ABA Therapy Billing and Insurance Services
ABA Therapy Billing and Insurance Services provides claim management, staff training, agency consultation, and network participation management for ABA and pediatric therapy practices in the United States, supported by a cloud-based practice management and AI-augmented billing platform.
- Company typePrivate
- Founded2012
- HeadquartersFlagstaff, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What ABA Therapy Billing and Insurance Services does
ABA Therapy Billing and Insurance Services, operating in the ABA (Applied Behavior Analysis) and pediatric therapy vertical, delivers claim management, staff training, agency consultation, and network participation management services to therapy practices in the United States. The firm supplements these services with a cloud-based practice management platform whose core modules span clinical programming, scheduling, electronic visit verification (EVV), data collection, billing, and training, supported by a content library of over 1,500 customizable care plans and a 40-hour RBT certification training curriculum.
Underlying technology centers on a vertically integrated platform that pairs workflow tooling with AI-augmented modules: Session Note AI uses natural language processing to automate clinical documentation, BillAI applies generative AI to billing and revenue cycle workflows, an AI Dashboard delivers predictive analytics and outcome tracking, and an AI-driven denial management capability detects anomalies across multi-state payer rules. The platform is HIPAA-aligned and HITRUST CSF certified, and includes a mobile data collection app supporting on- and offline use, addressing a key operational requirement of field-delivered ABA therapy.
The business model combines a subscription-based practice management license with a managed-services revenue stream through an outsourced ABA Billing Services offering that complements the in-house billing software. Go-to-market is consultative and segmented by practice maturity (Start-Up, Scaling, Enterprise), using demo and consultation requests; pricing is quote-based and not publicly disclosed. Geographic footprint is domestic US, with industry-affiliate status in the Council of Autism Service Providers (CASP) and recognized on Deloitte Fast 500 (2022) and Inc. 5000 lists.
ABA Therapy Billing and Insurance Services firmographics
Firmographics- Name
- ABA Therapy Billing and Insurance Services
- Legal name
- Rethink
- Website
- https://ababilling.net
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ABA Therapy Billing and Insurance Services provides claim management, staff training, agency consultation, and network participation management for ABA and pediatric therapy practices in the United States, supported by a cloud-based practice management and AI-augmented billing platform.
- Ownership category
- akta.pro rank
ABA Therapy Billing and Insurance Services industry classification
Industry- Product category
- ABA Therapy Billing Services
- NAICS
- Business Support Services (5614), Other Ambulatory Health Care Services (6219)
- SIC
- Services-Facilities Support Management Services (8744), Services-Computer Programming, Data Processing, Etc. (7370), Services-Help Supply Services (7363)
- akta.pro primary industry
- ABA Program Management, Compliance & Outcomes Measurement (Documentation, Audits) (EDAKAHAM)
- akta.pro secondary industries
- ABA Assessment & Diagnostic Support (Functional Assessments, VB-MAPP/ABLLS-R) (EDAKAHAE), Parent/Caregiver Training & Family Consultation (ABA) (EDAKAHAG)
Keywords
Where ABA Therapy Billing and Insurance Services is headquartered
LocationHeadquarters
- HQ city
- Flagstaff
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ABA Therapy Billing and Insurance Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Practice Management Software Subscription: Subscription-based access to the comprehensive practice management platform including clinical programming, data collection, scheduling, and training tools
- ABA Billing Services: Revenue cycle management services - practices can choose between in-house billing using the software or outsourcing to Rethink's professional billing team
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Contact for pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ABA Therapy Billing and Insurance Services product offering
Product offeringCore offering
ABA Therapy Billing and Insurance Services provides specialized back-office support to ABA therapy providers, including insurance claim management, staff training, agency consultation, and management of network participation with payers. Services are delivered to practices and agencies that deliver Applied Behavior Analysis therapy.
Product overview
RethinkBH is a comprehensive practice management software platform for ABA and pediatric therapy providers, featuring a modular architecture with both core practice management tools and AI-powered add-on modules. The platform centers on Practice Management with integrated Scheduling and Electronic Visit Verification (EVV), supported by ABA Data Collection with a library of 1,500+ customizable care plans. Revenue solutions include both ABA Billing Software (in-house) and ABA Billing Services (outsourced). The product suite has been expanded with three new AI-powered modules: BillAI for automated billing, Session Note AI for clinical documentation, and AI Dashboard for analytics. Additional modules cover Medical Necessity Assessment, Training (including 40-hour RBT certification), Analytics, and a Marketplace for third-party integrations.
Differentiator
Problem solved
Functional benefit
Brands
- BillAI: AI-powered billing software solution for ABA practices
- Session Note AI
- AI Dashboard
- RBT Training
Products and services
- ABA Insurance Claim Management
- Staff Training
- Agency Consultation
- Network Participation Management
Quantifiable outcome
- Easy-to-use interface meeting data collection, scheduling, session note, and billing needs
Companies that use ABA Therapy Billing and Insurance Services
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
ABA Therapy Billing and Insurance Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
ABA Therapy Billing and Insurance Services partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
ABA Therapy Billing and Insurance Services competitors and assessment
Company assessmentDirect peers
- CentralReach: Market-leading practice management, EHR, and billing platform purpose-built for ABA and applied behavior analysis providers. Most direct competitor; RethinkBH explicitly produces comparison content against CentralReach.
- WebABA: ABA-specific practice management software covering scheduling, clinical data, and billing for ABA providers. Direct peer in target vertical with overlapping clinical data collection and billing capabilities.
- ClinicSource: Practice management and billing software for therapy practices including ABA and other behavioral health disciplines. Comparable in target customer (small-to-mid therapy clinics) and combined EMR + billing scope.
- Aloha ABA: ABA practice management software with scheduling, clinical documentation, and billing features. Comparable in serving ABA-specific workflows and competing for the same SMB-to-mid-market ABA practice segment.
- Therapy Brands: Holds multiple therapy-focused practice management and billing software brands (including those targeting ABA and behavioral health). Comparable in vertical focus, end-to-end practice management scope, and outsourced billing offerings.
- Motivity: ABA-focused clinical data collection and practice management platform. Comparable in clinical programming tools, data-driven insights, and target customer (ABA practices of varying sizes).
- Ensora Health (formerly TherapyNotes): Practice management and EHR software for behavioral health providers, including mental and behavioral health therapists. Comparable in office-based therapy workflow, billing automation, and clinical documentation emphasis.
Emerging players
- Availity: Healthcare information network focused on payer-provider data exchange, prior authorization, and claims workflows. Adjacent peer whose revenue cycle and payer connectivity capabilities overlap with RethinkBH's billing/denial-management scope.
Broad incumbents
- SimplePractice: Widely used practice management, scheduling, and billing platform for private practice health and wellness providers. Comparable in SaaS delivery, billing automation, and self-serve onboarding, though broader than ABA.
- DrChrono: Cloud-based EHR, practice management, and medical billing platform serving ambulatory physician practices. Comparable in software-as-a-service delivery and integrated clinical + revenue cycle workflows, but oriented to broader physician specialties.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ABA Therapy Billing and Insurance Services social profiles
Digital presenceABA Therapy Billing and Insurance Services compliance and trust
Trust signalCompliance2 records
ABA Therapy Billing and Insurance Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
ABA Therapy Billing and Insurance Services leadership team
Management profileNumber of profiles
ABA Therapy Billing and Insurance Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ABA Therapy Billing and Insurance Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ABA Therapy Billing and Insurance Services
What does ABA Therapy Billing and Insurance Services do?
ABA Therapy Billing and Insurance Services provides specialized back-office support to ABA therapy providers, including insurance claim management, staff training, agency consultation, and management of network participation with payers. Services are delivered to practices and agencies that deliver Applied Behavior Analysis therapy.
Is ABA Therapy Billing and Insurance Services a public or private company?
ABA Therapy Billing and Insurance Services is a private company. It is classified as unknown and is currently operating.
When was ABA Therapy Billing and Insurance Services founded?
ABA Therapy Billing and Insurance Services was founded in 2012. It employs 101 to 250 people.
Where is ABA Therapy Billing and Insurance Services based?
ABA Therapy Billing and Insurance Services is headquartered in Flagstaff, United States, in the North America region.
How does ABA Therapy Billing and Insurance Services make money?
Two revenue lines are on record. Practice Management Software Subscription is the primary driver. The others are ABA Billing Services.
Who are ABA Therapy Billing and Insurance Services's main competitors?
Direct peers on record are CentralReach, WebABA, ClinicSource, Aloha ABA, Therapy Brands, Motivity and Ensora Health (formerly TherapyNotes). Availity is listed as an emerging player. Broad incumbents are SimplePractice and DrChrono.
Does ABA Therapy Billing and Insurance Services have an API?
No public API is recorded for ABA Therapy Billing and Insurance Services.
What industry is ABA Therapy Billing and Insurance Services in?
ABA Therapy Billing and Insurance Services's product category is ABA Therapy Billing Services. Its primary akta.pro industry code is EDAKAHAM, ABA Program Management, Compliance & Outcomes Measurement (Documentation, Audits), with a secondary code of EDAKAHAE, ABA Assessment & Diagnostic Support (Functional Assessments, VB-MAPP/ABLLS-R). Its NAICS code is 5614 and its SIC code is 8744.