartments, penthouses, houses), commercial spaces (offices, retail, industrial), land, and hospitality properties (hotels, pensions). Services include real estate transaction intermediation and consulting. The platform differentiates through exclusive property listings, top-value offers, and new construction pre-market opportunities. The company operates through two offices: Cluj Napoca and Oradea.

Differentiator

Problem solved

Functional benefit

Products and services

• Apartments (Apartament) - Sale and Rentals Residential apartments offered for sale and rent in various sizes (studios to 4+ rooms) across Cluj and Bihor counties in Romania, targeted at individual buyers, sellers, and renters.
• Houses and Villas (Case/Vile) - Sale and Rentals Residential houses and villas for sale and rent in various sizes and locations throughout Cluj and Bihor counties, targeted at individual households and families.
• Penthouses - Sale and Rentals Luxury penthouse apartments for sale and rent in prime locations across Cluj and Bihor counties, targeted at high-end residential buyers and renters.
• Commercial Spaces (Spatii Comerciale) - Sale and Rentals Commercial retail and business spaces for sale and rent in Cluj and Bihor counties, targeted at businesses and commercial investors.
• Offices (Birouri) - Sale and Rentals Office spaces for sale and rent, including Class A office buildings and office suites in various sizes, targeted at businesses and commercial tenants.
• Industrial Spaces (Spatii Industriale) - Sale and Rentals Industrial warehouses and manufacturing facilities for sale and rent in Cluj and Bihor counties, targeted at industrial businesses and logistics operators.
• Land (Terenuri) - Sale and Rentals Residential and agricultural land parcels for sale and rent, including intravilan construction land and undeveloped plots, targeted at developers, investors, and individual buyers.
• Hotels, Pensions, and Cottages (Hoteluri, Pensiuni, Cabane) - Sale Tourism and hospitality properties including guesthouses, pensions, hotels, and mountain cabins for sale, primarily in Cluj county recreational areas, targeted at hospitality investors and tourism operators.
• Real Estate Projects and Investments (Proiecte si Investitii Imobiliare) Investment properties and real estate development projects including guest houses and commercial tourism ventures for sale, targeted at real estate investors and developers.
• Real Estate Consulting (Consultanta Imobiliara) Professional real estate advisory services including market analysis, property valuation, and transaction support, targeted at buyers, sellers, and renters seeking expert guidance.
• Real Estate Transaction Intermediation (Intermediere Tranzactii Imobiliare) Brokerage services facilitating property sales, purchases, and rentals between parties, targeted at all property buyers, sellers, and renters across the agency's portfolio.
• Exclusive Listings (Exclusivitati Napoca Imobiliare) Exclusive property portfolio featuring unique listings available only through Napoca Imobiliare, targeted at buyers seeking differentiated properties not available through other agencies.
• Top Offers (Top Oferte) Curated selection of top-priced and best-value properties, including affordable apartments and houses, targeted at price-sensitive buyers.
• New Constructions (Constructii Noi) Pre-market and newly constructed properties available before or during development, in partnership with real estate developers, targeted at buyers seeking brand-new properties.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• OLX Imobiliare: Major classifieds platform with a large real estate vertical in Romania. Competes with Napoca Imobiliare for buyer attention and provides an alternative listing channel for sellers.
• Imobiliare.ro: Romania's largest real estate listing portal. Comparable to Napoca Imobiliare as the dominant aggregation and lead-generation channel in the same Romanian market; competes for buyer attention and seller leads.
• Storia.ro: Major Romanian real estate platform (part of the AVIV/Axel Springer group). Competes with Napoca Imobiliare for residential buyer leads in Cluj and Bihor and increasingly offers agent-matching services.

Direct peers

• Blitz Imobiliare: One of the largest traditional real estate agencies in Romania, with multi-city coverage. Direct competitor to Napoca Imobiliare in brokerage services, agent-driven sales, and intermediation commissions.
• Century 21 Romania: Global real estate franchise with Romanian operations. Direct peer providing agent-based sales and rental intermediation in the same residential and commercial segments.
• Engel & Völkers Romania: International real estate franchise active in Romania, with particular strength in premium/luxury segments. Comparable to Napoca Imobiliare on intermediation of premium and penthouses in Romanian metros.
• RE/MAX Romania: International real estate franchise operating in Romania. Direct competitor offering the same brokerage intermediation model across multiple Romanian cities, including Cluj-Napoca.
• SVN Romania: International commercial real estate franchise with Romanian presence. Comparable to Napoca Imobiliare in commercial brokerage, including offices, retail, and industrial segments.
• Coldwell Banker Romania: International real estate franchise with Romanian offices. Comparable intermediation model serving residential and commercial buyers and sellers in Romania.

Regional players

• Vitalis Imobiliare: Romanian real estate agency with strong regional presence. Comparable brokerage model serving residential buyers and sellers in similar Romanian markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/napoca-imobiliare

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAPOCA IMOBILIARE