Re/Max Romania
- Company typePrivate
- Founded2006
- HeadquartersCluj-napoca, Romania
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Re/Max Romania does
Re/Max Romania is the Romanian master franchisee of the global REMAX real estate brand, operated through MaxIMO Franchise SRL. The company functions as a franchise platform that organizes and supports 61 independently owned and operated real estate brokerages operating in 25+ Romanian cities, staffed by 739 real estate consultants handling residential and commercial property sales, rentals, and auctions. The network carries 6,637+ exclusive listings and serves individual buyers, sellers, renters, and high-net-worth clients seeking luxury real estate through its REMAX Collection sub-brand.
The technology stack centers on a real estate brokerage platform augmented by proprietary digital services: IMOBID, an online auction platform that enables buyers to submit offers without time pressure and sellers to receive competitive bids at market-determined prices; MaxiFin, an integrated financing service connecting buyers with mortgage and loan providers; and a property listing portal with advanced search filters. The Serviceform Mira AI Chatbot is deployed on the website for customer support. REMAX Academy provides standardized agent training, and a free valuation tool plus buyer's guide support lead-generation. All technology is described as integrated digital services rather than as standalone AI or data products.
The business model is commission-based: franchised agencies earn transaction fees on completed sales and rentals, while MaxIMO Franchise SRL captures revenue through franchise royalties, technology platform access, training program fees, and sub-brand participation (IMOBID, MaxiFin, RE/MAX Collection). Pricing is individually negotiated and not publicly disclosed. The go-to-market is sales-led, combining direct consultant representation with a franchise-driven distribution model that has scaled to nationwide coverage within Romania.
Re/Max Romania firmographics
Firmographics- Name
- Re/Max Romania
- Legal name
- MaxIMO Franchise SRL
- Website
- https://remax.ro
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Re/Max Romania industry classification
Industry- Product category
- Real Estate Brokerage Services
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Hospitality Brokerage (BPAJABAE)
Keywords
Where Re/Max Romania is headquartered
LocationHeadquarters
- HQ city
- Cluj-napoca
- HQ country
- Romania
- HQ region
- Europe
Offices25 records
Markets served
Re/Max Romania business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Others
Revenue model
- Real Estate Commission: REMAX Romania generates revenue through commission fees on completed property transactions (sales and rentals). Each franchised agency operates independently and earns commissions on transactions facilitated through their network of real estate consultants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based real estate services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Re/Max Romania product offering
Product offeringCore offering
REMAX Romania operates a nationwide franchise network of real estate brokerage agencies providing residential and commercial property sales, rentals, and related advisory services to buyers, sellers, tenants, landlords, and franchise owners. Its network of 61 franchised offices and 739 consultants is supported by proprietary digital tools such as the IMOBID online auction platform, the MaxiFin financing service, and the REMAX Collection luxury property brand, all delivered under the international REMAX brand via the legal entity MaxIMO Franchise SRL.
Product overview
Re/Max Romania operates as a real estate brokerage franchise network offering a unified platform across its 61 agency offices nationwide with 739 consultants. The core offering centers on property listing and transaction services for residential and commercial real estate, supported by specialized sub-brands and add-on services. IMOBID serves as the auction platform for transparent market-price transactions, while MaxiFin provides financing solutions. The RE/MAX Collection sub-brand targets the luxury property segment. Additional services include free property valuation, buyer's guidance, and the REMAX Academy for agent training. The franchise system enables independent agencies to operate under the REMAX umbrella with standardized tools and support.
Differentiator
Problem solved
Functional benefit
Brands
- IMOBID: Auction platform for real estate transactions at market-determined prices.
- RE/MAX Collection
- MaxiFin
Products and services
- IMOBID Online Auction Platform Online auction platform enabling property transactions at market-determined prices. Buyers can submit offers securely online without time pressure, and sellers benefit from competitive bidding to maximize sale value.
- MaxiFin Property Financing Service Integrated financing solution that connects property buyers with optimal mortgage and loan options, providing guidance through the loan application and approval process.
- RE/MAX Collection Luxury Property Service Luxury real estate brand offering exclusive, high-end properties with specialized agents providing premium brokerage services for discerning buyers and sellers.
- Free Property Valuation Complimentary property valuation service to help sellers determine accurate market prices and increase chances of quick sales.
Quantifiable outcome
- 90% of clients recommend REMAX services to friends and acquaintances
- +3 more outcomes
Companies that use Re/Max Romania
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
Re/Max Romania technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature3 records
Re/Max Romania partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- IMOBIDcoreIMOBID is an online auction platform that enables transparent property transactions at market-determined prices. The platform allows buyers to submit offers online without time pressure and helps sellers maximize sale value through competitive bidding.
- MaxiFincoreMaxiFin provides integrated financing solutions for property buyers, helping them access optimal mortgage and loan options through the REMAX platform.
- REMAX CollectioncoreREMAX Collection is a luxury property segment offering exclusive high-end real estate with specialized agents providing premium services for discerning clients seeking villas, penthouses, and sophisticated residences.
Scale indicators8 records
Recent moves5 records
Expansion highlights3 records
Re/Max Romania competitors and assessment
Company assessmentDirect peers
- SVN Romania: International real estate franchise operating in Romania offering commercial and residential brokerage. Comparable franchise model and target market with similar agent network structure.
- Blitz Imobiliare: One of Romania's largest independent real estate brokerages with nationwide presence and franchise-like agent network. Directly comparable as a competing agency brand offering residential and commercial services across major Romanian cities.
- Keller Williams Romania: US-based global real estate franchise with Romanian presence offering agent-centric brokerage model. Comparable as an international franchise brand competing for franchisees and market share in Romania.
- Engel & Völkers Romania: Global real estate franchise operating in Romania with residential, commercial, and luxury brokerage services. Directly comparable as another international franchise brand competing for the same agents, franchisees, and high-net-worth clients in Romanian urban markets.
- Century 21 Romania: Global real estate franchise with Romanian operations offering residential and commercial brokerage. Directly comparable franchise-based model targeting similar agents and consumer segments across Romanian cities.
- Coldwell Banker Romania: Global real estate franchise operating in Romania with residential and commercial services. Directly comparable franchise-based brokerage targeting similar agent recruitment and premium residential segments.
Broad incumbents
- Imobiliare.ro: Romania's leading property listing portal and broader real estate marketplace. Comparable as a key distribution channel and competitive platform that aggregates listings from multiple agencies, including potentially competing with REMAX's own inventory aggregation efforts.
- Storia.ro (OLX Imobiliare): Major Romanian property portal operated by OLX Group. Comparable as a leading digital real estate marketplace that competes for buyer/seller attention and potentially disintermediates traditional agency services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Re/Max Romania social profiles
Digital presenceRe/Max Romania compliance and trust
Trust signalCompliance1 record
Re/Max Romania financial estimates
Financial estimateRevenue estimate
Valuation estimate
Re/Max Romania leadership team
Management profileNumber of profiles
Re/Max Romania funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Re/Max Romania M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Re/Max Romania
What does Re/Max Romania do?
REMAX Romania operates a nationwide franchise network of real estate brokerage agencies providing residential and commercial property sales, rentals, and related advisory services to buyers, sellers, tenants, landlords, and franchise owners. Its network of 61 franchised offices and 739 consultants is supported by proprietary digital tools such as the IMOBID online auction platform, the MaxiFin financing service, and the REMAX Collection luxury property brand, all delivered under the international REMAX brand via the legal entity MaxIMO Franchise SRL.
Is Re/Max Romania a public or private company?
Re/Max Romania is a private company. It is classified as unknown and is currently operating.
When was Re/Max Romania founded?
Re/Max Romania was founded in 2006. It employs 501 to 1,000 people.
Where is Re/Max Romania based?
Re/Max Romania is headquartered in Cluj-napoca, Romania, in the Europe region.
How does Re/Max Romania make money?
One revenue line is on record: real Estate Commission.
Who are Re/Max Romania's main competitors?
Direct peers on record are SVN Romania, Blitz Imobiliare, Keller Williams Romania, Engel & Völkers Romania, Century 21 Romania and Coldwell Banker Romania. Broad incumbents are Imobiliare.ro and Storia.ro (OLX Imobiliare).
Does Re/Max Romania have an API?
No public API is recorded for Re/Max Romania.
What industry is Re/Max Romania in?
Re/Max Romania's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJABAE, Hospitality Brokerage. Its SIC code is 6531.