loyaltyMATTERS
- Company typePrivate
- Founded2003
- HeadquartersHarrogate, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
loyaltyMATTERS firmographics
Firmographics- Name
- loyaltyMATTERS
- Legal name
- loyaltyMATTERS Ltd
- Website
- https://loyaltymatters.co.uk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where loyaltyMATTERS is headquartered
LocationHeadquarters
- HQ city
- Harrogate
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
loyaltyMATTERS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations
Revenue model
- Website Design and Development: Custom website design and build services including brochure sites, e-commerce websites, and WordPress implementations. Revenue generated through project-based fees with deposit requirements (50% deposit for orders under £2000, staged payments for larger projects).
- Digital Marketing Services: Ongoing digital marketing services including SEO, PPC, social media marketing, content marketing, and email marketing. May be billed as retainers or project fees.
- Website Hosting and Domain Management: Monthly hosting fees for website maintenance, email hosting (via Rackspace), and domain registration/renewal services. Recurring revenue model with annual or monthly billing.
- Graphic Design Services: Creative design services including branding, business cards, stationery, brochures, exhibition graphics, and social media graphics. Project-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Project-based pricing with custom quotes |
| Subscription | Monthly | Monthly subscription services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
loyaltyMATTERS product offering
Product offeringCore offering
loyaltyMATTERS is a UK-based web design and digital marketing agency offering conversion-focused website design (brochure, e-commerce, WordPress), digital marketing services (SEO, PPC, social media, content, email), creative design (branding, graphic design), website hosting, email hosting, and domain registration. They serve primarily UK-based small to mid-market businesses seeking to attract, engage, and convert customers online.
Product overview
loyaltyMATTERS is a full-service digital marketing agency operating a multi-product portfolio built around a core website design and digital marketing service. The primary loyaltyMATTERS brand provides conversion-focused website design (brochure, e-commerce, and WordPress), creative design (branding and graphic design), and digital marketing (SEO, PPC, social media, content, email, and conversion funnels). Supporting the core brand, loyaltyMATTERS operates several sub-brands: NewZend and NewsletterHub (both email marketing platforms for creating, launching, and managing online campaigns), Designs Unlimited (a fixed-price graphic design subscription), and HG1 Printing (print and direct mail services). The company also offers domain name registration as a Nominet registrar, lifetime website support and hosting, and a free website planning tool. The portfolio is unified under loyaltyMATTERS Ltd, registered in England, with services primarily serving UK-based small to medium businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design Custom website design and build services including brochure websites, e-commerce websites, and WordPress-based websites, with lifetime support and hosting included. Targets UK businesses seeking high-performing, conversion-focused websites.
- Ecommerce Website Design Specialist e-commerce website design services for businesses looking to sell products or services online. Includes conversion optimization for online retail.
- SEO (Search Engine Optimisation) Search engine optimisation services to improve organic rankings and drive traffic from search engines. Targets UK businesses seeking organic visibility.
- PPC (Pay-Per-Click Advertising) Pay-per-click advertising campaign management across Google Ads, Facebook, Twitter, and LinkedIn for businesses seeking paid acquisition.
- Social Media Marketing Social media marketing using a combination of paid, owned, and earned media to engage prospects and maximise brand awareness for businesses.
- Content Marketing Specialist strategy and high-quality content creation services for brands looking to grow their business through thought leadership and SEO.
- Email Marketing Email marketing campaign creation and management services for businesses, leveraging proprietary platforms NewZend and NewsletterHub alongside ActiveCampaign.
- Branding / Creative Design Brand identity development and creative design services including logo design, brand voice, and consistent visual identity across all touchpoints for businesses.
- Graphic Design Visual communication design services including business cards, stationery, case studies, brochures, flyers, posters, exhibition graphics, social media graphics, and infographics for businesses.
- Website Hosting and Lifetime Support Ongoing website hosting, email hosting, and lifetime support services including website care packages, maintenance, and updates. Recurring monthly subscription service for clients.
- Designs Unlimited (Fixed-Price Graphic Design Subscription) Fixed-price graphic design subscription sub-brand providing ongoing graphic design work for a regular monthly fee, enabling unlimited design changes for businesses.
- HG1 Printing (Print and Direct Mail) Print services sub-brand operated by loyaltyMATTERS Ltd, offering printing and direct mail services for businesses.
Quantifiable outcome
- 158% increased click-through rate reported by a communications agency using CTA buttons in marketing emails (industry benchmark reference)
- +1 more outcomes
Companies that use loyaltyMATTERS
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
loyaltyMATTERS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
loyaltyMATTERS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ActiveCampaigncoreOfficial Agency Partner status with ActiveCampaign, a marketing automation and email marketing platform. This partnership enables LoyaltyMATTERS to provide email marketing automation services to their clients using the ActiveCampaign platform.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
loyaltyMATTERS competitors and assessment
Company assessmentDirect peers
- Soap Media: UK-based digital agency delivering web design, branding, SEO, and content services to small and mid-sized businesses — overlapping service stack and buyer profile.
- MadeByShape: UK web design and branding agency serving SMB clients. Similar positioning around design-led web builds with marketing support, comparable size tier.
- Hallam Internet: UK-based full-service digital marketing agency offering SEO, PPC, web design, and content services to SMB and mid-market clients. Highly comparable horizontal model to loyaltyMATTERS but operates at larger scale with multi-office presence.
- Rise at Seven: UK digital PR, SEO, and content agency working with consumer and B2B brands. Comparable in SEO/content-led digital marketing focus though skews toward larger brand clients.
- Adtrak: UK digital agency specialising in web design, SEO, PPC, and digital marketing for small businesses. Closely comparable in target customer (UK SMBs), service mix, and sales-led model.
- Evoluted: UK agency offering web design, development, SEO, and digital marketing. Similar horizontal offering targeting UK SMB and mid-market clients with a project + retainer mix.
- Kayo Digital: UK digital marketing agency offering web design, SEO, and paid media to SMB clients. Directly comparable service catalogue and buyer segment to loyaltyMATTERS.
Broad incumbents
- Jellyfish: Global digital marketing agency (part of Brandtech Group) offering paid media, SEO, content, and creative services. Overlaps the loyaltyMATTERS service portfolio but operates at enterprise scale with a far broader footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
loyaltyMATTERS social profiles
Digital presenceloyaltyMATTERS financial estimates
Financial estimateRevenue estimate
Valuation estimate
loyaltyMATTERS leadership team
Management profileNumber of profiles
Profiles1 record
loyaltyMATTERS subsidiaries and ownership
Company hierarchySubsidiaries14 records
loyaltyMATTERS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
loyaltyMATTERS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about loyaltyMATTERS
What does loyaltyMATTERS do?
loyaltyMATTERS is a UK-based web design and digital marketing agency offering conversion-focused website design (brochure, e-commerce, WordPress), digital marketing services (SEO, PPC, social media, content, email), creative design (branding, graphic design), website hosting, email hosting, and domain registration. They serve primarily UK-based small to mid-market businesses seeking to attract, engage, and convert customers online.
Is loyaltyMATTERS a public or private company?
loyaltyMATTERS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was loyaltyMATTERS founded?
loyaltyMATTERS was founded in 2003. It employs 1 to 10 people.
Where is loyaltyMATTERS based?
loyaltyMATTERS is headquartered in Harrogate, United Kingdom, in the Europe region.
How does loyaltyMATTERS make money?
Four revenue lines are on record. Website Design and Development is the primary driver. The others are digital Marketing Services, website Hosting and Domain Management and graphic Design Services.
Who are loyaltyMATTERS's main competitors?
Direct peers on record are Soap Media, MadeByShape, Hallam Internet, Rise at Seven, Adtrak, Evoluted and Kayo Digital. Jellyfish is listed as a broad incumbent.
Does loyaltyMATTERS have an API?
No public API is recorded for loyaltyMATTERS.